SimilarWeb is a company that develops a digital intelligence platform providing website traffic solutions through AI-driven data analytics. It offers digital research intelligence solutions to analyze trends in the market, conduct research into specific companies, and analyze audience behavior; and digital marketing solutions including search engine optimization, and handling online acquisition strategies. The company serves the retail and consumer packaged goods (CPG), travel, consumer finance, B2B software, payments, logistics, ad tech, investment banking, and other sectors.