Home
/ Nielsen
/ Competitors

Nielsen Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include IQVIA, International Data Group, The Kantar Group, GfK, Gartner and RR Donnelley.

	Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.	IQVIA IQVIA Holdings is a company that provides analytics, technology solutions, and clinical research services to the life sciences industry.	International Data Group International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.	The Kantar Group The Kantar Group is a company that provides marketing data and analytics solutions.	GfK GfK (Growth from Knowledge) is a market intelligence company.	Gartner Gartner is a company that provides advisory services to businesses.	RR Donnelley R.R. Donnelley & Sons (RRD) is a company that provides marketing, printing, packaging, and supply chain services.
Founding Date	Founding Date 1923	Founding Date 2016	Founding Date 1964	Founding Date 1994	Founding Date 1934	Founding Date 1979	Founding Date 1864
Type	Type Private	Type Public	Type Private	Type Subsidiary	Type Subsidiary	Type Public	Type Private
Tags	Tags Business Products & Services business intelligence content provider data management marketing analytics	Tags Business Products & Services application software clinical research cloud services(SaaS)holding company monitoring outsourcing project management	Tags Technology direct marketing it services lead generation platform	Tags Business Products & Services advertising customer experience data management management consulting sustainability	Tags Business Products & Services business intelligence data collection marketing analytics market research	Tags Business Products & Services enterprise software it services management consulting market research	Tags Business Products & Services advertising paper and packaging printing supply chain management
Locations	Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more	Locations Durham, US HQ Buenos Aires, AR Melbourne, AU North Sydney, AU Wien, AT Antwerpen, BE Wijnegem, BE see more	Locations Needham, US HQ	Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more	Locations Nürnberg, DE HQ Tirana, AL Buenos Aires, AR North Sydney, AU Wien, AT Leuven, BE Sarajevo, BA see more	Locations Stamford, US HQ Barton, AU Melbourne, AU Ultimo, AU Wien, AT Zaventem, BE Brasilia, BR see more	Locations Chicago, US HQ Bridgetown, BB Mississauga, CA Montréal, CA Oshawa, CA Toronto, CA Beijing, CN see more
Employees	Employees 28,949	Employees 88,000	Employees 3,300	Employees 34112% increase	Employees 8,000	Employees 21,044	Employees 40,663
Valuation ($)	Valuation ($) N/A	Valuation ($) 39.4 b	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 39.9 b	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) $15.4b (FY, 2024)	Revenue (est.) $1b (Y, 2020)	Revenue (est.) £48.6m (FY, 2022)	Revenue (est.) €945.6m (FY, 2021)	Revenue (est.) $6.3b (FY, 2024)	Revenue (est.) $4.6b (FY, 2023)
Cost of goods	Cost of goods $1.2b (FY, 2021)	Cost of goods $10b (FY, 2024)	Cost of goods N/A	Cost of goods N/A	Cost of goods €525.2m (FY, 2021)	Cost of goods $2b (FY, 2024)	Cost of goods N/A
Gross profit	Gross profit $2.3b (FY, 2021)	Gross profit $5.4b (FY, 2024)	Gross profit N/A	Gross profit N/A	Gross profit €420.4m (FY, 2021)	Gross profit $4.3b (FY, 2024)	Gross profit N/A
Net income	Net income $971m (FY, 2021)	Net income $1.4b (FY, 2024)	Net income N/A	Net income (£108.1m) (FY, 2022)	Net income €41m (FY, 2021)	Net income $1.3b (FY, 2024)	Net income N/A
Operating ⚠
Backlog	Backlog N/A	Backlog $27.2b (FY, 2022)	Backlog N/A	Backlog N/A	Backlog N/A	Backlog $171.6m (Q2, 2023)	Backlog N/A
Clients	Clients N/A	Clients N/A	Clients N/A	Clients N/A	Clients 10 k (Dec, 2022)	Clients N/A	Clients 17 k (Apr, 2025)
Countries	Countries 55 (FY, 2021)	Countries 100 (FY, 2022)	Countries N/A	Countries N/A	Countries 50 (Dec, 2022)	Countries 90 (FY, 2022)	Countries N/A
Countries Covered	Countries Covered N/A	Countries Covered N/A	Countries Covered 147 (Aug, 2024)	Countries Covered N/A	Countries Covered N/A	Countries Covered N/A	Countries Covered 26 (Apr, 2025)
Customers	Customers N/A	Customers 10.1 k (FY, 2022)	Customers N/A	Customers N/A	Customers N/A	Customers 15 k (FY, 2022)	Customers N/A
Industries Served	Industries Served N/A	Industries Served N/A	Industries Served N/A	Industries Served 13 (Jun, 2023)	Industries Served N/A	Industries Served N/A	Industries Served 5 (Apr, 2025)
Remaining Performance Obligations	Remaining Performance Obligations $3.3b (FY, 2021)	Remaining Performance Obligations $29.2b (FY, 2022)	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A	Remaining Performance Obligations N/A
Trademark Applications (US)	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) 5 (Aug, 2024)	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) 3 (Apr, 2025)
Trademarks (US)	Trademarks (US) N/A	Trademarks (US) N/A	Trademarks (US) 128 (Aug, 2024)	Trademarks (US) N/A	Trademarks (US) N/A	Trademarks (US) N/A	Trademarks (US) 36 (Apr, 2025)