Marketo is a provider of a cloud-based engagement marketing software platform that enables organizations to involve in engagement marketing. The platform offers range applications across various categories, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight.
Type
Subsidiary
Parent Company
Vista Equity Partners
HQ
San Mateo, US
Founded
2006
Marketo was founded in 2006 and is headquartered in San Mateo, US
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Key People/Management at Marketo

Steve Lucas

Steve Lucas

Chief Executive Officer
Sarah Kennedy

Sarah Kennedy

Chief Marketing Officer
Greg Wolfe

Greg Wolfe

Chief Operating Officer
Mark Miller

Mark Miller

Chief Financial Officer
Eric Johnson

Eric Johnson

Chief Sales Officer
Arun Anantharaman

Arun Anantharaman

Chief Product Officer
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Marketo Office Locations

Marketo has offices in Düsseldorf, London, Melbourne, Denver and in 8 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Atlanta, US
3340 Peachtree Road N.E.
Denver, US
3600 707 17th St
Portland, US
300 1500 SW 1st Ave
Melbourne, AU
Level 31 50 120 Little Collins St
Sydney, AU
Level 12 50 Pitt Street
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Marketo Financials and Metrics

Summary Metrics

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Vista Equity Partners

Marketo Financials

Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2013FY, 2014FY, 2015

Revenue

95.9 m150 m209.9 m

Revenue growth, %

56%40%

Cost of goods sold

38 m50.8 m72.1 m

Gross profit

57.9 m99.2 m137.8 m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

32.3 m36 m39.3 m46 m50.7 m54.9 m62.2 m66 m

Cost of goods sold

11.1 m12.4 m13.2 m16.4 m17.9 m18.7 m21.4 m21.2 m

Gross profit

21.2 m23.6 m26.1 m29.6 m32.7 m36.3 m40.8 m44.8 m

Gross profit Margin, %

66%66%66%64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3 m112.6 m107.2 m

Accounts Receivable

26.9 m37.9 m50.7 m

Prepaid Expenses

3.2 m5.8 m9.1 m

Current Assets

158.5 m156.3 m167 m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Cash

119.6 m119.7 m118.8 m103.8 m110.4 m112.9 m94.7 m99.5 m

Accounts Receivable

25.2 m29.6 m26.2 m40.2 m45.7 m41.9 m48.5 m62 m

Prepaid Expenses

6.9 m5.6 m6.8 m10 m7.8 m7.5 m15 m8.5 m

Current Assets

151.7 m154.9 m151.8 m154 m164 m162.2 m158.2 m170 m
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4 m)(55 m)(69.1 m)

Depreciation and Amortization

4.6 m9.5 m13.9 m

Accounts Payable

2.1 m(342 k)1.6 m

Cash From Operating Activities

(12.4 m)(14 m)2.3 m
Quarterly
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(12.5 m)(25.8 m)(38.8 m)(18.6 m)(36.1 m)(53 m)(18.7 m)(34 m)

Depreciation and Amortization

2.1 m4.3 m6.8 m2.9 m6.3 m10.1 m4 m7.9 m

Accounts Payable

44 k478 k94 k1 m2.2 m2.1 m(159 k)1.6 m

Cash From Operating Activities

(13.2 m)(9.6 m)(10.8 m)(8.5 m)1.4 m3.7 m(10 m)(4.8 m)
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016

Enterprise Customers

3 k3.22 k3.36 k3.50 k3.79 k3.97 k4.13 k4.30 k4.55 k4.62 k4.76 k

Billings

$112.60 m$168.20 m$238.90 m

Retention Rate

100%109%105%

Patents (US)

3
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Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutApp (42)April 19, 2017
Vessel (51)May 13, 2015
Insightera December 13, 2013
Optify August 31, 2013
Crowd Factory April 18, 2012
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Marketo News and Updates

Marketo teams up with Google to build a new AI-powered marketing tool

Marketing automation giant Marketo Inc. today announced a collaboration with Google Inc. to develop an artificial intelligence tool that will let enterprises look for potential buyers more efficiently.  The project is an extension of the multiyear hosting deal that the companies struck last year. As…

Will machine learning be the death of content A/B testing?

SPONSORED: Presented by Marketo Machine learning is changing the content marketing game. With the democratization of artificial intelligence tools — meaning you don’t need a data science degree to implement machine learning technology — you have at your fingertips a whole new world of content optimi…

Digital Marketing Software Market Size, Status and Forecast 2025

This report studies the global Digital Marketing Software market, analyzes and researches the Digital Marketing Software development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market Posted via Industry Today. Fo…

10 Tips for a Wildly Successful Email Marketing Campaign

Here are the do's and don'ts for using email to promote and grow your business.

Millennials Are Old News: What Do Gen Z Workers Want?

The members of Generation Z are eager to succeed. Will your company let them?

Marketing Automation Software Market 2017: Global Analysis by Key Players – HubSpot, Marketo, IBM, Salesforce.com

Wiseguyreports.Com Publish New Market Research Report On -“Marketing Automation Software Market 2017 Global Industry Analysis, Opportunities, Size, Trends, Growth and Forecast 2021” Posted via Industry Today. Follow us on Twitter @IndustryToday
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