Lytics

OverviewSuggest Edit

Lytics operates a customer data platform, which helps enterprises automate personalized marketing experiences. The platform collects companies' marketing data about customers and users from multiple sources (structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases), and creates behavior-rich user profiles and segments.
TypePrivate
Founded2012
HQPortland, OR, US
Websitelytics.com
Employee Ratings3.5
Overall CultureB

Latest Updates

Employees (est.) (Aug 2022)103(+7%)
Job Openings6
Cybersecurity ratingBMore
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Key People/Management at Lytics

James McDermott

James McDermott

CEO and Director
Aaron Raddon

Aaron Raddon

CTO
Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

President
Carol Ward

Carol Ward

VP of People
Mark Hayden

Mark Hayden

VP of Product
Tom Strachan

Tom Strachan

SVP of Sales and Marketing
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Lytics Office Locations

Lytics has an office in Portland
Portland, OR, US (HQ)
811 SW 6th Ave #700
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Lytics Financials and Metrics

Summary Metrics

Founding Date

2012

Lytics total Funding

$58.3 m

Lytics latest funding size

$35 m

Time since last funding

3 years ago

Lytics investors

Lytics's latest funding round in February 2019 was reported to be $35 m. In total, Lytics has raised $58.3 m
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Lytics Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Lytics Online and Social Media Presence

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Lytics Company Culture

  • Overall Culture

    B

    84/100

  • CEO Rating

    C

    70/100

  • Compensation

    A+

    100/100

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Lytics Blogs

Audience segmentation: Everything you need to know in 2022

Your audience falls within a specific consumer demographic. However, this demographic can be divided even further using a number of background and behavioral characteristics. This is audience segmentation and—regardless of industry—is an effective way to target your audience with a more catered and …

Cookie reliance for marketers: What it looks like and how it will change

In the world of marketing, you have to avoid being complacent about how you connect with customers and potential customers. So, when an older way of doing things is supplanted by a technological innovation, you want to adopt the improved methods before your competitors can take advantage of the situ…

How consumer companies leverage data for better marketing decisions

If you have a company with an online presence, then it’s gathering data right at this moment. Will you use that data, or will you let it sit in a data warehouse, gathering digital dust?  It’s time to learn the different types of data and how to leverage it so you can make educated marketing […] The …

The customer 360 data program and cloud connectors: Guiding principles for success

Original article: https://www.eckerson.com/articles/the-customer-360-data-program-and-cloud-connectors-guiding-principles-for-success Let’s say you decided to re-architect your customer 360 data program. You opted to unbundle the tasks of the monolithic customer data platform in order to engage more…

How inflation and the end of cookies will redefine marketing and advertising success in 2023

Marketers must be increasingly aware of real-world impacts on consumers as fears of inflation and the persistent COVID-19 pandemic persist. Coupled with the end of cookies, the economic and health-related realities that face consumers will likely require marketers to recalibrate their approach. The …

How to segment your audience for email marketing

Email marketing remains one of the most powerful ways to stay in contact with your audience. Brands of all sizes leverage the incredible reach and retention rates offered by their painstakingly nurtured mailing lists to broadcast offers, advice, and more to their customer bases.  As many as 333.2 bi…
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Lytics Frequently Asked Questions

  • When was Lytics founded?

    Lytics was founded in 2012.

  • Who are Lytics key executives?

    Lytics's key executives are James McDermott, Aaron Raddon and Jascha Kaykas-Wolff.

  • How many employees does Lytics have?

    Lytics has 103 employees.

  • Who are Lytics competitors?

    Competitors of Lytics include Numerator, Usermind and CloudCherry.

  • Where is Lytics headquarters?

    Lytics headquarters is located at 811 SW 6th Ave #700, Portland.

  • Where are Lytics offices?

    Lytics has an office in Portland.

  • How many offices does Lytics have?

    Lytics has 1 office.