OverviewSuggest Edit

Iterable is a company developing a customer cross-channel engagement platform. It enables marketers to create, execute, and optimize campaigns across email, push-notifications, SMS, and apps providing data flexibility.
TypePrivate
Founded2013
HQSan Francisco, CA, US
Websiteiterable.com
Employee Ratings4.7
Overall CultureC+

Latest Updates

Employees (est.) (Jan 2021)369(+10%)
Cybersecurity ratingBMore

Key People/Management at Iterable

Justin Zhu

Justin Zhu

Co-Founder & CEO
Steven Mastrocola

Steven Mastrocola

CRM Director
Andrew Boni

Andrew Boni

Co-Founder
Jeff Samuels

Jeff Samuels

Chief Operating Officer
Krishnakanth Reddy

Krishnakanth Reddy

VP of Customer Success
Sara Riedl

Sara Riedl

VP of People
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Iterable Office Locations

Iterable has offices in San Francisco, Denver and New York
San Francisco, CA, US (HQ)
71 Stevenson St #300, San Francisco
Denver, CO, US
1801 California St #2400
New York, NY, US
33 Irving Pl 5th floor
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Iterable Financials and Metrics

Summary Metrics

Founding Date

2013

Iterable total Funding

$142.2 m

Iterable latest funding size

$60 m

Time since last funding

a year ago

Iterable investors

Iterable's latest funding round in December 2019 was reported to be $60 m. In total, Iterable has raised $142.2 m. Iterable's latest valuation is reported to be $325 m.
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Iterable Revenue

Market valuation

325.0m
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Iterable Operating Metrics

Iterable's Customers was reported to be 300 in Mar, 2019.
Mar, 2019

Customers

300
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Iterable Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

SecurityScorecard logo

Iterable Online and Social Media Presence

Embed Graph

Iterable Company Culture

  • Overall Culture

    C+

    72/100

  • CEO Rating

    F

    57/100

  • Compensation

    D

    55/100

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Iterable News and Updates

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they happen to be using — is today announcing funding to do some growing of its own. Iterable — which uses email, push and in-app notifications, SMS and other source…

Martech company Iterable just raised $60 million in what it calls its last funding round, and plans to use it to take on Salesforce and Oracle and get profitable

A growing number of marketing tech companies are trying to help brands make sure the messages they send to customers are relevant. Iterable is a 6-year-old, San Francisco-based firm that raised $60 million in series D funding led by Viking Global Investors, bringing its total funding to more than …

Iterable Unveils New Products to Democratize Growth for Marketers

SAN FRANCISCO, April 23, 2019 /PRNewswire/ -- Iterable, the leading growth marketing platform for cross-channel customer engagement, announced new products and channels today at Activate, Iterable's annual growth marketing conference. Iterable continues to sustain tremendous momentum,...

Iterable Recognized as 2019 Bay Area Best Places to Work

SAN FRANCISCO, April 18, 2019 /PRNewswire/ -- Iterable has been recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. Select employers from the Bay Area will be named...

Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

SAN FRANCISCO, March 20, 2019 /PRNewswire/ -- Iterable, the leading growth marketing platform for cross-channel customer engagement, announced today that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index...

Iterable lands $50M Series C investment to expand cross-channel marketing platform

Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today. Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the …

Iterable Blogs

Personalization Maturity, Level 3: Metadata

In the final guide of this three-part series, you’ll learn how to harness the power of metadata in your cross-channel marketing campaigns. The post Personalization Maturity, Level 3: Metadata appeared first on Iterable.

Personalization Maturity, Level 2: Data Feeds

Download Part 2 of our cross-channel personalization series, where we explain how to level up your personalization maturity using data feeds. The post Personalization Maturity, Level 2: Data Feeds appeared first on Iterable.

Personalization Maturity, Level 1: User and Event Data

In our Level 1 guide to cross-channel personalization, we’ll cover the details of user and event data and how to harness them in your marketing campaigns. The post Personalization Maturity, Level 1: User and Event Data appeared first on Iterable.

Using JSON Web Tokens (JWT) for Increased Security

By Marla Rabin Software Engineer at Iterable JSON Web Tokens are a widely used alternative to session cookies and other types of tokens used in requests or transactions between parties and have been gaining in popularity since their introduction many years ago. Recently Iterable added support for th…

4 Ways to Enhance Your Health and Wellness Marketing

Meet your health and wellness marketing goals in the new year with these four tactics from Iterable's customers in the industry. The post 4 Ways to Enhance Your Health and Wellness Marketing appeared first on Iterable.

New Year, New Tactics: 2021 Health and Wellness Marketing Trends

Iterable surveyed health and wellness marketers across the U.S. and U.K. to understand how they feel about 2021 and learn their plans for the new year. The post New Year, New Tactics: 2021 Health and Wellness Marketing Trends appeared first on Iterable.
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Iterable Frequently Asked Questions

  • When was Iterable founded?

    Iterable was founded in 2013.

  • Who are Iterable key executives?

    Iterable's key executives are Justin Zhu, Steven Mastrocola and Andrew Boni.

  • How many employees does Iterable have?

    Iterable has 369 employees.

  • Who are Iterable competitors?

    Competitors of Iterable include Airship, Emarsys and Blueshift.

  • Where is Iterable headquarters?

    Iterable headquarters is located at 71 Stevenson St #300, San Francisco, San Francisco.

  • Where are Iterable offices?

    Iterable has offices in San Francisco, Denver and New York.

  • How many offices does Iterable have?

    Iterable has 3 offices.