WideOrbit
- Total Funding$34.5 M
OverviewSuggest Edit
WideOrbit is a provider of business management software for media companies. Its product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. The company offers solutions for managing the business of advertising operations - from proposal to order management and scheduling to billing accounts.
| Type | Private | |
| Founded | 1999 | |
| HQ | San Francisco, CA, US | Map |
| Website | wideorbit.com | |
| Employee Ratings | ||
| Overall Culture | C+ | More |
Recent NewsAll News
- WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale
- SpotGenie Completes Integration with WideOrbit
- WideOrbit Integrates Comscore's Quick Score Local Market Intelligence into its WO Media Sales Advertising Platform
- WideOrbit Releases WO Traffic v21.0 with New Features to Help Broadcasters Maximize Revenue
Key People/Management at WideOrbit
Eric Mathewson
Founder and Chief Executive officer
Tim Swift
President and Chief Operating Officer
Margaret McCarthy
chief financial officer
Will Offeman
Chief Product Officer
Eric Moe
Chief Technology Officer
Scott Marcus
General Counsel
WideOrbit Office Locations
WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 5 other locations
San Francisco, CA, US (HQ)
1160 Battery St, San Francisco
Agawam, MA, US
67 Hunt St
Coppell, TX, US
601 Canyon Dr
Denver, CO, US
United Western Financial Center, 700 17th St
Hoover, AL, US
2100 Riverchase Center #110
Lynnwood, WA, US
3400 188th St SW #685
WideOrbit Financials and Metrics
Summary Metrics
Founding Date | 1999 |
WideOrbit total Funding | $34.5 m |
WideOrbit latest funding size | $10 m |
Time since last funding | 14 years ago |
WideOrbit investors | Ali Partovi, Greycroft, Hadi Partovi, Hearst Ventures, Khosla Ventures, Liberty Corporation, Mayfield Fund, Meredith Corporation, Scott Banister, The New York Times, Three Point Group |
WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $34.5 m
WideOrbit Cybersecurity Score
WideOrbit Online and Social Media Presence
WideOrbit's Trends
WideOrbit Company Culture
Overall Culture
C+
68/100
CEO Rating
C+
68/100
Compensation
C+
70/100
Diversity
B-
71/100
WideOrbit News and Updates
March 08, 2022
WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale
RESTON, Va., March 8, 2022 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the expansion of...
August 17, 2021
SpotGenie Completes Integration with WideOrbit
ATLANTA, Aug. 17, 2021 /PRNewswire/ -- SpotGenie Partners, LLC, a leading provider of digital media services to the advertising, entertainment, and broadcast industries, has completed the integration between their video ad management and delivery platform and WideOrbit, the market leader...
August 12, 2021
WideOrbit Integrates Comscore's Quick Score Local Market Intelligence into its WO Media Sales Advertising Platform
RESTON, Va., Aug. 12, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed an agreement with WideOrbit, the market leader in broadcast TV and radio inventory and revenue...
August 04, 2021
WideOrbit Releases WO Traffic v21.0 with New Features to Help Broadcasters Maximize Revenue
SAN FRANCISCO, Aug. 4, 2021 /PRNewswire/ -- WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the latest release of WO Traffic, the company's flagship ad sales and commercial operations platform for TV and radio stations....
July 13, 2021
ProVantageX Announces Partnership with WideOrbit
NEW YORK, July 13, 2021 /PRNewswire/ -- Today ProVantageX (PVX) announced that it has partnered with WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, to create an integrated solution for supply-side inventory yield optimization. The...
February 04, 2021
WideOrbit Selects Tru Optik Data Marketplace to Power Streaming Audio and Podcast Audience Targeting
NEW YORK, Feb. 4, 2021 /PRNewswire/ -- Tru Optik, a TransUnion company, has announced today a partnership with WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. As an identity resolution leader across OTT,...
WideOrbit Blogs
June 10, 2022
Ad-supported streaming is good news for both consumers and advertisers
Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that led to the pioneering streaming service’s stock price to fall by 35% in just one day. Yet less than a month earlier, Insider Intelligence reported that…
May 25, 2022
What’s new in WO Traffic v22.0: Automated addressable ad replacement is here
The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for live streams, in addition to several new features and enhancements to help stations and station groups generate new revenue, reduce costs, a…
April 20, 2022
WO Media Sales 2021 and 2022: Empower your Sales teams to sell smarter
With the increasing complexity of today’s media landscape, TV sales teams require the ability to generate multi-media, multi-platform proposals quickly and easily. Siloed media sales systems, inaccurate and outdated information, and inefficient workflows create excessive complexity and slow executio…
April 04, 2022
WO Network’s Reweight Analysis Report: Deeper insights to save time and money
Trying to reweight or remix multiple Plans and Deals across multiple properties has traditionally been a manual task. Effective reweight and remix comparisons are critical to optimizing network ad sales but typically require the use of multiple reports. Upfront season in particular demands significa…
March 09, 2022
Save time and money with streamlined digital order management
Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate systems. Considerable time and resources are required to ensure proper reconciliation between linear and digital …
March 02, 2022
Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk
With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a ransomware attack is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. Several high…
WideOrbit Frequently Asked Questions
When was WideOrbit founded?
WideOrbit was founded in 1999.
Who are WideOrbit key executives?
WideOrbit's key executives are Eric Mathewson, Tim Swift and Margaret McCarthy.
How many employees does WideOrbit have?
WideOrbit has 500 employees.
Who are WideOrbit competitors?
Competitors of WideOrbit include Alma Ajo, MetaMundo and Sherlock Platform.
Where is WideOrbit headquarters?
WideOrbit headquarters is located at 1160 Battery St, San Francisco, San Francisco.
Where are WideOrbit offices?
WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 5 other locations.
How many offices does WideOrbit have?
WideOrbit has 10 offices.
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