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GfK's competitors and similar companies include Nielsen.
GfK
GfK
GfK (Growth from Knowledge) is a market intelligence company.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Founding Date
Founding Date
1934
Founding Date
1923
Type
Type
Subsidiary
Type
Private
Tags
Locations
Locations
Nürnberg, DE HQ
Tirana, AL
Buenos Aires, AR
North Sydney, AU
Wien, AT
Leuven, BE
Sarajevo, BA
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Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
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Employees
Employees
8,000
Employees
29,091

Financial

Revenue (est.)
Revenue (est.)
€1b (FY, 2022)
Revenue (est.)
$3.5b (FY, 2021)
Cost of goods
Cost of goods
€549m (FY, 2022)
Cost of goods
$1.2b (FY, 2021)
Gross profit
Gross profit
€478.4m (FY, 2022)
Gross profit
$2.3b (FY, 2021)
Net income
Net income
€114.9m (FY, 2022)
Net income
$971m (FY, 2021)

Operating

Countries
Countries
50 (Dec, 2022)
Countries
55 (FY, 2021)
For sources of this data, please see the company profile

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Nielsen
HQ
New York, US
Employees
29,091

Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.

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