Gartner is a company that provides advisory services to businesses. It operates through three segments: Research, Conferences, and Consulting. The Research segment equips executives and their teams with subscription-based guidance tools such as research content, data and benchmarks, etc. The Conferences segment specializes in IT solutions, including peer exchange workshops, one-on-one analyst and advisor meetings, consulting diagnostic workshops, keynotes, and other. The Consulting segment provides custom analysis and strategic initiatives to senior executives.