Nielsen operates as an information and measurement company. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. Its Buy segment provides data on retail measurement services, such as market share and competitive sales volumes; insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The company’s Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, digital and mobile viewing, and listening platforms. It offers national and local television audience measurement services, including more than one screen, unduplicated reach, cause and effect analysis, and program viewing behavior testing; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies; and advertiser solutions. In addition, it provides radio audience measurement services, such as estimating the size and composition of national radio audiences, and audiences of network radio programs and commercials, as well as information on consumers’ lifestyles, shopping patterns, and use of media to radio, advertisers and advertising agencies, local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations. The company was formerly known as Nielsen Holdings N.V. and changed its name to Nielsen N.V. in May 2014. Nielsen N.V. is a subsidiary of Valcon Acquisition Holding (Luxembourg) S.á.r.l.

Company Growth (employees)
New York, US
Size (employees)
43,000 (est)
Nielsen is headquartered in New York, US

Key People at Nielsen

Mitch Barns

Mitch Barns

Chief Executive Officer
Jamere Jackson

Jamere Jackson

Chief Financial Officer
Brian West

Brian West

Chief Operating Officer
John Lewis

John Lewis

Global President
Steve Hasker

Steve Hasker

Global President

Nielsen Office Locations

Nielsen has offices in New York, Wien, Brussel, Hellerup and in 218 other locations
New York, US (HQ)
85 Broad Street
Oxford, GB
Nielsen House, London Road, Headington
Stocholm, SE
Box 17520, Maria Skolgata 83
Madrid, ES
Salvador de Madariaga, 1
Bratislava, SK
Koceľova 9
Assago, IT
Centro Direzionale Milanofiori, Strada 6, Palazzo A12
Frankfurt, DE
Insterburger Str. 16
Hellerup, DK
Strandvejen 70
Brussel, BE
Plejadenlaan, 7
Wien, AT
Big Biz C, Dresdner Str. 91

Nielsen Metrics

Nielsen Financial Metrics

Revenue (2016)

$6.3 b

Revenue growth (2015-16), %


Net income (2016)

$507 m

Market capitalization (21-Mar-2017)

$15.2 b

Closing share price (21-Mar-2017)


Cash (31-Dec-2015)

$357 m
Nielsen's current market capitalization is $15.2 b.
Nielsen's revenue was reported to be $6.3 b in FY, 2016 which is a 2.2% increase from the previous period.
FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


$5.4 b$5.7 b$6.3 b$6.2 b$6.3 b

Revenue growth, %


Net Income

$507 m
Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015


$319 m$288 m$564 m$273 m$357 m

Nielsen Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
GracenoteDecember 21, 2016$560 m

Nielsen Market Value History

Nielsen Online Presence

Nielsen News

Nielsen Company Life

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