Marketo is a provider of a cloud-based engagement marketing software platform that enables organizations to involve in engagement marketing. The platform offers range applications across various categories, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.

Employee Rating

4.1More
TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, US
Founded2006
Websitemarketo.com
Marketo was founded in 2006 and is headquartered in San Mateo, US
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Key People/Management at Marketo

Steve Lucas

Steve Lucas

CEO
Sarah Kennedy

Sarah Kennedy

Chief Marketing Officer
Mika Yamamoto

Mika Yamamoto

Global President
Greg Wolfe

Greg Wolfe

COO
Mark Miller

Mark Miller

CFO
Eric Johnson

Eric Johnson

Chief Sales Officer
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Marketo Office Locations

Marketo has offices in San Mateo, Denver, Portland, Atlanta and in 8 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Atlanta, US
3340 Peachtree Road N.E.
Denver, US
3600 707 17th St
Portland, US
300 1500 SW 1st Ave
Melbourne, AU
Level 31 50 120 Little Collins St
Sydney, AU
Level 12 50 Pitt Street
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Marketo Financials and Metrics

Summary Metrics

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2013FY, 2014FY, 2015

Revenue

95.9m150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

38.0m50.8m72.1m

Gross profit

57.9m99.2m137.8m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

25.5m32.3m36.0m39.3m46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

9.8m11.1m12.4m13.2m16.4m17.9m18.7m21.4m21.2m

Gross profit

15.7m21.2m23.6m26.1m29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

62%66%66%66%64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Cash

140.9m119.6m119.7m118.8m103.8m110.4m112.9m94.7m99.5m

Accounts Receivable

25.2m29.6m26.2m40.2m45.7m41.9m48.5m62.0m

Prepaid Expenses

6.9m5.6m6.8m10.0m7.8m7.5m15.0m8.5m

Current Assets

158.8m151.7m154.9m151.8m154.0m164.0m162.2m158.2m170.0m
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(69.1m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(342.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(31.9m)(12.5m)(25.8m)(38.8m)(18.6m)(36.1m)(53.0m)(18.7m)(34.0m)

Depreciation and Amortization

3.0m2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

1.1m44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(7.4m)(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018

Enterprise Customers

3 k3.22 k3.36 k3.50 k3.79 k3.97 k4.13 k4.30 k4.55 k4.62 k4.76 k5 k

Billings

$112.60 m$168.20 m$238.90 m

Retention Rate

100%109%105%

Patents (US)

3
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Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017
Vessel May 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 6.9% from EMEA, 84.7% from United States and 8.4% from Other

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Marketo Online and Social Media Presence

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Marketo News and Updates

2019 Summit on Customer Engagement Announces Final Speaker Line-Up, Including Industry Leaders from Marketo, Optum, TIBCO, ADP, Splunk, Gainsight and More

SAN FRANCISCO, Feb. 7, 2019 /PRNewswire/ -- The Summit on Customer Engagement, the industry's longest running, most respected educational event for professionals in the customer engagement and advocacy field, today announced its final list of confirmed speakers and sessions. The annual...

Content Marketing Global Market 2018-2023: HubSpot, Contently, NewsCred, Marketo, Scripted

Wiseguyreports.Com Publish New Market Research Report On -“Content Marketing Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday

Adobe trades lower on concerns over Marketo acquisition

Notwithstanding the recent Marketo acquisition, Adobe's fourth-quarter earnings report surpassed analysts' estimates.

Global Marketing Automation Software market by type, key players, regions and product type – global forecast to 2025 |HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusion soft, IBM, Cognizant

The report compiles exhaustive information obtained via proven research methodologies and from trusted sources from within the industries. Posted via Industry Today. Follow us on Twitter @IndustryToday

Digital Marketing Software Market 2018 Global Analysis By Key Players – Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce.com, Marketo

WiseGuyReports.Com Publish a New Market Research Report On –“ Digital Marketing Software Market 2018 Global Analysis By Key Players – Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce.com, Marketo”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Content Marketing Service 2018 Global Market Key Players – HubSpot, Contently, Influence & Co, NewsCred, Marketo, Scripted, Skyword – Analysis and Forecast to 2025

WiseGuyRerports.com Presents “Global Content Marketing Service Market Size, Status and Forecast 2018-2025” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday
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Marketo Blogs

[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing,  it’s time for marketers to take control of…

How to Measure Event Marketing Performance and ROI

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promisin…

Where Marketing Attribution Falls Short—and How to Get it Right

With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI. CMOs are under incre…

How To Measure Your Content’s Revenue Efficiency

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today.  It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your leaders and make smarter, data-drive…

How AI Will Redefine the Modern Marketing Campaign

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present through all stages of the sales jo…

How to Fix the B2B Data Meltdown

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently re…
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Marketo Company Life and Culture

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Marketo Frequently Asked Questions

  • When was Marketo founded?

    Marketo was founded in 2006.

  • Who are Marketo key executives?

    Marketo's key executives are Steve Lucas, Sarah Kennedy and Mika Yamamoto.

  • What is Marketo revenue?

    Latest Marketo annual revenue is $209.9 m.

  • Who are Marketo competitors?

    Competitors of Marketo include Cimpress, HubSpot and Salesfusion.

  • Where is Marketo headquarters?

    Marketo headquarters is located at 901 Mariners Island Blvd. Suite 500 (Reception), San Mateo.

  • Where are Marketo offices?

    Marketo has offices in San Mateo, Denver, Portland, Atlanta and in 8 other locations.

  • How many offices does Marketo have?

    Marketo has 12 offices.