GfK
OverviewSuggest Edit
GfK (also known as Growth from Knowledge) is a market intelligence company. It offers consumer insights and panels, distribution and supply chain management, geomarketing, marketing effectiveness, media measurement, POS analytics and tracking, printed ads tracking, product catalogs, shopper, and trends and forecasting solutions. The company serves automotive, consumer and industrial goods, energy, fashion and lifestyle, financial services, media and entertainment, retail, technology, and travel and hospitality industries.
| Type | Private | |
| Founded | 1934 | |
| HQ | Nürnberg, DE | Map |
| Website | gfk.com | |
| Employee Ratings | More | |
| Overall Culture | F | More |
Recent NewsAll News
- Cint è stata scelta da GfK per accelerare la raccolta dati e trasformare l'efficienza operativa
- Cint choisie par GfK pour accélérer la collecte de données et transformer l'efficacité opérationnelle
- Cint chosen by GfK to accelerate data collection and transform operational efficiency
- Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business
Key People/Management at GfK
Peter Feld
Chief Executive Officer
Lars Nordmark
Chief Financial Officer
Sean O'Neill
CPO
Joshua Hubbert
Chief Operations Officer
Jutta Suchanek
Chief HR & Diversity Officer
Ben Jones
CTO
GfK Office Locations
GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 75 other locations
Nürnberg, DE (HQ)
Sophie-Germain Str. 3-5
Baden-Baden, DE
Lange Str. 75
Berlin, DE
Naglerstraße 4
Frankfurt am Main, DE
Herriotstraße 1
Hamburg, DE
Herrengraben 3
Tirana, AL
Rruga e Bogdanëve 25 Building 4 Bimo
GfK Financials and Metrics
Summary Metrics
Founding Date | 1934 |
Time since last funding | 5 years ago |
GfK investors | Kohlberg Kravis Roberts |
GfK Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| Netquest | February 05, 2016 | |
| Cogenta Systems | September 29, 2014 | |
| Paterson Consulting | May 13, 2013 | |
| User Centric | September 17, 2012 | |
| nurago | July 18, 2012 | |
| SirValUse | July 18, 2012 | |
| GfK Bridgehead | March 02, 2012 | |
| Knowledge Networks | December 09, 2011 | |
| The Kynetec Group | February 01, 2009 | |
| Salisteme | September 01, 2007 |
GfK Cybersecurity Score
GfK Online and Social Media Presence
19.4k Twitter followers
GfK has 19.4k Twitter Followers. The number of followers has decreased 0.1% quarter over quarter
GfK's Trends
Twitter Engagement Stats for @GfK
16k
Tweets
3k
Following
19.4k
Followers
51
Tweets last 30 days
1.2
Avg. likes per Tweet
70.6%
Tweets with engagement
GfK Company Culture
Overall Culture
F
48/100
CEO Rating
D
58/100
Compensation
D
53/100
Diversity
D
54/100
GfK News and Updates
June 05, 2020
Cint è stata scelta da GfK per accelerare la raccolta dati e trasformare l'efficienza operativa
Il leader consolidato in materia di dati e insight continua la sua crescita nel settore della ricerca sfruttando la tecnologia automatizzata di Cint STOCCOLMA, 5 giugno 2020 /PRNewswire/ -- GfK, azienda leader nella ricerca di mercato, ha selezionato la piattaforma tecnologica...
June 03, 2020
Cint choisie par GfK pour accélérer la collecte de données et transformer l'efficacité opérationnelle
Le leader établi en matière de données et d'éléments de connaissance poursuit la croissance de ses activités de recherche en tirant parti de la technologie automatisée de Cint STOCKHOLM, 3 juin 2020 /PRNewswire/ -- GfK, la société leader dans le domaine des études de marché a sélectionné...
June 03, 2020
Cint chosen by GfK to accelerate data collection and transform operational efficiency
STOCKHOLM, June 3, 2020 /PRNewswire/ -- Leading market research company GfK has selected Cint's automated technology platform as part of an ongoing programme to transform its digital marketing effectiveness and consumer insights business. With a track record for powering market research...
September 17, 2018
Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business
Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business
GfK Blogs
September 08, 2021
How brands can embrace the phygital reality trend
Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G mean the virtual and real worlds are becoming increasingly entwined. Smartphone apps have replaced a host of tangible devices, from cameras to blood pressure monitors. And the global pandemic is accel…
September 02, 2021
Smart home devices trends and insights for businesses
The smart home devices sector boomed in the second half of 2020 as consumers settled into life at home, focusing on purchases that made their extended time at home convenient, comfortable, and enjoyable. Here we explore the smart home devices trends that will shape the sector over the co…
August 30, 2021
Most popular tech products and home appliances for 2020-2021 [infographic]
The pandemic triggered huge shifts in consumer behavior, changing the way people live, work and interact, as well as bringing personal health and hygiene to the forefront of our minds. Home appliances in 2020-2021 have helped us turn our homes into places of work, education, and leisure …
August 27, 2021
A look into the future of smart home devices
The COVID-19 pandemic has made an impact on the future of smart home devices which sparked rapid adoption of smart products as consumers transform their living spaces into places of work, learning, and leisure. In fact, within the EU7 countries of Belgium, France, Germany, UK, Italy, Net…
August 19, 2021
Future digital health trends: What brands need to know
COVID-19 has enhanced our focus towards digital health trends, accelerating the already flourishing connected health device market, which is expected to reach $44.2bn by 2024>.1 Consumers across demographics are turning to wearable devices and biometric trackers so they can gain insig…
August 05, 2021
How sustainable brands are boosting consumer sentiment
Consumer concern about the environment is growing, with topics such as climate change and plastic waste dominating headlines. Indeed, data from our GfK What’s Next 4 Consumers survey shows that 69% of Americans are seeing more news stories about the environment today compared to one year…
GfK Frequently Asked Questions
When was GfK founded?
GfK was founded in 1934.
Who are GfK key executives?
GfK's key executives are Peter Feld, Lars Nordmark and Sean O'Neill.
How many employees does GfK have?
GfK has 11,452 employees.
Who are GfK competitors?
Competitors of GfK include IQVIA, GlobalData and Ipsos.
Where is GfK headquarters?
GfK headquarters is located at Sophie-Germain Str. 3-5, Nürnberg.
Where are GfK offices?
GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 75 other locations.
How many offices does GfK have?
GfK has 85 offices.
Learn about Craft real-time company insights
Receive alerts for 300+ data fields across thousands of companies