YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports. Founded in the UK in 2000, YouGov is considered the pioneer of online market research. Our unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work. We can conduct research in all continents and our online model allows clients to get international results faster and more cost-effectively than traditional methods, with no compromise on quality. YouGov has offices in the UK, US, Europe and the Middle East. It is our goal to understand the world you live in, the sector you operate in, and your brand, enabling us to provide you with a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world. Information which not only serves in tackling current issues facing your organisation but also aims to offer a comprehensive understanding of your organisation and its place in the world we live in today. The group operates an online panel of over 2.5 million respondents worldwide representing all ages, socio-economic groups and other demographic types which allows us to create nationally representative samples online and access hard to reach groups, both consumer and professional.
Company Growth (employees)
London, GB
Size (employees)
692 (est)
YouGov was founded in 2000 and is headquartered in London, GB

YouGov Office Locations

YouGov has an office in London
London, GB (HQ)
Galileo Apartments 50 Featherstone St

YouGov Financials and Metrics

YouGov Financials

YouGov's revenue was reported to be £88.2 m in FY, 2016 which is a 16% increase from the previous period.

Revenue (FY, 2016)

88.2 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

68.7 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

3.4 m

Market capitalization (31-Oct-2017)

340.3 m

Closing share price (31-Oct-2017)


Cash (31-Jul-2016)

15.6 m
YouGov's current market capitalization is £340.3 m.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


62.6 m67.4 m76.1 m88.2 m

Revenue growth, %


Cost of goods sold

15.4 m15.8 m17.5 m19.5 m

Gross profit

47.1 m51.6 m58.6 m68.7 m
GBPFY, 2014FY, 2015FY, 2016


7.4 m10 m15.6 m

Accounts Receivable

13.5 m14 m16.5 m

Current Assets

30.1 m33.3 m45.3 m


5.6 m7.6 m9.2 m
GBPFY, 2014FY, 2015FY, 2016

Cash From Operating Activities

8.6 m9.6 m11.8 m

Cash From Financing Activities

(596 k)(809 k)(1.1 m)

Income Taxes Paid

(316 k)580 k(2.1 m)
GBPY, 2016


141.8 k

Financial Leverage

1.5 x
Show all financial metrics

YouGov Market Value History

YouGov's Web-traffic and Trends

YouGov Online and Social Media Presence

YouGov News and Updates

Trump Has Not Convinced America There’s A War On Christmas

(But if there were, Christmas would be winning.)

Politicians could use a business lesson from UK entrepreneurs

The Conservative party has long styled itself as the party of business, but Brexit is straining that claim past breaking point. At the same time, Labour has lurched to the left. As our new report, Parliamentary Snapshot 2017, reveals, entrepreneurs no longer have a home in British politics. No…

America Couldn’t Be Much Less Excited About The GOP’s Tax Plan

Although they don't seem to hate it as fervently as they did the effort to repeal the ACA.

Hammond has failed to improve his party’s chances of electoral survival

This was an elastoplast Budget. Its purpose was to cover the deepening gash in the Conservative party, give Philip Hammond’s reputation time to heal, and keep out germs hurled by the opposition benches. In this regard, it mostly worked. Read more: The Budget was a valiant attempt at an impo…

The Apprenticeship Levy: Where are we now?

Tags Apprenticeships Engagement Learning

City Moves for 9 November 2017 - who's switching jobs?

Today's City Moves cover cars, wealth advisory and research. Take a look at these movers and shakers: Ineos Automotive Ineos Automotive has appointed Mornie Robertson, former vice president of human resources at Tesla as its HR director. A world-class HR professional, Mornie will bring years o…
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YouGov Company Life and Culture

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