OverviewSuggest Edit

GlobalWebIndex is a market research company developing a platform that provides consumer insights, survey, and analytics data to brands, marketing agencies, and media organizations. The company offers data on consumer behaviors that enables companies to know their target consumers, generate ideas, compare global and local markets, and measure impact. Its data is used for audience segmentation, testing, path to purchase analysis, media planning and buying, campaign analysis, and brand tracking.

HQLondon, GB
Employee Ratings3.5

Latest Updates

Employees (est.) (Feb 2021)270
Revenue (FY, 2019)£19.8 M(+31%)
Cybersecurity ratingAMore
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Key People/Management at GlobalWebIndex

Tom Smith

Tom Smith

CEO & Founder
Tom Hunt

Tom Hunt

SVP, Technology
James Franks

James Franks

Jason Mander

Jason Mander

Chief Research Officer
Liliana Osorio

Liliana Osorio

Head of Marketing
Lucrezia Bruti

Lucrezia Bruti

SVP Customer Experience
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GlobalWebIndex Office Locations

GlobalWebIndex has offices in London, New York and Athina
London, GB (HQ)
25 Farringdon Street
Athina, GR
Solonos 53
New York, NY, US
45 W 25th St
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GlobalWebIndex Financials and Metrics

Summary Metrics

Founding Date


GlobalWebIndex total Funding

$40 m

GlobalWebIndex latest funding size

$40 m

Time since last funding

3 years ago

GlobalWebIndex investors

GlobalWebIndex's latest funding round in July 2018 was reported to be $40 m. In total, GlobalWebIndex has raised $40 m
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GlobalWebIndex Revenue

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GlobalWebIndex's revenue was reported to be £19.81 m in FY, 2019 which is a 30.7% increase from the previous period.

Revenue (FY, 2019)


Revenue growth (FY, 2018 - FY, 2019), %


Gross profit (FY, 2019)


Gross profit margin (FY, 2019), %


Net income (FY, 2019)


EBIT (FY, 2019)


Cash (31-Dec-2019)

GBPFY, 2017FY, 2018FY, 2019



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GBPFY, 2017FY, 2018FY, 2019



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GBPFY, 2017FY, 2018FY, 2019

Net Income


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Cash From Operating Activities

GBPFY, 2017




-60 x


0.3 x

Financial Leverage

-221.2 x
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GlobalWebIndex Operating Metrics

Dec, 2020

Attributes (GWI Core)

40 k

Brands (GWI Core)

4 k

Countries (GWI Core)


Participants (GWI USA)

80 k
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GlobalWebIndex Acquisitions / Subsidiaries

Company NameDateDeal Size
GlobalWebIndex Hellas
GlobalWebIndex Inc.
GlobalWebIndex Labs Limited
GlobalWebIndex Limited
GlobalWebIndex s.r.o. Limited
Trendstream Limited

GlobalWebIndex Revenue Breakdown

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GlobalWebIndex revenue breakdown by geographic segment: 12.3% from Rest of Europe, 21.5% from United Kingdom, 55.8% from North America and 10.4% from Rest of the World

GlobalWebIndex Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

GlobalWebIndex Online and Social Media Presence

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GlobalWebIndex News and Updates

City Moves for 3 September – Who’s switching jobs at Globalwebindex, Grosvenor Britain & Ireland and Secret Escapes?

Today’s City Moves includes Globalwebindex, Grosvenor Britain & Ireland and Secret Escapes. Globalwebindex Supplier of audience insights to the global [...] The post City Moves for 3 September – Who’s switching jobs at Globalwebindex, Grosvenor Britain & Ireland and Secret Escapes? appeared …

Market research firm GlobalWebIndex takes first VC with $40M Series A

Market research firm GlobalWebIndex, which provides consumer insight data for marketing purposes for customers including Google, Spotify, WPP, IPG and Omnicom Group, has closed a $40 million Series A round. The funding is its first VC raise, almost a decade after the business was founded. The invest…

Yougov challenger GlobalWebIndex raises $40m from Refinery29-backer Stripes

London-based market research firm GlobalWebIndex has raised $40m (£30.4m) series A first round from Stripes Group, a New York growth fund that has previously backed the likes of Refinery29, Grubhub and Udemy. Founded in 2009, GlobalWebIndex has consistently doubled its headcount and revenues year…

Five things to consider for your digital transformation

Whether you realise it or not, you’ve probably already started your digital transformation. Here are five trends that marketers must consider as they create and market their digital offerings.

GlobalWebIndex Blogs

Data privacy: giving power to the people

Wanting to highlight the disconnect between people’s reported privacy concerns and actual behaviors, Security.org added a ridiculous line to their consent form: the right to name the user’s first-born child, which 98% technically agreed to.  And our research supports these findings. While many say t…

Changes in U.S. society not driven by the pandemic

It’s easy to attribute every change we’ve seen among U.S. consumers in the last year and a half to the pandemic – but there’s more influencers at play here.  The increased time spent stuck at home drove many to spend longer using TV streaming and audio services, while the lack of in-person shopping …

How insight drives growth for independent agencies

Agencies are up against it – but that’s always been the way. Pandemic aside, competition is hot and the in-housing movement is placing downward pressure on them to bring more value.  Oh, and a ‘small’ side note:  They must maintain steady growth and a positive cashflow to keep their directors and in…

COVID-19 vibe check: what the next few months might hold

Many Western countries have fully vaccinated enough of their populations to roll back restrictions, and are navigating the move from pandemic to endemic.  Other parts of the world, particularly the Asia Pacific region, suppressed the virus for much of 2020 but are now facing the threat of the more c…

Ad testing: put the science behind your next campaign

Let’s face it, ads aren’t going anywhere – they’re just too important. In the digital world, they provide the main revenue stream for many ‘free’ media services (Facebook to name a big one), so you can enjoy them without spending a dime.  Pretty great stuff for the consumer, though the price they pa…

Black Friday: planning ahead with the latest stats

As with everything else, how and where consumers shop on Black Friday has been entirely reshaped by the COVID-19 pandemic. Endless queues outside shops were replaced by virtual waiting rooms.  Black Friday last year was in fact the second-largest online spending day in U.S. history, just behind Cybe…
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GlobalWebIndex Frequently Asked Questions

  • When was GlobalWebIndex founded?

    GlobalWebIndex was founded in 2009.

  • Who are GlobalWebIndex key executives?

    GlobalWebIndex's key executives are Tom Smith, Tom Hunt and James Franks.

  • How many employees does GlobalWebIndex have?

    GlobalWebIndex has 270 employees.

  • What is GlobalWebIndex revenue?

    Latest GlobalWebIndex annual revenue is £19.8 m.

  • What is GlobalWebIndex revenue per employee?

    Latest GlobalWebIndex revenue per employee is £73.4 k.

  • Who are GlobalWebIndex competitors?

    Competitors of GlobalWebIndex include Comscore, Kantar and YouGov.

  • Where is GlobalWebIndex headquarters?

    GlobalWebIndex headquarters is located at 25 Farringdon Street, London.

  • Where are GlobalWebIndex offices?

    GlobalWebIndex has offices in London, New York and Athina.

  • How many offices does GlobalWebIndex have?

    GlobalWebIndex has 4 offices.