OverviewSuggest Edit
Nielsen is a measurement and data analytics company. It delivers media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. The company operates two business units: Global Connect and Global Media. The Global Connect unit provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods (CPG) industry. The Global Media unit offers viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital, mobile viewing and listening platforms.
| Type | Public | |
| Founded | 1923 | |
| HQ | New York, US | Map |
| Website | nielsen.com | |
| Employee Ratings | More | |
| Culture score | C+ | More |
Key People/Management at Nielsen
David Kenny
CEO
Barbara Lee
VP, Global Talent Acquisition
Michael Alicea
Interim Chief Human Resources Officer
Sujit Dasmunshi
SVP, Talent Engagement & Development, Nielsen
George Callard
Chief Legal and Corporate Affairs Officer
Chris Louie
SVP, People Analytics & Talent Acquisition
Nielsen Office Locations
Nielsen has offices in New York, Durham, Kansas City, Montgomery and in 182 other locations
New York, US (HQ)
85 Broad St
Durham, US
Research Triangle
Kansas City, US
Kansas City
Montgomery, US
Skillman
San Francisco, US
San Francisco
Buenos Aires, AR
Av. Libertador 1000
Vicente López
Nielsen Financials and Metrics
Nielsen Revenue
Nielsen's revenue was reported to be $6.50 b in FY, 2019 which is a 0.3% decrease from the previous period.
| USD | |
|---|---|
Revenue (Q1, 2020) | 1.6b |
Gross profit (Q1, 2020) | 838.0m |
Gross profit margin (Q1, 2020), % | 53.8% |
Net income (Q1, 2020) | (13.0m) |
EBIT (Q1, 2020) | 98.0m |
Market capitalization (22-May-2020) | 4.8b |
Closing stock price (22-May-2020) | 13.6 |
Cash (31-Mar-2020) | 359.0m |
EV | 13.3b |
Nielsen's current market capitalization is $4.8 b.
Annual
Quarterly
| USD | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue | 1.5b | 1.6b | 1.6b | 1.5b | 1.6b | 1.6b | 1.6b | 1.6b | 1.6b | 1.6b | 1.6b | 1.6b | 1.6b |
Cost of goods sold | 641.0m | 654.0m | 642.0m | 661.0m | 678.0m | 692.0m | 719.0m | 698.0m | 681.0m | 695.0m | 699.0m | 694.0m | 721.0m |
Gross profit | 846.0m | 942.0m | 928.0m | 865.0m | 966.0m | 949.0m | 891.0m | 949.0m | 919.0m | 868.0m | 929.0m | 922.0m | 838.0m |
Gross profit Margin, % | 57% | 59% | 59% | 57% | 59% | 58% | 55% | 58% | 57% | 56% | 57% | 57% | 54% |
Annual
Quarterly
| USD | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Cash | 432.0m | 346.0m | 446.0m | 451.0m | 510.0m | 662.0m | 462.0m | 394.0m | 446.0m | 402.0m | 393.0m | 389.0m | 359.0m |
Accounts Receivable | 1.2b | 1.3b | 1.2b | 1.3b | 1.4b | 1.3b | 1.4b | 1.3b | 1.2b | 1.2b | 1.2b | 1.1b | 1.2b |
Prepaid Expenses | 383.0m | 376.0m | 365.0m | 363.0m | 340.0m | 328.0m | 428.0m | 406.0m | 352.0m | 424.0m | 406.0m | 412.0m | 473.0m |
Current Assets | 2.1b | 2.0b | 2.1b | 2.1b | 2.2b | 2.3b | 2.3b | 2.1b | 2.0b | 2.0b | 2.0b | 1.9b | 2.0b |
Annual
Quarterly
| USD | Q1, 2016 | Q2, 2016 | Q3, 2016 | Q1, 2017 | Q2, 2017 | Q3, 2017 | Q1, 2018 | Q2, 2018 | Q3, 2018 | Q1, 2019 | Q2, 2019 | Q3, 2019 | Q1, 2020 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Income | 101.0m | 215.0m | 347.0m | 73.0m | 206.0m | 356.0m | 75.0m | 151.0m | 249.0m | 47.0m | 173.0m | (295.0m) | (13.0m) |
Depreciation and Amortization | 147.0m | 299.0m | 450.0m | 155.0m | 317.0m | 477.0m | 167.0m | 329.0m | 504.0m | 179.0m | 364.0m | 550.0m | 214.0m |
Accounts Payable | 50.0m | 5.0m | 56.0m | 56.0m | 18.0m | 63.0m | 45.0m | (129.0m) | 53.0m | (130.0m) | (153.0m) | (157.0m) | |
Cash From Operating Activities | 87.0m | 297.0m | 753.0m | 40.0m | 266.0m | 804.0m | (117.0m) | 125.0m | 512.0m | (43.0m) | 183.0m | 596.0m | (5.0m) |
| USD | Y, 2020 |
|---|---|
EV/EBIT | 135.3 x |
EV/CFO | -2.7 k x |
Financial Leverage | 6.4 x |
Nielsen Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| SuperData Research | September 05, 2018 | |
| Landsberry & James Marketing Pty. Ltd. | June 14, 2018 | |
| vBrand | August 03, 2017 | |
| Rhiza, Inc. | March 25, 2017 | |
| VisualDNA | December 23, 2016 | |
| Gracenote | December 21, 2016 | $560 m |
| REPUCOM | June 22, 2016 | |
| Informate Mobile | March 10, 2016 | |
