OverviewSuggest Edit

WideOrbit is the leading provider of business management software for media companies. The Company's product lines include solutions for sales, traffic, media networks, radio automation and promotion optimization. Client list includes the finest group of television stations, radio stations and media networks in the industry. WideOrbit is committed to client success and satisfaction and they are consistently rated the most responsive and recommended provider of traffic systems in the industry, according to independent research by the Traffic Director’s Guild of America (TDGA).

TypePrivate
Founded1999
HQSan Francisco, US
Websitewideorbit.com
Employee Ratings3.6

Latest Updates

Employees (est.) (Mar 2019)557(-4%)

Key People/Management at WideOrbit

Eric Mathewson

Eric Mathewson

Founder and CEO, Board of Director
Nathan Gans

Nathan Gans

COO
Margaret McCarthy

Margaret McCarthy

CFO
Bruce Roberts

Bruce Roberts

President
Show more

WideOrbit Office Locations

WideOrbit has offices in San Francisco, New York, Vancouver, Lynnwood and in 7 other locations
San Francisco, US (HQ)
1160 Battery St, San Francisco
Agawam, US
67 Hunt St
Coppell, US
601 Canyon Dr
Denver, US
United Western Financial Center, 700 17th St
Hoover, US
2100 Riverchase Center #110
Lynnwood, US
3400 188th St SW #685
Show all (11)
Report incorrect company information

WideOrbit Financials and Metrics

Summary Metrics

Founding Date

1999

WideOrbit total Funding

$49 m

WideOrbit latest funding size

$10 m

Time since last funding

10 years ago

WideOrbit investors

WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $49 m
View all funding rounds
Report incorrect company information

WideOrbit Online and Social Media Presence

Embed Graph
Report incorrect company information

WideOrbit News and Updates

WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions

Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.read more

Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia

Global Traffic Management Software market, a new research report that examines the current and futuristic growth of this market. This report offers a detailed study about the market which is tremendously propelling in the present market situation. The key driving factors like drivers, restraints and…

A+E Taps WideOrbit WO Network for Traffic and Sales

SAN FRANCISCO—After a two-year discovery and implementation, A+E Networks has launched WideOrbit’s WO Network as the traffic and ad sales platform for its ten cable networks, including A&E, Lifetime, History, Lifetime Movies, FYI, and VICELAND.  “WO Network provides the A+E Networks’ Ad ...Conti…

WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels

Programmatic TV continues to grow as a method for buying and selling advertising, as evidence WideOrbit has announced that its WO Programmatic platform is now offering local ad inventory on more than 1,000 TV channels.
Report incorrect company information

WideOrbit Blogs

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the first of a series of product integrations that will make it simpler for their agency clients to purchase broadcast TV inventory from …

Google Announces Successful Programmatic TV Buying

Runs Local TV Campaigns with Inventory from WO Programmatic, More Effective and Faster to Buy Google just released its latest case study on programmatic TV buying with local broadcast inventory from WideOrbit’s WO Programmatic. The strong results are a great sign for the future of programmatic TV bu…

Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads

This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of the previous interviews here. Dan Callahan of Fox Networks Group sat down with Beet.TV at WideOrbit Connect Networks to discuss the challeng…

Viacom COO of Ad Sales John Halley Shares What’s Next for the OpenAP Initiative

This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all previous interviews here. Viacom COO of Ad Sales John Halley took a moment at WideOrbit Connect Networks to update Beet.TV on the progress of the …

Chasing The Horizon with WideOrbit Connect Keynote Speaker Randall Reeves

His Second Attempt at a Figure 8 Voyage Nears the 90 Day Mark WideOrbit is proud to sponsor Captain Randall Reeves and his incredible Figure 8 Voyage, the first-ever attempt by a solo sailor to circumnavigate the American and Antarctic continents in one season. Reeves’ route will take him through al…

WO SVP of Sales Susie Hedrick: Addressing the Challenge of Cross-Media Campaigns

This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all previous interviews here. Susie Hedrick has been a leader in broadcast software for more than 15 years. She joined WideOrbit in 2014 to lead its r…
Show more

WideOrbit Frequently Asked Questions

  • When was WideOrbit founded?

    WideOrbit was founded in 1999.

  • Who are WideOrbit key executives?

    WideOrbit's key executives are Eric Mathewson, Nathan Gans and Margaret McCarthy.

  • How many employees does WideOrbit have?

    WideOrbit has 557 employees.

  • Who are WideOrbit competitors?

    Competitors of WideOrbit include RocketFuel, SpotX and Mediaocean.

  • Where is WideOrbit headquarters?

    WideOrbit headquarters is located at 1160 Battery St, San Francisco, San Francisco.

  • Where are WideOrbit offices?

    WideOrbit has offices in San Francisco, New York, Vancouver, Lynnwood and in 7 other locations.

  • How many offices does WideOrbit have?

    WideOrbit has 11 offices.