| Type | Subsidiary |
| Parent Company | Adobe |
| HQ | San Mateo, US |
| Founded | 2006 |
| Website | marketo.com |
Marketo was founded in 2006 and is headquartered in San Mateo, US
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Viewing summary data as a guest
Sign up for free to see all dataKey People/Management at Marketo
Steve Lucas
CEO
Sarah Kennedy
Chief Marketing Officer
Greg Wolfe
COO
Mika Yamamoto
Global President
Mark Miller
CFO
Eric Johnson
Chief Sales Officer
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Marketo Office Locations
Marketo has offices in Düsseldorf, London, Melbourne, Denver and in 8 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Atlanta, US
3340 Peachtree Road N.E.
Denver, US
3600 707 17th St
Portland, US
300 1500 SW 1st Ave
Melbourne, AU
Level 31 50 120 Little Collins St
Sydney, AU
Level 12 50 Pitt Street
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Marketo Financials and Metrics
Summary Metrics
Founding Date | 2006 |
Total Funding | $108.4 m |
Investors | InterWest Partners, Storm Ventures, IVP (Institutional Venture Partners), Lead Edge Capital, Battery Ventures, Mayfield Fund |
In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe
Marketo Revenue
Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
- Source: SEC Filings
Annual
| USD | FY, 2013 | FY, 2014 | FY, 2015 |
|---|---|---|---|
Cash | 128.3m | 112.6m | 107.2m |
Accounts Receivable | 26.9m | 37.9m | 50.7m |
Prepaid Expenses | 3.2m | 5.8m | 9.1m |
Current Assets | 158.5m | 156.3m | 167.0m |
Quarterly
| USD | Q1, 2014 | Q2, 2014 | Q3, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q1, 2016 | Q2, 2016 |
|---|---|---|---|---|---|---|---|---|
Cash | 119.6m | 119.7m | 118.8m | 103.8m | 110.4m | 112.9m | 94.7m | 99.5m |
Accounts Receivable | 25.2m | 29.6m | 26.2m | 40.2m | 45.7m | 41.9m | 48.5m | 62.0m |
Prepaid Expenses | 6.9m | 5.6m | 6.8m | 10.0m | 7.8m | 7.5m | 15.0m | 8.5m |
Current Assets | 151.7m | 154.9m | 151.8m | 154.0m | 164.0m | 162.2m | 158.2m | 170.0m |
Annual
| USD | FY, 2013 | FY, 2014 | FY, 2015 |
|---|---|---|---|
Net Income | (47.4m) | (55.0m) | (69.1m) |
Depreciation and Amortization | 4.6m | 9.5m | 13.9m |
Accounts Payable | 2.1m | (342.0k) | 1.6m |
Cash From Operating Activities | (12.4m) | (14.0m) | 2.3m |
Quarterly
| USD | Q1, 2014 | Q2, 2014 | Q3, 2014 | Q1, 2015 | Q2, 2015 | Q3, 2015 | Q1, 2016 | Q2, 2016 |
|---|---|---|---|---|---|---|---|---|
Net Income | (12.5m) | (25.8m) | (38.8m) | (18.6m) | (36.1m) | (53.0m) | (18.7m) | (34.0m) |
Depreciation and Amortization | 2.1m | 4.3m | 6.8m | 2.9m | 6.3m | 10.1m | 4.0m | 7.9m |
Accounts Payable | 44.0k | 478.0k | 94.0k | 1.0m | 2.2m | 2.1m | (159.0k) | 1.6m |
Cash From Operating Activities | (13.2m) | (9.6m) | (10.8m) | (8.5m) | 1.4m | 3.7m | (10.0m) | (4.8m) |
Marketo Acquisitions / Subsidiaries
| Acquired Company | Date | Deal Size |
|---|---|---|
| ToutApp | April 19, 2017 | |
| Vessel | May 13, 2015 | |
| Insightera | December 13, 2013 | |
| Optify | August 31, 2013 | |
| Crowd Factory | April 18, 2012 |
Marketo Revenue Breakdown
Marketo revenue breakdown by geographic segment: 6.9% from EMEA, 84.7% from United States and 8.4% from Other
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Marketo Online and Social Media Presence
160.73k Twitter followers
Marketo has 160.73k Twitter Followers. The number of followers has increased 0.5% month over month and increased 0.5% quarter over quarter
179.68k Facebook likes
Marketo has 179.68k Facebook Likes. The number of likes has increased 0.2% month over month and increased 0.5% quarter over quarter
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Marketo News and Updates
October 16, 2018
Multichannel Campaign Management Market 2018: Global Analysis by Key Players – Adobe Systems, Experian, IBM, Infor, Marketo
Wiseguyreports.Com Publish New Market Research Report On -“Multichannel Campaign Management Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday
October 11, 2018
Increasing Huge Demand for Global Digital Marketing Software Market 2022: Covered Top Vendors Like IBM, Oracle, Adobe systems, Hubspot, SaS, Microsoft, Sap, Marketo, Hp, Salesforce
The report on the Global Digital Marketing Software Market has been now announced by Research N Reports which has detailed information on its drivers, restraints and opportunities. It also elaborates on its developing trends, prominent and protruding businesses, and recent technological progress. Th…
September 21, 2018
Data Sheet—Someone Won Big in the Marketo Deal—But It Wasn’t Adobe
This is your Data Sheet newsletter for Friday, September 21, 2018.
September 21, 2018
Adobe to acquire Marketo for $4.75 billion
Software major Adobe has struck a deal to acquire Marketo, a leading Cloud platform for business-to-business marketing engagement, for $4.75 billion.
September 21, 2018
Adobe to Acquire Marketo
SAN JOSE, Calif.--( )--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments.read more
September 21, 2018
Adobe acquires marketing automation software firm Marketo for $4.75B
Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a potential deal. Founded in 2006, Marketo offers a cloud-based marketing automation software solution t…
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Marketo Blogs
October 15, 2018
Michael Brenner’s 5 Skills You Need to Become the Next CMO
The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take [……
October 12, 2018
The 4 Most Important Aspects of WordPress Hosting
With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not diffic…
October 11, 2018
What Are the Characteristics of High ROI Marketing Teams?
Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a …
October 10, 2018
3 Ways to Build a ‘Riches in Niches’ Agency Business Model
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche…
October 09, 2018
Is Attribution the Key to Professional Success?
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter […]
The post Is At…
October 08, 2018
About Face: Why You Should Stop Showing Faces in Your Ads
It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request …
Marketo Company Life and Culture
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