Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Parent Company
Vista Equity Partners
San Mateo, US
Marketo was founded in 2006 and is headquartered in San Mateo, US

Key People at Marketo

Fred Ball

Fred Ball

Bill Binch

Bill Binch

Senior Vice President, Sales

Marketo Office Locations

Marketo has offices in San Mateo, Dublin, Atlanta, Hampshire and in 31 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Tel Aviv, IL
7 Totseret Ha'aretz St.
Tokyo, JP
Roppongi Hills Tower 34 F 6 10 1 Roppongi, Minato Ku
Sydney, AU
Level 12 50 Pitt Street
Portland, US
1500 Sw First Ave. Suite 300
Hampshire, GB
Room 159 The Hub Fowler Ave Farnborough
Show all (35)

Marketo Data and Metrics

Marketo Summary

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Vista Equity Partners

Marketo Financial Metrics

Marketo's revenue was reported to be $209.9 m in FY, 2015 which is a 40% increase from the previous period.
USDFY, 2013FY, 2014FY, 2015


95.9 m150 m209.9 m

Revenue growth, %


Cost of goods sold

38 m50.8 m72.1 m

Gross profit

57.9 m99.2 m137.8 m

Gross profit Margin, %


Operating expense total

104.7 m154.8 m206.2 m


(46.8 m)(55.6 m)(68.5 m)

EBIT margin, %


Pre tax profit

(47.3 m)(55.4 m)

Income tax expense

28 k(477 k)708 k

Net Income

(47.4 m)(55 m)(69.1 m)
USDY, 2011Y, 2012Y, 2013Y, 2014Y, 2015


67.4 m44.2 m128.3 m112.6 m107.2 m


3.2 m5.8 m9.1 m

Current Assets

158.5 m156.3 m167 m


13.9 m16.8 m21.3 m


25.9 m29.2 m29.2 m

Total Assets

205.8 m210.4 m225.1 m

Accounts Payable

3.5 m3.9 m4.3 m

Current Liabilities

70.1 m90.3 m123.9 m

Additional Paid-in Capital

257.8 m297.4 m344.7 m

Retained Earnings

(129.6 m)(183.9 m)(251.3 m)

Total Equity

128.4 m113.2 m93.1 m

Financial Leverage

1.6 x1.9 x2.4 x
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4 m)(55 m)(69.1 m)

Depreciation and Amortization

4.6 m13.9 m

Accounts Receivable

(13 m)(14 m)


(698 k)(4.5 m)

Accounts Payable

2.1 m1.6 m

Cash From Operating Activities

(12.4 m)(15.7 m)2.3 m

Purchases of PP&E

(11.4 m)(15.8 m)

Cash From Investing Activities

(18.1 m)(17.1 m)

Long-term Borrowings

(582 k)(2.7 m)

Cash From Financing Activities

114.4 m9.8 m

Interest Paid

211 k168 k

Income Taxes Paid

33 k394 k

Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016


$112.6 m$168.2 m$238.9 m

Enterprise Customers

3 k3.22 k3.36 k3.5 k3.79 k3.97 k4.13 k4.3 k4.55 k4.62 k4.76 k

Patents Pending (US)


Patent Applications


Patents (US)


Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017

Marketo Revenue Breakdown

Marketo Job Categories

Marketo Median Salaries

Source: 77 public H-1B filings from Marketo

Marketo Online and Social Media Presence

Marketo News and Updates

Marketo Company Life and Culture

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