Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Parent Company
Vista Equity Partners
San Mateo, US
Marketo was founded in 2006 and is headquartered in San Mateo, US

Key People at Marketo

Fred Ball

Fred Ball

Bill Binch

Bill Binch

Senior Vice President, Sales

Marketo Office Locations

Marketo has offices in San Mateo, Dublin, Atlanta, Hampshire and in 31 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Tel Aviv, IL
7 Totseret Ha'aretz St.
Tokyo, JP
Roppongi Hills Tower 34F 6-10-1 Roppongi, Minato-ku
Sydney, AU
Level 12 50 Pitt Street
Portland, US
1500 SW First Ave. Suite 300
Hampshire, GB
Room 159 The Hub Fowler Ave Farnborough
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Marketo Data and Metrics

Marketo Summary

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Vista Equity Partners

Marketo Financial Metrics

Marketo's revenue was reported to be $209.9 m in FY, 2015 which is a 40% increase from the previous period.
USDFY, 2013FY, 2014FY, 2015


95.9 m150 m209.9 m

Revenue growth, %


Cost of goods sold

38 m50.8 m72.1 m

Gross profit

57.9 m99.2 m137.8 m
USDY, 2011Y, 2012Y, 2013Y, 2014Y, 2015


67.4 m44.2 m128.3 m112.6 m107.2 m


3.2 m5.8 m9.1 m

Current Assets

158.5 m156.3 m167 m


13.9 m16.8 m21.3 m
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4 m)(55 m)(69.1 m)

Depreciation and Amortization

4.6 m13.9 m

Accounts Receivable

(13 m)(14 m)


(698 k)(4.5 m)
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016


$112.6 m$168.2 m$238.9 m

Enterprise Customers

3 k3.22 k3.36 k3.5 k3.79 k3.97 k4.13 k4.3 k4.55 k4.62 k4.76 k

Patents Pending (US)


Patent Applications

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Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017

Marketo Revenue Breakdown

Marketo Job Categories

Marketo Median Salaries

Source: 77 public H-1B filings from Marketo

Traffic Overview of Marketo

Marketo Online and Social Media Presence

Marketo News and Updates

Marketo cofounder Phil Fernandez lands at Shasta Ventures

Shasta Ventures‘ investment team has added a new venture partner, bringing on board Marketo’s cofounder and former chief executive, Phil Fernandez, to make investments in Software-as-a-Service (SaaS) companies. After being replaced at Marketo by former Salesforce executive Steve Lucas in 2016, Ferna…

Marketo Has Enlisted This Former SAP Exec as Its New CEO

The marketing software company went private in August.

Co-founder of Marketo raises $22 million for his new marketing startup, Engagio

 Jon Miller is hoping lightning can strike twice in the marketing space. After the success of his previous marketing automation company, Marketo, Miller is returning to the world of targeted marketing tools with Engagio, which just raised $22 million in its latest round of funding. The Series B roun…

Marketo’s Co-Founder Is Trying His Hand at Another Marketing Startup

Its first 50 customers are predominantly tech companies.

Marketo Company Life and Culture

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