Numerator is a company that develops and provides market intelligence solutions that bring together omnichannel marketing, merchandising, and sales data for brand, retail, and agency clients. Its tools and advisory services give users a strategic edge with customized reports and recommendations based on selected categories, brands, retailers, markets, and dates. Numerator’s print feature-tracking services help manufacturers and retailers make business decisions, monitor trade funds, track the competition, manage product categories, protect their brands, and drive sales. 


Employee Rating

4More
TypeSubsidiary
Parent CompanyVista Equity Partners
HQChicago, IL, US
Founded1990
Websitenumerator.com
Cybersecurity ratingCMore
Numerator was founded in 1990 and is headquartered in Chicago, IL, US

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Key People/Management at Numerator

Kelly Dotson

Kelly Dotson

Chief Marketing Officer
Kevin Harakal

Kevin Harakal

Chief Operations Officer
Amy Fitzgerald

Amy Fitzgerald

SVP of Strategy
Eric Belcher

Eric Belcher

Chief Executive Officer
Regan Garrett

Regan Garrett

Chief Financial Officer
Teresa Grau

Teresa Grau

Chief Human Resources Officer
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Numerator Office Locations

Numerator has offices in Chicago, Cincinnati, New York, San Francisco and in 7 other locations
Chicago, IL, US (HQ)
233 S Wacker Dr #2105Chicago
Cincinnati, OH, US
151 W 4th St #45
New York, NY, US
52 Vanderbilt Ave 16th Floor
San Francisco, CA, US
322 Ritch St, San Francisco
Saratoga Springs, NY, US
125 High Rock Ave #207
Solon, OH, US
27070 Miles Rd
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Numerator Financials and Metrics

Summary Metrics

Founding Date

1990

Total Funding

$21.4 m

Investors

Numerator is a subsidiary of Vista Equity Partners

Numerator Cybersecurity Score

Cybersecurity ratingPremium dataset

C

78/100

SecurityScorecard logo

Numerator Online and Social Media Presence

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Numerator News and Updates

Numerator First to Quantify Acceleration of eCommerce: Ice Cream, Canned Foods, Frozen Foods now 9x, 7.4x and 7.2x Faster

CHICAGO, May 26, 2020 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has now quantified the rate at which eCommerce has accelerated for specific CPG categories during COVID-19. For the first time, brands and retailers can understand the step-change...

Numerator Launches Shopping Behavior Index in Time For COVID-19 Impact

CHICAGO, March 13, 2020 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, will now publish a weekly Numerator Shopping Behavior Index tracker to provide needed visibility into consumer buying behavior shifts driven by COVID-19 (Coronavirus). The...

Numerator Announces New Global Headquarters

CHICAGO, Jan. 28, 2020 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, announced that it has signed a long-term lease on a new global headquarters at the iconic Marshall Field's building where Chicago's technology corridor intersects with retail....

Numerator Blogs

New Buyers Give Rise to a Baking Boom

New Buyers Give Rise to a Baking Boom rachel.folga@i… Tue, 01/12/2021 - 17:15 by Eric Minkley Blog When activities outside the home were …

Happy Hour Insights: Toasting the Holidays Pandemic-Style

Happy Hour Insights: Toasting the Holidays Pandemic-Style rachel.folga@i… Mon, 12/21/2020 - 12:08 by Eugenia Gomez & Kristine Capuno Blog …

What the Amazon Shopper Panel Means for Retailers

What the Amazon Shopper Panel Means for Retailers rachel.folga@i… Wed, 12/16/2020 - 13:28 by Numerator Intelligence Blog Ecommerce has be…

Custom Thanksgiving 2020 Report

Custom Thanksgiving 2020 Report Get Your Custom Thanksgiving 2020 Report Get Your Custom T…

Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour

Numerator Canada 11/30 Update: The Impact of Coronavirus (COVID-19) on Canadian Consumer Behaviour rachel.folga@i… Mon, 11/30/2020 - 09:40 by Numerator Intelligence Blog …

11/25 Update: The Impact of Coronavirus (COVID-19) on Consumer Behavior

11/25 Update: The Impact of Coronavirus (COVID-19) on Consumer Behavior rachel.folga@i… Wed, 11/25/2020 - 12:58 by Numerator Intelligence Blog …
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Numerator Frequently Asked Questions

  • When was Numerator founded?

    Numerator was founded in 1990.

  • Who are Numerator key executives?

    Numerator's key executives are Kelly Dotson, Kevin Harakal and Amy Fitzgerald.

  • How many employees does Numerator have?

    Numerator has 1,406 employees.

  • Who are Numerator competitors?

    Competitors of Numerator include Zeeto, Affinio and Omniconvert.

  • Where is Numerator headquarters?

    Numerator headquarters is located at 233 S Wacker Dr #2105Chicago, Chicago.

  • Where are Numerator offices?

    Numerator has offices in Chicago, Cincinnati, New York, San Francisco and in 7 other locations.

  • How many offices does Numerator have?

    Numerator has 11 offices.