Numerator is a company that develops and provides market intelligence solutions that bring together omnichannel marketing, merchandising, and sales data for brand, retail, and agency clients. Its tools and advisory services give users a strategic edge with customized reports and recommendations based on selected categories, brands, retailers, markets, and dates. Numerator’s print feature-tracking services help manufacturers and retailers make business decisions, monitor trade funds, track the competition, manage product categories, protect their brands, and drive sales. 


Employee Rating

4.2More
TypeSubsidiary
Parent CompanyVista Equity Partners
HQChicago, IL, US
Founded1990
Websitenumerator.com
Cybersecurity ratingBMore
Numerator was founded in 1990 and is headquartered in Chicago, IL, US

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Key People/Management at Numerator

Kelly Dotson

Kelly Dotson

Chief Marketing Officer
Blake Burrus

Blake Burrus

Chief Product Officer
Kevin Harakal

Kevin Harakal

Chief Operations Officer
Amy Fitzgerald

Amy Fitzgerald

SVP of Strategy
Eric Belcher

Eric Belcher

Chief Executive Officer
Regan Garrett

Regan Garrett

Chief Financial Officer
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Numerator Office Locations

Numerator has offices in Chicago, Highland Hills, New York, San Francisco and in 5 other locations
Chicago, IL, US (HQ)
24 E Washington St #1200
Highland Hills, OH, US
23000 Millcreek Blvd #301
New York, NY, US
52 Vanderbilt Ave 16th Floor
San Francisco, CA, US
322 Ritch St, San Francisco
Saratoga Springs, NY, US
125 High Rock Ave #207
Crows Nest, AU
55 Hume St
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Numerator Financials and Metrics

Summary Metrics

Founding Date

1990

Total Funding

$21.4 m

Investors

Numerator is a subsidiary of Vista Equity Partners

Numerator Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

SecurityScorecard logo

Numerator Online and Social Media Presence

Embed Graph

Numerator Company Culture

  • Overall Culture

    A+

    82/100

  • CEO Rating

    A+

    100/100

  • Compensation

    F

    10/100

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Numerator News and Updates

Wegmans, Trader Joe’s and Whole Foods Outperform With Vaccinated Buyers, Numerator Reports

Pro Sports Fans Are More Likely to Be Vaccinated Across Almost Every Sport Pro Sports Fans Are More Likely to Be Vaccinated Across Almost Every Sport

Amazon Prime Day Early Res­ults Are In, Numerator Reports

CHICAGO, June 22, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has published early read results from the first 32 hours of Prime Day 2021. Data is updated throughout the two-day Prime Day event on Numerator's live Amazon Prime Day tracker and...

Numerator Sentiment Survey Reveals 1 In 5 Canadian Consumers Expect A Return To Normalcy By Canada Day

One Quarter Expect Regular Celebrations by Labour Day, 3 in 5 by Christmas CHICAGO, May 20, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has launched a new Canadian holiday sentiment study to understand the impact of the pandemic and...

New Health Trends Tracker Highlights Growth Of Vitamins And Meat Alternatives, Numerator Reports

CHICAGO, Feb. 15, 2021 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has launched a Health Trends Tracker to monitor sales trends and consumer sentiment among select health categories associated with start of year health intentions, including Fresh...

Numerator First to Quantify Acceleration of eCommerce: Ice Cream, Canned Foods, Frozen Foods now 9x, 7.4x and 7.2x Faster

CHICAGO, May 26, 2020 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has now quantified the rate at which eCommerce has accelerated for specific CPG categories during COVID-19. For the first time, brands and retailers can understand the step-change...

Numerator Launches Shopping Behavior Index in Time For COVID-19 Impact

CHICAGO, March 13, 2020 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, will now publish a weekly Numerator Shopping Behavior Index tracker to provide needed visibility into consumer buying behavior shifts driven by COVID-19 (Coronavirus). The...
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Numerator Blogs

Over-the-Counter Insights: Cold, Cough & Flu

Over-the-Counter Insights: Cold, Cough & Flu kealind.trent Fri, 10/15/2021 - 08:52 by Kealind Trent Blog With vaccinatio…

Walmart Resources Page

Walmart Resources Page Walmart Resources Cyber Weekend Preview Report Celebration & Shopping Intentions …

About Us (new)

About Us (new) Who we are. Numerator is a data and tech company reinventing the market research industry w…

2021 Candy Tracker

2021 Candy Tracker CANDY TRACKER Treat Yourself to the Sweetest Candy Insights The Numerator Candy Tracker …

Walmart Truview Client Page

Walmart Truview Client Page NUMERATOR TRUVIEW Omnichannel share measurement with consumer context. Welcome t…

Pondering the Post-COVID Prospects of QSR 3rd-Party Delivery

Pondering the Post-COVID Prospects of QSR 3rd-Party Delivery kealind.trent Wed, 09/29/2021 - 11:56 by Evan Wildstein Blog Wh…
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Numerator Frequently Asked Questions

  • When was Numerator founded?

    Numerator was founded in 1990.

  • Who are Numerator key executives?

    Numerator's key executives are Kelly Dotson, Blake Burrus and Kevin Harakal.

  • How many employees does Numerator have?

    Numerator has 1,841 employees.

  • Who are Numerator competitors?

    Competitors of Numerator include DISQO, Movable Ink and Resonate.

  • Where is Numerator headquarters?

    Numerator headquarters is located at 24 E Washington St #1200, Chicago.

  • Where are Numerator offices?

    Numerator has offices in Chicago, Highland Hills, New York, San Francisco and in 5 other locations.

  • How many offices does Numerator have?

    Numerator has 9 offices.