OverviewSuggest Edit

Nielsen is a measurement and data analytics company. It delivers media and marketing information, analytics, as well as manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The company operates two business units: Global Connect and Global Media. The Global Connect unit provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods (CPG) industry. The Global Media unit offers viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital, mobile viewing and listening platforms.

TypePublic
Founded1923
HQNew York, US
Websitenielsen.com
Employee Ratings3.7
Overall CultureC+

Latest Updates

Employees (est.) (Dec 2019)46,000
Job Openings161
Revenue (FY, 2019)$6.5 B
Share Price (Nov 2020)$15.8 (+7%)
Cybersecurity ratingCMore

Key People/Management at Nielsen

David Kenny

David Kenny

Chief Executive Officer, Chief Diversity Officer, Director
Michael Alicea

Michael Alicea

Chief Human Resources Officer, Nielsen Global Connect
Linda Zukauckas

Linda Zukauckas

Chief Financial Officer
George Callard

George Callard

Chief Legal and Corporate Affairs Officer
Karthik Rao

Karthik Rao

Chief Product and Technology Officer, Nielsen Global Media
Pat Dodd

Pat Dodd

Chief Commercial Officer Nielsen Global Connect
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Nielsen Office Locations

Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 181 other locations
New York, US (HQ)
85 Broad St
Bentonville, US
609 SW 8th St
Chicago, US
200 W Jackson Blvd
Cleveland, US
101 Prospect Ave E
Durham, US
Research Triangle
Kansas City, US
Kansas City
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Nielsen Financials and Metrics

Nielsen Revenue

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Nielsen's revenue was reported to be $6.50 b in FY, 2019 which is a 0.3% decrease from the previous period.
USD

Revenue (Q3, 2020)

1.6b

Gross profit (Q3, 2020)

900.0m

Gross profit margin (Q3, 2020), %

57.6%

Net income (Q3, 2020)

10.0m

EBIT (Q3, 2020)

174.0m

Market capitalization (13-Nov-2020)

5.6b

Closing stock price (13-Nov-2020)

15.8

Cash (30-Sept-2020)

2.3b

EV

13.7b
Nielsen's current market capitalization is $5.6 b.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Revenue

6.3b6.6b6.5b6.5b

Revenue growth, %

2%4%(1%)0%

Cost of goods sold

2.6b2.8b2.8b2.8b

Gross profit

3.7b3.8b3.7b3.7b
Quarterly
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Cash

754.0m656.0m524.0m454.0m

Accounts Receivable

5.7m1.3b1.1b1.1b

Prepaid Expenses

297.0m346.0m361.0m420.0m

Current Assets

2.2b2.3b2.0b2.0b
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019

Net Income

507.0m440.0m(700.0m)(403.0m)

Depreciation and Amortization

603.0m640.0m675.0m756.0m

Accounts Payable

14.0m22.0m14.0m(20.0m)

Cash From Operating Activities

1.3b1.3b1.1b1.1b
USDQ1, 2016

Debt/Equity

1.6 x

Debt/Assets

0.5 x

Financial Leverage

3.3 x
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Nielsen Operating Metrics

FY, 2016FY, 2017FY, 2018FY, 2019

Countries

100 100 100 100

US Markets

151 151 151 208
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Nielsen Acquisitions / Subsidiaries

Company NameDateDeal Size
SuperData ResearchSeptember 05, 2018
Landsberry & James Marketing Pty. Ltd.June 14, 2018
vBrandAugust 03, 2017
Rhiza, Inc.March 25, 2017
VisualDNADecember 23, 2016
GracenoteDecember 21, 2016$560 m
REPUCOMJune 22, 2016
Informate MobileMarch 10, 2016
PointlogicMarch 03, 2016
Nielsen Catalina SolutionsFebruary 11, 2016
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Nielsen Revenue Breakdown

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Nielsen revenue breakdown by business segment: 53.0% from Media and 47.0% from Connect

Nielsen revenue breakdown by geographic segment: 12.9% from Asia Pacific, 18.1% from Other Europe, Middle East & Africa, 8.5% from North and South America, excluding the U.S., 57.3% from U.S. and 3.2% from Other

Human Capital Metrics

Source: fortune.com
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Nielsen Cybersecurity Score

Cybersecurity ratingPremium dataset

C

78/100

SecurityScorecard logo

Nielsen Online and Social Media Presence

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Nielsen Company Culture

  • Overall Culture

    C+

    66/100

  • CEO Rating

    C+

    68/100

  • Compensation

    C-

    59/100

  • Diversity

    C+

    65/100

Learn more on Comparably

Nielsen Blogs

Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year

Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.

Being Seen On Screen: Diverse Representation and Inclusion on TV

This is Nielsen’s first report on the state of inclusion and representation in television programming in the U.S.

How Beverage Brands Can Use Data to Improve Retailer and Distributor Narratives and Increase Distribution

The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.

Daytime Video Usage is the New Norm Among Working Professionals

After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.

Nielsen Names Jamie Moldafsky As Chief Marketing and Communications Officer

Savvy industry veteran Moldafsky will run the integrated global function for the Nielsen Global Media business.

Shop-Shifting

In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
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Nielsen Frequently Asked Questions

  • When was Nielsen founded?

    Nielsen was founded in 1923.

  • Who are Nielsen key executives?

    Nielsen's key executives are David Kenny, Michael Alicea and Linda Zukauckas.

  • How many employees does Nielsen have?

    Nielsen has 46,000 employees.

  • What is Nielsen revenue?

    Latest Nielsen annual revenue is $6.5 b.

  • What is Nielsen revenue per employee?

    Latest Nielsen revenue per employee is $141.3 k.

  • Who are Nielsen competitors?

    Competitors of Nielsen include WPP, Kantar and GfK.

  • Where is Nielsen headquarters?

    Nielsen headquarters is located at 85 Broad St, New York.

  • Where are Nielsen offices?

    Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 181 other locations.

  • How many offices does Nielsen have?

    Nielsen has 202 offices.