Marketo competitorsClear all

Marketo's top competitors include Act-On Software, Keap, Salesfusion, HubSpot, Braze and Iterable.
Marketo
Marketo
Marketo is a provider of a cloud-based engagement platform for marketers.
Act-On Software
Act-On Software
Act-On Software is a provider of cloud-based integrated marketing automation software.
Keap
Keap
Keap (also known as Infusionsoft, formerly Infusion Software) is a company developing sales and marketing software for small businesses.
Salesfusion
Salesfusion
Salesfusion helps marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships.
HubSpot
HubSpot
HubSpot is a company that develops a cloud-based marketing and sales software platform.
Braze
Braze
Braze (formerly known as Appboy) is a provider of a customer engagement platform for real-time and continuous data streaming.
Iterable
Iterable
Iterable is a company developing a customer cross-channel engagement platform.
Founding Date
Founding Date
2006
Founding Date
2008
Founding Date
2001
Founding Date
2007
Founding Date
2006
Founding Date
2011
Founding Date
2013
Type
Type
Subsidiary
Type
Private
Type
Private
Type
Subsidiary
Type
Public
Type
Private
Type
Private
Tags
Locations
Locations
San Mateo, US HQ
Melbourne, AU
Sydney, AU
Neuilly Sur Seine, FR
Düsseldorf, DE
Dublin, IE
Dublin 24, IE
see more
Locations
Portland, US HQ
Reading, GB
Locations
Chandler, US HQ
Hertfordshire, GB
Locations
Atlanta, US HQ
London, GB
Cupertino, US
Locations
Cambridge, US HQ
Sydney, AU
Gent, BE
Bogotá, CO
Paris, FR
Berlin, DE
Dublin, IE
see more
Locations
New York, US HQ
Singapore, SG
London, GB
Chicago, US
San Francisco, US
Locations
San Francisco, US HQ
Denver, US
New York, US
Employees
Employees
948
Employees
247
Employees
2524% decrease
Employees
20
Employees
3,5786% increase
Employees
5294% increase
Employees
3133% increase
Valuation ($)
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
9.5 b
Valuation ($)
N/A
Valuation ($)
325 m
Twitter followers
Twitter followers
158.5 k
Twitter followers
37.5 k
Twitter followers
113
Twitter followers
4.9 k
Twitter followers
812.7 k
Twitter followers
16.1 k
Twitter followers
2.1 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
34
Number of tweets (last 30 days)
27
Number of tweets (last 30 days)
1
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
51
Number of tweets (last 30 days)
21
Number of tweets (last 30 days)
158
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
1.2
Average likes per tweet (last 30 days)
0.6
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
9.1
Average likes per tweet (last 30 days)
2.3
Average likes per tweet (last 30 days)
1.4
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
97.06%
Percentage of tweets with engagement (last 30 days)
48.15%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
58.82%
Percentage of tweets with engagement (last 30 days)
95.24%
Percentage of tweets with engagement (last 30 days)
77.85%
Alexa Website Rank
Alexa Website Rank
26491
Alexa Website Rank
67076
Alexa Website Rank
22377
Alexa Website Rank
209212
Alexa Website Rank
927
Alexa Website Rank
18120
Alexa Website Rank
35280
Employee Rating
Employee Rating
4
Employee Rating
2.8
Employee Rating
3.3
Employee Rating
3.7
Employee Rating
4.7
Employee Rating
N/A
Employee Rating
4.6

Financial

Revenue (est.)
Revenue (est.)
$209.9m (FY, 2015)
Revenue (est.)
$32.3m (Y, 2014)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
$674.9m (FY, 2019)
Revenue (est.)
N/A
Revenue (est.)
N/A
Cost of goods
Cost of goods
$72.1m (FY, 2015)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$130m (FY, 2019)
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$137.8m (FY, 2015)
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
$544.9m (FY, 2019)
Gross profit
N/A
Gross profit
N/A
Net income
Net income
($69.1m) (FY, 2015)
Net income
N/A
Net income
N/A
Net income
N/A
Net income
($53.7m) (FY, 2019)
Net income
N/A
Net income
N/A

Operating

Customers
Customers
N/A
Customers
N/A
Customers
N/A
Customers
N/A
Customers
73.5 k (FY, 2019)
Customers
800 (Dec, 2019)
Customers
300 (Mar, 2019)
Patent Applications
Patent Applications
4 (Sep, 2019)
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
11 (FY, 2019)
Patent Applications
N/A
Patent Applications
N/A
Trademarks
Trademarks
7 (Sep, 2019)
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Trademarks
27 (FY, 2018)
Trademarks
N/A
Trademarks
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
$ 42m (about 6 years ago)
Latest funding round
$ 20m (over 1 year ago)
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 80m (almost 2 years ago)
Latest funding round
$ 60m (7 months ago)
Total funding raised
Total funding raised
$ 108.4m
Total funding raised
$ 73.5m
Total funding raised
$ 147.9m
Total funding raised
$ 32m
Total funding raised
$ 100.5m
Total funding raised
$ 175.1m
Total funding raised
$ 142.2m
For sources of this data, please see the company profile

View company profiles

Act-On Software
HQ
Portland, US
Employees
247

Act-On Software is a provider of cloud-based integrated marketing automation software.

View company
Keap
HQ
Chandler, US
Employees
252↓ 4% decrease

Keap (also known as Infusionsoft, formerly Infusion Software) is a company developing sales and marketing software for small businesses.

View company
Salesfusion
HQ
Atlanta, US

Salesfusion helps marketers attract new opportunities, convert them into customers, and nurture them into lifetime relationships.

View company
HubSpot
HQ
Cambridge, US
Employees
3,578↑ 6% increase

HubSpot is a company that develops a cloud-based marketing and sales software platform.

View company