OverviewSuggest Edit

Lytics operates a customer data platform, which helps enterprises automate personalized marketing experiences. The platform collects companies' marketing data about customers and users from multiple sources (structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases), and creates behavior-rich user profiles and segments.
TypePrivate
Founded2012
HQPortland, US
Websitelytics.com
Employee Ratings3.9

Latest Updates

Employees (est.) (Nov 2020)94(+4%)
Job Openings1
Cybersecurity ratingAMore

Key People/Management at Lytics

James McDermott

James McDermott

CEO & Director
Aaron Raddon

Aaron Raddon

CTO
Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

President
Joyce Boss

Joyce Boss

CFO
Jonathan Cogan

Jonathan Cogan

SVP of Global Sales
Carol Ward

Carol Ward

VP of People
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Lytics Office Locations

Lytics has an office in Portland
Portland, US (HQ)
811 SW 6th Ave #700
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Lytics Financials and Metrics

Summary Metrics

Founding Date

2012

Lytics total Funding

$58.3 m

Lytics latest funding size

$35 m

Time since last funding

2 years ago

Lytics investors

Lytics's latest funding round in February 2019 was reported to be $35 m. In total, Lytics has raised $58.3 m
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Lytics Cybersecurity Score

Cybersecurity ratingPremium dataset

A

92/100

SecurityScorecard logo

Lytics Online and Social Media Presence

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Lytics Blogs

Why Lytics is grateful this Thanksgiving

Lytics named one of North America’s 100 fastest-growing tech companies At Lytics, we’re proud of how far we have come as a company since our founding in 2013. We believed then as we do now that consumers are best served when marketing is personalized and tailored to their individual needs and prefer…

How Lytics + Google gives customers a best-of-breed customer data platform

Lytics + Google: Better together In order to keep up with competition from digitally native companies like Amazon, Netflix, and Spotify, enterprises have had to undertake digital transformation initiatives that re-imagine how to use customer data–and equally importantly, what marketing technologies …

Why marketers should pay more attention to content affinity

What is content affinity, why it matters, and how it works.

Planning to Implement a CDP? Choose One with the Right Capabilities

So, you've decided to implement a CDP... but what features should you be looking for? Don't be fooled into thinking data science is optional.

Five Lytics CDP Marketing Results That Will Blow You Away

If you want to grow revenue, customer loyalty, and marketing ROI, the answer is in harnessing customer data. But don't take our word for it. Our real-world results speak much louder than we ever could.

11 Reasons Personalized Marketing is Essential to Business Success

If personalization isn't a priority in your organization, it should be. Here are 11 data-backed reasons why.
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Lytics Frequently Asked Questions

  • When was Lytics founded?

    Lytics was founded in 2012.

  • Who are Lytics key executives?

    Lytics's key executives are James McDermott, Aaron Raddon and Jascha Kaykas-Wolff.

  • How many employees does Lytics have?

    Lytics has 94 employees.

  • Who are Lytics competitors?

    Competitors of Lytics include Numerator, Usermind and CloudCherry.

  • Where is Lytics headquarters?

    Lytics headquarters is located at 811 SW 6th Ave #700, Portland.

  • Where are Lytics offices?

    Lytics has an office in Portland.

  • How many offices does Lytics have?

    Lytics has 1 office.