Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.

The Lytics Customer Data (CDP) Platform, the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user segments (e.g., likely to churn, most active on mobile, coupon lover). These customer segments then sync with a company's marketing tools (from web-site personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.

Company growth
Type
Private
HQ
Portland, US
Founded
2012
Size (employees)
34 (est)+4%
Lytics was founded in 2012 and is headquartered in Portland, US

Lytics Office Locations

Lytics has office in Portland
Portland, US

Lytics Metrics

Lytics Summary

Founding Date

2012

Total Funding

$9.2 M

Latest funding size

$7 M

Time since last funding

over 2 years

Investors

We estimate that Lytics's latest funding round in October 2014 was $7 M. In total, Lytics has raised $9.2 M
We estimate that Lytics's current employees are approximately 8% female and 92% male.

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