More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
TypePublic
HQNürnberg, DE
Founded1934
Size (employees)12,926 (est)-1%
Websitegfk.com
GfK was founded in 1934 and is headquartered in Nürnberg, DE
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GfK Office Locations

GfK has an office in Nürnberg
Nürnberg, DE (HQ)
101 Nordwestring
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GfK Online and Social Media Presence

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GfK News and Updates

Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

   Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

German consumer morale darkens unexpectedly - GfK survey

BERLIN (Reuters) - The mood among German shoppers deteriorated unexpectedly for the second month in a row heading into September, a survey showed on Wednesday, casting some doubt about the strength of a consumer-led upswing in Europe's largest economy.

Summer confidence boost fails to materialise for firms or consumers

The summer sun did little to boost confidence among businesses or consumers in July, according to data to be published today. British businesses’ confidence remained unchanged during July, a survey of 1,200 firms by Lloyds Bank will show, while a long-running GfK poll will show a further dip in c…

British Business and Consumer Confidence Stay Gloomy

U.K. firms’ confidence was unchanged at lowest level this year.

Ipsos a conclu un accord avec GfK pour l'acquisition de 4 divisions globales de GfK Research

Ipsos a conclu un accord avec GfK pour l'acquisition de 4 divisions globales de GfK Research : Customer Experience ; Experience Innovation ; Health et Public Affairs
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GfK Blogs

Map of the Month: Purchasing power for new automobiles, Germany 2018

GfK's Map of the Month for October illustrates the distribution of 2018 purchasing power for new automobiles in Germany.

Back-To-School – revenue growth, despite delayed sales

Back-to-school’ has shown growth, due to price increases and despite a drop in larger packs. This years’ Back-To-School (BTS) extravaganza has perhaps not been quite so extravagant, according to our snapshot look at the Writing category in our Weekly tracker – but it is showing growth. Sales appear …

Map of the Month: Purchasing power for watches and jewelry, Italy 2017

GfK's Map of the Month for September illustrates the distribution of 2017 purchasing power for watches and jewelry across Italy's provinces.

The future of media currencies one year on

Last year we consulted various stakeholders across the media industry on what the future of media currency would look like in 5 years’ time1. You can read our white paper here but to summarise we outlined three possible scenarios for the future: Technological self-regulation of data, through Blockch…

Mobile video driving increase in online use in Mexico

Mexicans are now spending a lot more time online with their mobile devices. Latest data from GfK’s Crossmedia Visualizer shows the amount of time Mexicans are spending online has increased from an average of 183 minutes per month during first half of 2017 to 210 minutes per month in H1 2018 (see tab…

Driving Gen Z

Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought by Millennials. In just a few ye…
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GfK Company Life and Culture

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