Nielsen

OverviewSuggest Edit

Nielsen Holdings is an information, data, and market measurement company. It offers solutions such as audience measurement, media planning, marketing optimization, content metadata, etc. The company caters to media publishers and marketers and their advertising agencies for linear television, streaming, digital, and listening platforms.
TypePublic
Founded1923
HQNew York, NY, US
Websiteglobal.nielsen.com
Employee Ratings3.8
Overall CultureC+

Latest Updates

Employees (est.) (Dec 2021)15,000(-65%)
Job Openings793
Revenue (FY, 2021)$3.5 B(-44%)
Share Price (May 2022)$25.6
Cybersecurity ratingBMore
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Key People/Management at Nielsen

David Kenny

David Kenny

Chief Executive Officer and Director
Jamie Moldafsky

Jamie Moldafsky

Chief Marketing and Communications Officer
Laurie Lovett

Laurie Lovett

Chief People Officer
Linda Zukauckas

Linda Zukauckas

Chief Financial Officer
George D. Callard

George D. Callard

Chief Legal and Corporate Affairs Officer
Sean Cohan

Sean Cohan

Chief Growth Officer and President, International
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Nielsen Office Locations

Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 117 other locations
New York, NY, US (HQ)
675 6th Ave 3rd Floor
Bentonville, AR, US
609 SW 8th St
Chicago, IL, US
200 W Jackson Blvd
Cleveland, OH, US
101 Prospect Ave E
Durham, NC, US
Research Triangle
Los Angeles, CA, US
6255 Sunset Blvd
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Nielsen Financials and Metrics

Nielsen Revenue

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View revenue for all periods
Nielsen's revenue was reported to be $3.5 b in FY, 2021
USD

Revenue (Q1, 2022)

877.0m

Gross profit (Q1, 2022)

563.0m

Gross profit margin (Q1, 2022), %

64.2%

Net income (Q1, 2022)

115.0m

EBITDA (Q1, 2022)

372.0m

EBIT (Q1, 2022)

197.0m

Market capitalization (23-May-2022)

9.2b

Closing stock price (23-May-2022)

25.7

Cash (31-Dec-2021)

380.0m
Nielsen's current market capitalization is $9.2 b.
Annual
USDFY, 2019FY, 2020FY, 2021

Revenue

6.5b6.3b3.5b

Revenue growth, %

0%(3%)

Cost of goods sold

2.8b2.8b1.2b

Gross profit

3.7b3.5b2.3b
Quarterly
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021Q1, 2022

Revenue

1.6b1.5b1.6b863.0m861.0m882.0m877.0m

Cost of goods sold

721.0m664.0m663.0m277.0m292.0m307.0m314.0m

Gross profit

838.0m832.0m900.0m586.0m569.0m575.0m563.0m

Gross profit Margin, %

54%56%58%68%66%65%64%
Annual
USDFY, 2018FY, 2019FY, 2020FY, 2021

Cash

524.0m454.0m610.0m380.0m

Accounts Receivable

1.1b1.1b1.2b517.0m

Prepaid Expenses

361.0m420.0m460.0m243.0m

Current Assets

2.0b2.0b2.2b1.1b
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Cash

402.0m393.0m389.0m359.0m438.0m2.3b1.2b410.0m542.0m

Accounts Receivable

1.2b1.2b1.1b1.2b1.1b1.1b504.0m507.0m580.0m

Prepaid Expenses

424.0m406.0m412.0m473.0m504.0m434.0m319.0m279.0m265.0m

Current Assets

2.0b2.0b1.9b2.0b2.1b3.8b2.0b1.2b1.4b
Annual
USDFY, 2018FY, 2019FY, 2020

Net Income

(700.0m)(403.0m)7.0m

Depreciation and Amortization

675.0m756.0m864.0m

Accounts Payable

14.0m(20.0m)

Cash From Operating Activities

1.1b1.1b999.0m
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Net Income

47.0m173.0m(295.0m)(13.0m)(39.0m)(29.0m)576.0m654.0m757.0m

Depreciation and Amortization

179.0m364.0m550.0m214.0m438.0m655.0m163.0m289.0m418.0m

Accounts Payable

(130.0m)(153.0m)(157.0m)

