Nielsen

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Nielsen is a measurement and data analytics company. It delivers media and marketing information, analytics, as well as manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The company operates two business units: Global Connect and Global Media. The Global Connect unit provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods (CPG) industry. The Global Media unit offers viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital, mobile viewing and listening platforms.

TypePublic
Founded1923
HQNew York, NY, USMap
Websitenielsen.com
Employee Ratings3.7More
Overall CultureC-More
View Jobs (393)

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Latest Updates

Employees (est.) (Dec 2019)46,000
Job Openings393
Revenue (FY, 2020)$6.3 B(-3%)
Share Price (Apr 2021)$25.3
Cybersecurity ratingBMore

Key People/Management at Nielsen

David Kenny

David Kenny

Chief Executive Officer, Chief Diversity Officer, Director
Michael Alicea

Michael Alicea

Chief Human Resources Officer, Nielsen Global Connect
Linda Zukauckas

Linda Zukauckas

Chief Financial Officer
George Callard

George Callard

Chief Legal and Corporate Affairs Officer
Karthik Rao

Karthik Rao

Chief Product and Technology Officer, Nielsen Global Media
John Tavolieri

John Tavolieri

Chief Product and Technology Officer, Nielsen Global Connect
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Nielsen Office Locations

Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 133 other locations
New York, NY, US (HQ)
85 Broad St
Bentonville, AR, US
609 SW 8th St
Chicago, IL, US
200 W Jackson Blvd
Cleveland, OH, US
101 Prospect Ave E
Kansas City, MO, US
Kansas City
Montgomery, NJ, US
Skillman
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Nielsen Financials and Metrics

Nielsen Revenue

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Nielsen's revenue was reported to be $6.29 b in FY, 2020
USD

Revenue (FY, 2020)

6.3b

Gross profit (FY, 2020)

3.5b

Gross profit margin (FY, 2020), %

56.1%

Net income (FY, 2020)

7.0m

EBIT (FY, 2020)

466.0m

Market capitalization (1-Apr-2021)

9.1b

Closing stock price (1-Apr-2021)

25.3

Cash (31-Dec-2020)

610.0m

EV

17.1b
Nielsen's current market capitalization is $9.1 b.
Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Revenue

6.3b6.6b6.5b6.5b6.3b

Revenue growth, %

2%4%(1%)0%

Cost of goods sold

2.6b2.8b2.8b2.8b2.8b

Gross profit

3.7b3.8b3.7b3.7b3.5b
Quarterly
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

1.5b1.6b1.6b1.5b1.6b1.6b1.6b1.6b1.6b1.6b1.6b1.6b1.6b1.5b1.6b

Cost of goods sold

641.0m654.0m642.0m661.0m678.0m692.0m719.0m698.0m681.0m695.0m699.0m694.0m721.0m664.0m663.0m

Gross profit

846.0m942.0m928.0m865.0m966.0m949.0m891.0m949.0m919.0m868.0m929.0m922.0m838.0m832.0m900.0m

Gross profit Margin, %

57%59%59%57%59%58%55%58%57%56%57%57%54%56%58%
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Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Cash

754.0m656.0m524.0m454.0m610.0m

Accounts Receivable

5.7m1.3b1.1b1.1b1.2b

Prepaid Expenses

297.0m346.0m361.0m420.0m460.0m

Current Assets

2.2b2.3b2.0b2.0b2.2b
Quarterly
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Cash

432.0m346.0m446.0m451.0m510.0m662.0m462.0m394.0m446.0m402.0m393.0m389.0m359.0m438.0m2.3b

Accounts Receivable

1.2b1.3b1.2b1.3b1.4b1.3b1.4b1.3b1.2b1.2b1.2b1.1b1.2b1.1b1.1b

Prepaid Expenses

383.0m376.0m365.0m363.0m340.0m328.0m428.0m406.0m352.0m424.0m406.0m412.0m473.0m504.0m434.0m

Current Assets

2.1b2.0b2.1b2.1b2.2b2.3b2.3b2.1b2.0b2.0b2.0b1.9b2.0b2.1b3.8b
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Annual
USDFY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Net Income

507.0m440.0m(700.0m)(403.0m)(6.0m)

Depreciation and Amortization

603.0m640.0m675.0m756.0m864.0m

Accounts Payable

14.0m22.0m14.0m(20.0m)

Cash From Operating Activities

1.3b1.3b1.1b1.1b999.0m
Quarterly
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Net Income

101.0m215.0m347.0m73.0m206.0m356.0m75.0m151.0m249.0m47.0m173.0m(295.0m)(13.0m)(48.0m)(29.0m)

Depreciation and Amortization

147.0m299.0m450.0m155.0m317.0m477.0m167.0m329.0m504.0m179.0m364.0m550.0m214.0m438.0m655.0m

