Nielsen Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include International Data Group, The Kantar Group and GfK.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
International Data Group
International Data Group
International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.
The Kantar Group
The Kantar Group
The Kantar Group is a company that provides marketing data and analytics solutions.
GfK
GfK
GfK (Growth from Knowledge) is a market intelligence company.
Founding Date
Founding Date
1923
Founding Date
1964
Founding Date
1994
Founding Date
1934
Type
Type
Private
Type
Private
Type
Subsidiary
Type
Subsidiary
Tags
Locations
Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
see more
Locations
Needham, US HQ
Locations
London, GB HQ
Buenos Aires, AR
Cremorne, AU
Fortitude Valley, AU
Sydney, AU
Wien, AT
Dhaka, BD
see more
Locations
Nürnberg, DE HQ
Tirana, AL
Buenos Aires, AR
North Sydney, AU
Wien, AT
Leuven, BE
Sarajevo, BA
see more
Employees
Employees
29,091
Employees
3,300
Employees
34112% increase
Employees
8,000

Financial

Revenue (est.)
Revenue (est.)
$3.5b (FY, 2021)
Revenue (est.)
$1b (Y, 2020)
Revenue (est.)
£48.6m (FY, 2022)
Revenue (est.)
€1b (FY, 2022)
Cost of goods
Cost of goods
$1.2b (FY, 2021)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
€549m (FY, 2022)
Gross profit
Gross profit
$2.3b (FY, 2021)
Gross profit
N/A
Gross profit
N/A
Gross profit
€478.4m (FY, 2022)
Net income
Net income
$971m (FY, 2021)
Net income
N/A
Net income
(£108.1m) (FY, 2022)
Net income
€114.9m (FY, 2022)

Operating

Countries
Countries
55 (FY, 2021)
Countries
N/A
Countries
N/A
Countries
50 (Dec, 2022)
For sources of this data, please see the company profile

View Company Profiles

International Data Group
HQ
Needham, US
Employees
3,300

International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.

View company
The Kantar Group
HQ
London, GB

The Kantar Group is a company that provides marketing data and analytics solutions.

View company
GfK
HQ
Nürnberg, DE

GfK (Growth from Knowledge) is a market intelligence company.

View company