Marketo is a provider of a cloud-based engagement platform for marketers. Its solutions can be used for a range of applications, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, and sales insights.

Employee Rating

4More
TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, US
Founded2006
Websitemarketo.com
Cybersecurity ratingCMore
Marketo was founded in 2006 and is headquartered in San Mateo, US

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Marketo Office Locations

Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd #500
Denver, US
707 17th St #3600
Portland, US
1500 SW 1st Ave #300
Seattle, US
830 4th Ave S #400
Melbourne, AU
Suite 1001/1 Queens Rd
Sydney, AU
tower 2, level 27/201 Sussex St
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Marketo Financials and Metrics

Summary Metrics

Founding Date

2006

Total Funding

$108.4 m

Investors

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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View revenue for all periods
Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2014FY, 2015

Revenue

150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

50.8m72.1m

Gross profit

99.2m137.8m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

16.4m17.9m18.7m21.4m21.2m

Gross profit

29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(71.5m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(341.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ2, 2013Q3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(21.9m)(31.9m)(12.5m)(25.8m)(38.8m)(18.2m)(36.1m)(54.3m)(18.4m)(34.0m)

Depreciation and Amortization

1.8m3.0m2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

2.6m1.1m44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(5.1m)(7.4m)(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
USDQ2, 2013

Financial Leverage

1.5 x
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018Sep, 2019

Enterprise Customers

3 k3.22 k3.36 k3.50 k3.79 k3.97 k4.13 k4.30 k4.55 k4.62 k4.76 k5 k

Billings

$112.60 m$168.20 m$238.90 m

Retention Rate

100%109%105%

Patents (US)

3 19
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Marketo Acquisitions / Subsidiaries

Company NameDateDeal Size
BizibleApril 30, 2018
ToutAppApril 19, 2017
VesselMay 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 84.7% from United States, 6.9% from EMEA and 8.4% from Other

Marketo Cybersecurity Score

Cybersecurity ratingPremium dataset

C

77/100

SecurityScorecard logo

Marketo Online and Social Media Presence

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Marketo News and Updates

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targetin…

DemandGen International Achieves Distinguished Marketo Engage Specialization

Previously recognized as the 2018 Digital Service Partner of the Year for Marketo Engage, DemandGen is the second ever Adobe Solution Partner to attain this esteemed credential

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced today that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. LatticeEngine…

Content Marketing Global Market 2018-2023: HubSpot, Contently, NewsCred, Marketo, Scripted

Wiseguyreports.Com Publish New Market Research Report On -“Content Marketing Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday
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Marketo Blogs

Customer Happiness | 4 Tips to Measure What Truly Matters

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have …

Center of Excellence | Top 10 Questions to Ask Yourself

Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center of excellence outside of the platform is another. Without a focus on people, processes, and overall technology, you could be setting yourself up for poor adoption and support. With …

Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others […] The post Lead N…

Guest Post – Deep Dive: Custom Object vs Custom Activities vs Custom fields

This is a guest post from Amit Jain, Marketo Champion 2020, MarTech IT Specialist As the Enterprise level Marketing automation platform, Marketo manages your user/customer/prospects information acquired from several sources and maintain that in Marketo for better personalization, segmentation and re…

Pants Are Not Optional | Keeping Productivity & Company Culture Alive

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’…

The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about se…
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Marketo Frequently Asked Questions

  • When was Marketo founded?

    Marketo was founded in 2006.

  • How many employees does Marketo have?

    Marketo has 883 employees.

  • What is Marketo revenue?

    Latest Marketo annual revenue is $209.9 m.

  • What is Marketo revenue per employee?

    Latest Marketo revenue per employee is $237.7 k.

  • Who are Marketo competitors?

    Competitors of Marketo include Airship, Aha! and Iterable.

  • Where is Marketo headquarters?

    Marketo headquarters is located at 901 Mariners Island Blvd #500, San Mateo.

  • Where are Marketo offices?

    Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations.

  • How many offices does Marketo have?

    Marketo has 13 offices.