OverviewSuggest Edit

ironSource offers a complete ecosystem for online and mobile downloaded applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource key activities include installCore, mobileCore, displayCore and mediaCore. installCore is the market leading installation platform increases completed installs, decreases download time, and improves the user install experience.
HQSan Francisco, CA, US
Employee Ratings4.4
Overall CultureA+

Latest Updates

Employees (est.) (Sept 2021)886(+2%)
Cybersecurity ratingBMore

Key People/Management at ironSource

Tomer Bar Zeev

Tomer Bar Zeev

CEO & Co-Founder
Assaf Ben Ami

Assaf Ben Ami

Tamir Carmi

Tamir Carmi

COO & Co-Founder
Arnon Harish

Arnon Harish

President and Co-Founder
Omer Kaplan

Omer Kaplan

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ironSource Office Locations

ironSource has offices in San Francisco, New York, Bengaluru, Tel Aviv-Yafo and in 3 other locations
San Francisco, CA, US (HQ)
17 Bluxome St, San Francisco
New York, NY, US
180 Varick St
Bengaluru, IN
Chinmaya Mission Hospital Rd, Indiranagar
Tel Aviv-Yafo, IL
Derech Menachem Begin 121
Minato City, JP
Df Building, 2-chōme-2-8 Minamiaoyama
Kyiv, UA
6 Ivana Lepse Blvd
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ironSource Financials and Metrics

Summary Metrics

Founding Date


ironSource total Funding

$555 m

ironSource latest funding size

$450 m

Time since last funding

2 years ago

ironSource investors

ironSource's latest funding round in October 2019 was reported to be $450 m. In total, ironSource has raised $555 m. ironSource's latest valuation is reported to be $1.5 b.
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ironSource Revenue

Market valuation

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ironSource Operating Metrics

ironSource's Users was reported to be 120 m in Oct, 2019.
Y, 2016Oct, 2019


450 m120 m
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ironSource Cybersecurity Score

Cybersecurity ratingPremium dataset



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ironSource Online and Social Media Presence

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ironSource Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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ironSource News and Updates

IronSource lets developers examine the quality of ads that run in mobile games

IronSource is expanding its ad quality tool that enables game developers to more easily examine the quality of ads that run in mobile games.

IronSource will start trading Tuesday as latest game-related SPAC

Mobile monetization firm IronSource said it will go public through a special purpose acquisition company (SPAC) on Tuesday morning.

Thoma Bravo Advantage Recommends Shareholders Vote in Favor of the Proposed Business Combination with ironSource

SAN FRANCISCO, June 14, 2021 /PRNewswire/ -- Thoma Bravo Advantage (NYSE:TBA) ("TBA") recommends that its shareholders vote in favor of its proposed business combination with ironSource Ltd. ("ironSource"), a leading business platform for the app economy, and all the related proposals...

Thoma Bravo Affirms Commitment to Purchase up to $250 Million of ironSource Shares to the Extent Made Available by Redemptions

SAN FRANCISCO, June 10, 2021 /PRNewswire/ -- Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sector, today affirmed its commitment to purchase additional ironSource shares, should they become available through redemptions by...

Thoma Bravo Advantage Reminds Shareholders of June 22, 2021 Extraordinary General Meeting to Approve Business Combination with ironSource

SAN FRANCISCO, June 7, 2021 /PRNewswire/ -- Thoma Bravo Advantage (NYSE:TBA), ("TBA") reminds all shareholders that the Extraordinary General Meeting of Shareholders of TBA (the "Extraordinary General Meeting") to approve the pending business combination between TBA and ironSource Ltd....

ironSource is going public via a SPAC and its numbers are pretty good

Let's rewind back through TechCrunch's ironSource coverage during its life as a private company and then examine its financial results.
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ironSource Blogs

How to foster a winning strategy for your hyper-casual games: Q&A with Homa Games

ironSource sat down with Erwann Thebault, Publishing Lead at Homa Games, to get his insights and expertise on how to create and grow a hyper-casual game. Read on to learn some best practices for fostering a winning strategy for your hyper-casual game. How did Homa get into hyper-casual games and why…

How to get started licensing IPs for your games

As game studios look to diversify the ways they acquire users in an increasingly competitive market, they’re turning to the world’s top IPs – causing a major shift in the top free-to-play game charts from hyper-casual to IP. In fact, 30% of the top 100 grossing games utilize IP according to GameRefi…

6 ways to optimize UA with iOS 15 SKAdNetwork

In June 2021, Apple announced iOS 15 would come with new opportunities for gathering performance data from apps with SKAdNetwork (SKAN) – now, developers can get a copy of the winning postback by configuring the NSAdvertisingAttributionReportEndpoint into an app’s plist. With full transparency into …

3 ways to optimize the ad experience for your users

When integrated carefully, in-game ads are a powerful way to increase revenue without compromising the UX of a game – especially since today there are multiple ad formats available that put the player experience first, such as rewarded videos, playable ads, and interactive end cards. Still, sometime…

How to build a conversion value strategy to optimize iOS UA campaigns

To measure user quality and optimize campaigns on iOS, developers today are building strategies around the SKAdNetwork conversion value. While it’s the main way to get accurate insight into user quality, there are many challenges that come with it: It’s universal – ​​all of your marketing channels w…

The state of the games industry 2021

Editor’s note: This article is based on Mishka Katkoff’s exclusive presentation at  LevelUp 2021. Mishka is a mobile games industry veteran based in Helsinki. He’s currently the co-founder and CEO of Savage Game Studios, as well as Deconstructor of Fun. The mobile games industry certainly had an eve…
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ironSource Frequently Asked Questions

  • When was ironSource founded?

    ironSource was founded in 2010.

  • Who are ironSource key executives?

    ironSource's key executives are Tomer Bar Zeev, Assaf Ben Ami and Tamir Carmi.

  • How many employees does ironSource have?

    ironSource has 886 employees.

  • Who are ironSource competitors?

    Competitors of ironSource include JFrog, SimilarWeb and Vantage.

  • Where is ironSource headquarters?

    ironSource headquarters is located at 17 Bluxome St, San Francisco, San Francisco.

  • Where are ironSource offices?

    ironSource has offices in San Francisco, New York, Bengaluru, Tel Aviv-Yafo and in 3 other locations.

  • How many offices does ironSource have?

    ironSource has 11 offices.