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YouGov is an online market research and data analytics company. Its solutions include the daily brand perception tracker, YouGov BrandIndex, and the media planning and segmentation tool, YouGov Profiles. The company also provides YouGov Realtime service aimed at reaching nationally representative and specialist samples. YouGov’s Custom Research division offers quantitative and qualitative research, tailored by sector specialist teams to meet clients’ specific requirements.

TypePublic
Founded2000
HQLondon, GB
Websiteyougov.co.uk
Employee Ratings3.8
Overall CultureD

Latest Updates

Employees (est.) (Dec 2020)1,146(+5%)
Revenue (FY, 2020)£152.4 M(+12%)
Share Price (Jul 2021)£12.6(+4%)
Cybersecurity ratingAMore

Key People/Management at YouGov

Stephan Shakespeare

Stephan Shakespeare

CEO and Co-Founder
Alex McIntosh

Alex McIntosh

CFO
Sundip Chahal

Sundip Chahal

COO
Ray Martin

Ray Martin

Chief Client Officer
Anthony Wells

Anthony Wells

Director, UK Political Research
Amelia Brophy

Amelia Brophy

General Manager, UK
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YouGov Office Locations

YouGov has offices in London, Guildford, Manchester, Cheshire and in 29 other locations
London, GB (HQ)
50 Featherstone St, Old Street
Guildford, GB
1 Saxton Parklands
Manchester, GB
WeWork - 02-114 No. 1 Spinningfields Quay St
Carlton, AU
224 Faraday St
Ultimo, AU
Ground Floor, 2-14 Mountain Street
Toronto, CA
62 Alvin Ave
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YouGov Financials and Metrics

YouGov Revenue

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YouGov's revenue was reported to be £152.44 m in FY, 2020 which is a 11.7% increase from the previous period.
GBP

Revenue (FY, 2020)

152.4m

Revenue growth (FY, 2019 - FY, 2020), %

11.7%

Gross profit (FY, 2020)

129.1m

Gross profit margin (FY, 2020), %

84.7%

Net income (FY, 2020)

9.4m

EBIT (FY, 2020)

21.8m

Market capitalization (26-Jul-2021)

1.4b

Closing stock price (26-Jul-2021)

12.6

Cash (30-Jul-2020)

35.3m

EV

1.4b
YouGov's current market capitalization is £1.4 b.
Annual
GBPFY, 2018FY, 2019FY, 2020

Revenue

116.6m136.5m152.4m

Revenue growth, %

17%12%

Cost of goods sold

21.5m24.2m23.4m

Gross profit

95.1m112.3m129.1m
Half Year
GBPH1, 2018H1, 2019H1, 2020

Revenue

56.3m66.5m76.9m

Cost of goods sold

10.8m11.9m12.2m

Gross profit

45.5m54.6m64.8m

Gross profit Margin, %

81%82%84%
Annual
GBPFY, 2018FY, 2019FY, 2020

Cash

30.6m37.9m35.3m

Accounts Receivable

19.9m17.2m18.5m

Prepaid Expenses

2.4m3.5m4.0m

Current Assets

66.7m72.6m70.3m
Half Year
GBPH1, 2018H1, 2019H1, 2020

Cash

21.3m25.0m27.2m

Current Assets

56.3m60.2m61.5m

PP&E

3.2m4.5m4.0m

Goodwill

42.2m62.5m63.6m
Annual
GBPFY, 2018FY, 2019FY, 2020

Net Income

8.2m14.4m9.4m

Depreciation and Amortization

8.3m10.3m15.3m

Accounts Payable

2.1m4.0m(220.0k)

Cash From Operating Activities

18.1m30.8m35.2m
Half Year
GBPH1, 2018H1, 2019H1, 2020

Net Income

2.4m5.7m6.3m

Depreciation and Amortization

4.1m4.8m7.3m

Accounts Payable

420.0k(3.4m)(2.2m)

Cash From Operating Activities

4.6m6.7m15.5m
GBPH1, 2018

Financial Leverage

1.5 x
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YouGov Operating Metrics

