Marketo is a provider of a cloud-based engagement marketing software platform that enables organizations to involve in engagement marketing. The platform offers a range applications across various categories, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.
Parent Company
Vista Equity Partners
San Mateo, US
Marketo was founded in 2006 and is headquartered in San Mateo, US

Key People/Management at Marketo

Steve Lucas

Steve Lucas

Mark Miller

Mark Miller

Greg Wolfe

Greg Wolfe

Sarah Kennedy

Sarah Kennedy

Chief Marketing Officer

Marketo Office Locations

Marketo has offices in San Mateo, Dublin, Atlanta, Hampshire and in 31 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Tel Aviv, IL
7 Totseret Ha'aretz St.
Tokyo, JP
Roppongi Hills Tower 34F 6-10-1 Roppongi, Minato-ku
Sydney, AU
Level 12 50 Pitt Street
Portland, US
1500 SW First Ave. Suite 300
Hampshire, GB
Room 159 The Hub Fowler Ave Farnborough
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Marketo Financials and Metrics

Marketo Summary

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Vista Equity Partners

Marketo Financials

Marketo's revenue was reported to be $209.9 m in FY, 2015
USDFY, 2013FY, 2014FY, 2015


95.9 m150 m209.9 m

Revenue growth, %


Cost of goods sold

38 m50.8 m72.1 m

Gross profit

57.9 m99.2 m137.8 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016


25.5 m32.3 m36 m39.3 m46 m50.7 m54.9 m62.2 m66 m

Cost of goods sold

9.8 m11.1 m12.4 m13.2 m16.4 m17.9 m18.7 m21.4 m21.2 m

Gross profit

15.7 m21.2 m23.6 m26.1 m29.6 m32.7 m36.3 m40.8 m44.8 m

Gross profit Margin, %

USDY, 2011Y, 2012Y, 2013Y, 2014Y, 2015


67.4 m44.2 m128.3 m112.6 m107.2 m


3.2 m5.8 m9.1 m

Current Assets

158.5 m156.3 m167 m


13.9 m16.8 m21.3 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016


140.9 m119.6 m119.7 m118.8 m103.8 m110.4 m112.9 m94.7 m99.5 m

Accounts Receivable

41.9 m48.5 m62 m

Current Assets

158.8 m151.7 m154.9 m151.8 m154 m164 m162.2 m158.2 m170 m


13.1 m15.6 m15.5 m16.9 m17.7 m20.7 m21 m24.3 m24.8 m
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4 m)(55 m)(69.1 m)

Depreciation and Amortization

4.6 m13.9 m

Accounts Receivable

(13 m)(14 m)


(698 k)(4.5 m)
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(10 m)(12.5 m)(13.3 m)(13 m)(18.6 m)
Show all financial metrics

Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016


$112.6 m$168.2 m$238.9 m

Enterprise Customers

3 k3.22 k3.36 k3.5 k3.79 k3.97 k4.13 k4.3 k4.55 k4.62 k4.76 k

Patents Pending (US)


Patent Applications

Show all operating metrics

Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017

Marketo Revenue Breakdown

Marketo Median Salaries

Source: 77 public H-1B filings from Marketo

Marketo's Web-traffic and Trends

Marketo Online and Social Media Presence

Marketo News and Updates

Marketing Automation Software Market 2017: Global Analysis by Key Players – HubSpot, Marketo, IBM,

Wiseguyreports.Com Publish New Market Research Report On -“Marketing Automation Software Market 2017 Global Industry Analysis, Opportunities, Size, Trends, Growth and Forecast 2021” Posted via Industry Today. Follow us on Twitter @IndustryToday

Google inks landmark cloud deal with marketing giant Marketo

Within two years, Marketo Inc.’s popular line of marketing automation services will run entirely on Google Inc.’s cloud computing platform. That’s the objective of a deal announced today by the two companies. The collaboration is set to span six years and will see “tens of petabytes” worth of custom…

Smart CMOs Are Seeing the Value of In-Person Brand Experiences and Events

The results of this study seem like a no-brainer, but you might be surprised to see how this is part of an evolving conversation about the true importance of face-to-face meetings and events. -Deanna Ting

Marketo Company Life and Culture

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