YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports. Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has offices in the UK, US, Europe and the Middle East. It is our goal to understand the world you live in, the sector you operate in, and your brand, enabling us to provide you with a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world. Information which not only serves in tackling current issues facing your organisation but also aims to offer a comprehensive understanding of your organisation and its place in the world we live in today. The group operates an online panel of over 2.5 million respondents worldwide representing all ages, socio-economic groups and other demographic types which allows us to create nationally representative samples online and access hard to reach groups, both consumer and professional.
London, GB
Size (employees)
692 (est)+12%
YouGov was founded in 2000 and is headquartered in London, GB

YouGov Office Locations

YouGov has an office in London
London, GB (HQ)
Galileo Apartments 50 Featherstone St

YouGov Metrics

YouGov Financial Metrics

Revenue (2016)

£88.2 m

Revenue growth (2015-16), %


Gross profit

£68.7 m

Gross profit margin (2016), %


Market capitalization (28-Apr-2017)

£299.3 m

Closing share price (28-Apr-2017)

YouGov's current market capitalization is £299.3 m.
YouGov's revenue was reported to be £88.2 m in FY, 2016 which is a 16% increase from the previous period.
FY, 2013FY, 2014FY, 2015FY, 2016


£62.6 m£67.4 m£76.1 m£88.2 m

Revenue growth, %


Cost of goods sold

£15.4 m£15.8 m£17.5 m£19.5 m

Gross profit

£47.1 m£51.6 m£58.6 m£68.7 m

Gross profit Margin, %


Operating expense total

£45.6 m£50.5 m£55.8 m£64.4 m

YouGov Market Value History

YouGov Online Presence

YouGov News

YouGov Company Life

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