Marketo is a provider of a cloud-based engagement marketing software platform that enables organizations to involve in engagement marketing. The platform offers range applications across various categories, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.
TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, US
Founded2006
Websitemarketo.com
Marketo was founded in 2006 and is headquartered in San Mateo, US
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Key People/Management at Marketo

Steve Lucas

Steve Lucas

CEO
Sarah Kennedy

Sarah Kennedy

Chief Marketing Officer
Greg Wolfe

Greg Wolfe

COO
Mika Yamamoto

Mika Yamamoto

Global President
Mark Miller

Mark Miller

CFO
Eric Johnson

Eric Johnson

Chief Sales Officer
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Marketo Office Locations

Marketo has offices in Düsseldorf, London, Melbourne, Denver and in 8 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Atlanta, US
3340 Peachtree Road N.E.
Denver, US
3600 707 17th St
Portland, US
300 1500 SW 1st Ave
Melbourne, AU
Level 31 50 120 Little Collins St
Sydney, AU
Level 12 50 Pitt Street
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Marketo Financials and Metrics

Summary Metrics

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2013FY, 2014FY, 2015

Revenue

95.9m150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

38.0m50.8m72.1m

Gross profit

57.9m99.2m137.8m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

32.3m36.0m39.3m46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

11.1m12.4m13.2m16.4m17.9m18.7m21.4m21.2m

Gross profit

21.2m23.6m26.1m29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

66%66%66%64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Cash

119.6m119.7m118.8m103.8m110.4m112.9m94.7m99.5m

Accounts Receivable

25.2m29.6m26.2m40.2m45.7m41.9m48.5m62.0m

Prepaid Expenses

6.9m5.6m6.8m10.0m7.8m7.5m15.0m8.5m

Current Assets

151.7m154.9m151.8m154.0m164.0m162.2m158.2m170.0m
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(69.1m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(342.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(12.5m)(25.8m)(38.8m)(18.6m)(36.1m)(53.0m)(18.7m)(34.0m)

Depreciation and Amortization

2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018

Enterprise Customers

3 k3.22 k3.36 k3.50 k3.79 k3.97 k4.13 k4.30 k4.55 k4.62 k4.76 k5 k

Billings

$112.60 m$168.20 m$238.90 m

Retention Rate

100%109%105%

Patents (US)

3
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Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017
Vessel May 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 6.9% from EMEA, 84.7% from United States and 8.4% from Other

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Marketo Online and Social Media Presence

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Marketo News and Updates

Multichannel Campaign Management Market 2018: Global Analysis by Key Players – Adobe Systems, Experian, IBM, Infor, Marketo

Wiseguyreports.Com Publish New Market Research Report On -“Multichannel Campaign Management Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday

Increasing Huge Demand for Global Digital Marketing Software Market 2022: Covered Top Vendors Like IBM, Oracle, Adobe systems, Hubspot, SaS, Microsoft, Sap, Marketo, Hp, Salesforce

The report on the Global Digital Marketing Software Market has been now announced by Research N Reports which has detailed information on its drivers, restraints and opportunities. It also elaborates on its developing trends, prominent and protruding businesses, and recent technological progress. Th…

Data Sheet—Someone Won Big in the Marketo Deal—But It Wasn’t Adobe

This is your Data Sheet newsletter for Friday, September 21, 2018.

Adobe to acquire Marketo for $4.75 billion

Software major Adobe has struck a deal to acquire Marketo, a leading Cloud platform for business-to-business marketing engagement, for $4.75 billion.

Adobe to Acquire Marketo

SAN JOSE, Calif.--( )--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments.read more

Adobe acquires marketing automation software firm Marketo for $4.75B

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a potential deal. Founded in 2006, Marketo offers a cloud-based marketing automation software solution t…
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Marketo Blogs

Michael Brenner’s 5 Skills You Need to Become the Next CMO

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take [……

The 4 Most Important Aspects of WordPress Hosting

With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not diffic…

What Are the Characteristics of High ROI Marketing Teams?

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a …

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche…

Is Attribution the Key to Professional Success?

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […] The post Is At…

About Face: Why You Should Stop Showing Faces in Your Ads

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request …
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Marketo Company Life and Culture

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