Marketo is a provider of a cloud-based engagement platform for marketers. Its solutions can be used for a range of applications, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, and sales insights.

TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, CA, US
Founded2006
Websitemarketo.com
Cybersecurity ratingCMore
Marketo was founded in 2006 and is headquartered in San Mateo, CA, US
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Marketo Office Locations

Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations
San Mateo, CA, US (HQ)
901 Mariners Island Blvd #500
Denver, CO, US
707 17th St #3600
Portland, OR, US
1500 SW 1st Ave #300
Seattle, WA, US
830 4th Ave S #400
Melbourne, AU
Suite 1001/1 Queens Rd
Sydney, AU
242 Pitt St
Show all (13)

Marketo Financials and Metrics

Summary Metrics

Founding Date

2006

Total Funding

$108.4 m

Investors

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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View revenue for all periods
Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2014FY, 2015

Revenue

150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

50.8m72.1m

Gross profit

99.2m137.8m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

16.4m17.9m18.7m21.4m21.2m

Gross profit

29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(71.5m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(341.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ2, 2013Q3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(21.9m)(31.9m)(12.5m)(25.8m)(38.8m)(18.2m)(36.1m)(54.3m)(18.4m)(34.0m)

Depreciation and Amortization

1.8m3.0m2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

2.6m1.1m44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(5.1m)(7.4m)(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
USDQ2, 2013

Financial Leverage

1.5 x
Show all financial metrics

Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018Sep, 2019

Enterprise Customers

3 k3.22 k3.36 k3.5 k3.79 k3.97 k4.13 k4.3 k4.55 k4.62 k4.76 k5 k

Billings

$112.6 m$168.2 m$238.9 m

Retention Rate

100%109%105%

Patents (US)

319

Marketo Acquisitions / Subsidiaries

Company NameDateDeal Size
BizibleApril 30, 2018
ToutAppApril 19, 2017
VesselMay 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 84.7% from United States, 6.9% from EMEA and 8.4% from Other

Marketo Cybersecurity Score

Cybersecurity ratingPremium dataset

C

77/100

SecurityScorecard logo

Marketo Online and Social Media Presence

Embed Graph

Marketo Company Culture

  • Overall Culture

    B-

    70/100

  • CEO Rating

    C-

    64/100

  • Compensation

    B-

    70/100

  • Diversity

    B

    76/100

Learn more on Comparably

Marketo News and Updates

SmartBug Media® Joins Adobe Solution Partner Program, Expanding Intelligent Inbound® To Adobe Marketo Engage Customers

IRVINE, Calif., April 27, 2021 /PRNewswire/ -- Enhancing its Intelligent Inbound® marketing offerings, SmartBug Media® has joined the Adobe Solution Partner Program to better assist companies that use Adobe technologies with implementation, automation, creative services, integration and...

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targetin…

DemandGen International Achieves Distinguished Marketo Engage Specialization

Previously recognized as the 2018 Digital Service Partner of the Year for Marketo Engage, DemandGen is the second ever Adobe Solution Partner to attain this esteemed credential

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced today that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. LatticeEngine…
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Marketo Blogs

May 2022 Updates

In May 2022 we are enhancing existing REST APIs, and resolving several defects.  See the full list of updates below. Lead APIs Companies, Opportunities, and Sales Persons We have added the ability to retrieve Company, Opportunity, and Sales Persons records when either SFDC Sync or Microsoft Dynamics…

March 2022 Updates

In March 2022 we are enhancing existing REST APIs, and resolving several defects.  See the full list of updates below. Lead Database APIs Bulk Activity Extract We have added the actionResult string field to the export file produced by the Bulk Activity Extract API.  This field can be used to disting…

January 2022 Updates

In January 2022 we are enhancing existing REST APIs, and resolving several defects.  See the full list of updates below. Lead Database APIs Bulk Custom Object Extract We have enhanced the Bulk Custom Object Extract API to permit users to filter using an updatedAt date range. Field Metadata Added Pro…

October 2021 Updates

In October 2021 we are enhancing existing REST APIs, and resolving several defects.  See the full list of updates below. Lead Database APIs Submit Form We have enhanced the Submit Form endpoint to support program member custom fields as part of the form submission.  Optionally, a program can be spec…

TLS 1.0 and TLS 1.1 End-of-Life for Munchkin Services

Beginning on October 21st 2021, munchkin.marketo.net, which is used to serve Munchkin JavaScript to visitors, will no longer accept connections using TLS 1.0 or TLS 1.1.  These encryption standards are no longer accepted as part of web security best practices and are no longer supported by modern br…

Munchkin Version 161 Rollout

On September 7th 2021, version 161 of Munchkin will begin rolling out to 10% of subscriptions with Munchkin Beta enabled, followed by 50% on September 16th, and 100% on September 30th. This change will affect Marketo landing pages and the version of the file munchkin-beta.js served to external landi…
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Marketo Frequently Asked Questions

  • When was Marketo founded?

    Marketo was founded in 2006.

  • How many employees does Marketo have?

    Marketo has 727 employees.

  • What is Marketo revenue?

    Latest Marketo annual revenue is $209.9 m.

  • What is Marketo revenue per employee?

    Latest Marketo revenue per employee is $288.7 k.

  • Who are Marketo competitors?

    Competitors of Marketo include Cheetah Digital, Listrak and ClickDimensions.

  • Where is Marketo headquarters?

    Marketo headquarters is located at 901 Mariners Island Blvd #500, San Mateo.

  • Where are Marketo offices?

    Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations.

  • How many offices does Marketo have?

    Marketo has 13 offices.