Accounts Payable

50.0m5.0m56.0m56.0m18.0m63.0m45.0m(129.0m)53.0m(130.0m)(153.0m)(157.0m)

Cash From Operating Activities

87.0m297.0m753.0m40.0m266.0m804.0m(117.0m)125.0m512.0m(43.0m)183.0m596.0m(5.0m)245.0m662.0m
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USDQ1, 2016

Debt/Equity

1.6 x

Debt/Assets

0.5 x

Financial Leverage

3.3 x
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Nielsen Operating Metrics

FY, 2016FY, 2017FY, 2018FY, 2019

Countries

100100100100

US Markets

151151151208
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Nielsen Acquisitions / Subsidiaries

Company NameDateDeal Size
SuperData ResearchSeptember 05, 2018
Landsberry & James Marketing Pty. Ltd.June 14, 2018
vBrandAugust 03, 2017
Rhiza, Inc.March 25, 2017
VisualDNADecember 23, 2016
GracenoteDecember 21, 2016$560 m
REPUCOMJune 22, 2016
Informate MobileMarch 10, 2016
PointlogicMarch 03, 2016
Nielsen Catalina SolutionsFebruary 11, 2016
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Nielsen Revenue Breakdown

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Nielsen revenue breakdown by business segment: 53.0% from Media and 47.0% from Connect

Nielsen revenue breakdown by geographic segment: 12.9% from Asia Pacific, 18.1% from Other Europe, Middle East & Africa, 8.5% from North and South America, excluding the U.S., 57.3% from U.S. and 3.2% from Other

Human Capital Metrics

Source: fortune.com
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Nielsen Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

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Nielsen Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

60-79

out of 100

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Nielsen Online and Social Media Presence

Nielsen's Trends

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Nielsen Company Culture

  • Overall Culture

    C-

    68/100

  • CEO Rating

    F

    40/100

  • Compensation

    D-

    50/100

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Nielsen News and Updates

March 16, 2021

Spanish Broadcasting System Signs Multi-Year Agreement With Nielsen Audio

NEW YORK, March 16, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all...
March 09, 2021

Multimedia National Agency Subscribes to Nielsen Nationwide and Act 1 Software

March 05, 2021

Nielsen Announces Completion Of Sale Of Global Connect Business To Advent International

NEW YORK, March 5, 2021 /PRNewswire/ -- Nielsen Holdings plc ("Nielsen") (NYSE: NLSN) announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James "Jim" Peck. NielsenIQ is Nielsen's former Global Connect...
March 01, 2021

Nielsen To Present At Virtual Morgan Stanley Technology, Media And Telecom Conference

NEW YORK, March 1, 2021 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN), today announced that the Company will be presenting at the Morgan Stanley Technology, Media and Telecom Conference on Thursday, March 4th. On Thursday, March 4th, David Kenny, Chief Executive Officer, Linda...
February 25, 2021

Nielsen Reports 4th Quarter And Full Year 2020 Results; Provides 2021 Guidance

NEW YORK, Feb. 25, 2021 /PRNewswire/ -- Today, Nielsen Holdings plc (NYSE: NLSN) announced its fourth quarter and full year 2020 results. For the full year, revenues decreased 3.2% on a reported basis and decreased 2.3% on a constant currency basis, in line with guidance. Adjusted EBITDA,...
February 16, 2021

FMCG Sector Grows For Second Straight Quarter, Says Nielsen

The FMCG sector’s value rose 7.3% in October-December, growing for the second straight quarter, says Nielsen.
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Nielsen Blogs

April 12, 2021

Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments

With the global launch of Market Lift, which falls within Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
April 09, 2021

Understanding Consumer Trends and Panel Integrity During the Time of COVID-19

Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
April 08, 2021

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

These tools will enable Twitter to help video advertisers do more robust pre- and post-campaign planning, maximize ad inventory, understand cross-media planning and deliver campaign results with increased speed and agility.
April 06, 2021

Understanding the Importance of People-Based Data in a Cookieless World

Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won’t be enough on its own.
April 05, 2021

Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists

Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
April 01, 2021

Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19

This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.
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 Nielsen Frequently Asked Questions

  • When was Nielsen founded?

    Nielsen was founded in 1923.

  • Who are Nielsen key executives?

    Nielsen's key executives are David Kenny, Michael Alicea and Linda Zukauckas.

  • How many employees does Nielsen have?

    Nielsen has 46,000 employees.

  • What is Nielsen revenue?

    Latest Nielsen annual revenue is $6.3 b.

  • What is Nielsen revenue per employee?

    Latest Nielsen revenue per employee is $136.7 k.

  • Who are Nielsen competitors?

    Competitors of Nielsen include International Data Group, WPP and Kantar.

  • Where is Nielsen headquarters?

    Nielsen headquarters is located at 85 Broad St, New York.

  • Where are Nielsen offices?

    Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 133 other locations.

  • How many offices does Nielsen have?

    Nielsen has 154 offices.