OverviewSuggest Edit

Lytics operates a customer data platform, which helps enterprises automate personalized marketing experiences. The platform collects companies' marketing data about customers and users from multiple sources (structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases), and creates behavior-rich user profiles and segments.
TypePrivate
Founded2012
HQPortland, US
Websitelytics.com
Employee Ratings3.9

Latest Updates

Employees (est.) (Nov 2019)125(+3%)

Key People/Management at Lytics

James McDermott

James McDermott

CEO
Aaron Raddon

Aaron Raddon

CTO
Joyce Boss

Joyce Boss

CFO
Scott Campbell

Scott Campbell

CRO
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Lytics Office Locations

Lytics has an office in Portland
Portland, US (HQ)
811 SW 6th Ave #700
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Lytics Financials and Metrics

Summary Metrics

Founding Date

2012

Lytics total Funding

$58.3 m

Lytics latest funding size

$35 m

Time since last funding

9 months ago

Lytics investors

Lytics's latest funding round in February 2019 was reported to be $35 m. In total, Lytics has raised $58.3 m
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Lytics Online and Social Media Presence

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Lytics Blogs

Planning to Implement a CDP? Choose One with the Right Capabilities

So, you've decided to implement a CDP... but what features should you be looking for? Don't be fooled into thinking data science is optional.

Five Lytics CDP Marketing Results That Will Blow You Away

If you want to grow revenue, customer loyalty, and marketing ROI, the answer is in harnessing customer data. But don't take our word for it. Our real-world results speak much louder than we ever could.

11 Reasons Personalized Marketing is Essential to Business Success

If personalization isn't a priority in your organization, it should be. Here are 11 data-backed reasons why.

How Dr. Martens Used Lytics CDP to Achieve a 60 Percent Higher Conversion Rate

When iconic shoe brand Dr. Martens decided to use Lytics Customer Data Platform (CDP) to unify, collect and segment their customer data, the results were powerful. Find out how they achieved a 60 percent higher conversion rate here.

Everybody’s Talking About Customer Data Platforms

CDP buyer guides are popping up everywhere and 78 percent of Enterprise companies say they have or are planning to get a CDP. Here's why.

Marketing 3.0: Evolve Your Personalized Marketing with a CDP

78 percent of companies are bought in to the idea of Customer Data Platforms, but only 13 percent are data leaders. Why the disconnect? Find out here.
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Lytics Frequently Asked Questions

  • When was Lytics founded?

    Lytics was founded in 2012.

  • Who are Lytics key executives?

    Lytics's key executives are James McDermott, Aaron Raddon and Joyce Boss.

  • How many employees does Lytics have?

    Lytics has 125 employees.

  • Who are Lytics competitors?

    Competitors of Lytics include Numerator, Usermind and Cloudcherry.

  • Where is Lytics headquarters?

    Lytics headquarters is located at 811 SW 6th Ave #700, Portland.

  • Where are Lytics offices?

    Lytics has an office in Portland.

  • How many offices does Lytics have?

    Lytics has 1 office.