Nielsen

OverviewSuggest Edit

Nielsen Holdings is an information, data, and market measurement company. It offers solutions such as audience measurement, media planning, marketing optimization, content metadata, etc. The company caters to media publishers and marketers and their advertising agencies for linear television, streaming, digital, and listening platforms.
TypePublic
Founded1923
HQNew York, NY, US
Websiteglobal.nielsen.com
Employee Ratings3.8
Overall CultureC+

Latest Updates

Employees (est.) (Dec 2021)15,000(-65%)
Job Openings835
Revenue (FY, 2021)$3.5 B(-44%)
Share Price (Aug 2022)$23.9
Cybersecurity ratingBMore
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Key People/Management at Nielsen

David Kenny

David Kenny

Chief Executive Officer and Director
Jamie Moldafsky

Jamie Moldafsky

Chief Marketing and Communications Officer
Laurie Lovett

Laurie Lovett

Chief People Officer
Linda Zukauckas

Linda Zukauckas

Chief Financial Officer
George D. Callard

George D. Callard

Chief Legal and Corporate Affairs Officer
Sean Cohan

Sean Cohan

Chief Growth Officer and President, International
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Nielsen Office Locations

Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 117 other locations
New York, NY, US (HQ)
675 6th Ave 3rd Floor
Bentonville, AR, US
609 SW 8th St
Chicago, IL, US
200 W Jackson Blvd
Cleveland, OH, US
101 Prospect Ave E
Durham, NC, US
Research Triangle
Los Angeles, CA, US
6255 Sunset Blvd
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Nielsen Financials and Metrics

Nielsen Revenue

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Nielsen's revenue was reported to be $3.5 b in FY, 2021
USD

Revenue (Q1, 2022)

877.0m

Gross profit (Q1, 2022)

563.0m

Gross profit margin (Q1, 2022), %

64.2%

Net income (Q1, 2022)

115.0m

EBITDA (Q1, 2022)

372.0m

EBIT (Q1, 2022)

197.0m

Market capitalization (1-Aug-2022)

8.6b

Closing stock price (1-Aug-2022)

23.9

Cash (31-Mar-2022)

482.0m

EV

13.9b
Nielsen's current market capitalization is $8.6 b.
Annual
USDFY, 2019FY, 2020FY, 2021

Revenue

6.5b6.3b3.5b

Revenue growth, %

0%(3%)

Cost of goods sold

2.8b2.8b1.2b

Gross profit

3.7b3.5b2.3b
Quarterly
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021Q1, 2022

Revenue

1.6b1.5b1.6b863.0m861.0m882.0m877.0m

Cost of goods sold

721.0m664.0m663.0m277.0m292.0m307.0m314.0m

Gross profit

838.0m832.0m900.0m586.0m569.0m575.0m563.0m

Gross profit Margin, %

54%56%58%68%66%65%64%
Annual
USDFY, 2019FY, 2020FY, 2021

Cash

454.0m610.0m380.0m

Accounts Receivable

1.1b1.2b517.0m

Prepaid Expenses

420.0m460.0m243.0m

Current Assets

2.0b2.2b1.1b
Quarterly
USDQ1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021Q1, 2022

Cash

359.0m438.0m2.3b1.2b410.0m542.0m482.0m

Accounts Receivable

1.2b1.1b1.1b504.0m507.0m580.0m543.0m

Prepaid Expenses

473.0m504.0m434.0m319.0m279.0m265.0m256.0m

Current Assets

2.0b2.1b3.8b2.0b1.2b1.4b1.3b
Annual
USDFY, 2019FY, 2020FY, 2021

Net Income

(403.0m)7.0m971.0m

Depreciation and Amortization

756.0m864.0m548.0m

Accounts Payable

(20.0m)

Cash From Operating Activities

1.1b999.0m666.0m
Quarterly
USDQ1, 2020Q2, 2020Q3, 2020Q2, 2021Q3, 2021Q1, 2022

Net Income

(13.0m)(39.0m)(29.0m)654.0m757.0m115.0m

Depreciation and Amortization

214.0m438.0m655.0m289.0m418.0m130.0m

Accounts Payable

(7.0m)

