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Nielsen's top competitors include IQVIA, Xperi, International Data Group, WPP, Kantar, GfK, Gartner and R.R. Donnelley.

Save Comparison	Nielsen Nielsen is a measurement and data analytics company.	IQVIA IQVIA Holdings is a company that provides analytics, technology solutions, and contract research services to the life sciences industry.	Xperi Xperi develops and licenses semiconductor and imaging technologies.	International Data Group IDG Communications (also known as International Data Group) is a company that specializes in technology media, data, and marketing services.	WPP WPP is a communications service group that provides marketing and communications solutions.	Kantar Kantar is an insight, information, and consultancy network.	GfK GfK (also known as Growth from Knowledge) is a market intelligence company.	Gartner Gartner is a research and advisory company.	R.R. Donnelley R.R. Donnelley & Sons (RRD) is a company that enables organizations to create, manage, deliver, and optimize their multichannel marketing and business communications.
Founding Date	Founding Date 1923	Founding Date 2016	Founding Date 1990	Founding Date 1964	Founding Date 1971	Founding Date 1993	Founding Date 1934	Founding Date 1979	Founding Date 1864
Type	Type Public	Type Public	Type Public	Type Private	Type Public	Type Private	Type Private	Type Public	Type Public
Tags	Tags Business Products & Services data collection market research media	Tags Technology biotech clinical research contractor data management healthtech medtech	Tags Technology consumer electronics customer experience intellectual property semiconductors	Tags Marketing Technology advertising mobile marketing	Tags Business Products & Services advertising brand creation media public relations	Tags Business Products & Services management consulting market research	Tags Business Products & Services business intelligence data collection market research supply chain management	Tags Business Products & Services legal research management consulting market research	Tags Business Products & Services advertising logistics marketing analytics printing supply chain management
Locations	Locations New York, US HQ Ouled Fayet, DZ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Wien, AT Manama, BH see more	Locations Danbury, US HQ Hydra, DZ Buenos Aires, AR Melbourne, AU Sydney, AU Wien, AT Zaventem, BE see more	Locations San Jose, US HQ Eveleigh, AU Guangzhou, CN Shanghai, CN Shenzhen, CN Bengaluru, IN Galway, IE see more	Locations Needham, US HQ North Sydney, AU Wien, AT Sofia, BG Toronto, CA Beijing, CN see more	Locations London, GB HQ Hong Kong, HK Saint Helier, JE Singapore, SG New York, US	Locations London, GB HQ Aao, AR Millers Point, AU Wien, AT Dhaka, BD Brussel, BE Sao Paulo, BR see more	Locations Nürnberg, DE HQ Tirana, AL Vicente López, AR Melbourne, AU North Sydney, AU Wien, AT Bruxelles, BE see more	Locations Stamford, US HQ Barton, AU Brisbane City, AU Hornsby, AU Melbourne, AU North Sydney, AU Perth, AU see more	Locations Chicago, US HQ Burnaby, CA Edmonton, CA Mississauga, CA Montréal, CA Oshawa, CA Toronto, CA see more
Employees	Employees 46,000	Employees 74,0003% increase	Employees 1,850164% increase	Employees 3,9842% increase	Employees 99,8307% decrease	Employees 34,953	Employees 11,426	Employees 15,6007% decrease	Employees 33,0009% decrease
Valuation ($)	Valuation ($) 7.1 b	Valuation ($) 49.2 b	Valuation ($) 1.9 b	Valuation ($) N/A	Valuation ($) 15.7 b	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 27.9 b	Valuation ($) 469.3 m
