WideOrbit

OverviewSuggest Edit

WideOrbit is a provider of business management software for media companies. Its product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. The company offers solutions for managing the business of advertising operations - from proposal to order management and scheduling to billing accounts.

TypePrivate
Founded1999
HQSan Francisco, CA, US
Websitewideorbit.com
Employee Ratings4.5
Overall CultureC+

Latest Updates

Employees (est.) (Jun 2022)500(-1%)
Job Openings11
Cybersecurity ratingCMore
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Key People/Management at WideOrbit

Eric Mathewson

Eric Mathewson

Founder and Chief Executive officer
Tim Swift

Tim Swift

President and Chief Operating Officer
Margaret McCarthy

Margaret McCarthy

chief financial officer
Will Offeman

Will Offeman

Chief Product Officer
Eric Moe

Eric Moe

Chief Technology Officer
Scott Marcus

Scott Marcus

General Counsel
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WideOrbit Office Locations

WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 5 other locations
San Francisco, CA, US (HQ)
1160 Battery St, San Francisco
Agawam, MA, US
67 Hunt St
Coppell, TX, US
601 Canyon Dr
Denver, CO, US
United Western Financial Center, 700 17th St
Hoover, AL, US
2100 Riverchase Center #110
Lynnwood, WA, US
3400 188th St SW #685
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WideOrbit Financials and Metrics

Summary Metrics

Founding Date

1999

WideOrbit total Funding

$34.5 m

WideOrbit latest funding size

$10 m

Time since last funding

14 years ago

WideOrbit investors

WideOrbit's latest funding round in October 2008 was reported to be $10 m. In total, WideOrbit has raised $34.5 m
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WideOrbit Cybersecurity Score

Cybersecurity ratingPremium dataset

C

73/100

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WideOrbit Online and Social Media Presence

Embed Graph

WideOrbit Company Culture

  • Overall Culture

    C+

    68/100

  • CEO Rating

    C+

    68/100

  • Compensation

    C+

    70/100

  • Diversity

    B-

    71/100

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WideOrbit News and Updates

WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale

RESTON, Va., March 8, 2022 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the expansion of...

SpotGenie Completes Integration with WideOrbit

ATLANTA, Aug. 17, 2021 /PRNewswire/ -- SpotGenie Partners, LLC, a leading provider of digital media services to the advertising, entertainment, and broadcast industries, has completed the integration between their video ad management and delivery platform and WideOrbit, the market leader...

WideOrbit Integrates Comscore's Quick Score Local Market Intelligence into its WO Media Sales Advertising Platform

RESTON, Va., Aug. 12, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed an agreement with WideOrbit, the market leader in broadcast TV and radio inventory and revenue...

WideOrbit Releases WO Traffic v21.0 with New Features to Help Broadcasters Maximize Revenue

SAN FRANCISCO, Aug. 4, 2021 /PRNewswire/ -- WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the latest release of WO Traffic, the company's flagship ad sales and commercial operations platform for TV and radio stations....

ProVantageX Announces Partnership with WideOrbit

NEW YORK, July 13, 2021 /PRNewswire/ -- Today ProVantageX (PVX) announced that it has partnered with WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, to create an integrated solution for supply-side inventory yield optimization. The...

WideOrbit Selects Tru Optik Data Marketplace to Power Streaming Audio and Podcast Audience Targeting

NEW YORK, Feb. 4, 2021 /PRNewswire/ -- Tru Optik, a TransUnion company, has announced today a partnership with WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. As an identity resolution leader across OTT,...
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WideOrbit Blogs

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that led to the pioneering streaming service’s stock price to fall by 35% in just one day. Yet less than a month earlier, Insider Intelligence reported that…

What’s new in WO Traffic v22.0: Automated addressable ad replacement is here

The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for live streams, in addition to several new features and enhancements to help stations and station groups generate new revenue, reduce costs, a…

WO Media Sales 2021 and 2022: Empower your Sales teams to sell smarter

With the increasing complexity of today’s media landscape, TV sales teams require the ability to generate multi-media, multi-platform proposals quickly and easily. Siloed media sales systems, inaccurate and outdated information, and inefficient workflows create excessive complexity and slow executio…

WO Network’s Reweight Analysis Report: Deeper insights to save time and money

Trying to reweight or remix multiple Plans and Deals across multiple properties has traditionally been a manual task. Effective reweight and remix comparisons are critical to optimizing network ad sales but typically require the use of multiple reports. Upfront season in particular demands significa…

Save time and money with streamlined digital order management

Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate systems. Considerable time and resources are required to ensure proper reconciliation between linear and digital …

Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk

With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a ransomware attack is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. Several high…
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WideOrbit Frequently Asked Questions

  • When was WideOrbit founded?

    WideOrbit was founded in 1999.

  • Who are WideOrbit key executives?

    WideOrbit's key executives are Eric Mathewson, Tim Swift and Margaret McCarthy.

  • How many employees does WideOrbit have?

    WideOrbit has 500 employees.

  • Who are WideOrbit competitors?

    Competitors of WideOrbit include Alma Ajo, MetaMundo and Sherlock Platform.

  • Where is WideOrbit headquarters?

    WideOrbit headquarters is located at 1160 Battery St, San Francisco, San Francisco.

  • Where are WideOrbit offices?

    WideOrbit has offices in San Francisco, Agawam, Coppell, Denver and in 5 other locations.

  • How many offices does WideOrbit have?

    WideOrbit has 10 offices.