WideOrbit is the leading provider of business management software for media companies. The Company's product lines include solutions for sales, traffic, media networks, radio automation and promotion optimization. Client list includes the finest group of television stations, radio stations and media networks in the industry. WideOrbit is committed to client success and satisfaction and they are consistently rated the most responsive and recommended provider of traffic systems in the industry, according to independent research by the Traffic Director’s Guild of America (TDGA).

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HQSan Francisco, US
Size (employees)582 (est)
WideOrbit was founded in 1999 and is headquartered in San Francisco, US
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Key People/Management at WideOrbit

Eric Mathewson

Eric Mathewson

Founder and CEO, Board of Director
Nathan Gans

Nathan Gans

Margaret McCarthy

Margaret McCarthy

Bruce Roberts

Bruce Roberts

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WideOrbit Office Locations

WideOrbit has offices in London, Coppell, Denver, Agawam and in 7 other locations
San Francisco, US (HQ)
1160 Battery
Agawam, US
67 Hunt Street
Coppell, US
601 Canyon Drive
Denver, US
700 17th Street
Hoover, US
110 2100 Riverchase Center
Lynnwood, US
3400 188th Street SW, Suite 685
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WideOrbit Financials and Metrics

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Founding Date


WideOrbit total Funding

$49 m

WideOrbit latest funding size

$10 m

Time since last funding

10 years ago

WideOrbit investors

WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $49 m
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WideOrbit Online and Social Media Presence

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WideOrbit News and Updates

Top Vendors Covered in Global Traffic Management Software Market 2022: Cisco Systems, Inc., MercuryGate TMS, LLamasoft, AscendTMS, Agile TM, WideOrbit, VertaMedia

Global Traffic Management Software market, a new research report that examines the current and futuristic growth of this market. This report offers a detailed study about the market which is tremendously propelling in the present market situation. The key driving factors like drivers, restraints and…

A+E Taps WideOrbit WO Network for Traffic and Sales

SAN FRANCISCO—After a two-year discovery and implementation, A+E Networks has launched WideOrbit’s WO Network as the traffic and ad sales platform for its ten cable networks, including A&E, Lifetime, History, Lifetime Movies, FYI, and VICELAND.  “WO Network provides the A+E Networks’ Ad ...Conti…

WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels

Programmatic TV continues to grow as a method for buying and selling advertising, as evidence WideOrbit has announced that its WO Programmatic platform is now offering local ad inventory on more than 1,000 TV channels.
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WideOrbit Blogs

The Ultimate Checklist for Replacing Digital Order Management Systems

Pick the right digital order management system with our free checklist Starting fresh with a new OMS is a great opportunity to accelerate your publishing business. The ideal OMS unites sales, ad operations, and finance on a single platform—simplifying workflows and creating new opportunities to driv…

WO Streaming Allies with Top Encoders for Premium HLS Solution

We’ve partnered with The Telos Alliance and Modulation Index on new encoding tools that deliver awesome listening experiences At WO Streaming’s Washington State HQ, we work every day to anticipate the demands of digital broadcasters who care deeply about product quality and listener perception. That…

Pearl TV’s Anne Schelle on ATSC 3.0’s Potential Benefits for Local Broadcast

This is the sixth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous interviews here. Pearl TV Managing Director Anne Schelle spoke to Beet.TV about the incoming television broadcasting standard ATSC 3.0 and its po…

WideOrbit President Bruce Roberts on the Convergence of Digital and Linear

This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous interview from Connect here. WideOrbit President Bruce Roberts spoke with Beet.TV about digital-linear convergence, the benefits of broadcaster c…

Give TV Advertising a Boost with the Right Programmatic Superpower

Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super strength. Programmatic technology gives ad buyers and sellers a set of superpowers never possible before: laser-focus for audience targeting; access to fragmente…

CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow

This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews in the series here. In this video interview from Beet.TV, WideOrbit CEO Eric Mathewson explains that the company’s software is the system of…
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WideOrbit Company Life and Culture

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WideOrbit Frequently Asked Questions

  • When was WideOrbit founded?

    WideOrbit was founded in 1999.

  • Who are WideOrbit key executives?

    WideOrbit's key executives are Eric Mathewson, Nathan Gans and Margaret McCarthy.

  • How many employees does WideOrbit have?

    WideOrbit has 582 employees.

  • Who are WideOrbit competitors?

    Competitors of WideOrbit include SpotX, Mediaocean and Undertone.

  • Where is WideOrbit headquarters?

    WideOrbit headquarters is located at 1160 Battery, San Francisco.

  • Where are WideOrbit offices?

    WideOrbit has offices in London, Coppell, Denver, Agawam and in 7 other locations.

  • How many offices does WideOrbit have?

    WideOrbit has 11 offices.