OverviewSuggest Edit

Lytics operates a customer data platform, which helps enterprises automate personalized marketing experiences. The platform collects companies' marketing data about customers and users from multiple sources (structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases), and creates behavior-rich user profiles and segments.
TypePrivate
Founded2012
HQPortland, OR, US
Websitelytics.com
Employee Ratings3.9
Overall CultureB

Latest Updates

Employees (est.) (Apr 2021)90
Job Openings1
Cybersecurity ratingBMore

Key People/Management at Lytics

James McDermott

James McDermott

CEO & Director
Aaron Raddon

Aaron Raddon

CTO
Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

President
Joyce Boss

Joyce Boss

CFO
Jonathan Cogan

Jonathan Cogan

SVP of Global Sales
Carol Ward

Carol Ward

VP of People
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Lytics Office Locations

Lytics has an office in Portland
Portland, OR, US (HQ)
811 SW 6th Ave #700
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Lytics Financials and Metrics

Summary Metrics

Founding Date

2012

Lytics total Funding

$58.3 m

Lytics latest funding size

$35 m

Time since last funding

2 years ago

Lytics investors

Lytics's latest funding round in February 2019 was reported to be $35 m. In total, Lytics has raised $58.3 m
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Lytics Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Lytics Online and Social Media Presence

Embed Graph

Lytics Company Culture

  • Overall Culture

    B

    84/100

  • CEO Rating

    C

    70/100

  • Compensation

    A+

    100/100

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Lytics Blogs

How Personalized Marketing Increases Customer Lifetime Value

Why You Can’t Ignore Behavioral Data in Marketing You can focus your marketing efforts on one of two things to grow your business: acquiring new customers or retaining existing ones. Bringing in new customers is significantly more expensive than working to keep your current ones, and according to re…

Building better customer relationships: A breakdown of the differences between CDP and CRM

A customer data platform and customer relationship management system both deal with customers in their own unique way. However, there is plenty of overlap between the two. Part of understanding how they’re different involves knowing how they’re similar. This article will easily guide you through bot…

Identifying the right fit: a comprehensive guide to deciding between CDP and DMP systems

What exactly is a CDP and how is it different from a DMP? In our latest white paper, we tackle the topic in depth. Here are some key insights. The post Identifying the right fit: a comprehensive guide to deciding between CDP and DMP systems appeared first on Lytics Decision Engine CDP for Marketers.

The Importance of Behavioral Data in Marketing

Why You Can’t Ignore Behavioral Data in Marketing The main goal of marketing is to get your products and services in front of customers who will benefit from them . . . but what’s the best way to do that? The last thing that your customers want is to be targeted with emails and ads […] The post The …

The revealing truth of real-time personalization

Real-time personalization is the ability to customize a message to an individual user that is relevant and reaches them at the optimal time on the optimal channel. You can think of it as an evolution of the “right customer/right time” goal of targeted marketing or as one-to-one marketing at the tact…

A modernized guide to learning the customer data platform basics

More companies are researching and implementing CDPs every day. But what exactly is a CDP and what can it do for your business? Read on to find out. The post A modernized guide to learning the customer data platform basics appeared first on Lytics Decision Engine CDP for Marketers.
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Lytics Frequently Asked Questions

  • When was Lytics founded?

    Lytics was founded in 2012.

  • Who are Lytics key executives?

    Lytics's key executives are James McDermott, Aaron Raddon and Jascha Kaykas-Wolff.

  • How many employees does Lytics have?

    Lytics has 90 employees.

  • Who are Lytics competitors?

    Competitors of Lytics include Numerator, Usermind and CloudCherry.

  • Where is Lytics headquarters?

    Lytics headquarters is located at 811 SW 6th Ave #700, Portland.

  • Where are Lytics offices?

    Lytics has an office in Portland.

  • How many offices does Lytics have?

    Lytics has 1 office.