YouGov's Registered Members was reported to be 11 m in FY, 2020.
FY, 2018FY, 2019FY, 2020

Countries

222224

Markets

504040

Registered Members

6 m8.4 m11 m

Survey Responses per day

10 k20 k
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YouGov Acquisitions / Subsidiaries

Company NameDateDeal Size
Portent.IODecember 18, 2018
InConversation Media LimitedAugust 21, 2018
SMG InsightMay 25, 2018
Galaxy DP Pty LimitedDecember 11, 2017£2.45 m
Decision FuelJanuary 09, 2014
Harrison GroupAugust 11, 2010£8.3 m
Clear HorizonsApril 28, 2009$2.7 m
PolimetrixAugust 09, 2007
ZaperaAugust 09, 2007
CoEditor Ltd
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YouGov Revenue Breakdown

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YouGov revenue breakdown by business segment: 42.0% from Custom Research, 33.4% from Data Products and 24.6% from Data Services

YouGov revenue breakdown by geographic segment: 15.4% from Mainland Europe, 5.6% from Middle East, 30.0% from UK, 7.9% from Asia Pacific and 41.1% from USA

Human Capital Metrics

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YouGov Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

SecurityScorecard logo

YouGov Online and Social Media Presence

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YouGov Company Culture

  • Overall Culture

    D

    60/100

  • CEO Rating

    F

    50/100

  • Compensation

    C-

    62/100

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YouGov News and Updates

Emirates named most recommended brand in UAE, according to YouGov survey

Dubai-based carrier was rated number one with a score of 91.4 percent, ahead of iPhone (89.4 percent), Adidas (88.8 percent), Nike (86.9 percent) and fellow UAE airline Etihad Airways taking fifth spot (86.3 percent)

New YouGov poll reveals strong American support for vaccinating, welcoming refugees and vulnerable populations globally

New York, NY, June 14, 2021 —  With World Refugee Day and new UN global refugee figures expected this week, the International Rescue Committee (IRC) has partnered with pollster YouGov to evaluate public opinion regarding welcoming refugees in the United States, and regarding US efforts to vaccinate …

Yougov acquires open banking start-up Lean App

Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data.  The post Yougov acquires open banking start-up Lean App appeared first on CityAM.

Budget 2021: Public support Sunak's measures, according to snap YouGov poll

Budget 2021: Public support Sunak's measures, according to YouGov poll The post Budget 2021: Public support Sunak's measures, according to YouGov poll appeared first on CityAM.

30% of Republicans have 'favorable' view of QAnon conspiracy theory, YouGov poll finds

Summary List PlacementA new poll from YouGov found that around 30% of self-identified Republicans have a favorable view of QAnon, the baseless far-right conspiracy theory that claims President Donald Trump is secretly fighting a "deep state" cabal of satanic pedophiles and cannibals. The poll of 1…

Yougov hikes dividend as Covid-19 data demand drives up revenue

Yougov today said it will raise its dividend by 25 per cent after strong demand for its data products and The post Yougov hikes dividend by a quarter as Covid-19 data demand drives up revenue appeared first on CityAM.
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YouGov Frequently Asked Questions

  • When was YouGov founded?

    YouGov was founded in 2000.

  • Who are YouGov key executives?

    YouGov's key executives are Stephan Shakespeare, Alex McIntosh and Sundip Chahal.

  • How many employees does YouGov have?

    YouGov has 1,146 employees.

  • What is YouGov revenue?

    Latest YouGov annual revenue is £152.4 m.

  • What is YouGov revenue per employee?

    Latest YouGov revenue per employee is £133 k.

  • Who are YouGov competitors?

    Competitors of YouGov include GfK, Nielsen and Ipsos.

  • Where is YouGov headquarters?

    YouGov headquarters is located at 50 Featherstone St, Old Street, London.

  • Where are YouGov offices?

    YouGov has offices in London, Guildford, Manchester, Cheshire and in 29 other locations.

  • How many offices does YouGov have?

    YouGov has 36 offices.