SimilarWeb is a global leader in Web Measurement & Online Competitive Intelligence. We love our Data and transforming it into meaningful information is our passion. Using the largest international online panel, SimilarWeb develops website analytics tools which shows you traffic statistics for any website; allowing you to compare website traffic and traffic acquisition strategies for multiple sites simultaneously.
Our wealth of data uncovers the pulse of the internet, that’s why SimilarWeb insights are often used in leading publications including Bloomberg Businessweek, TechCrunch and AdWeek. Our insights help businesses, publishers, marketers and analysts to benchmark performance against competitors. By allowing you to compare website traffic, SimilarWeb helps you find new ways to increase your traffic and discover new opportunities to broaden your audience. Our talented team of developers, designers, mathematicians, data scientists and researchers work relentlessly to measure internet activity and create optimized traffic statistics tools. Together, we are shaping the future of web measurement and competitive intelligence.

Company Growth (employees)
London, GB
Size (employees)
405 (est)+24%
SimilarWeb was founded in 2007 and is headquartered in London, GB

SimilarWeb Office Locations

SimilarWeb has offices in London, New York, Tel Aviv-Yafo, Shanghai and in 2 other locations
London, GB (HQ)
Medius House 2 Sheraton St
Florianópolis, BR
Rod. José Carlos Daux
Shanghai, CN
Dong Chuan Lu
Tel Aviv-Yafo, IL
23 Derech Menachem Begin
New York, US
54 W 40th St

SimilarWeb Metrics

Summary Metrics

Founding Date


Total Funding

$65.2 m

Latest funding size

$25 m

Time since last funding

over 1 year


SimilarWeb's latest funding round in October 2015 was reported to be $25 m. In total, SimilarWeb has raised $65.2 m

SimilarWeb Financial Metrics

Revenue (2015)

£1.5 m

Gross profit

£1.2 m

Gross profit margin (2015), %

SimilarWeb's revenue was reported to be £1.5 m in FY, 2015
FY, 2015


£1.5 m

Cost of goods sold

£261.1 k

Gross profit

£1.2 m

Gross profit Margin, %


Operating expense total

£1.2 m

SimilarWeb Online Presence

SimilarWeb News

SimilarWeb Company Life

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