Marketo Competitors and Similar CompaniesClear all
Marketo's competitors and similar companies include Marigold Engage+, Listrak, ClickDimensions, Airship, Aha!, Iterable, Braze, Act-On Software, Keap, Salesfusion and HubSpot.
 Marigold Engage+ Marigold Engage+ (also known as Marigold USA, formerly Cheetah Digital) is a company that develops cross-channel customer engagement solutions for marketers. |  Airship Airship Group (formerly known as Urban Airship) is a company that provides marketing and branding solutions. |  Act-On Software Act-On Software is a provider of cloud-based integrated marketing automation software. |  Keap Keap (also known as Infusionsoft, formerly Infusion Software) is a company developing sales and marketing software for small businesses. |  Salesfusion Salesfusion helps marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships. | ||||||||
Founding Date | Founding Date 2006 | Founding Date 1998 | Founding Date 1999 | Founding Date 2010 | Founding Date 2009 | Founding Date 2013 | Founding Date 2013 | Founding Date 2011 | Founding Date 2008 | Founding Date 2001 | Founding Date 2007 | Founding Date 2006 |
Type | Type Subsidiary | Type Subsidiary | Type Private | Type Private | Type Private | Type Private | Type Private | Type Public | Type Private | Type Private | Type Subsidiary | Type Public |
Tags | ||||||||||||
Locations | Locations San Jose, US HQ | Locations Chicago, US HQ Düsseldorf, DE Tokyo, JP Avon, GB | Locations Lititz, US HQ Wayne, US | Locations Atlanta, US HQ Sydney, AU Cork, IE Tel Aviv Yafo, IL The Hague, NL Fargo, US Greenville, US | Locations Menlo Park, US HQ | Locations San Francisco, US HQ London, GB Denver, US Denver, US New York, US New York, US | Locations Portland, US HQ Reading, GB | Locations Chandler, US HQ | Locations Atlanta, US HQ London, GB Cupertino, US | |||
Employees | Employees 6976% decrease | Employees 3441% decrease | Employees 3065% decrease | Employees 1673% increase | Employees 317 | Employees 3731% increase | Employees 8273% increase | Employees 1,69910% increase | Employees 2242% decrease | Employees 2412% decrease | Employees 11 | Employees 7,6639% increase |
Valuation ($) | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 88.3 m | Valuation ($) 3.2 b | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 25.6 b |
Financial | ||||||||||||
Revenue (est.) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) $41.6m (Y, 2019) | Revenue (est.) N/A | Revenue (est.) $100m (Y, 2023) | Revenue (est.) $60.3m (Y, 2020) | Revenue (est.) $593.4m (FY, 2025) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) $2.6b (FY, 2024) |
Cost of goods | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods $183.2m (FY, 2025) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods $393.3m (FY, 2024) |
Gross profit | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit $410.2m (FY, 2025) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit $2.2b (FY, 2024) |
Net income | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income ($104m) (FY, 2025) | Net income N/A | Net income N/A | Net income N/A | Net income $4.6m (FY, 2024) |
Operating ⚠ | ||||||||||||
Applications | Applications N/A | Applications N/A | Applications N/A | Applications N/A | Applications 50 k (Dec, 2020) | Applications N/A | Applications N/A | Applications N/A | Applications N/A | Applications 2.5 k (Y, 2021) | Applications N/A | Applications N/A |
Awards | Awards N/A | Awards N/A | Awards N/A | Awards N/A | Awards N/A | Awards 4 (Jun, 2024) | Awards 7 (Apr, 2022) | Awards N/A | Awards N/A | Awards N/A | Awards N/A | Awards N/A |
Countries | Countries N/A | Countries 13 (Jan, 2022) | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries 135 (FY, 2023) |
Customers | Customers N/A | Customers N/A | Customers N/A | Customers 3.7 k (Dec, 2020) | Customers N/A | Customers N/A | Customers 300 (Mar, 2019) | Customers 2 k (FY, 2024) | Customers 4 k (Mar, 2023) | Customers 27.5 k (Y, 2021) | Customers N/A | Customers 205.1 k (FY, 2023) |