Cash From Operating Activities

(43.0m)183.0m596.0m(5.0m)245.0m662.0m(45.0m)168.0m439.0m
USDFY, 2018

Debt/Equity

2.8 x

Debt/Assets

0.6 x

Financial Leverage

5 x
Show all financial metrics

Nielsen Operating Metrics

FY, 2016FY, 2017FY, 2018FY, 2019

Countries

100100100100

US Markets

151151151208

Nielsen Acquisitions / Subsidiaries

Company NameDateDeal Size
TVTYJuly 08, 2021
PrecimaJanuary 10, 2020
SuperData ResearchSeptember 05, 2018
Landsberry & James Marketing Pty. Ltd.June 14, 2018
vBrandAugust 03, 2017
Rhiza, Inc.March 25, 2017
VisualDNADecember 23, 2016
GracenoteDecember 21, 2016$560 m
REPUCOMJune 22, 2016
Informate MobileMarch 10, 2016
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Nielsen Revenue Breakdown

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Nielsen revenue breakdown by business segment: 27.3% from Impact/Content and 72.7% from Measurement

Nielsen revenue breakdown by geographic segment: 6.5% from Asia Pacific, 7.6% from Other Europe, Middle East & Africa, 82.5% from U.S. and 3.5% from Other

Human Capital Metrics

Nielsen's employees are reported to be approximately 48% female and 52% male.
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Nielsen Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

SecurityScorecard logo

Nielsen Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

60-79

out of 100

CSRHub logo

Nielsen Online and Social Media Presence

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Nielsen Company Culture

  • Overall Culture

    C+

    68/100

  • CEO Rating

    B-

    70/100

  • Compensation

    C-

    60/100

  • Diversity

    C+

    66/100

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Nielsen News and Updates

Nielsen Study Reveals Significant Growth of Asian Representation on TV in 2021

Streaming Led with 11% Asian Share of Screen in 2021, Nearly Doubling Representation from 2020 NEW YORK, May 18, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, today released its 2022 Asian American, Native Hawaiian and Pacific...

Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider

Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon NEW YORK, May 10, 2022 /PRNewswire/ -- Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada....

45 pc growth in active internet users in rural India since 2019: Nielsen

As per the study rural India registered a presence of 352 million internet users, which is almost 20 percent higher than urban.

Labaton Sucharow LLP Announces Settlement of Class Action Involving Purchasers of Nielsen Holdings plc Common Stock

NEW YORK, April 29, 2022 /PRNewswire/ -- UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK IN RE NIELSEN HOLDINGS PLC SECURITIES LITIGATION Civil Action No. 1:18-cv-07143-JMF SUMMARY NOTICE OF PENDENCY AND PROPOSED SETTLEMENT OF CLASS ACTION AND MOTION FOR ATTORNEYS' FEES AND...

Former Homeland Security Chief Nielsen to Join Astra as Adviser

Another top aide to former President Donald Trump is joining the Swiss crypto startup, Astra Protocol. Ex-Secretary of Homeland Security Kirstjen Nielsen has been hired as an adviser right on the heels of former Acting White House Chief of Staff Mick Mulvaney.

Nielsen And The WindAcre Partnership: A Nostalgic Tale Of A Corporate Raider And Private Equity White Knights

The tiny hedge fund WindAcre is attempting to block a consensual transaction between Nielsen and two private equity firms. The transaction would take the company private to implement a growth and transformation strategy. WIndAcre is seeking to block the deal unless it gets $1 billion in "greenmail,"
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Nielsen Blogs

Streaming climbs to new heights again in April despite a dip in total TV viewing

This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.

Confronting myth and marginalization

This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if we have made progress when it comes to Asian representation in media.

Unless the numbers reflect people, they’re just numbers

There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never intended to be used for measurement. Big data is reflective of devices, not of actual people.

Getting closer: Influencers help brands build more personal consumer connections

Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.

Building better connections

Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.

U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors

Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities, including shopping for groceries at physical stores, shopping for non-grocery items at physical stores and dining out at restaurants.
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Nielsen Frequently Asked Questions

  • When was Nielsen founded?

    Nielsen was founded in 1923.

  • Who are Nielsen key executives?

    Nielsen's key executives are David Kenny, Jamie Moldafsky and Laurie Lovett.

  • How many employees does Nielsen have?

    Nielsen has 15,000 employees.

  • What is Nielsen revenue?

    Latest Nielsen annual revenue is $3.5 b.

  • What is Nielsen revenue per employee?

    Latest Nielsen revenue per employee is $233.3 k.

  • Who are Nielsen competitors?

    Competitors of Nielsen include Xperi, IQVIA and International Data Group.

  • Where is Nielsen headquarters?

    Nielsen headquarters is located at 675 6th Ave 3rd Floor, New York.

  • Where are Nielsen offices?

    Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 117 other locations.

  • How many offices does Nielsen have?

    Nielsen has 123 offices.