YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports. Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has offices in the UK, US, Europe and the Middle East. It is our goal to understand the world you live in, the sector you operate in, and your brand, enabling us to provide you with a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world. Information which not only serves in tackling current issues facing your organisation but also aims to offer a comprehensive understanding of your organisation and its place in the world we live in today. The group operates an online panel of over 2.5 million respondents worldwide representing all ages, socio-economic groups and other demographic types which allows us to create nationally representative samples online and access hard to reach groups, both consumer and professional.
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London, GB
Size (employees)
692 (est)
YouGov was founded in 2000 and is headquartered in London, GB
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YouGov Office Locations

YouGov has an office in London
London, GB (HQ)
Galileo Apartments 50 Featherstone St
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YouGov Financials and Metrics

YouGov Financials

YouGov's revenue was reported to be £107.05 m in FY, 2017

Revenue (FY, 2017)

107 m

Gross profit (FY, 2017)

85.7 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

4.6 m

EBITDA (FY, 2017)

7.6 m

EBIT (FY, 2017)

7.6 m

Market capitalization (31-Oct-2017)

340.3 m

Closing share price (31-Oct-2017)


Cash (31-Jul-2017)

23.5 m
YouGov's current market capitalization is £340.3 m.
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


40.4 m44.3 m44.2 m56.1 m58.1 m62.6 m67.4 m76.1 m88.2 m107 m

Revenue growth, %


Cost of goods sold

7 m10.6 m9.9 m13.9 m13.4 m15.4 m15.8 m17.5 m19.5 m21.3 m

Gross profit

33.4 m33.8 m34.4 m42.2 m44.7 m47.1 m51.6 m58.6 m68.7 m85.7 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


13.4 m12.7 m15.6 m9.4 m7.5 m6.9 m7.4 m10 m15.6 m23.5 m

Accounts Receivable

11.8 m8.5 m7.7 m9.8 m10.6 m13.4 m13.5 m14 m25.5 m27 m

Current Assets

30.7 m27.7 m30.6 m26.5 m27.2 m30.7 m30.1 m33.3 m45.8 m55.5 m


4 m2.6 m2.4 m2.3 m2.3 m2.3 m2.5 m3 m3.6 m3.3 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

5.3 m159 k(8 m)403 k361 k2.1 m417 k3.3 m3.4 m4.6 m

Cash From Operating Activities

2.4 m4.2 m5.6 m5 m3.6 m6.4 m8.6 m9.6 m11.8 m16.4 m

Dividends Paid

56 k575 k479 k586 k804 k1.5 m1.1 m

Cash From Financing Activities

26.4 m(835 k)(288 k)(811 k)(34 k)(522 k)(596 k)(809 k)(1.1 m)(1.3 m)
GBPY, 2017


154.7 k

Financial Leverage

1.5 x
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YouGov News and Updates

Why More Than 90 Percent Of Gun Owners Don’t Join The NRA

“It is unwise to assume that all gun owners are Republicans."

One-third of white Brits don’t have any friends from an ethnic minority

One in three white Brits say they don’t have any friends from an ethnic minority background, according to a recent survey by pollster YouGov. What’s…

Revealed: The world's most admired people in 2018

The world's most admired people have been revealed in a new YouGov study, with Microsoft founder and philanthropist Bill Gates topping the table alongside actress and humanitarian Angelina Jolie. Former US president Barack Obama and First Lady Michelle Obama came in second place, with the latter …

February’s top and bottom performing funds

Concerns about rising interest rates in the US resulted in a nerve-jangling start of February for share investors. Data released showed that US wages are rising while unemployment is at a 17-year low. Higher wages imply higher inflation, which makes a steeper path of interest-rate rises more likely,…

Americans Ask What The Tax Law Does For The Country, Not What It Does For Them

A new poll finds people are half as likely to have heard about corporate share buybacks as bonuses for workers.

The Stock Market Is Up Under Trump. Clinton Voters Don’t Believe It.

Views of the economy are often filtered through a distinctly partisan lens.
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