Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Marketo is the #1 Marketing Software Vendor on the INC 500 list and was recently named one of "America’s Most Promising Companies" by Forbes. In both 2011 and 2012 the company received the Best Marketing Solution award from CRM Magazine, and customers have honored the company with the Best Marketing Automation Solution on the AppExchange for three years.
Company Growth (employees)
Parent Company
Vista Equity Partners
San Mateo, US
Size (employees)
949 (est)
Marketo was founded in 2006 and is headquartered in San Mateo, US

Key People at Marketo

Fred Ball

Fred Ball

Bill Binch

Bill Binch

Senior Vice President, Sales

Marketo Office Locations

Marketo has offices in San Mateo, Dublin, Atlanta, Hampshire and in 31 other locations
San Mateo, US (HQ)
901 Mariners Island Blvd. Suite 500 (Reception)
Tel Aviv, IL
7 Totseret Ha'aretz St.
Tokyo, JP
Roppongi Hills Tower 34F 6-10-1 Roppongi, Minato-ku
Sydney, AU
Level 12 50 Pitt Street
Portland, US
1500 SW First Ave. Suite 300
Hampshire, GB
Room 159 The Hub Fowler Ave Farnborough
Atlanta, US
Suite 720 3340 Peachtree Road N.E.
Dublin, IE
Cairn House South County Business Park Leopardstown

Marketo Metrics

Marketo Financial Metrics

Revenue (2015)

$209.9 m

Revenue growth (2014-15), %


Gross profit

$137.8 m

Gross profit margin (2015), %


Net income (2015)

($69.1 m)

Cash (31-Dec-2015)

$107.2 m
Marketo's revenue was reported to be $209.9 m in FY, 2015 which is a 40% increase from the previous period.
FY, 2013FY, 2014FY, 2015


$95.9 m$150 m$209.9 m

Revenue growth, %


Cost of goods sold

$38 m$50.8 m$72.1 m

Gross profit

$57.9 m$99.2 m$137.8 m

Gross profit Margin, %


Operating expense total

$104.7 m$154.8 m$206.2 m


($46.8 m)($55.6 m)($68.5 m)

EBIT margin, %


Pre tax profit

($47.3 m)($55.4 m)

Income tax expense

$28 k($477 k)$708 k

Net Income

($47.4 m)($55 m)($69.1 m)
Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015


$67.4 m$44.2 m$128.3 m$112.6 m$107.2 m

Accounts Receivable


$3.2 m$5.8 m$9.1 m

Current Assets

$158.5 m$156.3 m$167 m


$13.9 m$16.8 m$21.3 m


$25.9 m$29.2 m$29.2 m

Total Assets

$205.8 m$210.4 m$225.1 m

Accounts Payable

$3.5 m$3.9 m$4.3 m

Current Liabilities

$70.1 m$90.3 m$123.9 m

Additional Paid-in Capital

$257.8 m$297.4 m$344.7 m

Retained Earnings

($129.6 m)($183.9 m)($251.3 m)

Total Equity

$128.4 m$113.2 m$93.1 m

Financial Leverage

1.6 x1.9 x2.4 x
FY, 2013FY, 2014FY, 2015

Net Income

($47.4 m)($55 m)($69.1 m)

Depreciation and Amortization

$4.6 m$13.9 m

Accounts Receivable

($13 m)($14 m)


($698 k)($4.5 m)

Accounts Payable

$2.1 m$1.6 m

Cash From Operating Activities

($12.4 m)($15.7 m)$2.3 m

Purchases of PP&E

($11.4 m)($15.8 m)

Cash From Investing Activities

($18.1 m)($17.1 m)

Long-term Borrowings

($582 k)($2.7 m)

Interest Paid

$211 k$168 k

Income Taxes Paid

$33 k$394 k

Marketo Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ToutAppApril 19, 2017

Marketo Job Categories

Marketo Median Salaries

Source: 77 public H-1B filings from Marketo

Marketo Online Presence

Marketo News

Marketo Company Life

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