YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports. Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has offices in the UK, US, Europe and the Middle East. It is our goal to understand the world you live in, the sector you operate in, and your brand, enabling us to provide you with a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world. Information which not only serves in tackling current issues facing your organisation but also aims to offer a comprehensive understanding of your organisation and its place in the world we live in today. The group operates an online panel of over 2.5 million respondents worldwide representing all ages, socio-economic groups and other demographic types which allows us to create nationally representative samples online and access hard to reach groups, both consumer and professional.
London, GB
Size (employees)
692 (est)+12%
YouGov was founded in 2000 and is headquartered in London, GB

YouGov Office Locations

YouGov has an office in London
London, GB (HQ)
Galileo Apartments 50 Featherstone St

YouGov Data and Metrics

YouGov Financial Metrics

YouGov's revenue was reported to be £88.2 m in FY, 2016 which is a 16% increase from the previous period.

Revenue (FY, 2016)

88.2 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

68.7 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

3.4 m

Market capitalization (25-Jul-2017)

273.6 m

Closing share price (25-Jul-2017)


Cash (31-Jul-2016)

15.6 m
YouGov's current market capitalization is £273.6 m.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


62.6 m67.4 m76.1 m88.2 m

Revenue growth, %


Cost of goods sold

15.4 m15.8 m17.5 m19.5 m

Gross profit

47.1 m51.6 m58.6 m68.7 m

Gross profit Margin, %


Operating expense total

45.6 m50.5 m55.8 m64.4 m

Pre tax profit

733 k2.7 m5.5 m

Net Income

417 k3.3 m3.4 m
GBPFY, 2014FY, 2015FY, 2016


7.4 m10 m15.6 m

Accounts Receivable

13.5 m14 m16.5 m

Current Assets

30.1 m33.3 m45.3 m


5.6 m7.6 m9.2 m


46.7 m46.1 m53.1 m

Total Assets

82.4 m87.1 m107.7 m

Accounts Payable

3.1 m19 m25.8 m

Current Liabilities

21.7 m23 m27.8 m

Total Liabilities

24.4 m25.5 m33.6 m

Retained Earnings

(153 k)2.4 m2.4 m

Total Equity

57.9 m61.6 m74.1 m

Financial Leverage

1.4 x1.4 x1.5 x
GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

8.6 m9.6 m11.8 m

Cash From Financing Activities

(596 k)(809 k)(1.1 m)

Income Taxes Paid

(316 k)580 k(2.1 m)
GBPY, 2016


141.8 k

Financial Leverage

1.5 x

YouGov Market Value History

Traffic Overview of YouGov

YouGov Online and Social Media Presence

YouGov News and Updates

YouGov shares rise as pollster ups its divi and profits grow by 27 per cent

Shares in YouGov were up more than three per cent this morning after the pollster posted double-digit turnover and upped its divi by 40 per cent. The figures Group revenue increased 16 per cent to £88.2m in the year to 31 July, up from £76.1m last year. This was driven by impressive growth …

They love us really: YouGov survey finds Scots favour UK over EU

Scotland would choose being part of the UK over the EU, a new survey suggests. A YouGov poll of 1,006 Scots also found “no real shift towards independence” after the UK’s Brexit vote. This is despite the fact a majority in Scotland voted in favour of Remain. Read more: Sturgeon says Scotland c…

YouGov Company Life and Culture

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