Marketo

Marketing Technology crm email marketing enterprise software sales

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Type

Subsidiary

Parent Company

Vista Equity Partners

San Mateo, US

Founded

2006

Website

marketo.com

Marketo was founded in 2006 and is headquartered in San Mateo, US

Key People at Marketo

Fred Ball

CFO

Bill Binch

Senior Vice President, Sales

Marketo Office Locations

Marketo has offices in San Mateo, Dublin, Atlanta, Hampshire and in 31 other locations

San Mateo, US (HQ)

901 Mariners Island Blvd. Suite 500 (Reception)

Tel Aviv, IL

7 Totseret Ha'aretz St.

Tokyo, JP

Roppongi Hills Tower 34 F 6 10 1 Roppongi, Minato Ku

Sydney, AU

Level 12 50 Pitt Street

Portland, US

1500 Sw First Ave. Suite 300

Hampshire, GB

Room 159 The Hub Fowler Ave Farnborough

Show all (35)

Marketo Data and Metrics

Marketo Summary

Founding Date	2006
Total Funding	$108.4 m
Investors	InterWest Partners, Storm Ventures, Institutional Venture Partners, Battery Ventures, Mayfield Fund, IVP (Institutional Venture Partners)

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Vista Equity Partners

Marketo Financial Metrics

Marketo's revenue was reported to be $209.9 m in FY, 2015 which is a 40% increase from the previous period.

Income Statement

USD	FY, 2013	FY, 2014	FY, 2015
Revenue	95.9 m	150 m	209.9 m
Revenue growth, %		56%	40%
Cost of goods sold	38 m	50.8 m	72.1 m
Gross profit	57.9 m	99.2 m	137.8 m
Gross profit Margin, %	60%	66%	66%
Operating expense total	104.7 m	154.8 m	206.2 m
EBIT	(46.8 m)	(55.6 m)	(68.5 m)
EBIT margin, %	(49%)	(37%)	(33%)
Pre tax profit	(47.3 m)	(55.4 m)
Income tax expense	28 k	(477 k)	708 k
Net Income	(47.4 m)	(55 m)	(69.1 m)

Balance Sheet

USD	Y, 2011	Y, 2012	Y, 2013	Y, 2014	Y, 2015
Cash	67.4 m	44.2 m	128.3 m	112.6 m	107.2 m
Inventories			3.2 m	5.8 m	9.1 m
Current Assets			158.5 m	156.3 m	167 m
PP&E			13.9 m	16.8 m	21.3 m
Goodwill			25.9 m	29.2 m	29.2 m
Total Assets			205.8 m	210.4 m	225.1 m
Accounts Payable			3.5 m	3.9 m	4.3 m
Current Liabilities			70.1 m	90.3 m	123.9 m
Additional Paid-in Capital			257.8 m	297.4 m	344.7 m
Retained Earnings			(129.6 m)	(183.9 m)	(251.3 m)
Total Equity			128.4 m	113.2 m	93.1 m
Financial Leverage			1.6 x	1.9 x	2.4 x

Cash Flow

USD	FY, 2013	FY, 2014	FY, 2015
Net Income	(47.4 m)	(55 m)	(69.1 m)
Depreciation and Amortization	4.6 m		13.9 m
Accounts Receivable	(13 m)		(14 m)
Inventories	(698 k)		(4.5 m)
Accounts Payable	2.1 m		1.6 m
Cash From Operating Activities	(12.4 m)	(15.7 m)	2.3 m
Purchases of PP&E	(11.4 m)		(15.8 m)
Cash From Investing Activities	(18.1 m)		(17.1 m)
Long-term Borrowings	(582 k)		(2.7 m)
Cash From Financing Activities	114.4 m		9.8 m
Interest Paid	211 k		168 k
Income Taxes Paid	33 k		394 k

Marketo Operating Metrics

	FY, 2013	Q1, 2014	Q2, 2014	Q3, 2014	FY, 2014	Q1, 2015	Q2, 2015	Q3, 2015	FY, 2015	Q1, 2016	Q2, 2016
Billings	$112.6 m				$168.2 m				$238.9 m
Enterprise Customers	3 k	3.22 k	3.36 k	3.5 k	3.79 k	3.97 k	4.13 k	4.3 k	4.55 k	4.62 k	4.76 k
Patents Pending (US)	6				9				9
Patent Applications					9				9
Patents (US)									3