YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports. Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has offices in the UK, US, Europe and the Middle East. It is our goal to understand the world you live in, the sector you operate in, and your brand, enabling us to provide you with a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world. Information which not only serves in tackling current issues facing your organisation but also aims to offer a comprehensive understanding of your organisation and its place in the world we live in today. The group operates an online panel of over 2.5 million respondents worldwide representing all ages, socio-economic groups and other demographic types which allows us to create nationally representative samples online and access hard to reach groups, both consumer and professional.
London, GB
Size (employees)
692 (est)+12%
YouGov was founded in 2000 and is headquartered in London, GB

YouGov Office Locations

YouGov has an office in London
London, GB (HQ)
Galileo Apartments 50 Featherstone St

YouGov Financials and Metrics

YouGov Financials

YouGov's revenue was reported to be £88.2 m in FY, 2016 which is a 16% increase from the previous period.

Revenue (FY, 2016)

88.2 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

68.7 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

3.4 m

Market capitalization (18-Oct-2017)

341.3 m

Closing share price (18-Oct-2017)


Cash (31-Jul-2016)

15.6 m
YouGov's current market capitalization is £341.3 m.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


62.6 m67.4 m76.1 m88.2 m

Revenue growth, %


Cost of goods sold

15.4 m15.8 m17.5 m19.5 m

Gross profit

47.1 m51.6 m58.6 m68.7 m
GBPFY, 2014FY, 2015FY, 2016


7.4 m10 m15.6 m

Accounts Receivable

13.5 m14 m16.5 m

Current Assets

30.1 m33.3 m45.3 m


5.6 m7.6 m9.2 m
GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

8.6 m9.6 m11.8 m

Cash From Financing Activities

(596 k)(809 k)(1.1 m)

Income Taxes Paid

(316 k)580 k(2.1 m)
GBPY, 2016


141.8 k

Financial Leverage

1.5 x
Show all financial metrics

YouGov Market Value History

Traffic Overview of YouGov

YouGov Online and Social Media Presence

YouGov News and Updates

Trump Blames Congress For ‘Not Getting The Job Done.’ Americans Blame Him.

And yeah, they've noticed there's some tension between the president and his party.

London's home-based startups are being held back by commercial space costs

Home businesses in London could generate an additional £2.76bn in revenues if they expanded into commercial premises, a new report has revealed. An impressive 21 per cent of businesses in London operating from a kitchen table, garage or the like are considering moving into commercial premises, th…

About half of Americans say politics makes them boycott brands

Brands are facing in a culture that’s becoming increasingly political, and with citizens who tend to be both more aware of the issues and more willing to share their opinions online. And that can lead to real consequences for companies.

The Birth Control Coverage Rule That Trump Rolled Back Is Pretty Popular

And more of the latest polling news.

Millennials are at odds with their parents over binge-watching TV

Streaming services like Netflix, Amazon Prime Video, and Hulu have fundamentally changed the way many people watch TV. Instead of waiting an entire week for the next episode of a favorite show, many sit down and watch an entire season — or a significant portion of it — all at once. Indeed, the pract…

The benefits of business travel

Tags Employer brand Globalisation Wellbeing
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YouGov Company Life and Culture

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