Nielsen Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include International Data Group and The Kantar Group.

	Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.	International Data Group International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.	The Kantar Group The Kantar Group is a company that provides marketing data and analytics solutions.
Founding Date	Founding Date 1923	Founding Date 1964	Founding Date 1994
Type	Type Private	Type Private	Type Subsidiary
Tags	Tags Business Products & Services business intelligence content provider data management marketing analytics	Tags Technology direct marketing it services lead generation platform	Tags Business Products & Services advertising customer experience data management management consulting sustainability
Locations	Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more	Locations Needham, US HQ	Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more
Employees	Employees 29,091	Employees 3,300	Employees 34112% increase
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) $1b (Y, 2020)	Revenue (est.) £48.6m (FY, 2022)
Net income	Net income $971m (FY, 2021)	Net income N/A	Net income (£108.1m) (FY, 2022)

For sources of this data, please see the company profile

Needham, US

Employees

3,300

International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.

London, GB

The Kantar Group is a company that provides marketing data and analytics solutions.

Financial