Nielsen's competitors

Nielsen's competitors include Kantar, Ipsos, GfK, J.D. Power and Associates, Gartner and comScore

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Save Comparison Clear all	Nielsen Nielsen is a global information and measurement company that helps businesses better understand their markets.	Kantar Kantar, the data investment management division of WPP, is a global insight, information and consultancy network.	Ipsos Ipsos is a global market research company specialized in advertising, loyalty, marketing, media, and public affairs market research.	GfK GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.	J.D. Power and Associates J.D. Power and Associates is a global marketing information services company.	Gartner Gartner provides fact-based consulting services, helping clients use and manage IT to enhance business performance.	comScore comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.
Founding Date	Founding Date 1963	Founding Date 1993	Founding Date 1975	Founding Date 1934	Founding Date 1968	Founding Date 1979	Founding Date 1999
Type	Type Public	Type Private	Type Public	Type Public	Type Subsidiary	Type Public	Type Public
Tags	Tags Marketing analytics data management information management market research media social media monitoring	Tags Business Services advisory consulting management consulting market research	Tags Marketing advertising brand creation crm data collection market research	Tags Technology analytics customer experience research	Tags Marketing advertising business intelligence marketing analytics market research	Tags Business Services Technology analytics it consulting research	Tags Marketing Technology marketing analytics market research media
Locations	Locations New York, US HQ Buenos Aires, AR Vienna, AT Wien, AT Minsk, BY Brussels, BE Brussel, BE see more	Locations London, GB HQ Retiro, AR Singapore, SG New York, US	Locations Paris-13E-Arrondissement, FR HQ	Locations Nürnberg, DE HQ	Locations Thousand Oaks, US HQ São Paulo, BR Toronto, CA Jingan Qu, CN Chaoyang Qu, CN München, DE Minato Ku, JP see more	Locations Stamford, US HQ Melbourne, AU North Sydney, AU North Sydney, AU Perth, AU Brisbane City, AU Barton, AU see more	Locations Reston, US HQ Toronto, CA Huechuraba Santiago, CL Paris, FR Frankfurt Am Main, DE Oslo, NO Stocholm, SE see more
Employees	Employees 46,0007% increase	Employees 30,1222% increase	Employees 16,5981% increase	Employees 12,9262% decrease	Employees 1,195	Employees 15,13172% increase	Employees 1,29241% decrease
Valuation ($)	Valuation ($) 10.7 b	Valuation ($) N/A	Valuation ($) 1.4 b	Valuation ($) 2 b	Valuation ($) N/A	Valuation ($) 11.9 b	Valuation ($) 1.2 b
Facebook likes	Facebook likes 276.4 k	Facebook likes 8.8 k	Facebook likes 51.5 k	Facebook likes 109.1 k	Facebook likes 8 k	Facebook likes 69.6 k	Facebook likes 31.3 k
Twitter followers	Twitter followers 189 k	Twitter followers 33.8 k	Twitter followers 2.1 k	Twitter followers 17.7 k	Twitter followers 10.6 k	Twitter followers 373.6 k	Twitter followers 137.5 k
Financial ⚠
Revenue (est.)	Revenue (est.) $6.3b (FY, 2016)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) $3.3b (FY, 2017)	Revenue (est.) $403.5m (FY, 2017)
Cost of goods	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods $1.3b (FY, 2017)	Cost of goods $193.6m (FY, 2017)
Gross profit	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit $2b (FY, 2017)	Gross profit $209.9m (FY, 2017)
Net income	Net income $507m (FY, 2016)	Net income N/A	Net income N/A	Net income N/A	Net income N/A	Net income $3.3m (FY, 2017)	Net income ($281.4m) (FY, 2017)
Operating ⚠
Countries	Countries N/A	Countries 100 (Feb, 2018)	Countries N/A	Countries N/A	Countries N/A	Countries 100 (Q1, 2018)	Countries 30 (FY, 2016)
Customers	Customers N/A	Customers N/A	Customers N/A	Customers N/A	Customers N/A	Customers 15 k (Q1, 2018)	Customers 3.2 k (FY, 2016)
Locations	Locations N/A	Locations N/A	Locations N/A	Locations N/A	Locations 17 (Apr, 2018)	Locations N/A	Locations 80 (FY, 2016)