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Nielsen Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include Gartner, International Data Group, Kantar, RR Donnelley, GfK and IQVIA.

	Nielsen Nielsen is an information, data, and market measurement company.	Gartner Gartner is a company that provides advisory services to businesses.	International Data Group International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.	Kantar Kantar is a company that provides an insight, information, and consultancy network.	RR Donnelley R.R. Donnelley & Sons (RRD) is a company that provides marketing, printing, packaging, and supply chain services.	GfK GfK (Growth from Knowledge) is a market intelligence company.	IQVIA IQVIA Holdings is a company that provides analytics, technology solutions, and clinical research services.
Founding Date	Founding Date 1923	Founding Date 1979	Founding Date 1964	Founding Date 1994	Founding Date 1864	Founding Date 1934	Founding Date 2016
Type	Type Private	Type Public	Type Private	Type Private	Type Private	Type Subsidiary	Type Public
Tags	Tags Business Products & Services data collection marketing analytics market research media streaming television	Tags Business Products & Services direct marketing enterprise software it services management consulting market research	Tags Technology direct marketing it services lead generation platform	Tags Business Products & Services management consulting market research public relations	Tags Business Products & Services advertising marketing analytics paper and packaging printing supply chain management	Tags Business Products & Services business intelligence data collection marketing analytics market research	Tags Business Products & Services application software clinical research cloud monitoring outsourcing project management
Locations	Locations New York, US HQ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG see more	Locations Stamford, US HQ Barton, AU Brisbane, AU Melbourne, AU Perth, AU Ultimo, AU Wien, AT see more	Locations Needham, US HQ	Locations London, GB HQ Aao, AR Millers Point, AU Wien, AT Dhaka, BD Brussel, BE La Paz, BO see more	Locations Chicago, US HQ Bridgetown, BB Mississauga, CA Montréal, CA Oshawa, CA Toronto, CA Beijing, CN see more	Locations Nürnberg, DE HQ Tirana, AL Buenos Aires, AR North Sydney, AU Wien, AT Leuven, BE Sarajevo, BA see more	Locations Durham, US HQ Hydra, DZ Buenos Aires, AR Melbourne, AU North Sydney, AU Wien, AT Antwerpen, BE see more
Employees	Employees 15,00065% decrease	Employees 20,1043% increase	Employees 3,300	Employees 33,822	Employees 30,922	Employees 8,000	Employees 87,0001% increase
Valuation ($)	Valuation ($) N/A	Valuation ($) 34.8 b	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 39.6 b
Twitter followers	Twitter followers 194.1 k	Twitter followers 432.4 k	Twitter followers 122	Twitter followers 45.6 k	Twitter followers 1.4 k	Twitter followers 19.5 k	Twitter followers 16.3 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 33	Number of tweets (last 30 days) 319	Number of tweets (last 30 days) N/A	Number of tweets (last 30 days) 51	Number of tweets (last 30 days) 3	Number of tweets (last 30 days) 16	Number of tweets (last 30 days) 21
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 9.2	Average likes per tweet (last 30 days) 7.5	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 8.6	Average likes per tweet (last 30 days) 3	Average likes per tweet (last 30 days) 1.3	Average likes per tweet (last 30 days) 4.3
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 99.69%	Percentage of tweets with engagement (last 30 days) N/A	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 93.75%	Percentage of tweets with engagement (last 30 days) 95.24%
Employee Rating	Employee Rating 3.8	Employee Rating N/A	Employee Rating 3.3	Employee Rating 3.6	Employee Rating 3.5	Employee Rating 3.5	Employee Rating 4
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) $5.5b (FY, 2022)	Revenue (est.) $1b (Y, 2020)	Revenue (est.) £75.9m (FY, 2021)	Revenue (est.) $5.4b (FY, 2022)	Revenue (est.) €945.6m (FY, 2021)	Revenue (est.) $14.4b (FY, 2022)
Cost of goods	Cost of goods $1.2b (FY, 2021)	Cost of goods $1.7b (FY, 2022)	Cost of goods N/A	Cost of goods N/A	Cost of goods $4.3b (FY, 2022)	Cost of goods €525.2m (FY, 2021)	Cost of goods $9.4b (FY, 2022)
Gross profit	Gross profit $2.3b (FY, 2021)	Gross profit $3.8b (FY, 2022)	Gross profit N/A	Gross profit £75.9m (FY, 2021)	Gross profit $1.1b (FY, 2022)	Gross profit €420.4m (FY, 2021)	Gross profit $5b (FY, 2022)
Net income	Net income $971m (FY, 2021)	Net income $807.8m (FY, 2022)	Net income N/A	Net income (£75.9m) (FY, 2021)	Net income $161.4m (FY, 2022)	Net income €41m (FY, 2021)	Net income $1.1b (FY, 2022)
Operating ⚠
Backlog	Backlog N/A	Backlog $171.6m (Q2, 2023)	Backlog N/A	Backlog N/A	Backlog N/A	Backlog N/A	Backlog $27.2b (FY, 2022)
Clients	Clients N/A	Clients N/A	Clients N/A	Clients N/A	Clients 22 k (FY, 2022)	Clients 10 k (Dec, 2022)	Clients N/A
Countries	Countries 55 (FY, 2021)	Countries 90 (FY, 2022)	Countries N/A	Countries N/A	Countries N/A	Countries 50 (Dec, 2022)	Countries 100 (FY, 2022)
Countries Covered	Countries Covered N/A	Countries Covered N/A	Countries Covered 147 (Sep, 2023)	Countries Covered N/A	Countries Covered 28 (FY, 2022)	Countries Covered N/A	Countries Covered N/A
Customers	Customers N/A	Customers 15 k (FY, 2022)	Customers N/A	Customers N/A	Customers N/A	Customers N/A	Customers 10.1 k (FY, 2022)
Remaining Performance Obligations	Remaining Performance Obligations $3.3b (FY, 2021)	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations $29.2b (FY, 2022)