More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Employee Rating

3.1
TypePublic
HQNürnberg, DE
Founded1934
Size (employees)12,926 (est)-1%
Websitegfk.com
GfK was founded in 1934 and is headquartered in Nürnberg, DE
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GfK Office Locations

GfK has an office in Nürnberg
Nürnberg, DE (HQ)
101 Nordwestring
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GfK Online and Social Media Presence

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GfK News and Updates

German consumer morale holds steady heading into January - GfK

BERLIN (Reuters) - German consumer sentiment remained strong going into January, the GfK market research group said on Friday, suggesting that household spending in Europe's largest economy will start 2019 on a solid footing.

Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

   Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business

German consumer morale darkens unexpectedly - GfK survey

BERLIN (Reuters) - The mood among German shoppers deteriorated unexpectedly for the second month in a row heading into September, a survey showed on Wednesday, casting some doubt about the strength of a consumer-led upswing in Europe's largest economy.

Summer confidence boost fails to materialise for firms or consumers

The summer sun did little to boost confidence among businesses or consumers in July, according to data to be published today. British businesses’ confidence remained unchanged during July, a survey of 1,200 firms by Lloyds Bank will show, while a long-running GfK poll will show a further dip in c…

British Business and Consumer Confidence Stay Gloomy

U.K. firms’ confidence was unchanged at lowest level this year.

Ipsos a conclu un accord avec GfK pour l'acquisition de 4 divisions globales de GfK Research

Ipsos a conclu un accord avec GfK pour l'acquisition de 4 divisions globales de GfK Research : Customer Experience ; Experience Innovation ; Health et Public Affairs
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GfK Blogs

Map of the Month: GfK Purchasing Power, Germany 2019

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

Map of the Month: GfK Purchasing Power density, Europe 2018

GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

Gaming as an ecosystem: in search of superior (gaming) experiences

Gaming PCs continue to be one of the positive drivers of growth on a PC market which has stagnated in the last few years. Gaming is not a local phenomenon, but a global trend which is reflected in the demand for unique experiences and high-performance devices the world over. Enthusiastic customers m…

Beyond Point of Sale Data: Actionable Insights Right Across the Consumer Journey

Understand the four key phases of the journey: purchase trigger, search, moment of purchase and early usage Across this series of blog posts, I have explored how the new GfK Consumer Journey Module in our Consumer Insights Engine provides powerful insights on customer behavior for brands in the tech…

Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new product as much as its functional characteristics Technology and consumer durables brands operate in an increasingly demanding retail landscape, characterized by margin pressure, fiercer competition, shorter product …

Map of the Month: GfK Purchasing Power, Europe 2018

GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
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GfK Company Life and Culture

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GfK Frequently Asked Questions

  • When was GfK founded?

    GfK was founded in 1934.

  • How many employees does GfK have?

    GfK has 12,926 employees.

  • Who are GfK competitors?

    Competitors of GfK include J.D. Power and Associates, Nielsen and Push Technology.

  • Where is GfK headquarters?

    GfK headquarters is located at 101 Nordwestring, Nürnberg.

  • Where are GfK offices?

    GfK has an office in Nürnberg.

  • How many offices does GfK have?

    GfK has 1 office.