SimilarWeb is a global leader in Web Measurement & Online Competitive Intelligence. We love our Data and transforming it into meaningful information is our passion. Using the largest international online panel, SimilarWeb develops website analytics tools which shows you traffic statistics for any website; allowing you to compare website traffic and traffic acquisition strategies for multiple sites simultaneously.
Our wealth of data uncovers the pulse of the internet, that’s why SimilarWeb insights are often used in leading publications including Bloomberg Businessweek, TechCrunch and AdWeek. Our insights help businesses, publishers, marketers and analysts to benchmark performance against competitors. By allowing you to compare website traffic, SimilarWeb helps you find new ways to increase your traffic and discover new opportunities to broaden your audience. Our talented team of developers, designers, mathematicians, data scientists and researchers work relentlessly to measure internet activity and create optimized traffic statistics tools. Together, we are shaping the future of web measurement and competitive intelligence.

Company Growth (employees)
Tel Aviv Yafo, IL
Size (employees)
437 (est)+2%
SimilarWeb was founded in 2007 and is headquartered in Tel Aviv-Yafo, IL

SimilarWeb Office Locations

SimilarWeb has offices in Tel Aviv-Yafo, Shanghai, Florianópolis, Chiyoda-ku and in 3 other locations
Tel Aviv-Yafo, IL (HQ)
23 Derech Menachem Begin
Greater London, GB
48 Charlotte St
San Francisco, US
535 Mission St
New York, US
50 W 17th St
Florianópolis, BR
Rod. José Carlos Daux
Shanghai, CN
Dong Chuan Lu
Show all (7)

SimilarWeb Data and Metrics

Summary Metrics

Founding Date


Total Funding

$112.2 m

Latest funding size

$47 m

Time since last funding

2 months


SimilarWeb's latest funding round in July 2017 was reported to be $47 m. In total, SimilarWeb has raised $112.2 m

SimilarWeb Financial Metrics

SimilarWeb's revenue was reported to be £1.5 m in FY, 2015

Revenue (FY, 2015)

1.5 m

Gross profit (FY, 2015)

1.2 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

47.6 k

Cash (31-Dec-2015)

1.8 m
GBPFY, 2015


1.5 m

Cost of goods sold

261.1 k

Gross profit

1.2 m

Gross profit Margin, %

GBPFY, 2015


1.8 m

Accounts Receivable

872.2 k

Current Assets

2.8 m


15.9 k
GBPFY, 2015

Income Taxes Paid

(14.9 k)
Y, 2015

Financial Leverage

30.4 x
Show all financial metrics

SimilarWeb Operating Metrics

Jul, 2017




80 m
Show all operating metrics

Traffic Overview of SimilarWeb

SimilarWeb Online and Social Media Presence

SimilarWeb News and Updates

SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel

 Companies are increasingly dependant on digital platforms for their business growth, and that is giving a boost to analytics businesses that are helping them make better sense of that digital landscape. SimilarWeb — which offers analytics and insights about the performance of websites and apps, as …

SimilarWeb raises $47 million to grow its web and app analytics platform globally

Website- and app-tracking analytics company SimilarWeb has raised $47 million in a round of funding led by Israeli investor Viola Growth, with participation from Saban Ventures, CE Ventures, and others. Founded out of Tel Aviv in 2007, SimilarWeb gives developers and publishers tools to garner insig…

SimilarWeb Company Life and Culture

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