Nielsen Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include IQVIA, International Data Group, The Kantar Group, GfK, Gartner and RR Donnelley.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
IQVIA
IQVIA
IQVIA Holdings is a company that provides analytics, technology solutions, and clinical research services to the life sciences industry.
International Data Group
International Data Group
International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.
The Kantar Group
The Kantar Group
The Kantar Group is a company that provides marketing data and analytics solutions.
GfK
GfK
GfK (Growth from Knowledge) is a market intelligence company.
Gartner
Gartner
Gartner is a company that provides advisory services to businesses.
RR Donnelley
RR Donnelley
R.R. Donnelley & Sons (RRD) is a company that provides marketing, printing, packaging, and supply chain services.
Founding Date
Founding Date
1923
Founding Date
2016
Founding Date
1964
Founding Date
1994
Founding Date
1934
Founding Date
1979
Founding Date
1864
Type
Type
Private
Type
Public
Type
Private
Type
Subsidiary
Type
Subsidiary
Type
Public
Type
Private
Tags
Locations
Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
see more
Locations
Durham, US HQ
Buenos Aires, AR
Melbourne, AU
North Sydney, AU
Wien, AT
Antwerpen, BE
Wijnegem, BE
see more
Locations
Needham, US HQ
Locations
London, GB HQ
Buenos Aires, AR
Cremorne, AU
Fortitude Valley, AU
Sydney, AU
Wien, AT
Dhaka, BD
see more
Locations
Nürnberg, DE HQ
Tirana, AL
Buenos Aires, AR
North Sydney, AU
Wien, AT
Leuven, BE
Sarajevo, BA
see more
Locations
Stamford, US HQ
Barton, AU
Melbourne, AU
Ultimo, AU
Wien, AT
Zaventem, BE
Brasilia, BR
see more
Locations
Chicago, US HQ
Bridgetown, BB
Mississauga, CA
Montréal, CA
Oshawa, CA
Toronto, CA
Beijing, CN
see more
Employees
Employees
28,949
Employees
88,000
Employees
3,300
Employees
34112% increase
Employees
8,000
Employees
21,044
Employees
40,663
Valuation ($)
Valuation ($)
N/A
Valuation ($)
39.4 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
39.9 b
Valuation ($)
N/A

Financial

Revenue (est.)
Revenue (est.)
$3.5b (FY, 2021)
Revenue (est.)
$15.4b (FY, 2024)
Revenue (est.)
$1b (Y, 2020)
Revenue (est.)
£48.6m (FY, 2022)
Revenue (est.)
€945.6m (FY, 2021)
Revenue (est.)
$6.3b (FY, 2024)
Revenue (est.)
$4.6b (FY, 2023)
Cost of goods
Cost of goods
$1.2b (FY, 2021)
Cost of goods
$10b (FY, 2024)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
€525.2m (FY, 2021)
Cost of goods
$2b (FY, 2024)
Cost of goods
N/A
Gross profit
Gross profit
$2.3b (FY, 2021)
Gross profit
$5.4b (FY, 2024)
Gross profit
N/A
Gross profit
N/A
Gross profit
€420.4m (FY, 2021)
Gross profit
$4.3b (FY, 2024)
Gross profit
N/A
Net income
Net income
$971m (FY, 2021)
Net income
$1.4b (FY, 2024)
Net income
N/A
Net income
(£108.1m) (FY, 2022)
Net income
€41m (FY, 2021)
Net income
$1.3b (FY, 2024)
Net income
N/A

Operating

Backlog
Backlog
N/A
Backlog
$27.2b (FY, 2022)
Backlog
N/A
Backlog
N/A
Backlog
N/A
Backlog
$171.6m (Q2, 2023)
Backlog
N/A
Clients
Clients
N/A
Clients
N/A
Clients
N/A
Clients
N/A
Clients
10 k (Dec, 2022)
Clients
N/A
Clients
17 k (Apr, 2025)
Countries
Countries
55 (FY, 2021)
Countries
100 (FY, 2022)
Countries
N/A
Countries
N/A
Countries
50 (Dec, 2022)
Countries
90 (FY, 2022)
Countries
N/A
Countries Covered
Countries Covered
N/A
Countries Covered
N/A
Countries Covered
147 (Aug, 2024)
Countries Covered
N/A
Countries Covered
N/A
Countries Covered
N/A
Countries Covered
26 (Apr, 2025)
Customers
Customers
N/A
Customers
10.1 k (FY, 2022)
Customers
N/A
Customers
N/A
Customers
N/A
Customers
15 k (FY, 2022)
Customers
N/A
Industries Served
Industries Served
N/A
Industries Served
N/A
Industries Served
N/A
Industries Served
13 (Jun, 2023)
Industries Served
N/A
Industries Served
N/A
Industries Served
5 (Apr, 2025)
Remaining Performance Obligations
Remaining Performance Obligations
$3.3b (FY, 2021)
Remaining Performance Obligations
$29.2b (FY, 2022)
Remaining Performance Obligations
N/A
Remaining Performance Obligations
N/A
Remaining Performance Obligations
N/A
Remaining Performance Obligations
N/A
Remaining Performance Obligations
N/A
Trademark Applications (US)
Trademark Applications (US)
N/A
Trademark Applications (US)
N/A
Trademark Applications (US)
5 (Aug, 2024)
Trademark Applications (US)
N/A
Trademark Applications (US)
N/A
Trademark Applications (US)
N/A
Trademark Applications (US)
3 (Apr, 2025)
Trademarks (US)
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
128 (Aug, 2024)
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
N/A
Trademarks (US)
36 (Apr, 2025)
For sources of this data, please see the company profile

View Company Profiles

IQVIA
HQ
Durham, US
Employees
88,000

IQVIA Holdings is a company that provides analytics, technology solutions, and clinical research services to the life sciences industry.

View company
International Data Group
HQ
Needham, US
Employees
3,300

International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.

View company
The Kantar Group
HQ
London, GB

The Kantar Group is a company that provides marketing data and analytics solutions.

View company
GfK
HQ
Nürnberg, DE

GfK (Growth from Knowledge) is a market intelligence company.

View company