Marketo is a provider of a cloud-based engagement platform for marketers. Its solutions can be used for a range of applications, including marketing automation, email marketing, mobile engagement, digital ads, web personalization, marketing analytics, predictive content, and sales insights.

Employee Rating

4More
TypeSubsidiary
Parent CompanyAdobe
HQSan Mateo, CA, US
Founded2006
Websitemarketo.com
Cybersecurity ratingCMore
Marketo was founded in 2006 and is headquartered in San Mateo, CA, US

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Marketo Office Locations

Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations
San Mateo, CA, US (HQ)
901 Mariners Island Blvd #500
Denver, CO, US
707 17th St #3600
Portland, OR, US
1500 SW 1st Ave #300
Seattle, WA, US
830 4th Ave S #400
Melbourne, AU
Suite 1001/1 Queens Rd
Sydney, AU
tower 2, level 27/201 Sussex St
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Marketo Financials and Metrics

Summary Metrics

Founding Date

2006

Total Funding

$108.4 m

Investors

In total, Marketo had raised $108.4 m. Marketo is a subsidiary of Adobe

Marketo Revenue

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View revenue for all periods
Marketo's revenue was reported to be $209.87 m in FY, 2015 which is a 40% increase from the previous period.
Annual
USDFY, 2014FY, 2015

Revenue

150.0m209.9m

Revenue growth, %

56%40%

Cost of goods sold

50.8m72.1m

Gross profit

99.2m137.8m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Revenue

46.0m50.7m54.9m62.2m66.0m

Cost of goods sold

16.4m17.9m18.7m21.4m21.2m

Gross profit

29.6m32.7m36.3m40.8m44.8m

Gross profit Margin, %

64%65%66%66%68%
Annual
USDFY, 2013FY, 2014FY, 2015

Cash

128.3m112.6m107.2m

Accounts Receivable

26.9m37.9m50.7m

Prepaid Expenses

3.2m5.8m9.1m

Current Assets

158.5m156.3m167.0m
Quarterly
Annual
USDFY, 2013FY, 2014FY, 2015

Net Income

(47.4m)(55.0m)(71.5m)

Depreciation and Amortization

4.6m9.5m13.9m

Accounts Payable

2.1m(341.0k)1.6m

Cash From Operating Activities

(12.4m)(14.0m)2.3m
Quarterly
USDQ2, 2013Q3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016

Net Income

(21.9m)(31.9m)(12.5m)(25.8m)(38.8m)(18.2m)(36.1m)(54.3m)(18.4m)(34.0m)

Depreciation and Amortization

1.8m3.0m2.1m4.3m6.8m2.9m6.3m10.1m4.0m7.9m

Accounts Payable

2.6m1.1m44.0k478.0k94.0k1.0m2.2m2.1m(159.0k)1.6m

Cash From Operating Activities

(5.1m)(7.4m)(13.2m)(9.6m)(10.8m)(8.5m)1.4m3.7m(10.0m)(4.8m)
USDQ2, 2013

Financial Leverage

1.5 x
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Marketo Operating Metrics

FY, 2013Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Sep, 2018Sep, 2019

Enterprise Customers

3 k3.22 k3.36 k3.5 k3.79 k3.97 k4.13 k4.3 k4.55 k4.62 k4.76 k5 k

Billings

$112.6 m$168.2 m$238.9 m

Retention Rate

100%109%105%

Patents (US)

319
Show all operating metrics

Marketo Acquisitions / Subsidiaries

Company NameDateDeal Size
BizibleApril 30, 2018
ToutAppApril 19, 2017
VesselMay 13, 2015
InsighteraDecember 13, 2013
OptifyAugust 31, 2013
Crowd FactoryApril 18, 2012

Marketo Revenue Breakdown

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Marketo revenue breakdown by geographic segment: 84.7% from United States, 6.9% from EMEA and 8.4% from Other

Marketo Cybersecurity Score

Cybersecurity ratingPremium dataset

C

73/100

SecurityScorecard logo

Marketo Online and Social Media Presence

Embed Graph

Marketo Company Culture

  • Overall Culture

    A-

    76/100

  • CEO Rating

    A+

    100/100

  • Compensation

    C

    65/100

Learn more on Comparably

Marketo News and Updates

SmartBug Media® Joins Adobe Solution Partner Program, Expanding Intelligent Inbound® To Adobe Marketo Engage Customers

IRVINE, Calif., April 27, 2021 /PRNewswire/ -- Enhancing its Intelligent Inbound® marketing offerings, SmartBug Media® has joined the Adobe Solution Partner Program to better assist companies that use Adobe technologies with implementation, automation, creative services, integration and...

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targetin…

DemandGen International Achieves Distinguished Marketo Engage Specialization

Previously recognized as the 2018 Digital Service Partner of the Year for Marketo Engage, DemandGen is the second ever Adobe Solution Partner to attain this esteemed credential

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced today that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. LatticeEngine…
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Marketo Blogs

Announcing the 2021 Adobe Experience Maker Awards Finalists

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringin…

May 2021 Updates

In May 2021 we are releasing new REST APIs, enhancing existing REST APIs, and resolving several defects.  See the full list of updates below. Lead Database APIs Program Members Added Program Member APIs that allow you to retrieve, update, and delete program membership records.  For more information …

5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google an…

Management Strategies for Developing an Effective Remote Work Culture

We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive, a…

Discover All the Reasons to Attend Adobe Summit 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the [……

Final API Deprecation of Email V1

Deprecation of Email V1 began almost two years ago and beginning with the March maintenance release to London subscriptions on March 17th, 2021 and all other subscriptions on March 19th, 2021, all API support for V1 emails will be ended.  After this release, any attempts to interact with V1 emails v…
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Marketo Frequently Asked Questions

  • When was Marketo founded?

    Marketo was founded in 2006.

  • How many employees does Marketo have?

    Marketo has 765 employees.

  • What is Marketo revenue?

    Latest Marketo annual revenue is $209.9 m.

  • What is Marketo revenue per employee?

    Latest Marketo revenue per employee is $274.3 k.

  • Who are Marketo competitors?

    Competitors of Marketo include ClickDimensions, Airship and Aha!.

  • Where is Marketo headquarters?

    Marketo headquarters is located at 901 Mariners Island Blvd #500, San Mateo.

  • Where are Marketo offices?

    Marketo has offices in San Mateo, Denver, Portland, Seattle and in 9 other locations.

  • How many offices does Marketo have?

    Marketo has 13 offices.