Integrations | Integrations N/A | Integrations N/A | Integrations N/A | Integrations N/A | Integrations N/A | Integrations 52 (Jun, 2024) | Integrations N/A | Integrations N/A | Integrations 8 (Mar, 2023) | Integrations N/A | Integrations N/A | Integrations 1.5 k (FY, 2023) |
Messages Sent | Messages Sent N/A | Messages Sent N/A | Messages Sent N/A | Messages Sent N/A | Messages Sent 3 t (Dec, 2020) | Messages Sent N/A | Messages Sent N/A | Messages Sent 2.2 t (FY, 2023) | Messages Sent N/A | Messages Sent N/A | Messages Sent N/A | Messages Sent N/A |
Offices | Offices N/A | Offices N/A | Offices N/A | Offices N/A | Offices N/A | Offices N/A | Offices 4 (Apr, 2022) | Offices N/A | Offices 2 (Mar, 2023) | Offices N/A | Offices N/A | Offices N/A |
Partners | Partners N/A | Partners N/A | Partners N/A | Partners N/A | Partners N/A | Partners N/A | Partners 82 (Apr, 2022) | Partners N/A | Partners 46 (Mar, 2023) | Partners N/A | Partners N/A | Partners N/A |
Products | Products 18 (Feb, 2023) | Products N/A | Products N/A | Products N/A | Products N/A | Products N/A | Products 1 (Apr, 2022) | Products N/A | Products 6 (Mar, 2023) | Products N/A | Products N/A | Products N/A |
Services Provided | Services Provided N/A | Services Provided N/A | Services Provided N/A | Services Provided N/A | Services Provided 3 (Sep, 2023) | Services Provided N/A | Services Provided 7 (Apr, 2022) | Services Provided N/A | Services Provided N/A | Services Provided N/A | Services Provided N/A | Services Provided N/A |
Solutions | Solutions N/A | Solutions N/A | Solutions N/A | Solutions N/A | Solutions N/A | Solutions 17 (Jun, 2024) | Solutions N/A | Solutions N/A | Solutions 9 (Mar, 2023) | Solutions N/A | Solutions N/A | Solutions N/A |
Solutions by Use Case | Solutions by Use Case 3 (Feb, 2023) | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case 9 (Jun, 2024) | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case N/A | Solutions by Use Case N/A |
Trademark Applications (US) | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) 5 (Sep, 2023) | Trademark Applications (US) N/A | Trademark Applications (US) 1 (Apr, 2022) | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) 3 (Jan, 2022) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 9 (Sep, 2023) | Trademarks (US) 2 (Jun, 2024) | Trademarks (US) 1 (Apr, 2022) | Trademarks (US) 7 (FY, 2024) | Trademarks (US) N/A | Trademarks (US) 11 (Jun, 2022) | Trademarks (US) N/A | Trademarks (US) N/A |
Users | Users N/A | Users N/A | Users N/A | Users N/A | Users N/A | Users 1 m (Jun, 2024) | Users N/A | Users N/A | Users N/A | Users 115.2 k (Y, 2021) | Users N/A | Users N/A |
Funding | ||||||||||||
Latest funding round | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 24.8m (about 7 years ago) | Latest funding round N/A | Latest funding round $ 88.3m (over 3 years ago) | Latest funding round N/A | Latest funding round $ 20m (over 4 years ago) | Latest funding round $ 20m (over 6 years ago) | Latest funding round N/A | Latest funding round N/A |
Total funding raised | Total funding raised $ 108.4m | Total funding raised $ 9m | Total funding raised N/A | Total funding raised $ 550k | Total funding raised $ 100.6m | Total funding raised N/A | Total funding raised $ 430.5m | Total funding raised $ 314.3m | Total funding raised $ 93.5m | Total funding raised $ 147.9m | Total funding raised $ 32m | Total funding raised $ 100m |
For sources of this data, please see the company profile
View Company Profiles
Marigold Engage+
HQ
Chicago, US
Marigold Engage+ (also known as Marigold USA, formerly Cheetah Digital) is a company that develops cross-channel customer engagement solutions for marketers.
View company
Listrak
HQ
Lititz, US
Employees
306↓ 5% decrease
Listrak is a company developing a digital marketing automation platform.
View company
ClickDimensions
HQ
Atlanta, US
Employees
167↑ 3% increase
ClickDimensions is a marketing platform for Microsoft Dynamics.
View companyAirship
HQ
Portland, US
Employees
317
Airship Group (formerly known as Urban Airship) is a company that provides marketing and branding solutions.
View company