YouGov is an online market research and data analytics company. It operates through three segments: Data Products, Research, and CPS (Consumer Panel Services). The Data Products segment comprises syndicated data products such as YouGov BrandIndex, YouGov Profiles, and YouGov Behavioral. The Research specializes in quantitative and qualitative research and offers YouGov Omnibus, YouGov Custom Research, and YouGov Surveys. The CPS segment provides household consumer purchasing data.