OverviewSuggest Edit

Kantar is an insight, information, and consultancy network. It offers expertise across advertising, media, PR, brand growth, retail strategy, customer experience, market research, sustainability, etc. The company caters to the automotive, mobility, consumer packaged goods, energy, utilities, fashion, finance, hospitality, life sciences, media, and other sectors.

HQLondon, GB
Employee Ratings3.4
Overall CultureB

Latest Updates

Employees (est.) (Sept 2021)34,855
Job Openings2,097
Revenue (FY, 2018)£27.3 M(+5%)
Cybersecurity ratingCMore

Key People/Management at Kantar

Alexis Nasard

Alexis Nasard

Chief Executive Officer
Michelle Harrison

Michelle Harrison

President, Public Division
James Brooks

James Brooks

Chief Operations Officer
Ian Griffiths

Ian Griffiths

Deputy CEO and Chief Financial Officer
Nathalie Burdet

Nathalie Burdet

Chief Marketing Officer
John McHarry

John McHarry

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Kantar Office Locations

Kantar has offices in London, New York, AAO, Millers Point and in 58 other locations
London, GB (HQ)
6 More London Place, 6 More London Riverside
piso 2, Av. Santa Fe 1970
Millers Point, AU
30 Hickson Rd
Wien, AT
Kaiserstraße 55
Dhaka, BD
South Breeze Center Road 11 Building 5, 12th floor Block G
Brussel, BE
Broekstraat 49
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Kantar Financials and Metrics

Summary Metrics

Founding Date

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Kantar Revenue

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Kantar's revenue was reported to be £27.34 m in FY, 2018 which is a 4.9% increase from the previous period.

Revenue (FY, 2018)


Revenue growth (FY, 2017 - FY, 2018), %


Gross profit (FY, 2018)


Gross profit margin (FY, 2018), %


Net income (FY, 2018)


EBIT (FY, 2018)


Cash (31-Dec-2018)

GBPFY, 2016FY, 2017FY, 2018



Revenue growth, %


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Gross profit Margin, %

GBPFY, 2016FY, 2017FY, 2018



Accounts Receivable


Prepaid Expenses


Current Assets

GBPFY, 2016


-1.2 x


3.6 x

Financial Leverage

-0.3 x
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Kantar Operating Metrics

Dec, 2020

Research Respondents

100 m



Industries Served



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Kantar Acquisitions / Subsidiaries

Company NameDateDeal Size
Mavens of LondonMarch 11, 2020
Colmar BruntonFebruary 06, 2020
Millward BrownJanuary 11, 2016
CEEORDecember 15, 2015
EvidênciasSeptember 15, 2014
Focus Assistência MédicaSeptember 15, 2014
GraphicJuly 04, 2014
Precise Media GroupJune 10, 2014£70 m
Fisheye AnalyticsDecember 17, 2013
Benenson Strategy GroupAugust 23, 2013
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Kantar Revenue Breakdown

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Kantar revenue breakdown by geographic segment: 72.9% from United Kingdom, 8.7% from Rest of Europe and 18.4% from United States of America

Kantar Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Kantar Online and Social Media Presence

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Kantar Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Kantar News and Updates

Kantar identifies what sustainability means to Asian consumers and how brands should respond

SINGAPORE, July 19, 2021 /PRNewswire/ -- Kantar, the world's leading data-driven analytics and brand consulting company today releases preliminary findings from a new study exploring what sustainability means to Asian consumers. Kantar's Asia Sustainability Foundational Study interviewed...

China Consumers Continue To Boost E-Commerce Spending: Bain & Kantar

Spending on fast-moving consumer goods in China, the world's No. 2 economy, is “regaining traction, but remains subdued” even after the pandemic's ebb, according to a new research report.

London’s insights and consulting company Kantar acquires Dutch cross-media tracker MeMo2

London-based data-driven insights and consulting company Kantar has acquired Amsterdam-based cross-media effectiveness tracking specialist MeMo2. Through the acquisition, Kantar will welcome 50 specialists into the fold and strengthen its position in the Dutch market via MeMo2’s client base. No staf…

Zoom Media Partnership with Kantar Reveals Post-COVID Data Proves Gyms Are Back and They Are Packed

NEW YORK, June 3, 2021 /PRNewswire/ -- Americans are getting back on their feet … and getting to the gym, according to Lorraine Pyne, Vice President, Sales and Marketing at Zoom Media. Her company owns and operates GymTV, which broadcasts in 5000+ health clubs across the U.S., Canada and...

ESE Partners with Leading Research and Data Analytics Company, Kantar, For Esports Research and Services

VANCOUVER, British Columbia, May 21, 2021 (GLOBE NEWSWIRE) -- ESE Entertainment Inc. (“we”, “ESE”, or the “Company”) (TSXV: ESE) (OTCQB: ENTEF) is pleased to announce that it has partnered with Kantar – a leading global research agency specializing market research, data analysis and business consu…

Kantar ‘closes in’ on $1.5bn deal for US data rival Numerator

Kantar is said to be nearing a $1.5bn (£1bn) deal to buy US rival Numerator from buyout fund Vista Equity The post Kantar ‘closes in’ on $1.5bn deal for US data rival Numerator appeared first on CityAM.
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Kantar Frequently Asked Questions

  • When was Kantar founded?

    Kantar was founded in 1993.

  • Who are Kantar key executives?

    Kantar's key executives are Alexis Nasard, Michelle Harrison and James Brooks.

  • How many employees does Kantar have?

    Kantar has 34,855 employees.

  • What is Kantar revenue?

    Latest Kantar annual revenue is £27.3 m.

  • What is Kantar revenue per employee?

    Latest Kantar revenue per employee is £784.

  • Who are Kantar competitors?

    Competitors of Kantar include GlobalWebIndex, Ipsos and GfK.

  • Where is Kantar headquarters?

    Kantar headquarters is located at 6 More London Place, 6 More London Riverside, London.

  • Where are Kantar offices?

    Kantar has offices in London, New York, AAO, Millers Point and in 58 other locations.

  • How many offices does Kantar have?

    Kantar has 65 offices.