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Act-On Software is a provider of cloud-based integrated marketing automation software. Its solutions help marketers manage online marketing from a dashboard that can be integrated with CRM so that sales can have access to various marketing functions. The company serves the financial services, wealth management, insurance, manufacturing, and technology companies, as well as agencies.

HQPortland, US
Employee Ratings2.8
Culture scoreC

Latest Updates

Employees (est.) (May 2020)248(-1%)
Job Openings8
Revenue (Y, 2014)$32.3 M

Key People/Management at Act-On Software

Kate Johnson

Kate Johnson

Chief Executive Officer
Roger Rowe

Roger Rowe

Chief Financial Officer
Bill Pierznik

Bill Pierznik

Chief Operating Officer
Aaron Johnson

Aaron Johnson

Chief Product Officer
Chris Masino

Chris Masino

Chief Revenue Officer
Kevin Williams

Kevin Williams

Sr. Vice President of Customer Success
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Act-On Software Office Locations

Act-On Software has offices in Portland and Reading
Portland, US (HQ)
121 SW Morrison St #1600
Reading, GB
33 King's Rd
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Act-On Software Financials and Metrics

Summary Metrics

Founding Date


Act-On Software total Funding

$73.5 m

Act-On Software latest funding size

$42 m

Time since last funding

6 years ago

Act-On Software investors

Act-On Software's latest funding round in April 2014 was reported to be $42 m. In total, Act-On Software has raised $73.5 m
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Act-On Software Revenue

Act-On Software's revenue was reported to be $32.30 m in Y, 2014

Revenue (Y, 2014)

USDY, 2014


USDY, 2014


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Act-On Software Acquisitions / Subsidiaries

Company NameDateDeal Size
MarketbrightJuly 27, 2011

Act-On Software Online and Social Media Presence

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Act-On Software Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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Act-On Software Blogs

How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd

These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market.

Choose the Right Marketing Stack to Grow Your Financial Advisory Firm

Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business.

3 Tips to Improve Collaboration Across Distributed Marketing Teams

These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results.

Digital Marketing Best Practices for Insurance Companies

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency.

Voice Search Is the Future of SEO

In this blog, you’ll learn the basics of voice search and how you can leverage proven voice search strategies to improve your brand’s SEO.

Marketing Automation Tips That Empower Small Teams to Drive Major Results

Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI!
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Act-On Software Frequently Asked Questions

  • When was Act-On Software founded?

    Act-On Software was founded in 2008.

  • Who are Act-On Software key executives?

    Act-On Software's key executives are Kate Johnson, Roger Rowe and Bill Pierznik.

  • How many employees does Act-On Software have?

    Act-On Software has 248 employees.

  • What is Act-On Software revenue?

    Latest Act-On Software annual revenue is $32.3 m.

  • What is Act-On Software revenue per employee?

    Latest Act-On Software revenue per employee is $130.2 k.

  • Who are Act-On Software competitors?

    Competitors of Act-On Software include Marketo, HubSpot and Swiftpage.

  • Where is Act-On Software headquarters?

    Act-On Software headquarters is located at 121 SW Morrison St #1600, Portland.

  • Where are Act-On Software offices?

    Act-On Software has offices in Portland and Reading.

  • How many offices does Act-On Software have?

    Act-On Software has 2 offices.