OverviewSuggest Edit

ironSource offers a complete ecosystem for online and mobile downloaded applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource key activities include installCore, mobileCore, displayCore and mediaCore. installCore is the market leading installation platform increases completed installs, decreases download time, and improves the user install experience.
TypePrivate
Founded2010
HQSan Francisco, CA, US
Websiteironsrc.com
Employee Ratings4.4
Overall CultureA+

Latest Updates

Employees (est.) (Jan 2021)857
Cybersecurity ratingCMore

Key People/Management at ironSource

Tomer Bar Zeev

Tomer Bar Zeev

CEO & Co-Founder
Assaf Ben Ami

Assaf Ben Ami

CFO
Tamir Carmi

Tamir Carmi

COO & Co-Founder
Arnon Harish

Arnon Harish

President and Co-Founder
Omer Kaplan

Omer Kaplan

CMO
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ironSource Office Locations

ironSource has offices in San Francisco, New York, Bengaluru, Tel Aviv-Yafo and in 3 other locations
San Francisco, CA, US (HQ)
17 Bluxome St, San Francisco
New York, NY, US
180 Varick St
Bengaluru, IN
Chinmaya Mission Hospital Rd, Indiranagar
Tel Aviv-Yafo, IL
Derech Menachem Begin 121
Minato City, JP
Df Building, 2-chōme-2-8 Minamiaoyama
Kyiv, UA
6 Ivana Lepse Blvd
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ironSource Financials and Metrics

Summary Metrics

Founding Date

2010

ironSource total Funding

$555 m

ironSource latest funding size

$450 m

Time since last funding

a year ago

ironSource investors

ironSource's latest funding round in October 2019 was reported to be $450 m. In total, ironSource has raised $555 m. ironSource's latest valuation is reported to be $1.5 b.
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ironSource Revenue

Market valuation

1.5b
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ironSource Operating Metrics

ironSource's Users was reported to be 120 m in Oct, 2019.
Y, 2016Oct, 2019

Users

450 m120 m
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ironSource Cybersecurity Score

Cybersecurity ratingPremium dataset

C

79/100

SecurityScorecard logo

ironSource Online and Social Media Presence

Embed Graph

ironSource Company Culture

  • Overall Culture

    A+

    86/100

  • CEO Rating

    A+

    97/100

  • Compensation

    B+

    79/100

Learn more on Comparably

ironSource News and Updates

IronSource acquires ad measurement firm Soomla

IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla.

Global In-Game Advertising Market Report 2020-2025 Featuring RapidFire, Playwire Media, Social Tokens, Gamelin, Engage, ironSource

Dublin, Oct. 06, 2020 (GLOBE NEWSWIRE) -- The "In-Game Advertising Market - Forecasts from 2020 to 2025" report has been added to ResearchAndMarkets.com's offering. The in-game advertising market was estimated at US$128.683 billion in the year 2019The in-game advertising market is anticipated to…

Ironsource launches LevelPlay tool to monetize mobile apps and games

Ironsource has launched a new tool called LevelPlay that will help monetize mobile apps and games better.

Israeli adtech firm IronSource sees revenue of $900 mln in 2019

Advertising technology firm IronSource, one of Israel's most valuable private technology companies, expects to double revenue in 2019 and is seeking acquisitions valued at hundreds of millions of dollars.

IronSource launches A/B testing tool for ad monetization

Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization.

Want People to Stop Bickering and Start Cooperating? Do This 1 Thing

A laissez-faire approach to handling multiple leaders totally works if you build sufficient trust.

ironSource Blogs

The 4 KPIs you should be monitoring to optimize in-app bidding performance

In the past year, we’ve seen a surge in the amount of game and app developers who have adopted in-app bidding into their monetization strategy. But like with any new technology, and especially one that automates manual operations, it’s important to retain as much control as possible and get full tra…

Getting to know the ironForce: Jackie Yang

Meet Jackie Yang, our Growth Partnerships Team Lead in San Francisco. Jackie joined ironSource in September 2019, starting out as a Growth Manager on ironSource’s Unified team. Since then, Jackie’s moved to a team lead role, working hard to develop her leadership skills, and proud of the team she’s …

Level up your mobile game creatives with these 4 expert tips

As we continue to see automation become a part of almost every part of a user acquisition strategy, creatives are one of the few remaining pieces where a human touch matters. Devising an innovative creative strategy that makes an impact by attracting and engaging users is essential for an effective …

3 tips for scaling UA with ironSource’s ROAS optimizer

300% higher ARPU and 3x more installs – both results from game developers that used ironSource’s ROAS optimizer to scale their UA. That’s because this tool automates and simplifies bid optimization for advertisers so they can save time, bid as accurately as possible, drive more installs, and maximiz…

Everything you need start monetizing with in-app bidding from day 1

This past year, in-app bidding has become the monetization solution of choice for app developers everywhere – a major shift from 2019, when multiple instances and traditional waterfalls were largely the norm. Not only do a majority of networks now support the technology, but Facebook Audience Networ…

What kinds of games work best with an offerwall?

There’s a lot to like about offerwalls: an   as high as $1,500, 5x-7x higher retention, and   up to $0.45 are just a few reasons why it’s an appealing ad monetization strategy. And, the offerwall can benefit your app’s entire monetization ecosystem, from boosting IAPs to increasing ad . There are ce…
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ironSource Frequently Asked Questions

  • When was ironSource founded?

    ironSource was founded in 2010.

  • Who are ironSource key executives?

    ironSource's key executives are Tomer Bar Zeev, Assaf Ben Ami and Tamir Carmi.

  • How many employees does ironSource have?

    ironSource has 857 employees.

  • Who are ironSource competitors?

    Competitors of ironSource include JFrog, SimilarWeb and Bliss.ai.

  • Where is ironSource headquarters?

    ironSource headquarters is located at 17 Bluxome St, San Francisco, San Francisco.

  • Where are ironSource offices?

    ironSource has offices in San Francisco, New York, Bengaluru, Tel Aviv-Yafo and in 3 other locations.

  • How many offices does ironSource have?

    ironSource has 10 offices.