YouGov Competitors and Similar CompaniesClear all
GfK's competitors and similar companies include Nielsen and The Kantar Group.
 Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media. | |||
Founding Date | Founding Date 1934 | Founding Date 1923 | Founding Date 1994 |
Type | Type Subsidiary | Type Private | Type Subsidiary |
Tags | |||
Locations | Locations Nürnberg, DE HQ Tirana, AL Buenos Aires, AR North Sydney, AU Wien, AT Leuven, BE Sarajevo, BA see more | Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more | Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more |
Employees | Employees 8,000 | Employees 29,091 | Employees 34112% increase |
Financial | |||
Revenue (est.) | Revenue (est.) €1b (FY, 2022) | Revenue (est.) $3.5b (FY, 2021) | Revenue (est.) £48.6m (FY, 2022) |
Cost of goods | Cost of goods €549m (FY, 2022) | Cost of goods $1.2b (FY, 2021) | Cost of goods N/A |
Gross profit | Gross profit €478.4m (FY, 2022) | Gross profit $2.3b (FY, 2021) | Gross profit N/A |
Net income | Net income €114.9m (FY, 2022) | Net income $971m (FY, 2021) | Net income (£108.1m) (FY, 2022) |
Operating ⚠ | |||
Countries | Countries 50 (Dec, 2022) | Countries 55 (FY, 2021) | Countries N/A |
For sources of this data, please see the company profile
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Nielsen
HQ
New York, US
Employees
29,091
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
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The Kantar Group
HQ
London, GB
The Kantar Group is a company that provides marketing data and analytics solutions.
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