Marketo is a provider of a cloud-based engagement marketing software platform that enables organizations to involve in engagement marketing. The platform offers a range applications across various categories, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.
Type
Subsidiary
Parent Company
Vista Equity Partners
HQ
San Mateo, US
Founded
2006
Marketo was founded in 2006 and is headquartered in San Mateo, US

Key People/Management at Marketo

Steve Lucas

Steve Lucas

Chief Executive Officer
Mark Miller

Mark Miller

Chief Financial Officer
Greg Wolfe

Greg Wolfe

Chief Operating Officer
Manoj Goyal

Manoj Goyal

Chief Product Officer
Tawheed Kader

Tawheed Kader

GVP, Strategy and Engagement Applications
Jill Rowley

Jill Rowley

Chief Growth Advisor
Matthew Zilli

Matthew Zilli

Chief Customer Officer
Jamie Anderson

Jamie Anderson

President, EMEA
Eric Johnson

Eric Johnson

Chief Sales Officer
Yasutaka Fukuda

Yasutaka Fukuda

President, Asia Pacific-Japan
Kathy Leeman

Kathy Leeman

Chief of Staff, Head of Business Development
Teresa Grau

Teresa Grau

SVP, Human Resources
Sarah Kennedy

Sarah Kennedy

Chief Marketing Officer
Kate FitzGerald

Kate FitzGerald

President, Sales, Americas
Sterling Miller

Sterling Miller

SVP, General Counsel

Marketo Office Locations

Marketo has offices in San Mateo, Dublin, Atlanta, Sydney and in 7 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Atlanta, US
3340 Peachtree Road N.E.
Sydney, AU
Level 12 50 Pitt Street
Neuilly-sur-Seine, FR
88 Avenue Charles de Gaulle
Dublin, IE
Cairn House South County Business Park Leopardstown
Tokyo, JP
Roppongi Hills Tower 34F 6-10-1 Roppongi, Minato-ku
Show all (11)

Marketo Financials and Metrics

Summary Metrics

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Vista Equity Partners

Marketo Financials

Marketo's revenue was reported to be $209.9 m in FY, 2015
USDFY, 2013FY, 2014FY, 2015

Revenue

95.9 m150 m209.9 m

Revenue growth, %

56%40%

Cost of goods sold

38 m50.8 m72.1 m

Gross profit

57.9 m99.2 m137.8 m
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

32.3 m36 m39.3 m46 m50.7 m54.9 m62.2 m66 m

Cost of goods sold

11.1 m12.4 m13.2 m16.4 m17.9 m18.7 m21.4 m21.2 m

Gross profit

21.2 m23.6 m26.1 m29.6 m32.7 m36.3 m40.8 m44.8 m

Gross profit Margin, %

66%66%66%64%65%66%66%68%
USDFY, 2013FY, 2014FY, 2015

Cash

128.3 m112.6 m107.2 m

Accounts Receivable

26.9 m37.9 m50.7 m

Prepaid Expenses

3.2 m5.8 m9.1 m

Current Assets

158.5 m156.3 m167 m
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Cash

119.6 m119.7 m118.8 m103.8 m110.4 m112.9 m94.7 m99.5 m

Accounts Receivable

25.2 m29.6 m26.2 m40.2 m45.7 m41.9 m48.5 m62 m

Prepaid Expenses

6.9 m5.6 m6.8 m10 m7.8 m7.5 m15 m8.5 m

Current Assets

151.7 m154.9 m151.8 m154 m164 m162.2 m158.2 m170 m
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4 m)(55 m)(69.1 m)

Depreciation and Amortization

4.6 m9.5 m13.9 m

Accounts Receivable

(13.2 m)(11.8 m)(14 m)

Accounts Payable

2.1 m(342 k)1.6 m
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(12.5 m)(25.8 m)(38.8 m)(18.6 m)(36.1 m)(53 m)(18.7 m)(34 m)

Depreciation and Amortization

2.1 m4.3 m6.8 m2.9 m6.3 m10.1 m4 m7.9 m

Accounts Receivable

1.7 m(2.8 m)231 k(3 m)(8.5 m)(4.7 m)2.3 m(11.6 m)

Accounts Payable

44 k478 k94 k1 m2.2 m2.1 m(159 k)1.6 m
Show all financial metrics

Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016

Enterprise Customers

3 k3.22 k3.36 k3.5 k3.79 k3.97 k4.13 k4.3 k4.55 k4.62 k4.76 k

Billings

$112.6 m$168.2 m$238.9 m

Retention Rate

100%109%105%

Patents (US)

3
Show all operating metrics

Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017

Marketo Revenue Breakdown

Marketo Median Salaries

Source: 77 public H-1B filings from Marketo

Marketo's Web-traffic and Trends

Marketo Online and Social Media Presence

Marketo News and Updates

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Marketo Company Life and Culture

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