GfK
OverviewSuggest Edit
GfK (also known as Growth from Knowledge) is a market intelligence company. It offers consumer insights and panels, distribution and supply chain management, geomarketing, marketing effectiveness, media measurement, POS analytics and tracking, printed ads tracking, product catalogs, shopper, and trends and forecasting solutions. The company serves automotive, consumer and industrial goods, energy, fashion and lifestyle, financial services, media and entertainment, retail, technology, and travel and hospitality industries.
| Type | Private | |
| Founded | 1934 | |
| HQ | Nürnberg, DE | Map |
| Website | gfk.com | |
| Employee Ratings | More | |
| Overall Culture | F | More |
Recent NewsAll News
- Cint è stata scelta da GfK per accelerare la raccolta dati e trasformare l'efficienza operativa
- Cint choisie par GfK pour accélérer la collecte de données et transformer l'efficacité opérationnelle
- Cint chosen by GfK to accelerate data collection and transform operational efficiency
- Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business
Key People/Management at GfK
Peter Feld
Chief Executive Officer
Lars Nordmark
Chief Financial Officer
Sean O'Neill
CPO
Joshua Hubbert
Chief Operations Officer
Jutta Suchanek
Chief Human Resources Officer
Ben Jones
CTO
GfK Office Locations
GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 76 other locations
Nürnberg, DE (HQ)
Sophie-Germain Str. 3
Baden-Baden, DE
Lange Str. 75
Berlin, DE
Naglerstraße 4
Frankfurt am Main, DE
Herriotstraße 1
Hamburg, DE
Herrengraben 3
Tirana, AL
Rruga e Bogdanëve 25 Building 4 Bimo
GfK Financials and Metrics
Summary Metrics
Founding Date | 1934 |
Time since last funding | 4 years ago |
GfK investors | Kohlberg Kravis Roberts |
GfK Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| Netquest | February 05, 2016 | |
| Cogenta Systems | September 29, 2014 | |
| Paterson Consulting | May 13, 2013 | |
| User Centric | September 17, 2012 | |
| nurago | July 18, 2012 | |
| SirValUse | July 18, 2012 | |
| GfK Bridgehead | March 02, 2012 | |
| Knowledge Networks | December 09, 2011 | |
| The Kynetec Group | February 01, 2009 | |
| Salisteme | September 01, 2007 |
GfK Cybersecurity Score
GfK Online and Social Media Presence
19.29k Twitter followers
GfK has 19.29k Twitter Followers. The number of followers has increased 0.1% quarter over quarter
GfK's Trends
Twitter Engagement Stats for @GfK
15.7k
Tweets
3k
Following
19.3k
Followers
3
Tweets last 30 days
3.3
Avg. likes per Tweet
100%
Tweets with engagement
GfK Company Culture
Overall Culture
F
48/100
CEO Rating
D-
57/100
Compensation
C+
63/100
GfK News and Updates
June 05, 2020
Cint è stata scelta da GfK per accelerare la raccolta dati e trasformare l'efficienza operativa
Il leader consolidato in materia di dati e insight continua la sua crescita nel settore della ricerca sfruttando la tecnologia automatizzata di Cint STOCCOLMA, 5 giugno 2020 /PRNewswire/ -- GfK, azienda leader nella ricerca di mercato, ha selezionato la piattaforma tecnologica...
June 03, 2020
Cint choisie par GfK pour accélérer la collecte de données et transformer l'efficacité opérationnelle
Le leader établi en matière de données et d'éléments de connaissance poursuit la croissance de ses activités de recherche en tirant parti de la technologie automatisée de Cint STOCKHOLM, 3 juin 2020 /PRNewswire/ -- GfK, la société leader dans le domaine des études de marché a sélectionné...
June 03, 2020
Cint chosen by GfK to accelerate data collection and transform operational efficiency
STOCKHOLM, June 3, 2020 /PRNewswire/ -- Leading market research company GfK has selected Cint's automated technology platform as part of an ongoing programme to transform its digital marketing effectiveness and consumer insights business. With a track record for powering market research...
September 17, 2018
Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business
Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business
GfK Blogs
December 01, 2020
5 tips to optimize your advertising ROI
If you know the viewing habits of your consumers, you can achieve higher ROI through advertising. The number of channels has exponentially multiplied and the shrinking budgets in a pandemic environment has put a lot of pressure on brand marketers to maximize ROI. As budgets shift from tr…
November 30, 2020
There's a new approach to tracking brand performance
Brand performance tracking is taking a more tangible direction with the focus on how much your brand contributes to sales or generates a price premium. Tracking brand performance is not an end in itself; its purpose is to generate tangible value for the company. Strong brands create sust…
November 23, 2020
5 reasons why a Marketing Mix Model is relevant today
If you know the future impact of your marketing mix, you can have greater impact using less. The latest findings from GfK survey Branding and Marketing in the New Abnormal reveal that a whopping 83% brand marketers run some form of marketing measurement. However, the question needs to be…
November 11, 2020
5 tips to measure brand performance in the new abnormal
As businesses continue to grapple with the coronavirus crisis, brands and marketers have entered a brave world of the new abnormal. This has forced marketers to shift marketing KPIs, re-assess priorities, and shrink budgets. Before COVID-19, driving sales was top-of-mind for marketers, a…
November 04, 2020
Inside the purchase decision: Why do lost shoppers end up choosing your competitor?
Demystify your lost shoppers by understanding who they are, why they chose another brand or retailer, and how to win them back in the future.
Being a mind reader would make life a lot easier. Just imagine knowing what was going through someone’s head in the days, weeks, or – in some cas…
October 27, 2020
Winning in times of disruption: leadership during crisis
Think back to just before the crisis. Economists were already talking about a potential recession. There was plenty to be concerned about – Brexit, various trade wars, a slowing global GDP. Then came COVID-19. The world went into lockdown, accelerating already prevalent trends in global …
GfK Frequently Asked Questions
When was GfK founded?
GfK was founded in 1934.
Who are GfK key executives?
GfK's key executives are Peter Feld, Lars Nordmark and Sean O'Neill.
How many employees does GfK have?
GfK has 11,718 employees.
Who are GfK competitors?
Competitors of GfK include GlobalData, Ipsos and Kantar.
Where is GfK headquarters?
GfK headquarters is located at Sophie-Germain Str. 3, Nürnberg.
Where are GfK offices?
GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 76 other locations.
How many offices does GfK have?
GfK has 85 offices.
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