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YouGov Competitors and Similar CompaniesClear all

YouGov's competitors and similar companies include GfK, Nielsen, Ipsos and The Kantar Group.

	YouGov YouGov is an online market research and data analytics company.	GfK GfK (Growth from Knowledge) is a market intelligence company.	Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.	Ipsos Ipsos is a company that provides market research and consulting services.	The Kantar Group The Kantar Group is a company that provides marketing data and analytics solutions.
Founding Date	Founding Date 2000	Founding Date 1934	Founding Date 1923	Founding Date 1975	Founding Date 1994
Type	Type Public	Type Subsidiary	Type Private	Type Public	Type Subsidiary
Tags	Tags Business Products & Services Technology business intelligence market research monitoring platform	Tags Business Products & Services business intelligence data collection marketing analytics market research	Tags Business Products & Services business intelligence content provider data management marketing analytics	Tags Business Products & Services customer experience data collection management consulting market research	Tags Business Products & Services advertising customer experience data management management consulting sustainability
Locations	Locations London, GB HQ Perth, AU Richmond, AU Ultimo, AU Toronto, CA Copenhagen, DK Helsinki, FI see more	Locations Nürnberg, DE HQ Tirana, AL Buenos Aires, AR North Sydney, AU Wien, AT Leuven, BE Sarajevo, BA see more	Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more	Locations Paris, FR HQ Tirana, AL Algiers, DZ North Sydney, AU Perth, AU South Yarra, AU see more	Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more
Employees	Employees 1,960	Employees 8,000	Employees 29,091	Employees 19,7012% decrease	Employees 34112% increase
Valuation ($)	Valuation ($) 698.5 m	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 2.2 b	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) £388.9m (FY, 2025)	Revenue (est.) €1b (FY, 2022)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) €2.5b (FY, 2025)	Revenue (est.) £48.6m (FY, 2022)
Cost of goods	Cost of goods £25.6m (FY, 2025)	Cost of goods €549m (FY, 2022)	Cost of goods $1.2b (FY, 2021)	Cost of goods €793.8m (FY, 2025)	Cost of goods N/A
Gross profit	Gross profit £363.3m (FY, 2025)	Gross profit €478.4m (FY, 2022)	Gross profit $2.3b (FY, 2021)	Gross profit €1.7b (FY, 2025)	Gross profit N/A
Net income	Net income £13.1m (FY, 2025)	Net income €114.9m (FY, 2022)	Net income $971m (FY, 2021)	Net income €188.4m (FY, 2025)	Net income (£108.1m) (FY, 2022)
Operating ⚠
Clients	Clients 4.3 k (FY, 2023)	Clients 10 k (Dec, 2022)	Clients N/A	Clients 5 k (FY, 2022)	Clients N/A
Countries	Countries N/A	Countries 50 (Dec, 2022)	Countries 55 (FY, 2021)	Countries 100 (FY, 2022)	Countries N/A
Markets	Markets 59 (FY, 2023)	Markets N/A	Markets N/A	Markets 90 (FY, 2022)	Markets 90 (Jun, 2023)