Nielsen
- Revenue$3.5 BFY, 2021
- Market Capitalization$8.6 B2022-08-01
OverviewSuggest Edit
Nielsen Holdings is an information, data, and market measurement company. It offers solutions such as audience measurement, media planning, marketing optimization, content metadata, etc. The company caters to media publishers and marketers and their advertising agencies for linear television, streaming, digital, and listening platforms.
| Type | Public | |
| Founded | 1923 | |
| HQ | New York, NY, US | Map |
| Website | global.nielsen.com | |
| Employee Ratings | ||
| Overall Culture | C+ | More |
Recent NewsAll News
- India’s FMCG Sector To Return To Double-Digit Growth This Year, Says Nielsen
- Independent Proxy Advisory Firm ISS Recommends Nielsen Shareholders Vote "FOR" The Proposed Transaction with Consortium of Private Investment Funds
- Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI
- 20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says
Key People/Management at Nielsen
David Kenny
Chief Executive Officer and Director
Jamie Moldafsky
Chief Marketing and Communications Officer
Laurie Lovett
Chief People Officer
Linda Zukauckas
Chief Financial Officer
George D. Callard
Chief Legal and Corporate Affairs Officer
Sean Cohan
Chief Growth Officer and President, International
Nielsen Office Locations
Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 117 other locations
New York, NY, US (HQ)
675 6th Ave 3rd Floor
Bentonville, AR, US
609 SW 8th St
Chicago, IL, US
200 W Jackson Blvd
Cleveland, OH, US
101 Prospect Ave E
Durham, NC, US
Research Triangle
Los Angeles, CA, US
6255 Sunset Blvd
Nielsen Financials and Metrics
Nielsen Revenue
Nielsen's revenue was reported to be $3.5 b in FY, 2021
| USD | |
|---|---|
Revenue (Q1, 2022) | 877.0m |
Gross profit (Q1, 2022) | 563.0m |
Gross profit margin (Q1, 2022), % | 64.2% |
Net income (Q1, 2022) | 115.0m |
EBITDA (Q1, 2022) | 372.0m |
EBIT (Q1, 2022) | 197.0m |
Market capitalization (1-Aug-2022) | 8.6b |
Closing stock price (1-Aug-2022) | 23.9 |
Cash (31-Mar-2022) | 482.0m |
EV | 13.9b |
Nielsen's current market capitalization is $8.6 b.
Annual
Annual
Annual
| USD | FY, 2019 |
|---|---|
EV/EBITDA | 8.3 x |
EV/EBIT | -166.2 x |
EV/CFO | 14.5 x |
Revenue/Employee | 141.3k |
Debt/Equity | 3.6 x |
Debt/Assets | 0.6 x |
Financial Leverage | 6 x |
P/E Ratio | (10.1) |
Nielsen Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| TVTY | July 08, 2021 | |
| Precima | January 10, 2020 | |
| SuperData Research | September 05, 2018 | |
| Landsberry & James Marketing Pty. Ltd. | June 14, 2018 | |
| vBrand | August 03, 2017 | |
| Rhiza, Inc. | March 25, 2017 | |
| VisualDNA | December 23, 2016 | |
| Gracenote | December 21, 2016 | $560 m |
| REPUCOM | June 22, 2016 | |
| Informate Mobile | March 10, 2016 |
Nielsen Revenue Breakdown
Nielsen revenue breakdown by business segment: 27.3% from Impact/Content and 72.7% from Measurement
Nielsen revenue breakdown by geographic segment: 6.5% from Asia Pacific, 7.6% from Other Europe, Middle East & Africa, 82.5% from U.S. and 3.5% from Other
Human Capital Metrics
Nielsen's employees are reported to be approximately 48% female and 52% male.
Nielsen Cybersecurity Score
Nielsen Environment, Social & Governance (ESG) Ratings
Nielsen Online and Social Media Presence
Nielsen's Trends
Twitter Engagement Stats for @nielsen
21.9k
Tweets
1.5k
Following
198.3k
Followers
57
Tweets last 30 days
6.6
Avg. likes per Tweet
96.5%
Tweets with engagement
Nielsen Company Culture
Overall Culture
C+
68/100
CEO Rating
B-
70/100
Compensation
C-
60/100
Diversity
C+
66/100
Nielsen News and Updates
August 02, 2022
India’s FMCG Sector To Return To Double-Digit Growth This Year, Says Nielsen
Nielsen estimates the FMCG sector to grow 8-10% for the full year despite inflationary pressures.
July 25, 2022
Independent Proxy Advisory Firm ISS Recommends Nielsen Shareholders Vote "FOR" The Proposed Transaction with Consortium of Private Investment Funds
Nielsen Board of Directors Continues to Unanimously Recommend Stockholders Vote "FOR" the Proposed Transaction Special Meetings of Nielsen Shareholders Scheduled to be held on August 9, 2022 Transaction Delivers Immediate Value to Nielsen Shareholders at a Significant Premium NEW YORK,...
July 06, 2022
Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI
Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers'...
June 11, 2022
20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says
The first of several hearings on last year's Capitol attack kicked off this week with a big audience.
May 18, 2022
Nielsen Study Reveals Significant Growth of Asian Representation on TV in 2021
Streaming Led with 11% Asian Share of Screen in 2021, Nearly Doubling Representation from 2020 NEW YORK, May 18, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, today released its 2022 Asian American, Native Hawaiian and Pacific...
May 10, 2022
Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider
Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon NEW YORK, May 10, 2022 /PRNewswire/ -- Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada....
Nielsen Blogs
June 28, 2022
Brands are tracking hashtags to find engaged audiences
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and audience, marketers are tracking hashtags.
June 27, 2022
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.
June 23, 2022
Understanding how campaign optimization pays off in an ever-expanding media landscape
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of channel usage, they’re better positioned to balance their spending for optimal returns.
June 20, 2022
Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
June 16, 2022
May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
June 15, 2022
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
Nielsen Frequently Asked Questions
When was Nielsen founded?
Nielsen was founded in 1923.
Who are Nielsen key executives?
Nielsen's key executives are David Kenny, Jamie Moldafsky and Laurie Lovett.
How many employees does Nielsen have?
Nielsen has 15,000 employees.
What is Nielsen revenue?
Latest Nielsen annual revenue is $3.5 b.
What is Nielsen revenue per employee?
Latest Nielsen revenue per employee is $233.3 k.
Who are Nielsen competitors?
Competitors of Nielsen include Xperi, IQVIA and International Data Group.
Where is Nielsen headquarters?
Nielsen headquarters is located at 675 6th Ave 3rd Floor, New York.
Where are Nielsen offices?
Nielsen has offices in New York, Bentonville, Chicago, Cleveland and in 117 other locations.
How many offices does Nielsen have?
Nielsen has 123 offices.
Learn about Craft real-time company insights
Receive alerts for 300+ data fields across thousands of companies