GfK

    OverviewSuggest Edit

    GfK (also known as Growth from Knowledge) is a market intelligence company. It offers consumer insights and panels, distribution and supply chain management, geomarketing, marketing effectiveness, media measurement, POS analytics and tracking, printed ads tracking, product catalogs, shopper, and trends and forecasting solutions. The company serves automotive, consumer and industrial goods, energy, fashion and lifestyle, financial services, media and entertainment, retail, technology, and travel and hospitality industries.
    TypePrivate
    Founded1934
    HQNürnberg, DE
    Websitegfk.com
    Employee Ratings3.2
    Overall CultureF

    Latest Updates

    Employees (est.) (Jan 2021)11,718
    Share Price (Oct 2017)€47.2
    Cybersecurity ratingBMore

    Key People/Management at GfK

    Peter Feld

    Peter Feld

    Chief Executive Officer
    Lars Nordmark

    Lars Nordmark

    Chief Financial Officer
    Sean O'Neill

    Sean O'Neill

    CPO
    Joshua Hubbert

    Joshua Hubbert

    Chief Operations Officer
    Jutta Suchanek

    Jutta Suchanek

    Chief Human Resources Officer
    Ben Jones

    Ben Jones

    CTO
    Show more

    GfK Office Locations

    GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 76 other locations
    Nürnberg, DE (HQ)
    Sophie-Germain Str. 3
    Baden-Baden, DE
    Lange Str. 75
    Berlin, DE
    Naglerstraße 4
    Frankfurt am Main, DE
    Herriotstraße 1
    Hamburg, DE
    Herrengraben 3
    Tirana, AL
    Rruga e Bogdanëve 25 Building 4 Bimo
    Show all (85)

    GfK Financials and Metrics

    Summary Metrics

    Founding Date

    1934

    Time since last funding

    4 years ago

    GfK investors

    Show all financial metrics

    GfK Operating Metrics

    May, 2019Aug, 2019Jan, 2020Jul, 2020

    Countries

    60

    Products

    38 40 36 49

    SKUs Offered

    2 m

    Trademarks (US)

    6
    Show all operating metrics

    GfK Acquisitions / Subsidiaries

    Company NameDateDeal Size
    NetquestFebruary 05, 2016
    Cogenta SystemsSeptember 29, 2014
    Paterson ConsultingMay 13, 2013
    User CentricSeptember 17, 2012
    nuragoJuly 18, 2012
    SirValUseJuly 18, 2012
    GfK BridgeheadMarch 02, 2012
    Knowledge NetworksDecember 09, 2011
    The Kynetec GroupFebruary 01, 2009
    SalistemeSeptember 01, 2007

    GfK Cybersecurity Score

    Cybersecurity ratingPremium dataset

    B

    82/100

    SecurityScorecard logo

    GfK Online and Social Media Presence

    Embed Graph

    GfK Company Culture

    • Overall Culture

      F

      48/100

    • CEO Rating

      D-

      57/100

    • Compensation

      C+

      63/100

    Learn more on Comparably

    GfK News and Updates

    Cint è stata scelta da GfK per accelerare la raccolta dati e trasformare l'efficienza operativa

    Il leader consolidato in materia di dati e insight continua la sua crescita nel settore della ricerca sfruttando la tecnologia automatizzata di Cint STOCCOLMA, 5 giugno 2020 /PRNewswire/ -- GfK, azienda leader nella ricerca di mercato, ha selezionato la piattaforma tecnologica...

    Cint choisie par GfK pour accélérer la collecte de données et transformer l'efficacité opérationnelle

    Le leader établi en matière de données et d'éléments de connaissance poursuit la croissance de ses activités de recherche en tirant parti de la technologie automatisée de Cint STOCKHOLM, 3 juin 2020 /PRNewswire/ -- GfK, la société leader dans le domaine des études de marché a sélectionné...

    Cint chosen by GfK to accelerate data collection and transform operational efficiency

    STOCKHOLM, June 3, 2020 /PRNewswire/ -- Leading market research company GfK has selected Cint's automated technology platform as part of an ongoing programme to transform its digital marketing effectiveness and consumer insights business. With a track record for powering market research...

    Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

       Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

    GfK Blogs

    5 tips to optimize your advertising ROI

    If you know the viewing habits of your consumers, you can achieve higher ROI through advertising. The number of channels has exponentially multiplied and the shrinking budgets in a pandemic environment has put a lot of pressure on brand marketers to maximize ROI. As budgets shift from tr…

    There's a new approach to tracking brand performance

    Brand performance tracking is taking a more tangible direction with the focus on how much your brand contributes to sales or generates a price premium. Tracking brand performance is not an end in itself; its purpose is to generate tangible value for the company. Strong brands create sust…

    5 reasons why a Marketing Mix Model is relevant today

    If you know the future impact of your marketing mix, you can have greater impact using less. The latest findings from GfK survey Branding and Marketing in the New Abnormal reveal that a whopping 83% brand marketers run some form of marketing measurement. However, the question needs to be…

    5 tips to measure brand performance in the new abnormal

    As businesses continue to grapple with the coronavirus crisis, brands and marketers have entered a brave world of the new abnormal. This has forced marketers to shift marketing KPIs, re-assess priorities, and shrink budgets. Before COVID-19, driving sales was top-of-mind for marketers, a…

    Inside the purchase decision: Why do lost shoppers end up choosing your competitor?

    Demystify your lost shoppers by understanding who they are, why they chose another brand or retailer, and how to win them back in the future. Being a mind reader would make life a lot easier. Just imagine knowing what was going through someone’s head in the days, weeks, or – in some cas…

    Winning in times of disruption: leadership during crisis

    Think back to just before the crisis. Economists were already talking about a potential recession. There was plenty to be concerned about – Brexit, various trade wars, a slowing global GDP. Then came COVID-19. The world went into lockdown, accelerating already prevalent trends in global …
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    GfK Frequently Asked Questions

    • When was GfK founded?

      GfK was founded in 1934.

    • Who are GfK key executives?

      GfK's key executives are Peter Feld, Lars Nordmark and Sean O'Neill.

    • How many employees does GfK have?

      GfK has 11,718 employees.

    • Who are GfK competitors?

      Competitors of GfK include GlobalData, Ipsos and Kantar.

    • Where is GfK headquarters?

      GfK headquarters is located at Sophie-Germain Str. 3, Nürnberg.

    • Where are GfK offices?

      GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 76 other locations.

    • How many offices does GfK have?

      GfK has 85 offices.