OverviewSuggest Edit
ironSource offers a complete ecosystem for online and mobile downloaded applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource key activities include installCore, mobileCore, displayCore and mediaCore. installCore is the market leading installation platform increases completed installs, decreases download time, and improves the user install experience.
| Type | Private | |
| Founded | 2010 | |
| HQ | San Francisco, CA, US | Map |
| Website | ironsrc.com | |
| Employee Ratings | More | |
| Overall Culture | A+ | More |
Recent NewsAll News
- IronSource acquires ad measurement firm Soomla
- Global In-Game Advertising Market Report 2020-2025 Featuring RapidFire, Playwire Media, Social Tokens, Gamelin, Engage, ironSource
- Ironsource launches LevelPlay tool to monetize mobile apps and games
- Israeli adtech firm IronSource sees revenue of $900 mln in 2019
Latest Updates
| Employees (est.) (Jan 2021) | 857 | |
| Cybersecurity rating | C | More |
Key People/Management at ironSource
Tomer Bar Zeev
CEO & Co-Founder
Assaf Ben Ami
CFO
Tamir Carmi
COO & Co-Founder
Arnon Harish
President and Co-Founder
Omer Kaplan
CMO
ironSource Office Locations
ironSource has offices in San Francisco, New York, Bengaluru, Tel Aviv-Yafo and in 3 other locations
San Francisco, CA, US (HQ)
17 Bluxome St, San Francisco
New York, NY, US
180 Varick St
Bengaluru, IN
Chinmaya Mission Hospital Rd, Indiranagar
Tel Aviv-Yafo, IL
Derech Menachem Begin 121
Minato City, JP
Df Building, 2-chōme-2-8 Minamiaoyama
Kyiv, UA
6 Ivana Lepse Blvd
ironSource Financials and Metrics
Summary Metrics
Founding Date | 2010 |
ironSource total Funding | $555 m |
ironSource latest funding size | $450 m |
Time since last funding | a year ago |
ironSource investors | Access Industries, CVC Capital Partners, Saban Capital Group |
ironSource's latest funding round in October 2019 was reported to be $450 m. In total, ironSource has raised $555 m. ironSource's latest valuation is reported to be $1.5 b.
ironSource Revenue
Market valuation | 1.5b |
ironSource Operating Metrics
ironSource's Users was reported to be 120 m in Oct, 2019.
| Y, 2016 | Oct, 2019 | |
|---|---|---|
Users | 450 m | 120 m |
ironSource Cybersecurity Score
ironSource Online and Social Media Presence
32.68k Twitter followers
ironSource has 32.68k Twitter Followers. The number of followers has decreased 0.2% month over month and decreased 0.4% quarter over quarter
ironSource's Trends
Twitter Engagement Stats for @IronSource
9.2k
Tweets
173
Following
32.7k
Followers
31
Tweets last 30 days
1.1
Avg. likes per Tweet
74.2%
Tweets with engagement
ironSource Company Culture
Overall Culture
A+
86/100
CEO Rating
A+
97/100
Compensation
B+
79/100
ironSource News and Updates
January 11, 2021
IronSource acquires ad measurement firm Soomla
IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla.
October 06, 2020
Global In-Game Advertising Market Report 2020-2025 Featuring RapidFire, Playwire Media, Social Tokens, Gamelin, Engage, ironSource
Dublin, Oct. 06, 2020 (GLOBE NEWSWIRE) -- The "In-Game Advertising Market - Forecasts from 2020 to 2025" report has been added to ResearchAndMarkets.com's offering. The in-game advertising market was estimated at US$128.683 billion in the year 2019The in-game advertising market is anticipated to…
October 23, 2019
Ironsource launches LevelPlay tool to monetize mobile apps and games
Ironsource has launched a new tool called LevelPlay that will help monetize mobile apps and games better.
April 01, 2019
Israeli adtech firm IronSource sees revenue of $900 mln in 2019
Advertising technology firm
IronSource, one of Israel's most valuable private technology
companies, expects to double revenue in 2019 and is seeking
acquisitions valued at hundreds of millions of dollars.
March 12, 2019
IronSource launches A/B testing tool for ad monetization
Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization.
June 20, 2018
Want People to Stop Bickering and Start Cooperating? Do This 1 Thing
A laissez-faire approach to handling multiple leaders totally works if you build sufficient trust.
ironSource Blogs
January 19, 2021
The 4 KPIs you should be monitoring to optimize in-app bidding performance
In the past year, we’ve seen a surge in the amount of game and app developers who have adopted in-app bidding into their monetization strategy. But like with any new technology, and especially one that automates manual operations, it’s important to retain as much control as possible and get full tra…
December 30, 2020
Getting to know the ironForce: Jackie Yang
Meet Jackie Yang, our Growth Partnerships Team Lead in San Francisco. Jackie joined ironSource in September 2019, starting out as a Growth Manager on ironSource’s Unified team. Since then, Jackie’s moved to a team lead role, working hard to develop her leadership skills, and proud of the team she’s …
December 24, 2020
Level up your mobile game creatives with these 4 expert tips
As we continue to see automation become a part of almost every part of a user acquisition strategy, creatives are one of the few remaining pieces where a human touch matters. Devising an innovative creative strategy that makes an impact by attracting and engaging users is essential for an effective …
November 12, 2020
3 tips for scaling UA with ironSource’s ROAS optimizer
300% higher ARPU and 3x more installs – both results from game developers that used ironSource’s ROAS optimizer to scale their UA. That’s because this tool automates and simplifies bid optimization for advertisers so they can save time, bid as accurately as possible, drive more installs, and maximiz…
November 11, 2020
Everything you need start monetizing with in-app bidding from day 1
This past year, in-app bidding has become the monetization solution of choice for app developers everywhere – a major shift from 2019, when multiple instances and traditional waterfalls were largely the norm. Not only do a majority of networks now support the technology, but Facebook Audience Networ…
October 21, 2020
What kinds of games work best with an offerwall?
There’s a lot to like about offerwalls: an as high as $1,500, 5x-7x higher retention, and up to $0.45 are just a few reasons why it’s an appealing ad monetization strategy. And, the offerwall can benefit your app’s entire monetization ecosystem, from boosting IAPs to increasing ad . There are ce…
ironSource Frequently Asked Questions
When was ironSource founded?
ironSource was founded in 2010.
Who are ironSource key executives?
ironSource's key executives are Tomer Bar Zeev, Assaf Ben Ami and Tamir Carmi.
How many employees does ironSource have?
ironSource has 857 employees.
Who are ironSource competitors?
Competitors of ironSource include JFrog, SimilarWeb and Bliss.ai.
Where is ironSource headquarters?
ironSource headquarters is located at 17 Bluxome St, San Francisco, San Francisco.
Where are ironSource offices?
ironSource has offices in San Francisco, New York, Bengaluru, Tel Aviv-Yafo and in 3 other locations.
How many offices does ironSource have?
ironSource has 10 offices.
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