Marketo is a provider of a cloud-based engagement marketing software platform that enables organizations to involve in engagement marketing. The platform offers range applications across various categories, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.

Employee Rating

4.1More
TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, US
Founded2006
Websitemarketo.com
Marketo was founded in 2006 and is headquartered in San Mateo, US
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Key People/Management at Marketo

Steve Lucas

Steve Lucas

CEO
Sarah Kennedy

Sarah Kennedy

Chief Marketing Officer
Mika Yamamoto

Mika Yamamoto

Global President
Greg Wolfe

Greg Wolfe

COO
Mark Miller

Mark Miller

CFO
Eric Johnson

Eric Johnson

Chief Sales Officer
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Marketo Office Locations

Marketo has offices in San Mateo, London, Melbourne, Denver and in 8 other locations
San Mateo, (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Atlanta,
3340 Peachtree Road N.E.
Denver,
3600 707 17th St
Portland,
300 1500 SW 1st Ave
Melbourne,
Level 31 50 120 Little Collins St
Sydney,
Level 12 50 Pitt Street
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Marketo Financials and Metrics

Summary Metrics

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2013FY, 2014FY, 2015

Revenue

95.9m150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

38.0m50.8m72.1m

Gross profit

57.9m99.2m137.8m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

25.5m32.3m36.0m39.3m46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

9.8m11.1m12.4m13.2m16.4m17.9m18.7m21.4m21.2m

Gross profit

15.7m21.2m23.6m26.1m29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

62%66%66%66%64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Cash

140.9m119.6m119.7m118.8m103.8m110.4m112.9m94.7m99.5m

Accounts Receivable

25.2m29.6m26.2m40.2m45.7m41.9m48.5m62.0m

Prepaid Expenses

6.9m5.6m6.8m10.0m7.8m7.5m15.0m8.5m

Current Assets

158.8m151.7m154.9m151.8m154.0m164.0m162.2m158.2m170.0m
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(69.1m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(342.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(31.9m)(12.5m)(25.8m)(38.8m)(18.6m)(36.1m)(53.0m)(18.7m)(34.0m)

Depreciation and Amortization

3.0m2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

1.1m44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(7.4m)(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018

Enterprise Customers

3 k3.22 k3.36 k3.50 k3.79 k3.97 k4.13 k4.30 k4.55 k4.62 k4.76 k5 k

Billings

$112.60 m$168.20 m$238.90 m

Retention Rate

100%109%105%

Patents (US)

3
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Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017
Vessel May 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 6.9% from EMEA, 84.7% from United States and 8.4% from Other

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Marketo Online and Social Media Presence

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Marketo News and Updates

Global Marketing Automation Software market by type, key players, regions and product type – global forecast to 2025 |HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusion soft, IBM, Cognizant

The report compiles exhaustive information obtained via proven research methodologies and from trusted sources from within the industries. Posted via Industry Today. Follow us on Twitter @IndustryToday

Digital Marketing Software Market 2018 Global Analysis By Key Players – Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce.com, Marketo

WiseGuyReports.Com Publish a New Market Research Report On –“ Digital Marketing Software Market 2018 Global Analysis By Key Players – Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce.com, Marketo”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Content Marketing Service 2018 Global Market Key Players – HubSpot, Contently, Influence & Co, NewsCred, Marketo, Scripted, Skyword – Analysis and Forecast to 2025

WiseGuyRerports.com Presents “Global Content Marketing Service Market Size, Status and Forecast 2018-2025” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday

Marketing Account Management Software Global Market 2018-2025: Zoho CRM, Marketo, Outreach, Terminus, Groove

Wiseguyreports.Com Publish New Market Research Report On -“Marketing Account Management Software Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2025” Posted via Industry Today. Follow us on Twitter @IndustryToday

Marketo Selects OneTrust for Global Privacy Program and Marketing Compliance

ATLANTA, Oct. 17, 2018 /PRNewswire/ -- OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy...

Multichannel Campaign Management Market 2018: Global Analysis by Key Players – Adobe Systems, Experian, IBM, Infor, Marketo

Wiseguyreports.Com Publish New Market Research Report On -“Multichannel Campaign Management Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday
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Marketo Blogs

How to Improve Your Conversion Rate with a Great UX

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” And nobody…

Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and oppo…

Why a High Performing Product Marketing Team Is the Key to Growth

Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the busine…

The Definitive Guide to Holiday Conversations About Your Job

It happens every year. After going back to the kitchen for thirds, you return to the dinner table. You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. The perfect forkful of food is loaded, you open your mouth like it’s the gate to Disneyland, and […] The post …

Revenue Marketing Insights from 80 Marketing Leaders

What happens when 80 senior marketing leaders come together to talk about revenue marketing and ROI? Amazing insights, that’s what! At our Marketing Nation Engage event in London, we hosted a series of roundtable sessions with marketers around the region to discuss hot topics of the day. And nothing…

8 Journalism Concepts to Drive Better Engagement

More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between me and the content I came here to consume. To an advertiser, this is obviously unwanted […] The post…
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Marketo Company Life and Culture

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Marketo Frequently Asked Questions

  • When was Marketo founded?

    Marketo was founded in 2006.

  • Who are Marketo key executives?

    Marketo's key executives are Steve Lucas, Sarah Kennedy and Mika Yamamoto.

  • What is Marketo revenue?

    Latest Marketo annual revenue is $209.9 m.

  • Who are Marketo competitors?

    Competitors of Marketo include Cimpress, HubSpot and Salesfusion.

  • Where is Marketo headquarters?

    Marketo headquarters is located at 901 Mariners Island Blvd. Suite 500 (Reception), San Mateo.

  • Where are Marketo offices?

    Marketo has offices in San Mateo, London, Melbourne, Denver and in 8 other locations.

  • How many offices does Marketo have?

    Marketo has 12 offices.