Blue Apron competitors and similar companiesClear all
Blue Apron's competitors and similar companies include First Watch Restaurant Group, Campbell, UNFI, Instacart, Green Chef, Sun Basket, Plated, Home Chef and HelloFresh.
 Blue Apron Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare meals at home. |  First Watch Restaurant Group First Watch Restaurant Group (formerly AI Fresh Super) is a company providing daytime restaurant made-to-order meals. |  UNFI United Natural Foods (UNFI) is a distributor of natural, organic, specialty, produce, and conventional grocery and non-food products as well as a provider of support services. |  Sun Basket Sun Basket is a healthy cooking service that delivers organic ingredients and easy, customized recipes weekly to customers. | |||||||
Founding Date | Founding Date 2012 | Founding Date 2017 | Founding Date 1869 | Founding Date 1978 | Founding Date 2012 | Founding Date 2014 | Founding Date 2014 | Founding Date 2012 | Founding Date 2013 | Founding Date 2011 |
Type | Type Public | Type Public | Type Public | Type Public | Type Private | Type Subsidiary | Type Private | Type Subsidiary | Type Subsidiary | Type Public |
Tags | ||||||||||
Locations | Locations New York, US HQ Linden, US New York, US Richmond, US | Locations Bradenton, US HQ | Locations Camden, US HQ Mississauga, CA Ashland, US Barnstable, US Beloit, US Bloomfield, US Charlotte, US see more | Locations Providence, US HQ Burnaby, CA Richmond, CA Saint Laurent, CA Vaughan, CA Atlanta, US Auburn, US see more | Locations San Francisco, US HQ Toronto, CA Atlanta, US | Locations Boulder, US HQ | Locations San Francisco, US HQ London, GB | Locations New York, US HQ | Locations Chicago, US HQ | |
Employees | Employees 1,61231% decrease | Employees 9,000 | Employees 14,7004% increase | Employees 28,300 | Employees 15,905 | Employees 206 | Employees 2961% decrease | Employees 136 | Employees 1,4092% increase | Employees 14,635128% increase |
Valuation ($) | Valuation ($) 31.9 m | Valuation ($) 956.6 m | Valuation ($) 15.7 b | Valuation ($) 2.4 b | Valuation ($) 39 b | Valuation ($) N/A | Valuation ($) 500 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 4.3 b |
Twitter followers | Twitter followers 54.9 k | Twitter followers N/A | Twitter followers 95.7 k | Twitter followers 9.3 k | Twitter followers 60.2 k | Twitter followers 5.9 k | Twitter followers 4.2 k | Twitter followers 19.1 k | Twitter followers 12 k | Twitter followers 39 k |
Number of tweets (last 30 days) | Number of tweets (last 30 days) 24 | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) 5 | Number of tweets (last 30 days) 7 | Number of tweets (last 30 days) 878 | Number of tweets (last 30 days) 12 | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) N/A | Number of tweets (last 30 days) 21 | Number of tweets (last 30 days) 814 |
Average likes per tweet (last 30 days) | Average likes per tweet (last 30 days) 0.6 | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) 6.4 | Average likes per tweet (last 30 days) 4.1 | Average likes per tweet (last 30 days) 1 | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) N/A | Average likes per tweet (last 30 days) 0.4 | Average likes per tweet (last 30 days) 0.4 |
Percentage of tweets with engagement (last 30 days) | Percentage of tweets with engagement (last 30 days) 62.5% | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) 100% | Percentage of tweets with engagement (last 30 days) 100% | Percentage of tweets with engagement (last 30 days) 24.03% | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) N/A | Percentage of tweets with engagement (last 30 days) 33.33% | Percentage of tweets with engagement (last 30 days) 32.06% |
Alexa Website Rank | Alexa Website Rank 68636 | Alexa Website Rank N/A | Alexa Website Rank 401497 | Alexa Website Rank N/A | Alexa Website Rank 2168 | Alexa Website Rank 109563 | Alexa Website Rank 123290 | Alexa Website Rank 384095 | Alexa Website Rank 43926 | Alexa Website Rank N/A |
