OverviewSuggest Edit

Lytics operates a customer data platform, which helps enterprises automate personalized marketing experiences. The platform collects companies' marketing data about customers and users from multiple sources (structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases), and creates behavior-rich user profiles and segments.
TypePrivate
Founded2012
HQPortland, OR, US
Websitelytics.com
Employee Ratings3.9
Overall CultureB

Latest Updates

Employees (est.) (Jul 2021)88(-2%)
Job Openings1
Cybersecurity ratingBMore

Key People/Management at Lytics

James McDermott

James McDermott

CEO & Director
Aaron Raddon

Aaron Raddon

CTO
Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

President
Joyce Boss

Joyce Boss

CFO
Carol Ward

Carol Ward

VP of People
Mark Hayden

Mark Hayden

VP of Product
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Lytics Office Locations

Lytics has an office in Portland
Portland, OR, US (HQ)
811 SW 6th Ave #700
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Lytics Financials and Metrics

Summary Metrics

Founding Date

2012

Lytics total Funding

$58.3 m

Lytics latest funding size

$35 m

Time since last funding

2 years ago

Lytics investors

Lytics's latest funding round in February 2019 was reported to be $35 m. In total, Lytics has raised $58.3 m
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Lytics Cybersecurity Score

Cybersecurity ratingPremium dataset

B

84/100

SecurityScorecard logo

Lytics Online and Social Media Presence

Embed Graph

Lytics Company Culture

  • Overall Culture

    B

    84/100

  • CEO Rating

    C

    70/100

  • Compensation

    A+

    100/100

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Lytics Blogs

7 marketing psychology tips to boost your next campaign

As marketers, it’s great to be able to connect with customers. And by using marketing psychology, you’ll be able to make the most of these connections. This guide walks you through different helpful hints to utilize psychology both effectively and ethically. What is marketing psychology? Marketing p…

How to build a memorable customer journey map

In this day and age, it’s almost impossible to get lost, what with the access to GPS on every smartphone. Even for the most minor of trips, people use maps and digital maps to guide them. Yes, it seems like the days of getting lost and having to pull over to ask a stranger for […] The post How to bu…

Marketing segmentation: What is it, why’s it important, and how can I improve it?

A good marketing campaign has the potential to transform a brand only if the campaign reaches the right people. So, what’s the best way to target the correct audiences? By using marketing segmentation. What is marketing segmentation? Marketing segmentation is the process of breaking a target audienc…

What is Unified ID 2.0 and how does Lytics integrate with it?

Unified ID 2.0 addresses 3rd party cookie deprecation Unified ID 2.0 (UID2) is a soon to be open-source, interoperable ID framework designed to give consumers more control over their data within a free web experience they are used to, while giving advertisers and publishers new, privacy-conscious ta…

The benefits of boundless: A guide to big data

Data saves companies time and resources while preventing unnecessary and costly errors. But what makes it ‘big’ and why is big data such an important part of the puzzle? Furthermore, how can we use it to our advantage? What is big data? True to its name, big data is bigger, more extensive groupings …

Customer engagement: Creative new strategies for 2021

It’s easy to recall a time where we felt connected with a brand. Things like good customer service might have resolved our issues or made us happy, but they likely didn’t give us a memorable experience that makes us loyal to a brand. In order to make real and lasting connections, marketers need cust…
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Lytics Frequently Asked Questions

  • When was Lytics founded?

    Lytics was founded in 2012.

  • Who are Lytics key executives?

    Lytics's key executives are James McDermott, Aaron Raddon and Jascha Kaykas-Wolff.

  • How many employees does Lytics have?

    Lytics has 88 employees.

  • Who are Lytics competitors?

    Competitors of Lytics include Numerator, Usermind and CloudCherry.

  • Where is Lytics headquarters?

    Lytics headquarters is located at 811 SW 6th Ave #700, Portland.

  • Where are Lytics offices?

    Lytics has an office in Portland.

  • How many offices does Lytics have?

    Lytics has 1 office.