GfK

    OverviewSuggest Edit

    GfK (also known as Growth from Knowledge) is a market intelligence company. It offers consumer insights and panels, distribution and supply chain management, geomarketing, marketing effectiveness, media measurement, POS analytics and tracking, printed ads tracking, product catalogs, shopper, and trends and forecasting solutions. The company serves automotive, consumer and industrial goods, energy, fashion and lifestyle, financial services, media and entertainment, retail, technology, and travel and hospitality industries.
    TypePrivate
    Founded1934
    HQNürnberg, DE
    Websitegfk.com
    Employee Ratings3.5
    Overall CultureF

    Latest Updates

    Employees (est.) (Sept 2021)11,452
    Job Openings333
    Share Price (Oct 2017)€47.2
    Cybersecurity ratingBMore

    Key People/Management at GfK

    Peter Feld

    Peter Feld

    Chief Executive Officer
    Lars Nordmark

    Lars Nordmark

    Chief Financial Officer
    Sean O'Neill

    Sean O'Neill

    CPO
    Joshua Hubbert

    Joshua Hubbert

    Chief Operations Officer
    Jutta Suchanek

    Jutta Suchanek

    Chief HR & Diversity Officer
    Ben Jones

    Ben Jones

    CTO
    Show more

    GfK Office Locations

    GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 75 other locations
    Nürnberg, DE (HQ)
    Sophie-Germain Str. 3-5
    Baden-Baden, DE
    Lange Str. 75
    Berlin, DE
    Naglerstraße 4
    Frankfurt am Main, DE
    Herriotstraße 1
    Hamburg, DE
    Herrengraben 3
    Tirana, AL
    Rruga e Bogdanëve 25 Building 4 Bimo
    Show all (85)

    GfK Financials and Metrics

    Summary Metrics

    Founding Date

    1934

    Time since last funding

    5 years ago

    GfK investors

    Show all financial metrics

    GfK Operating Metrics

    May, 2019Aug, 2019Jan, 2020Jul, 2020

    Countries

    60

    Products

    38403649

    SKUs Offered

    2 m

    Trademarks (US)

    6
    Show all operating metrics

    GfK Acquisitions / Subsidiaries

    Company NameDateDeal Size
    NetquestFebruary 05, 2016
    Cogenta SystemsSeptember 29, 2014
    Paterson ConsultingMay 13, 2013
    User CentricSeptember 17, 2012
    nuragoJuly 18, 2012
    SirValUseJuly 18, 2012
    GfK BridgeheadMarch 02, 2012
    Knowledge NetworksDecember 09, 2011
    The Kynetec GroupFebruary 01, 2009
    SalistemeSeptember 01, 2007

    GfK Cybersecurity Score

    Cybersecurity ratingPremium dataset

    B

    82/100

    SecurityScorecard logo

    GfK Online and Social Media Presence

    Embed Graph

    GfK Company Culture

    • Overall Culture

      F

      48/100

    • CEO Rating

      D

      58/100

    • Compensation

      D

      53/100

    • Diversity

      D

      54/100

    Learn more on Comparably

    GfK News and Updates

    Cint è stata scelta da GfK per accelerare la raccolta dati e trasformare l'efficienza operativa

    Il leader consolidato in materia di dati e insight continua la sua crescita nel settore della ricerca sfruttando la tecnologia automatizzata di Cint STOCCOLMA, 5 giugno 2020 /PRNewswire/ -- GfK, azienda leader nella ricerca di mercato, ha selezionato la piattaforma tecnologica...

    Cint choisie par GfK pour accélérer la collecte de données et transformer l'efficacité opérationnelle

    Le leader établi en matière de données et d'éléments de connaissance poursuit la croissance de ses activités de recherche en tirant parti de la technologie automatisée de Cint STOCKHOLM, 3 juin 2020 /PRNewswire/ -- GfK, la société leader dans le domaine des études de marché a sélectionné...

    Cint chosen by GfK to accelerate data collection and transform operational efficiency

    STOCKHOLM, June 3, 2020 /PRNewswire/ -- Leading market research company GfK has selected Cint's automated technology platform as part of an ongoing programme to transform its digital marketing effectiveness and consumer insights business. With a track record for powering market research...

    Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

       Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

    GfK Blogs

    How brands can embrace the phygital reality trend

    Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G mean the virtual and real worlds are becoming increasingly entwined. Smartphone apps have replaced a host of tangible devices, from cameras to blood pressure monitors. And the global pandemic is accel…

    Smart home devices trends and insights for businesses

    The smart home devices sector boomed in the second half of 2020 as consumers settled into life at home, focusing on purchases that made their extended time at home convenient, comfortable, and enjoyable. Here we explore the smart home devices trends that will shape the sector over the co…

    Most popular tech products and home appliances for 2020-2021 [infographic]

    The pandemic triggered huge shifts in consumer behavior, changing the way people live, work and interact, as well as bringing personal health and hygiene to the forefront of our minds. Home appliances in 2020-2021 have helped us turn our homes into places of work, education, and leisure …

    A look into the future of smart home devices

    The COVID-19 pandemic has made an impact on the future of smart home devices which sparked rapid adoption of smart products as consumers transform their living spaces into places of work, learning, and leisure. In fact, within the EU7 countries of Belgium, France, Germany, UK, Italy, Net…

    Future digital health trends: What brands need to know

    COVID-19 has enhanced our focus towards digital health trends, accelerating the already flourishing connected health device market, which is expected to reach $44.2bn by 2024>.1 Consumers across demographics are turning to wearable devices and biometric trackers so they can gain insig…

    How sustainable brands are boosting consumer sentiment

    Consumer concern about the environment is growing, with topics such as climate change and plastic waste dominating headlines. Indeed, data from our GfK What’s Next 4 Consumers survey shows that 69% of Americans are seeing more news stories about the environment today compared to one year…
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    GfK Frequently Asked Questions

    • When was GfK founded?

      GfK was founded in 1934.

    • Who are GfK key executives?

      GfK's key executives are Peter Feld, Lars Nordmark and Sean O'Neill.

    • How many employees does GfK have?

      GfK has 11,452 employees.

    • Who are GfK competitors?

      Competitors of GfK include IQVIA, GlobalData and Ipsos.

    • Where is GfK headquarters?

      GfK headquarters is located at Sophie-Germain Str. 3-5, Nürnberg.

    • Where are GfK offices?

      GfK has offices in Nürnberg, Baden-Baden, Berlin, Frankfurt am Main and in 75 other locations.

    • How many offices does GfK have?

      GfK has 85 offices.