OverviewSuggest Edit

Kantar is an insight, information, and consultancy network. It offers expertise across advertising, media, PR, brand growth, retail strategy, customer experience, market research, sustainability, etc. The company caters to the automotive, mobility, consumer packaged goods, energy, utilities, fashion, finance, hospitality, life sciences, media, and other sectors.

HQLondon, GB
Employee Ratings3.5
Overall CultureB

Latest Updates

Employees (est.) (May 2021)34,164
Job Openings782
Revenue (FY, 2018)£27.3 M(+5%)
Cybersecurity ratingDMore

Key People/Management at Kantar

Alexis Nasard

Alexis Nasard

Chief Executive Officer
Michelle Harrison

Michelle Harrison

President, Public Division
James Brooks

James Brooks

Chief Operations Officer
Ian Griffiths

Ian Griffiths

Deputy CEO and Chief Financial Officer
Nathalie Burdet

Nathalie Burdet

Chief Marketing Officer
John McHarry

John McHarry

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Kantar Office Locations

Kantar has offices in London, New York, AAO, Millers Point and in 60 other locations
London, GB (HQ)
6 More London Place, 6 More London Riverside
piso 2, Av. Santa Fe 1970
Millers Point, AU
6/30 Hickson Rd
Wien, AT
Kaiserstraße 55
Dhaka, BD
South Breeze Center Road 11 Building 5, 12th floor Block G
Brussel, BE
Broekstraat 49
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Kantar Financials and Metrics

Summary Metrics

Founding Date

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Kantar Revenue

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Kantar's revenue was reported to be £27.34 m in FY, 2018 which is a 4.9% increase from the previous period.

Revenue (FY, 2018)


Revenue growth (FY, 2017 - FY, 2018), %


Gross profit (FY, 2018)


Gross profit margin (FY, 2018), %


Net income (FY, 2018)


EBIT (FY, 2018)


Cash (31-Dec-2018)

GBPFY, 2016FY, 2017FY, 2018



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Accounts Receivable


Prepaid Expenses


Current Assets

GBPFY, 2016


-1.2 x


3.6 x

Financial Leverage

-0.3 x
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Kantar Operating Metrics

Dec, 2020

Research Respondents

100 m



Industries Served



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Kantar Acquisitions / Subsidiaries

Company NameDateDeal Size
Mavens of LondonMarch 11, 2020
Colmar BruntonFebruary 06, 2020
Millward BrownJanuary 11, 2016
CEEORDecember 15, 2015
EvidênciasSeptember 15, 2014
Focus Assistência MédicaSeptember 15, 2014
GraphicJuly 04, 2014
Precise Media GroupJune 10, 2014£70 m
Fisheye AnalyticsDecember 17, 2013
Benenson Strategy GroupAugust 23, 2013
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Kantar Revenue Breakdown

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Kantar revenue breakdown by geographic segment: 72.9% from United Kingdom, 8.7% from Rest of Europe and 18.4% from United States of America

Kantar Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Kantar Online and Social Media Presence

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Kantar Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Kantar News and Updates

Kantar ‘closes in’ on $1.5bn deal for US data rival Numerator

Kantar is said to be nearing a $1.5bn (£1bn) deal to buy US rival Numerator from buyout fund Vista Equity The post Kantar ‘closes in’ on $1.5bn deal for US data rival Numerator appeared first on CityAM.

Cerner Finalizes Acquisition of Kantar Health

Pairing data and research expertise to revolutionize the discovery, development and commercialization of life sciences innovations Pairing data and research expertise to revolutionize the discovery, development and commercialization of life sciences innovations

Cerner Announces Agreement to Acquire Health Division of Kantar

Combination to create leading data insights and clinical research platform

Bain Capital-owned research firm Kantar is cutting 10% of staff — here's what we know

Summary List Placement Global market research firm Kantar is planning to cut 10% of US staff as a result of the economic impact of the pandemic, North American CEO Reed Cundiff announced in a town hall meeting on Monday. The cuts will impact about 300 people, sources with direct knowledge of the ma…

UPDATE 1-Sainsbury's is only 'big four' UK supermarket growing sales - Kantar

Sainsbury's was the only one of Britain's "big four" supermarkets to record year-on-year sales growth in the 12 weeks to Feb. 23, although it still lost market share to discounters Aldi and Lidl, according to researchers Kantar. Sales at Sainsbury's rose 0.3%, Kantar said on Tuesday, whereas mar…

Kantar names former ITV exec Griffiths as CFO

Data analytics company Kantar has appointed Ian Griffiths as its new chief financial officer, bringing the former senior ITV executive to the group as it begins life under new owner Bain Capital.
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Kantar Frequently Asked Questions

  • When was Kantar founded?

    Kantar was founded in 1993.

  • Who are Kantar key executives?

    Kantar's key executives are Alexis Nasard, Michelle Harrison and James Brooks.

  • How many employees does Kantar have?

    Kantar has 34,164 employees.

  • What is Kantar revenue?

    Latest Kantar annual revenue is £27.3 m.

  • What is Kantar revenue per employee?

    Latest Kantar revenue per employee is £800.

  • Who are Kantar competitors?

    Competitors of Kantar include GlobalWebIndex, Ipsos and GfK.

  • Where is Kantar headquarters?

    Kantar headquarters is located at 6 More London Place, 6 More London Riverside, London.

  • Where are Kantar offices?

    Kantar has offices in London, New York, AAO, Millers Point and in 60 other locations.

  • How many offices does Kantar have?

    Kantar has 67 offices.