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Marketo's top competitors include Act-On Software, Keap, Salesfusion, HubSpot, Braze and Iterable.

Save Comparison	Marketo Marketo is a provider of a cloud-based engagement platform for marketers.	Act-On Software Act-On Software is a provider of cloud-based integrated marketing automation software.	Keap Keap (also known as Infusionsoft, formerly Infusion Software) is a company developing sales and marketing software for small businesses.	Salesfusion Salesfusion helps marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships.	HubSpot HubSpot is a company that develops a cloud-based marketing and sales software platform.	Braze Braze (formerly known as Appboy) is a provider of a customer engagement platform for real-time and continuous data streaming.	Iterable Iterable is a company developing a customer cross-channel engagement platform.
Founding Date	Founding Date 2006	Founding Date 2008	Founding Date 2001	Founding Date 2007	Founding Date 2006	Founding Date 2011	Founding Date 2013
Type	Type Subsidiary	Type Private	Type Private	Type Subsidiary	Type Public	Type Private	Type Private
Tags	Tags Technology cloud platforms(PaaS)crm email marketing enterprise software mobile marketing sales automation	Tags Technology automation cloud services(SaaS)enterprise software	Tags Marketing Technology crm enterprise software sales automation	Tags Marketing Technology artificial intelligence sales automation	Tags Technology cloud content management enterprise software platform sales automation	Tags Technology crm data automation enterprise software messaging platform	Tags Technology adtech cloud platforms(PaaS)crm enterprise software mobile marketing
Locations	Locations San Mateo, US HQ Melbourne, AU Sydney, AU Neuilly Sur Seine, FR Düsseldorf, DE Dublin, IE Dublin 24, IE see more	Locations Portland, US HQ Reading, GB	Locations Chandler, US HQ Hertfordshire, GB	Locations Atlanta, US HQ London, GB Cupertino, US	Locations Cambridge, US HQ Sydney, AU Gent, BE Bogotá, CO Paris, FR Berlin, DE Dublin, IE see more	Locations New York, US HQ Singapore, SG London, GB Chicago, US San Francisco, US	Locations San Francisco, US HQ Denver, US New York, US
Employees	Employees 948	Employees 247	Employees 2524% decrease	Employees 20	Employees 3,5786% increase	Employees 5294% increase	Employees 3133% increase
Valuation ($)	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 9.5 b	Valuation ($) N/A	Valuation ($) 325 m
Twitter followers	Twitter followers 158.5 k	Twitter followers 37.5 k	Twitter followers 113	Twitter followers 4.9 k	Twitter followers 812.7 k	Twitter followers 16.1 k	Twitter followers 2.1 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 34	Number of tweets (last 30 days) 27	Number of tweets (last 30 days) 1	Number of tweets (last 30 days) N/A	Number of tweets (last 30 days) 51	Number of tweets (last 30 days) 21	Number of tweets (last 30 days) 158
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 1.2	Average likes per tweet (last 30 days) 0.6	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) N/A	Average likes per tweet (last 30 days) 9.1	Average likes per tweet (last 30 days) 2.3	Average likes per tweet (last 30 days) 1.4
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 97.06%	Percentage of tweets with engagement (last 30 days) 48.15%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) N/A	Percentage of tweets with engagement (last 30 days) 58.82%	Percentage of tweets with engagement (last 30 days) 95.24%	Percentage of tweets with engagement (last 30 days) 77.85%
Alexa Website Rank	Alexa Website Rank 26491	Alexa Website Rank 67076	Alexa Website Rank 22377	Alexa Website Rank 209212	Alexa Website Rank 927	Alexa Website Rank 18120	Alexa Website Rank 35280
Employee Rating	Employee Rating 4	Employee Rating 2.8	Employee Rating 3.3	Employee Rating 3.7	Employee Rating 4.7	Employee Rating N/A	Employee Rating 4.6
Financial
Revenue (est.)	Revenue (est.) $209.9m (FY, 2015)	Revenue (est.) $32.3m (Y, 2014)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) $674.9m (FY, 2019)	Revenue (est.) N/A	Revenue (est.) N/A
Cost of goods	Cost of goods $72.1m (FY, 2015)	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods $130m (FY, 2019)	Cost of goods N/A	Cost of goods N/A
Gross profit	Gross profit $137.8m (FY, 2015)	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit $544.9m (FY, 2019)	Gross profit N/A	Gross profit N/A
Net income	Net income ($69.1m) (FY, 2015)	Net income N/A	Net income N/A	Net income N/A	Net income ($53.7m) (FY, 2019)	Net income N/A	Net income N/A
Operating ⚠
Customers	Customers N/A	Customers N/A	Customers N/A	Customers N/A	Customers 73.5 k (FY, 2019)	Customers 800 (Dec, 2019)	Customers 300 (Mar, 2019)
Patent Applications	Patent Applications 4 (Sep, 2019)	Patent Applications N/A	Patent Applications N/A	Patent Applications N/A	Patent Applications 11 (FY, 2019)	Patent Applications N/A	Patent Applications N/A
Trademarks	Trademarks 7 (Sep, 2019)	Trademarks N/A	Trademarks N/A	Trademarks N/A	Trademarks 27 (FY, 2018)	Trademarks N/A	Trademarks N/A
Funding
Latest funding round	Latest funding round N/A	Latest funding round $ 42m (about 6 years ago)	Latest funding round $ 20m (over 1 year ago)	Latest funding round N/A	Latest funding round N/A	Latest funding round $ 80m (almost 2 years ago)	Latest funding round $ 60m (7 months ago)
Total funding raised	Total funding raised $ 108.4m	Total funding raised $ 73.5m	Total funding raised $ 147.9m	Total funding raised $ 32m	Total funding raised $ 100.5m	Total funding raised $ 175.1m	Total funding raised $ 142.2m