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Nielsen's top competitors include Xperi, International Data Group, WPP, Kantar, GfK, Gartner and R.R. Donnelley.

Save Comparison	Nielsen Nielsen is a measurement and data analytics company.	Xperi Xperi develops and licenses semiconductor and imaging technologies.	International Data Group IDG Communications (also known as International Data Group) is a company that specializes in technology media, data, and marketing services.	WPP WPP is a communications service group that provides marketing and communications solutions.	Kantar Kantar is an insight, information, and consultancy network.	GfK GfK (also known as Growth from Knowledge) is a market intelligence company.	Gartner Gartner is a research and advisory company.	R.R. Donnelley R.R. Donnelley & Sons (RRD) is a company that enables organizations to create, manage, deliver, and optimize their multichannel marketing and business communications.
Founding Date	Founding Date 1923	Founding Date 1990	Founding Date 1964	Founding Date 1971	Founding Date 1993	Founding Date 1934	Founding Date 1979	Founding Date 1864
Type	Type Public	Type Public	Type Private	Type Public	Type Private	Type Private	Type Public	Type Public
Tags	Tags Business Products & Services data collection market research media	Tags Technology consumer electronics customer experience intellectual property semiconductors	Tags Marketing Technology advertising mobile marketing	Tags Marketing Mobile & Telecommunications advertising brand creation event management investment management media public relations	Tags Business Products & Services management consulting market research	Tags Business Products & Services business intelligence data collection market research supply chain management	Tags Business Products & Services legal research management consulting market research	Tags Business Products & Services advertising logistics marketing analytics printing supply chain management
Locations	Locations New York, US HQ Ouled Fayet, DZ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Wien, AT Manama, BH see more	Locations San Jose, US HQ Eveleigh, AU Guangzhou, CN Shanghai, CN Shenzhen, CN Hong Kong, HK Bengaluru, IN see more	Locations Needham, US HQ North Sydney, AU Wien, AT Sofia, BG Toronto, CA Beijing, CN see more	Locations London, GB HQ Hong Kong, HK Singapore, SG New York, US	Locations London, GB HQ Aao, AR Millers Point, AU Wien, AT Dhaka, BD Brussel, BE Sao Paulo, BR see more	Locations Nürnberg, DE HQ Tirana, AL Vicente López, AR Melbourne, AU North Sydney, AU Wien, AT Bruxelles, BE see more	Locations Stamford, US HQ Barton, AU Brisbane City, AU Hornsby, AU Melbourne, AU North Sydney, AU Perth, AU see more	Locations Chicago, US HQ Burnaby, CA Edmonton, CA Mississauga, CA Montréal, CA Oshawa, CA Toronto, CA see more
Employees	Employees 46,000	Employees 1,850164% increase	Employees 3,3463% increase	Employees 106,78620% decrease	Employees 34,111	Employees 11,770	Employees 16,72410% increase	Employees 36,4008% decrease
Valuation ($)	Valuation ($) 9.9 b	Valuation ($) 2.2 b	Valuation ($) N/A	Valuation ($) 16.8 b	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 20.3 b	Valuation ($) 315.5 m
Twitter followers	Twitter followers 197.8 k	Twitter followers 219	Twitter followers 14.3 k	Twitter followers 131.3 k	Twitter followers 43.1 k	Twitter followers 19.5 k	Twitter followers 408.7 k	Twitter followers 1.2 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 65	Number of tweets (last 30 days) 43	Number of tweets (last 30 days) 112	Number of tweets (last 30 days) 128	Number of tweets (last 30 days) 74	Number of tweets (last 30 days) 35	Number of tweets (last 30 days) 171	Number of tweets (last 30 days) 7
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 10.2	Average likes per tweet (last 30 days) 0.3	Average likes per tweet (last 30 days) 1.3	Average likes per tweet (last 30 days) 5.5	Average likes per tweet (last 30 days) 3.8	Average likes per tweet (last 30 days) 1.2	Average likes per tweet (last 30 days) 5.9	Average likes per tweet (last 30 days) 2.3
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 92.31%	Percentage of tweets with engagement (last 30 days) 16.28%	Percentage of tweets with engagement (last 30 days) 61.61%	Percentage of tweets with engagement (last 30 days) 99.22%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 85.71%	Percentage of tweets with engagement (last 30 days) 99.42%	Percentage of tweets with engagement (last 30 days) 100%
Alexa Website Rank	Alexa Website Rank 7614	Alexa Website Rank 242476	Alexa Website Rank 193934	Alexa Website Rank 45853	Alexa Website Rank 112257	Alexa Website Rank 42271	Alexa Website Rank 8656	Alexa Website Rank 99899
Employee Rating	Employee Rating 3.7	Employee Rating 3.6	Employee Rating 3.4	Employee Rating 3.8	Employee Rating 3.5	Employee Rating 3.4	Employee Rating N/A	Employee Rating 3.2
Financial
Revenue (est.)	Revenue (est.) $6.3b (FY, 2020)	Revenue (est.) $280.1m (FY, 2019)	Revenue (est.) $3.8b (FY, 2015)	Revenue (est.) £13.2b (FY, 2019)	Revenue (est.) £27.3m (FY, 2018)	Revenue (est.) N/A	Revenue (est.) $4.1b (FY, 2020)	Revenue (est.) $4.8b (FY, 2020)
Cost of goods	Cost of goods $2.8b (FY, 2020)	Cost of goods $8.5m (FY, 2019)	Cost of goods N/A	Cost of goods £10.8b (FY, 2019)	Cost of goods N/A	Cost of goods N/A	Cost of goods $1.3b (FY, 2020)	Cost of goods $3.8b (FY, 2020)
Gross profit	Gross profit $3.5b (FY, 2020)	Gross profit $271.6m (FY, 2019)	Gross profit N/A	Gross profit £2.4b (FY, 2019)	Gross profit £27.3m (FY, 2018)	Gross profit N/A	Gross profit $2.8b (FY, 2020)	Gross profit $977.1m (FY, 2020)
Net income	Net income $7m (FY, 2020)	Net income ($62.5m) (FY, 2019)	Net income N/A	Net income £707.1m (FY, 2019)	Net income (£8.7m) (FY, 2018)	Net income N/A	Net income $266.7m (FY, 2020)	Net income $98.5m (FY, 2020)
Operating ⚠
Countries	Countries 100 (FY, 2019)	Countries N/A	Countries N/A	Countries 112 (FY, 2019)	Countries N/A	Countries 60 (Jul, 2020)	Countries 100 (Q1, 2020)	Countries N/A
Enterprise Customers	Enterprise Customers N/A	Enterprise Customers 100 (FY, 2016)	Enterprise Customers N/A	Enterprise Customers 892 (Jul, 2017)	Enterprise Customers N/A	Enterprise Customers N/A	Enterprise Customers N/A	Enterprise Customers 50 k (FY, 2018)