GfK (also known as Growth from Knowledge) is a market intelligence company. It offers consumer insights and panels, distribution and supply chain management, geomarketing, marketing effectiveness, media measurement, POS analytics and tracking, printed ads tracking, product catalogs, shopper, and trends and forecasting solutions. The company serves automotive, consumer and industrial goods, energy, fashion and lifestyle, financial services, media and entertainment, retail, technology, and travel and hospitality industries.