More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Type
Public
HQ
Nürnberg, DE
Founded
1934
Size (employees)
12,926 (est)-1%
Website
gfk.com
GfK was founded in 1934 and is headquartered in Nürnberg, DE
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GfK Office Locations

GfK has an office in Nürnberg
Nürnberg, DE (HQ)
101 Nordwestring
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GfK Online and Social Media Presence

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GfK News and Updates

Summer confidence boost fails to materialise for firms or consumers

The summer sun did little to boost confidence among businesses or consumers in July, according to data to be published today. British businesses’ confidence remained unchanged during July, a survey of 1,200 firms by Lloyds Bank will show, while a long-running GfK poll will show a further dip in c…

British Business and Consumer Confidence Stay Gloomy

U.K. firms’ confidence was unchanged at lowest level this year.

Ipsos a conclu un accord avec GfK pour l'acquisition de 4 divisions globales de GfK Research

Ipsos a conclu un accord avec GfK pour l'acquisition de 4 divisions globales de GfK Research : Customer Experience ; Experience Innovation ; Health et Public Affairs

Failure to Launch: Americans Still Rely on Parents to Help with Mobile Phones, Gas, Groceries and Health Insurance

BLOOMINGTON, Ill., June 20, 2018 /PRNewswire/ -- The line between childhood and adulthood is blurrier than ever, and as a result, many Americans are delaying financial liberation from their parents. The latest COUNTRY Financial Security Index® revealed that more than half of...

Chinese smartphone market is shrinking but we can’t agree on how much

A slew of Chinese smartphone numbers have been churned out by leading educated-guessers and the only thing they agree on is that it’s declining.
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GfK Company Life and Culture

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