Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.

The Lytics Customer Data (CDP) Platform, the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user segments (e.g., likely to churn, most active on mobile, coupon lover). These customer segments then sync with a company's marketing tools (from web-site personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.

Company Growth (employees)
Portland, US
Size (employees)
40 (est)+3%
Lytics was founded in 2012 and is headquartered in Portland, US

Lytics Office Locations

Lytics has an office in Portland
Portland, US (HQ)
400 720 NW Davis St

Lytics Data and Metrics

Summary Metrics

Founding Date


Total Funding

$9.2 m

Time since last funding

4 months


Traffic Overview of Lytics

Lytics Online and Social Media Presence

Lytics News and Updates

Lytics launches a web personalization tool with a novel trick up its sleeve

We know that delivering personalized web experiences is important. In one of my studies, I discovered that 77.5 percent of ‘digital natives’ want a truly personalized experience, both on your website and within messages. But we also know that most marketers don’t personalize their web experience, ch…

Lytics Company Life and Culture

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