Marketo is a provider of a cloud-based engagement platform for marketers. Its solutions can be used for a range of applications, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, and sales insights.

Employee Rating

4.0More
TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, US
Founded2006
Websitemarketo.com
Marketo was founded in 2006 and is headquartered in San Mateo, US

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Marketo Office Locations

Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd #500
Denver, US
707 17th St #3600
Portland, US
1500 SW 1st Ave #300
Seattle, US
830 4th Ave S #400
Melbourne, AU
Suite 1001/1 Queens Rd
Sydney, AU
242 Pitt St
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Marketo Financials and Metrics

Summary Metrics

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2014FY, 2015

Revenue

150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

50.8m72.1m

Gross profit

99.2m137.8m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

16.4m17.9m18.7m21.4m21.2m

Gross profit

29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(71.5m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(341.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ2, 2013Q3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(21.9m)(31.9m)(12.5m)(25.8m)(38.8m)(18.2m)(36.1m)(54.3m)(18.4m)(34.0m)

Depreciation and Amortization

1.8m3.0m2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

2.6m1.1m44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(5.1m)(7.4m)(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018Sep, 2019

Enterprise Customers

3 k3.22 k3.36 k3.50 k3.79 k3.97 k4.13 k4.30 k4.55 k4.62 k4.76 k5 k

Billings

$112.60 m$168.20 m$238.90 m

Retention Rate

100%109%105%

Patents (US)

3 19
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Marketo Acquisitions / Subsidiaries

Company NameDateDeal Size
BizibleApril 30, 2018
ToutAppApril 19, 2017
VesselMay 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 84.7% from United States, 6.9% from EMEA and 8.4% from Other

Marketo Online and Social Media Presence

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Marketo News and Updates

DemandGen International Achieves Distinguished Marketo Engage Specialization

Previously recognized as the 2018 Digital Service Partner of the Year for Marketo Engage, DemandGen is the second ever Adobe Solution Partner to attain this esteemed credential

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced today that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. LatticeEngine…

2019 Summit on Customer Engagement Announces Final Speaker Line-Up, Including Industry Leaders from Marketo, Optum, TIBCO, ADP, Splunk, Gainsight and More

SAN FRANCISCO, Feb. 7, 2019 /PRNewswire/ -- The Summit on Customer Engagement, the industry's longest running, most respected educational event for professionals in the customer engagement and advocacy field, today announced its final list of confirmed speakers and sessions. The annual...

Content Marketing Global Market 2018-2023: HubSpot, Contently, NewsCred, Marketo, Scripted

Wiseguyreports.Com Publish New Market Research Report On -“Content Marketing Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday
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Marketo Blogs

Customer Journey Map | 6 Steps to Build It Successfully

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of friction so they can improve customer experience and ultimately make m…

Working From Home | Daily Routine, Productivity, Procrastination

Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve w…

5 Lessons Learned After One Month of Virtual Events | Field Marketing

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in […] …

The Pandemic In-Box | Email Marketing Strategy During COVID-19

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership disc…

AI Website Building | Using AI to Streamline Website Building Process

Artificial intelligence has been powering modern marketing for several years now.  Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better …

How to Avoid Sounding Tone-Deaf During Coronavirus Pandemic | Empathy

You’ll have had the email by now.  “Hello customer from our email marketing database,  During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it.…
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Marketo Frequently Asked Questions

  • When was Marketo founded?

    Marketo was founded in 2006.

  • What is Marketo revenue?

    Latest Marketo annual revenue is $209.9 m.

  • Who are Marketo competitors?

    Competitors of Marketo include Act-On Software, Keap and Salesfusion.

  • Where is Marketo headquarters?

    Marketo headquarters is located at 901 Mariners Island Blvd #500, San Mateo.

  • Where are Marketo offices?

    Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations.

  • How many offices does Marketo have?

    Marketo has 13 offices.