Nielsen

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Nielsen is a measurement and data analytics company. It delivers media and marketing information, analytics, as well as manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The company operates two business units: Global Connect and Global Media. The Global Connect unit provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods (CPG) industry. The Global Media unit offers viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital, mobile viewing and listening platforms.

TypePublic
Founded1923
HQNew York, NY, USMap
Websitenielsen.com
Employee Ratings3.7More
Overall CultureC-More
View Jobs (598)

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Latest Updates

Employees (est.) (Dec 2019)46,000
Job Openings598
Revenue (FY, 2020)$6.3 B(-3%)
Share Price (Jul 2021)$23.7
Cybersecurity ratingBMore

Key People/Management at Nielsen

David Kenny

David Kenny

Chief Executive Officer, Chief Diversity Officer, Director
Michael Alicea

Michael Alicea

Chief Human Resources Officer, Nielsen Global Connect
Linda Zukauckas

Linda Zukauckas

Chief Financial Officer
George Callard

George Callard

Chief Legal and Corporate Affairs Officer
Karthik Rao

Karthik Rao

Chief Product and Technology Officer, Nielsen Global Media
John Tavolieri

John Tavolieri

Chief Product and Technology Officer, Nielsen Global Connect
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Nielsen Office Locations

Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 133 other locations
New York, NY, US (HQ)
85 Broad St
Bentonville, AR, US
609 SW 8th St
Chicago, IL, US
200 W Jackson Blvd
Cleveland, OH, US
101 Prospect Ave E
Kansas City, MO, US
Kansas City
Montgomery, NJ, US
Skillman
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Nielsen Financials and Metrics

Nielsen Revenue

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Nielsen's revenue was reported to be $6.29 b in FY, 2020
USD

Revenue (FY, 2020)

6.3b

Gross profit (FY, 2020)

3.5b

Gross profit margin (FY, 2020), %

56.1%

Net income (FY, 2020)

7.0m

EBIT (FY, 2020)

466.0m

Market capitalization (30-Jul-2021)

8.5b

Closing stock price (30-Jul-2021)

23.7

Cash (31-Dec-2020)

610.0m

EV

16.5b
Nielsen's current market capitalization is $8.5 b.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Revenue

6.3b6.6b6.5b6.5b6.3b

Revenue growth, %

2%4%(1%)0%

Cost of goods sold

2.6b2.8b2.8b2.8b2.8b

Gross profit

3.7b3.8b3.7b3.7b3.5b
Quarterly
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

1.5b1.6b1.6b1.5b1.6b1.6b1.6b1.6b1.6b1.6b1.6b1.6b1.6b1.5b1.6b

Cost of goods sold

641.0m654.0m642.0m661.0m678.0m692.0m719.0m698.0m681.0m695.0m699.0m694.0m721.0m664.0m663.0m

Gross profit

846.0m942.0m928.0m865.0m966.0m949.0m891.0m949.0m919.0m868.0m929.0m922.0m838.0m832.0m900.0m

Gross profit Margin, %

57%59%59%57%59%58%55%58%57%56%57%57%54%56%58%
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Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Cash

754.0m656.0m524.0m454.0m610.0m

Accounts Receivable

5.7m1.3b1.1b1.1b1.2b

Prepaid Expenses

297.0m346.0m361.0m420.0m460.0m

Current Assets

2.2b2.3b2.0b2.0b2.2b
Quarterly
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Cash

432.0m346.0m446.0m451.0m510.0m662.0m462.0m394.0m446.0m402.0m393.0m389.0m359.0m438.0m2.3b

Accounts Receivable

1.2b1.3b1.2b1.3b1.4b1.3b1.4b1.3b1.2b1.2b1.2b1.1b1.2b1.1b1.1b

Prepaid Expenses

383.0m376.0m365.0m363.0m340.0m328.0m428.0m406.0m352.0m424.0m406.0m412.0m473.0m504.0m434.0m

Current Assets

2.1b2.0b2.1b2.1b2.2b2.3b2.3b2.1b2.0b2.0b2.0b1.9b2.0b2.1b3.8b
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Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Net Income

507.0m440.0m(700.0m)(403.0m)(6.0m)

Depreciation and Amortization

603.0m640.0m675.0m756.0m864.0m

Accounts Payable

14.0m22.0m14.0m(20.0m)

Cash From Operating Activities

1.3b1.3b1.1b1.1b999.0m
Quarterly
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Net Income

101.0m215.0m347.0m73.0m206.0m356.0m75.0m151.0m249.0m47.0m173.0m(295.0m)(13.0m)(48.0m)(29.0m)

Depreciation and Amortization

147.0m299.0m450.0m155.0m317.0m477.0m167.0m329.0m504.0m179.0m364.0m550.0m214.0m438.0m655.0m

Accounts Payable

50.0m5.0m56.0m56.0m18.0m63.0m45.0m(129.0m)53.0m(130.0m)(153.0m)(157.0m)

Cash From Operating Activities

87.0m297.0m753.0m40.0m266.0m804.0m(117.0m)125.0m512.0m(43.0m)183.0m596.0m(5.0m)245.0m662.0m
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USDQ1, 2016

