OverviewSuggest Edit

WideOrbit is a provider of business management software for media companies. Its product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. The company offers solutions for managing the business of advertising operations - from proposal to order management and scheduling to billing accounts.

HQSan Francisco, US
Employee Ratings4
Culture scoreC+

Latest Updates

Employees (est.) (May 2020)525
Job Openings10

Key People/Management at WideOrbit

Eric Mathewson

Eric Mathewson

Founder & CEO, Director
Tim Swift

Tim Swift

Chief Operating Officer
Will Offeman

Will Offeman

Chief Product Officer
Margaret McCarthy

Margaret McCarthy

Chief Financial Officer
Mike Zinsmeister

Mike Zinsmeister

EVP, Chief Revenue Officer
Bruce Roberts

Bruce Roberts

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WideOrbit Office Locations

WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 6 other locations
San Francisco, US (HQ)
1160 Battery St, San Francisco
Agawam, US
67 Hunt St
Coppell, US
601 Canyon Dr
Denver, US
United Western Financial Center, 700 17th St
Hoover, US
2100 Riverchase Center #110
Lynnwood, US
3400 188th St SW #685
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WideOrbit Financials and Metrics

Summary Metrics

Founding Date


WideOrbit total Funding

$34.5 m

WideOrbit latest funding size

$10 m

Time since last funding

12 years ago

WideOrbit investors

WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $34.5 m
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WideOrbit Online and Social Media Presence

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WideOrbit Company Culture

  • Overall Culture



  • CEO Rating



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  • Diversity



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WideOrbit News and Updates

WideOrbit Appoints Tim Swift as Chief Operating Officer

SAN FRANCISCO, February 4, 2020 — WideOrbit, the media platform for connecting ads and audiences everywhere, announced that Tim Swift has been appointed to the role of Chief Operating Officer. Reporting to WideOrbit CEO Eric Mathewson, Tim will lead client-facing operations for WideOrbit’s enterpris…

WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions

Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.read more

Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia

Global Traffic Management Software market, a new research report that examines the current and futuristic growth of this market. This report offers a detailed study about the market which is tremendously propelling in the present market situation. The key driving factors like drivers, restraints and…

A+E Taps WideOrbit WO Network for Traffic and Sales

SAN FRANCISCO—After a two-year discovery and implementation, A+E Networks has launched WideOrbit’s WO Network as the traffic and ad sales platform for its ten cable networks, including A&E, Lifetime, History, Lifetime Movies, FYI, and VICELAND.  “WO Network provides the A+E Networks’ Ad ...Conti…

WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels

Programmatic TV continues to grow as a method for buying and selling advertising, as evidence WideOrbit has announced that its WO Programmatic platform is now offering local ad inventory on more than 1,000 TV channels.

WideOrbit Blogs

WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television

As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience as a woman in sales leadership, both at WideOrbit specifically and in broadcasting in general. History, from first job to a leader in sales: Toni has been…

From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming

It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew 25% for local radio stations in 2019 and is expected to increase by 29% in 2020. But those stations are still missing out on significant reve…

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several high-profile incidents making the news over the past year, cybersecurity resources for broadcasters are in high demand. A single at…

Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale

Part 1 of 5: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total value of the live streaming industry is estimated to top $124 billion by 2025. That’s a lot of traffic – and a lot of potential ad dollars. YouTube claims that […] The post Mone…

Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence

With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The core criteria for media spend has always been, and will always remain, reach. Traditionally, linear TV has measured reach in terms of Gross Ratings…

Are You Ready for Next Gen TV?

Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they lack the receiver chip and additional circuitry required to support Next Gen TV (ATSC 3.0). Set to launch in 61 markets in 2020, Next Gen TV…
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WideOrbit Frequently Asked Questions

  • When was WideOrbit founded?

    WideOrbit was founded in 1999.

  • Who are WideOrbit key executives?

    WideOrbit's key executives are Eric Mathewson, Tim Swift and Will Offeman.

  • How many employees does WideOrbit have?

    WideOrbit has 525 employees.

  • Who are WideOrbit competitors?

    Competitors of WideOrbit include Leetify, Ausha and Popmenu.

  • Where is WideOrbit headquarters?

    WideOrbit headquarters is located at 1160 Battery St, San Francisco, San Francisco.

  • Where are WideOrbit offices?

    WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 6 other locations.

  • How many offices does WideOrbit have?

    WideOrbit has 10 offices.