WideOrbit
OverviewSuggest Edit
WideOrbit is a provider of business management software for media companies. Its product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. The company offers solutions for managing the business of advertising operations - from proposal to order management and scheduling to billing accounts.
| Type | Private | |
| Founded | 1999 | |
| HQ | San Francisco, US | Map |
| Website | wideorbit.com | |
| Employee Ratings | More | |
| Culture score | C+ | More |
Recent NewsAll News
- WideOrbit Appoints Tim Swift as Chief Operating Officer
- WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions
- Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia
- A+E Taps WideOrbit WO Network for Traffic and Sales
Latest Updates
| Employees (est.) (May 2020) | 525 | |
| Job Openings | 10 |
Key People/Management at WideOrbit
Eric Mathewson
Founder & CEO, Director
Tim Swift
Chief Operating Officer
Will Offeman
Chief Product Officer
Margaret McCarthy
Chief Financial Officer
Mike Zinsmeister
EVP, Chief Revenue Officer
Bruce Roberts
President
WideOrbit Office Locations
WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 6 other locations
San Francisco, US (HQ)
1160 Battery St, San Francisco
Agawam, US
67 Hunt St
Coppell, US
601 Canyon Dr
Denver, US
United Western Financial Center, 700 17th St
Hoover, US
2100 Riverchase Center #110
Lynnwood, US
3400 188th St SW #685
WideOrbit Financials and Metrics
Summary Metrics
Founding Date | 1999 |
WideOrbit total Funding | $34.5 m |
WideOrbit latest funding size | $10 m |
Time since last funding | 12 years ago |
WideOrbit investors | Ali Partovi, Greycroft, Hadi Partovi, Hearst Ventures, Khosla Ventures, Liberty Corporation, Mayfield Fund, Meredith Corporation, Scott Banister, The New York Times, Three Point Group |
WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $34.5 m
WideOrbit Online and Social Media Presence
WideOrbit's Trends
WideOrbit Company Culture
Overall Culture
C+
69/100
CEO Rating
B+
76/100
Compensation
C+
70/100
Diversity
C+
71/100
WideOrbit News and Updates
February 04, 2020
WideOrbit Appoints Tim Swift as Chief Operating Officer
SAN FRANCISCO, February 4, 2020 — WideOrbit, the media platform for connecting ads and audiences everywhere, announced that Tim Swift has been appointed to the role of Chief Operating Officer. Reporting to WideOrbit CEO Eric Mathewson, Tim will lead client-facing operations for WideOrbit’s enterpris…
January 23, 2019
WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.read more
October 29, 2018
Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia
Global Traffic Management Software market, a new research report that examines the current and futuristic growth of this market. This report offers a detailed study about the market which is tremendously propelling in the present market situation. The key driving factors like drivers, restraints and…
April 27, 2018
A+E Taps WideOrbit WO Network for Traffic and Sales
SAN FRANCISCO—After a two-year discovery and implementation, A+E Networks has launched WideOrbit’s WO Network as the traffic and ad sales platform for its ten cable networks, including A&E, Lifetime, History, Lifetime Movies, FYI, and VICELAND. “WO Network provides the A+E Networks’ Ad ...Conti…
January 04, 2018
WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels
Programmatic TV continues to grow as a method for buying and selling advertising, as evidence WideOrbit has announced that its WO Programmatic platform is now offering local ad inventory on more than 1,000 TV channels.
WideOrbit Blogs
March 27, 2020
WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television
As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience as a woman in sales leadership, both at WideOrbit specifically and in broadcasting in general. History, from first job to a leader in sales: Toni has been…
March 24, 2020
From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming
It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew 25% for local radio stations in 2019 and is expected to increase by 29% in 2020. But those stations are still missing out on significant reve…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several high-profile incidents making the news over the past year, cybersecurity resources for broadcasters are in high demand. A single at…
February 05, 2020
Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale
Part 1 of 5: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total value of the live streaming industry is estimated to top $124 billion by 2025. That’s a lot of traffic – and a lot of potential ad dollars. YouTube claims that […]
The post Mone…
January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The core criteria for media spend has always been, and will always remain, reach. Traditionally, linear TV has measured reach in terms of Gross Ratings…
January 07, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they lack the receiver chip and additional circuitry required to support Next Gen TV (ATSC 3.0). Set to launch in 61 markets in 2020, Next Gen TV…
WideOrbit Frequently Asked Questions
When was WideOrbit founded?
WideOrbit was founded in 1999.
Who are WideOrbit key executives?
WideOrbit's key executives are Eric Mathewson, Tim Swift and Will Offeman.
How many employees does WideOrbit have?
WideOrbit has 525 employees.
Who are WideOrbit competitors?
Competitors of WideOrbit include Leetify, Ausha and Popmenu.
Where is WideOrbit headquarters?
WideOrbit headquarters is located at 1160 Battery St, San Francisco, San Francisco.
Where are WideOrbit offices?
WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 6 other locations.
How many offices does WideOrbit have?
WideOrbit has 10 offices.
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