OverviewSuggest Edit
WideOrbit is the leading provider of business management software for media companies. The Company's product lines include solutions for sales, traffic, media networks, radio automation and promotion optimization. Client list includes the finest group of television stations, radio stations and media networks in the industry. WideOrbit is committed to client success and satisfaction and they are consistently rated the most responsive and recommended provider of traffic systems in the industry, according to independent research by the Traffic Director’s Guild of America (TDGA).
| Type | Private | |
| Founded | 1999 | |
| HQ | San Francisco, US | Map |
| Website | wideorbit.com | |
| Employee Ratings | More |
Recent NewsAll News
- WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions
- Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia
- A+E Taps WideOrbit WO Network for Traffic and Sales
- WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels
Latest Updates
| Employees (est.) (Mar 2019) | 557 | (-4%) |
Key People/Management at WideOrbit
Eric Mathewson
Founder and CEO, Board of Director
Nathan Gans
COO
Margaret McCarthy
CFO
Bruce Roberts
President
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WideOrbit Office Locations
WideOrbit has offices in San Francisco, New York, Vancouver, Lynnwood and in 7 other locations
San Francisco, US (HQ)
1160 Battery St, San Francisco
Agawam, US
67 Hunt St
Coppell, US
601 Canyon Dr
Denver, US
United Western Financial Center, 700 17th St
Hoover, US
2100 Riverchase Center #110
Lynnwood, US
3400 188th St SW #685
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WideOrbit Financials and Metrics
Summary Metrics
Founding Date | 1999 |
WideOrbit total Funding | $49 m |
WideOrbit latest funding size | $10 m |
Time since last funding | 10 years ago |
WideOrbit investors | Scott Banister, Liberty Corporation, Meredith Corporation, Hearst Ventures, Khosla Ventures, Greycroft Partners, Ali Partovi, Hadi Partovi, Mayfield Fund, The New York Times |
WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $49 m
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WideOrbit Online and Social Media Presence
13 Twitter followers
WideOrbit has 13 Twitter Followers. The number of followers has increased 4% month over month and increased 10.5% quarter over quarter
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WideOrbit News and Updates
January 23, 2019
WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.read more
October 29, 2018
Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia
Global Traffic Management Software market, a new research report that examines the current and futuristic growth of this market. This report offers a detailed study about the market which is tremendously propelling in the present market situation. The key driving factors like drivers, restraints and…
April 27, 2018
A+E Taps WideOrbit WO Network for Traffic and Sales
SAN FRANCISCO—After a two-year discovery and implementation, A+E Networks has launched WideOrbit’s WO Network as the traffic and ad sales platform for its ten cable networks, including A&E, Lifetime, History, Lifetime Movies, FYI, and VICELAND. “WO Network provides the A+E Networks’ Ad ...Conti…
January 04, 2018
WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels
Programmatic TV continues to grow as a method for buying and selling advertising, as evidence WideOrbit has announced that its WO Programmatic platform is now offering local ad inventory on more than 1,000 TV channels.
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WideOrbit Blogs
January 23, 2019
WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More
Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the first of a series of product integrations that will make it simpler for their agency clients to purchase broadcast TV inventory from …
January 22, 2019
Google Announces Successful Programmatic TV Buying
Runs Local TV Campaigns with Inventory from WO Programmatic, More Effective and Faster to Buy Google just released its latest case study on programmatic TV buying with local broadcast inventory from WideOrbit’s WO Programmatic. The strong results are a great sign for the future of programmatic TV bu…
January 16, 2019
Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads
This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of the previous interviews here. Dan Callahan of Fox Networks Group sat down with Beet.TV at WideOrbit Connect Networks to discuss the challeng…
January 10, 2019
Viacom COO of Ad Sales John Halley Shares What’s Next for the OpenAP Initiative
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all previous interviews here. Viacom COO of Ad Sales John Halley took a moment at WideOrbit Connect Networks to update Beet.TV on the progress of the …
January 07, 2019
Chasing The Horizon with WideOrbit Connect Keynote Speaker Randall Reeves
His Second Attempt at a Figure 8 Voyage Nears the 90 Day Mark WideOrbit is proud to sponsor Captain Randall Reeves and his incredible Figure 8 Voyage, the first-ever attempt by a solo sailor to circumnavigate the American and Antarctic continents in one season. Reeves’ route will take him through al…
January 03, 2019
WO SVP of Sales Susie Hedrick: Addressing the Challenge of Cross-Media Campaigns
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all previous interviews here. Susie Hedrick has been a leader in broadcast software for more than 15 years. She joined WideOrbit in 2014 to lead its r…
WideOrbit Frequently Asked Questions
When was WideOrbit founded?
WideOrbit was founded in 1999.
Who are WideOrbit key executives?
WideOrbit's key executives are Eric Mathewson, Nathan Gans and Margaret McCarthy.
How many employees does WideOrbit have?
WideOrbit has 557 employees.
Who are WideOrbit competitors?
Competitors of WideOrbit include RocketFuel, SpotX and Mediaocean.
Where is WideOrbit headquarters?
WideOrbit headquarters is located at 1160 Battery St, San Francisco, San Francisco.
Where are WideOrbit offices?
WideOrbit has offices in San Francisco, New York, Vancouver, Lynnwood and in 7 other locations.
How many offices does WideOrbit have?
WideOrbit has 11 offices.