Debt/Equity

1.6 x

Debt/Assets

0.5 x

Financial Leverage

3.3 x
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Nielsen Operating Metrics

FY, 2016FY, 2017FY, 2018FY, 2019

Countries

100100100100

US Markets

151151151208
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Nielsen Acquisitions / Subsidiaries

Company NameDateDeal Size
SuperData ResearchSeptember 05, 2018
Landsberry & James Marketing Pty. Ltd.June 14, 2018
vBrandAugust 03, 2017
Rhiza, Inc.March 25, 2017
VisualDNADecember 23, 2016
GracenoteDecember 21, 2016$560 m
REPUCOMJune 22, 2016
Informate MobileMarch 10, 2016
PointlogicMarch 03, 2016
Nielsen Catalina SolutionsFebruary 11, 2016
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Nielsen Revenue Breakdown

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Nielsen revenue breakdown by business segment: 53.0% from Media and 47.0% from Connect

Nielsen revenue breakdown by geographic segment: 12.9% from Asia Pacific, 18.1% from Other Europe, Middle East & Africa, 8.5% from North and South America, excluding the U.S., 57.3% from U.S. and 3.2% from Other

Human Capital Metrics

Source: fortune.com
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Nielsen Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

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Nielsen Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

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Nielsen Online and Social Media Presence

Nielsen's Trends

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Nielsen Company Culture

  • Overall Culture

    C-

    68/100

  • CEO Rating

    D+

    65/100

  • Compensation

    D

    52/100

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Nielsen News and Updates

July 29, 2021

Worldwide Public Opinion and Election Polling Industry to 2030 - Featuring Pew Research Centre, Nielsen and Ipsos Among Others

DUBLIN, July 29, 2021 /PRNewswire/ -- The "Public Opinion and Election Polling Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to ResearchAndMarkets.com's offering. This report provides strategists, marketers and senior management with the critical...
July 13, 2021

Nielsen To Report Second Quarter 2021 Results

NEW YORK, July 13, 2021 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN), today announced that it will report its financial results for the second quarter 2021 on Thursday, July 29, 2021. The Company will host a conference call to discuss its results at 8:00 a.m. Eastern Time on that...
June 18, 2021

Streaming reaches new milestone with introduction of Nielsen metric

Nielsen on Thursday introduced a new metric for measuring how many people watch streaming video and for how long. Why it matters: Streaming is exploding, but the industry has long lacked a uniform way to measure consumption, and that has held it back from being able to integrate advertising. Details…
June 17, 2021

About one-quarter of U.S. TV time is spent watching streaming services, says Nielsen

Network and cable TV still hold strong, accounting for 64% of time spent on televisions, according to data from Nielsen.
May 24, 2021

Nielsen announces $1 billion debt refinancing

Audience measurement company Nielsen Holdings plc said Monday it is planning to offer $500 million of eight-year bonds and $500 million of 10-year bonds in a private offering. Proceeds will be used along with cash on hand to pay down existing loans. Shares were not active premarket, but have gained…
May 24, 2021

Nielsen Announces $1 Billion Debt Refinancing

NEW YORK, May 24, 2021 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN) ("Nielsen") today announced that its indirect wholly owned subsidiaries, Nielsen Finance LLC and Nielsen Finance Co. (the "Issuers"), are proposing to issue $500 million aggregate principal amount of senior notes due...
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Nielsen Blogs

July 29, 2021

What Global Ad Spending Tells Us About the Future of Media

The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
July 28, 2021

Visibility of Disability: Answering the Call for Disability Inclusion in Media

Media has a powerful role in educating audiences about disabilities, both visible and nonvisible. But the representation gap is glaring.
July 28, 2021

COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay

Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for convenience is higher than ever—and consumer expectations from retailers will be, too.
July 27, 2021

Nielsen Unveils Cookieless Approach for Audience and Outcomes Measurement in the U.S.

Nielsen remains at the forefront of measuring the rapidly evolving digital media ecosystem. Its cookieless approach expands on the company’s previous changes to its digital audience measurement methodology in its effort to reduce reliance on a single third-party provider.
July 21, 2021

The State of Global Media

Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
July 20, 2021

Streaming Video is Great! But it Shouldn’t Be the Only Place to Watch Women’s Sports

A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
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 Nielsen Frequently Asked Questions

  • When was Nielsen founded?

    Nielsen was founded in 1923.

  • Who are Nielsen key executives?

    Nielsen's key executives are David Kenny, Michael Alicea and Linda Zukauckas.

  • How many employees does Nielsen have?

    Nielsen has 46,000 employees.

  • What is Nielsen revenue?

    Latest Nielsen annual revenue is $6.3 b.

  • What is Nielsen revenue per employee?

    Latest Nielsen revenue per employee is $136.7 k.

  • Who are Nielsen competitors?

    Competitors of Nielsen include IQVIA, Xperi and International Data Group.

  • Where is Nielsen headquarters?

    Nielsen headquarters is located at 85 Broad St, New York.

  • Where are Nielsen offices?

    Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 133 other locations.

  • How many offices does Nielsen have?

    Nielsen has 154 offices.