Cash From Operating Activities

(5.0m)245.0m662.0m168.0m439.0m219.0m
USDFY, 2019

EV/EBITDA

8.3 x

EV/EBIT

-166.2 x

EV/CFO

14.5 x

Revenue/Employee

141.3k

Debt/Equity

3.6 x

Debt/Assets

0.6 x

Financial Leverage

6 x

P/E Ratio

(10.1)
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Nielsen Operating Metrics

FY, 2019FY, 2020FY, 2021

Countries

1009055

Remaining Performance Obligations

$5.9 b$6.2 b$3.3 b

US Markets

208208

Nielsen Acquisitions / Subsidiaries

Company NameDateDeal Size
TVTYJuly 08, 2021
PrecimaJanuary 10, 2020
SuperData ResearchSeptember 05, 2018
Landsberry & James Marketing Pty. Ltd.June 14, 2018
vBrandAugust 03, 2017
Rhiza, Inc.March 25, 2017
VisualDNADecember 23, 2016
GracenoteDecember 21, 2016$560 m
REPUCOMJune 22, 2016
Informate MobileMarch 10, 2016
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Nielsen Revenue Breakdown

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Nielsen revenue breakdown by business segment: 27.3% from Impact/Content and 72.7% from Measurement

Nielsen revenue breakdown by geographic segment: 6.5% from Asia Pacific, 7.6% from Other Europe, Middle East & Africa, 82.5% from U.S. and 3.5% from Other

Human Capital Metrics

Nielsen's employees are reported to be approximately 48% female and 52% male.
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Nielsen Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

SecurityScorecard logo

Nielsen Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

60-79

out of 100

CSRHub logo

Nielsen Online and Social Media Presence

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Nielsen Company Culture

  • Overall Culture

    C+

    68/100

  • CEO Rating

    B-

    70/100

  • Compensation

    C-

    60/100

  • Diversity

    C+

    66/100

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Nielsen News and Updates

India’s FMCG Sector To Return To Double-Digit Growth This Year, Says Nielsen

Nielsen estimates the FMCG sector to grow 8-10% for the full year despite inflationary pressures.

Independent Proxy Advisory Firm ISS Recommends Nielsen Shareholders Vote "FOR" The Proposed Transaction with Consortium of Private Investment Funds

Nielsen Board of Directors Continues to Unanimously Recommend Stockholders Vote "FOR" the Proposed Transaction Special Meetings of Nielsen Shareholders Scheduled to be held on August 9, 2022 Transaction Delivers Immediate Value to Nielsen Shareholders at a Significant Premium NEW YORK,...

Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI

Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers'...

20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience.

Nielsen Study Reveals Significant Growth of Asian Representation on TV in 2021

Streaming Led with 11% Asian Share of Screen in 2021, Nearly Doubling Representation from 2020 NEW YORK, May 18, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, today released its 2022 Asian American, Native Hawaiian and Pacific...

Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider

Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon NEW YORK, May 10, 2022 /PRNewswire/ -- Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada....
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Nielsen Blogs

Brands are tracking hashtags to find engaged audiences

Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and audience, marketers are tracking hashtags.

A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media

LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.

Understanding how campaign optimization pays off in an ever-expanding media landscape

The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of channel usage, they’re better positioned to balance their spending for optimal returns.

Seeking authenticity

This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.

May ushers in the summer of streaming

Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.

Living up to a brand promise

Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
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Nielsen Frequently Asked Questions

  • When was Nielsen founded?

    Nielsen was founded in 1923.

  • Who are Nielsen key executives?

    Nielsen's key executives are David Kenny, Jamie Moldafsky and Laurie Lovett.

  • How many employees does Nielsen have?

    Nielsen has 15,000 employees.

  • What is Nielsen revenue?

    Latest Nielsen annual revenue is $3.5 b.

  • What is Nielsen revenue per employee?

    Latest Nielsen revenue per employee is $233.3 k.

  • Who are Nielsen competitors?

    Competitors of Nielsen include Xperi, IQVIA and International Data Group.

  • Where is Nielsen headquarters?

    Nielsen headquarters is located at 675 6th Ave 3rd Floor, New York.

  • Where are Nielsen offices?

    Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 117 other locations.

  • How many offices does Nielsen have?

    Nielsen has 123 offices.