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Nielsen is a measurement and data analytics company. It delivers media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. The company operates two business units: Global Connect and Global Media. The Global Connect unit provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods (CPG) industry. The Global Media unit offers viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, print, online, digital, mobile viewing and listening platforms.
HQNew York, US
Employee Ratings3.6
Culture scoreC+

Latest Updates

Employees (est.) (Dec 2019)46,000
Job Openings92
Revenue (FY, 2019)$6.5 B
Share Price (May 2020)$13.6 (+2%)

Key People/Management at Nielsen

David Kenny

David Kenny

Barbara Lee

Barbara Lee

VP, Global Talent Acquisition
Michael Alicea

Michael Alicea

Interim Chief Human Resources Officer
Sujit Dasmunshi

Sujit Dasmunshi

SVP, Talent Engagement & Development, Nielsen
George Callard

George Callard

Chief Legal and Corporate Affairs Officer
Chris Louie

Chris Louie

SVP, People Analytics & Talent Acquisition
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Nielsen Office Locations

Nielsen has offices in New York, Durham, Kansas City, Montgomery and in 182 other locations
New York, US (HQ)
85 Broad St
Durham, US
Research Triangle
Kansas City, US
Kansas City
Montgomery, US
San Francisco, US
San Francisco
Buenos Aires, AR
Av. Libertador 1000 Vicente López
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Nielsen Financials and Metrics

Nielsen Revenue

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Nielsen's revenue was reported to be $6.50 b in FY, 2019 which is a 0.3% decrease from the previous period.

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Nielsen's current market capitalization is $4.8 b.
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USDY, 2020


135.3 x


-2.7 k x

Financial Leverage

6.4 x
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Nielsen Operating Metrics

FY, 2016FY, 2017FY, 2018FY, 2019


100 100 100 100

US Markets

151 151 151 208
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Nielsen Acquisitions / Subsidiaries

Company NameDateDeal Size
SuperData ResearchSeptember 05, 2018
Landsberry & James Marketing Pty. Ltd.June 14, 2018
vBrandAugust 03, 2017
Rhiza, Inc.March 25, 2017
VisualDNADecember 23, 2016
GracenoteDecember 21, 2016$560 m
REPUCOMJune 22, 2016
Informate MobileMarch 10, 2016
PointlogicMarch 03, 2016
Nielsen Catalina SolutionsFebruary 11, 2016
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Nielsen Revenue Breakdown

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Nielsen revenue breakdown by business segment: 53.0% from Media and 47.0% from Connect

Nielsen revenue breakdown by geographic segment: 12.9% from Asia Pacific, 18.1% from Other Europe, Middle East & Africa, 8.5% from North and South America, excluding the U.S., 57.3% from U.S. and 3.2% from Other

Human Capital Metrics

Source: fortune.com
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Nielsen Online and Social Media Presence

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Nielsen Company Culture

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Nielsen News and Updates

Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services

NEW YORK, April 9, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently...

Nielsen Reports 4th Quarter And Full Year 2019 Results

NEW YORK, Feb. 27, 2020 /PRNewswire/ -- Today, Nielsen Holdings plc (NYSE: NLSN) announced its fourth quarter and full year 2019 results. For the full year, revenues decreased 0.3% on a reported basis and increased 1.7% on a constant currency basis, which was above guidance, with Adjusted...

UPDATE 1-Thomson Reuters names former Nielsen president Hasker as CEO

Thomson Reuters Corp said on Tuesday it had appointed former Nielsen Holdings Plc president Steve Hasker as its new chief executive officer, succeeding Jim Smith.

Exponential RPA And AI At Nielsen

Nielsen saw exponential growth in robotic process automation with a new approach to implementation.

Demand for streaming TV services remains strong, Nielsen survey suggests

Consumers love streamed TV and film and want content providers to keep it coming, a new survey from U.S. data and measurement firm Nielsen suggests.

Streaming accounts for nearly one-fifth of total U.S. TV watching, according to Nielsen

Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to the latest Total Audience Report from Nielsen — its first Total Audience Report to use smart TV data from Gracenote, and one that’s particularly focused on “the flash point of t…
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Nielsen Blogs

COVID-19 Can Inhibit Innovation Or Foster It: It’s Up To You

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.

Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times

Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.

Rebalancing the ‘COVID-19 Effect’ on Alcohol Sales

What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and “off-premise”* alcohol sales be leveraged to offset the immense “on-premise” losses?

Univision Joins Nielsen For First Linear Addressable TV Platform Beta Program

Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.

Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent

Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected unprecede…

In Latin America, COVID-19 Will Hit Low-Income Consumers the Most

Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it’s here to stay for the next four months or even more.
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Nielsen Frequently Asked Questions

  • When was Nielsen founded?

    Nielsen was founded in 1923.

  • Who are Nielsen key executives?

    Nielsen's key executives are David Kenny, Barbara Lee and Michael Alicea.

  • How many employees does Nielsen have?

    Nielsen has 46,000 employees.

  • What is Nielsen revenue?

    Latest Nielsen annual revenue is $6.5 b.

  • What is Nielsen revenue per employee?

    Latest Nielsen revenue per employee is $141.3 k.

  • Who are Nielsen competitors?

    Competitors of Nielsen include Kantar, GfK and Gartner.

  • Where is Nielsen headquarters?

    Nielsen headquarters is located at 85 Broad St, New York.

  • Where are Nielsen offices?

    Nielsen has offices in New York, Durham, Kansas City, Montgomery and in 182 other locations.

  • How many offices does Nielsen have?

    Nielsen has 199 offices.