Employee Rating | Employee Rating 3.3 | Employee Rating N/A | Employee Rating 3.9 | Employee Rating 3.2 | Employee Rating 3.8 | Employee Rating 3.4 | Employee Rating 3.7 | Employee Rating 3.9 | Employee Rating 3.4 | Employee Rating 3.7 |
Financial | ||||||||||
Revenue (est.) | Revenue (est.) $881.2m (FY, 2017) | Revenue (est.) $601.2m (FY, 2021) | Revenue (est.) $8.6b (FY, 2022) | Revenue (est.) $28.9b (FY, 2022) | Revenue (est.) $2b (Y, 2017) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) €6b (FY, 2021) |
Cost of goods | Cost of goods $628m (FY, 2017) | Cost of goods $500k (FY, 2021) | Cost of goods $5.9b (FY, 2022) | Cost of goods $24.7b (FY, 2022) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods €1.9b (FY, 2021) |
Gross profit | Gross profit $253.2m (FY, 2017) | Gross profit N/A | Gross profit $2.6b (FY, 2022) | Gross profit $4.2b (FY, 2022) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit €4.1b (FY, 2021) |
Net income | Net income ($210.1m) (FY, 2017) | Net income ($2.1m) (FY, 2021) | Net income $757m (FY, 2022) | Net income $254m (FY, 2022) | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income €256.3m (FY, 2021) |
Operating ⚠ | ||||||||||
Average Order Value | Average Order Value $56.6 (Q1, 2018) | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value €53.4 (FY, 2021) |
Countries | Countries N/A | Countries N/A | Countries 160 (FY, 2021) | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries 17 (FY, 2021) |
Customers | Customers 786 k (Q1, 2018) | Customers N/A | Customers N/A | Customers N/A | Customers 500 k (Dec, 2017) | Customers N/A | Customers N/A | Customers N/A | Customers N/A | Customers 7.2 m (FY, 2021) |
Meals Delivered | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered 10 m (Y, 2016) | Meals Delivered 243.9 m (FY, 2021) |
Meals Delivered per Month | Meals Delivered per Month 8 m (Apr, 2016) | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month 2.5 m (Feb, 2017) | Meals Delivered per Month N/A |
Orders | Orders 3.5 m (Q1, 2018) | Orders N/A | Orders N/A | Orders N/A | Orders N/A | Orders N/A | Orders N/A | Orders N/A | Orders N/A | Orders 29.5 m (FY, 2021) |
Orders per Customer | Orders per Customer 4.4 (Q1, 2018) | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer 4.1 (FY, 2021) |
Products | Products N/A | Products N/A | Products N/A | Products 275 k (FY, 2020) | Products 500 k (Apr, 2017) | Products N/A | Products N/A | Products N/A | Products N/A | Products N/A |
Recipes in Database | Recipes in Database 1 k (Q1, 2017) | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database 500 (Aug, 2015) | Recipes in Database N/A |
Funding | ||||||||||
Latest funding round | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 265m (almost 2 years ago) | Latest funding round N/A | Latest funding round $ 30m (over 3 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A |
Total funding raised | Total funding raised $ 199.4m | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 7.1m | Total funding raised $ 2.7b | Total funding raised $ 15.5m | Total funding raised $ 143.1m | Total funding raised $ 87.4m | Total funding raised $ 55.5m | Total funding raised $ 275.3m |
For sources of this data, please see the company profile
View company profiles
First Watch Restaurant Group
HQ
Bradenton, US
Employees
9,000
First Watch Restaurant Group (formerly AI Fresh Super) is a company providing daytime restaurant made-to-order meals.
View company
Campbell
HQ
Camden, US
Employees
14,700↑ 4% increase
Campbell Soup is a manufacturer and marketer of branded convenience food products.
View companyUNFI
HQ
Providence, US
Employees
28,300
United Natural Foods (UNFI) is a distributor of natural, organic, specialty, produce, and conventional grocery and non-food products as well as a provider of support services.
View company
Instacart
HQ
San Francisco, US
Employees
15,905
Instacart (also known as Maplebear) is a company that offers grocery delivery services.
View company