Twitter followers	Twitter followers 196.7 k	Twitter followers 13.5 k	Twitter followers 232	Twitter followers 14.5 k	Twitter followers 130.6 k	Twitter followers 44.2 k	Twitter followers 19.4 k	Twitter followers 411.6 k	Twitter followers 1.2 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 76	Number of tweets (last 30 days) 124	Number of tweets (last 30 days) 26	Number of tweets (last 30 days) 127	Number of tweets (last 30 days) 119	Number of tweets (last 30 days) 54	Number of tweets (last 30 days) 30	Number of tweets (last 30 days) 255	Number of tweets (last 30 days) 11
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 5.7	Average likes per tweet (last 30 days) 3.4	Average likes per tweet (last 30 days) 0.1	Average likes per tweet (last 30 days) 0.7	Average likes per tweet (last 30 days) 3.3	Average likes per tweet (last 30 days) 4.3	Average likes per tweet (last 30 days) 1.4	Average likes per tweet (last 30 days) 6.7	Average likes per tweet (last 30 days) 2.5
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 85.53%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 7.69%	Percentage of tweets with engagement (last 30 days) 40.16%	Percentage of tweets with engagement (last 30 days) 97.48%	Percentage of tweets with engagement (last 30 days) 98.15%	Percentage of tweets with engagement (last 30 days) 93.33%	Percentage of tweets with engagement (last 30 days) 97.65%	Percentage of tweets with engagement (last 30 days) 100%
Alexa Website Rank	Alexa Website Rank 12563	Alexa Website Rank 60034	Alexa Website Rank 270140	Alexa Website Rank 120666	Alexa Website Rank 67526	Alexa Website Rank 56105	Alexa Website Rank 38033	Alexa Website Rank 5953	Alexa Website Rank 109300
Employee Rating	Employee Rating 3.7	Employee Rating 3.8	Employee Rating 3.7	Employee Rating 3.2	Employee Rating 3.7	Employee Rating 3.4	Employee Rating 3.5	Employee Rating N/A	Employee Rating 1.5
Financial
Revenue (est.)	Revenue (est.) $6.3b (FY, 2020)	Revenue (est.) $11.4b (FY, 2020)	Revenue (est.) $280.1m (FY, 2019)	Revenue (est.) $3.8b (FY, 2015)	Revenue (est.) £12b (FY, 2020)	Revenue (est.) £27.3m (FY, 2018)	Revenue (est.) N/A	Revenue (est.) $4.1b (FY, 2020)	Revenue (est.) $4.8b (FY, 2020)
Cost of goods	Cost of goods $2.8b (FY, 2020)	Cost of goods $7.5b (FY, 2020)	Cost of goods $8.5m (FY, 2019)	Cost of goods N/A	Cost of goods £10b (FY, 2020)	Cost of goods N/A	Cost of goods N/A	Cost of goods $1.3b (FY, 2020)	Cost of goods $3.8b (FY, 2020)
Gross profit	Gross profit $3.5b (FY, 2020)	Gross profit $3.9b (FY, 2020)	Gross profit $271.6m (FY, 2019)	Gross profit N/A	Gross profit £2b (FY, 2020)	Gross profit £27.3m (FY, 2018)	Gross profit N/A	Gross profit $2.8b (FY, 2020)	Gross profit $977.1m (FY, 2020)
Net income	Net income $7m (FY, 2020)	Net income $308m (FY, 2020)	Net income ($62.5m) (FY, 2019)	Net income N/A	Net income (£2.9b) (FY, 2020)	Net income (£8.7m) (FY, 2018)	Net income N/A	Net income $266.7m (FY, 2020)	Net income $99m (FY, 2020)
Operating ⚠
Clients	Clients N/A	Clients N/A	Clients N/A	Clients N/A	Clients N/A	Clients N/A	Clients 10 k (Jul, 2020)	Clients N/A	Clients 30 k (FY, 2020)
Countries	Countries 100 (FY, 2019)	Countries 100 (FY, 2020)	Countries N/A	Countries N/A	Countries 111 (FY, 2020)	Countries N/A	Countries 60 (Jul, 2020)	Countries 100 (Q1, 2020)	Countries N/A
Customers	Customers N/A	Customers 10 k (FY, 2020)	Customers N/A	Customers N/A	Customers N/A	Customers N/A	Customers N/A	Customers 15 k (Q1, 2020)	Customers N/A
Enterprise Customers	Enterprise Customers N/A	Enterprise Customers N/A	Enterprise Customers 100 (FY, 2016)	Enterprise Customers N/A	Enterprise Customers 892 (Jul, 2017)	Enterprise Customers N/A	Enterprise Customers N/A	Enterprise Customers N/A	Enterprise Customers N/A