| Pointlogic | March 03, 2016 | |
| Nielsen Catalina Solutions | February 11, 2016 |
Nielsen Revenue Breakdown
Nielsen revenue breakdown by business segment: 53.0% from Media and 47.0% from Connect
Nielsen revenue breakdown by geographic segment: 12.9% from Asia Pacific, 18.1% from Other Europe, Middle East & Africa, 8.5% from North and South America, excluding the U.S., 57.3% from U.S. and 3.2% from Other
Nielsen Online and Social Media Presence
196.59k Twitter followers
Nielsen has 196.59k Twitter Followers. The number of followers has increased 0.5% month over month and increased 0.9% quarter over quarter
Nielsen's Trends
Twitter Engagement Stats for @nielsen
20.4k
Tweets
1.5k
Following
196.6k
Followers
137
Tweets last 30 days
6.6
Avg. likes per Tweet
92%
Tweets with engagement
Nielsen Company Culture
Overall Culture
C+
66/100
CEO Rating
C+
68/100
Compensation
C-
59/100
Diversity
C+
65/100
Nielsen News and Updates
April 09, 2020
Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services
NEW YORK, April 9, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently...
February 27, 2020
Nielsen Reports 4th Quarter And Full Year 2019 Results
NEW YORK, Feb. 27, 2020 /PRNewswire/ -- Today, Nielsen Holdings plc (NYSE: NLSN) announced its fourth quarter and full year 2019 results. For the full year, revenues decreased 0.3% on a reported basis and increased 1.7% on a constant currency basis, which was above guidance, with Adjusted...
February 25, 2020
UPDATE 1-Thomson Reuters names former Nielsen president Hasker as CEO
Thomson Reuters Corp
said on Tuesday it had appointed former Nielsen
Holdings Plc president Steve Hasker as its new chief
executive officer, succeeding Jim Smith.
February 17, 2020
Exponential RPA And AI At Nielsen
Nielsen saw exponential growth in robotic process automation with a new approach to implementation.
February 11, 2020
Demand for streaming TV services remains strong, Nielsen survey suggests
Consumers love streamed TV and film and want content providers to keep it coming, a new survey from U.S. data and measurement firm Nielsen suggests.
February 11, 2020
Streaming accounts for nearly one-fifth of total U.S. TV watching, according to Nielsen
Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to the latest Total Audience Report from Nielsen — its first Total Audience Report to use smart TV data from Gracenote, and one that’s particularly focused on “the flash point of t…
Nielsen Blogs
May 13, 2020
COVID-19 Can Inhibit Innovation Or Foster It: It’s Up To You
If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.
May 12, 2020
Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
May 07, 2020
Rebalancing the ‘COVID-19 Effect’ on Alcohol Sales
What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and “off-premise”* alcohol sales be leveraged to offset the immense “on-premise” losses?
May 07, 2020
Univision Joins Nielsen For First Linear Addressable TV Platform Beta Program
Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
May 04, 2020
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected unprecede…
May 01, 2020
In Latin America, COVID-19 Will Hit Low-Income Consumers the Most
Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it’s here to stay for the next four months or even more.
Nielsen Frequently Asked Questions
When was Nielsen founded?
Nielsen was founded in 1923.
Who are Nielsen key executives?
Nielsen's key executives are David Kenny, Barbara Lee and Michael Alicea.
How many employees does Nielsen have?
Nielsen has 46,000 employees.
What is Nielsen revenue?
Latest Nielsen annual revenue is $6.5 b.
What is Nielsen revenue per employee?
Latest Nielsen revenue per employee is $141.3 k.
Who are Nielsen competitors?
Competitors of Nielsen include Kantar, GfK and Gartner.
Where is Nielsen headquarters?
Nielsen headquarters is located at 85 Broad St, New York.
Where are Nielsen offices?
Nielsen has offices in New York, Durham, Kansas City, Montgomery and in 182 other locations.
How many offices does Nielsen have?
Nielsen has 199 offices.
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