Blue Apron competitors and similar companiesClear all

Blue Apron's competitors and similar companies include First Watch Restaurant Group, Campbell, UNFI, Instacart, Green Chef, Sun Basket, Plated, Home Chef and HelloFresh.
Blue Apron
Blue Apron
Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare meals at home.
First Watch Restaurant Group
First Watch Restaurant Group
First Watch Restaurant Group (formerly AI Fresh Super) is a company providing daytime restaurant made-to-order meals.
Campbell
Campbell
Campbell Soup is a manufacturer and marketer of branded convenience food products.
UNFI
UNFI
United Natural Foods (UNFI) is a distributor of natural, organic, specialty, produce, and conventional grocery and non-food products as well as a provider of support services.
Instacart
Instacart
Instacart (also known as Maplebear) is a company that offers grocery delivery services.
Green Chef
Green Chef
Green Chef provides fresh organic ingredients, healthy, flavorful meals.
Sun Basket
Sun Basket
Sun Basket is a healthy cooking service that delivers organic ingredients and easy, customized recipes weekly to customers.
Plated
Plated
Plated (also known as DineInFresh) home-delivers 30-minute gourmet recipes and ingredients.
Home Chef
Home Chef
Home Chef is a company that provides ingredient and recipe delivery service.
HelloFresh
HelloFresh
HelloFresh is a meal kit company that delivers pre-portioned ingredients.
Founding Date
Founding Date
2012
Founding Date
2017
Founding Date
1869
Founding Date
1978
Founding Date
2012
Founding Date
2014
Founding Date
2014
Founding Date
2012
Founding Date
2013
Founding Date
2011
Type
Type
Public
Type
Public
Type
Public
Type
Public
Type
Private
Type
Subsidiary
Type
Private
Type
Subsidiary
Type
Subsidiary
Type
Public
Tags
Locations
Locations
New York, US HQ
Linden, US
New York, US
Richmond, US
Locations
Bradenton, US HQ
Locations
Camden, US HQ
Mississauga, CA
Ashland, US
Barnstable, US
Beloit, US
Bloomfield, US
Charlotte, US
see more
Locations
Providence, US HQ
Burnaby, CA
Richmond, CA
Saint Laurent, CA
Vaughan, CA
Atlanta, US
Auburn, US
see more
Locations
San Francisco, US HQ
Toronto, CA
Atlanta, US
Locations
Boulder, US HQ
Locations
San Francisco, US HQ
London, GB
Locations
New York, US HQ
Locations
Chicago, US HQ
Locations
Berlin, DE HQ
Melbourne, AU
Perth, AU
Sydney, AU
Antwerp, BE
Abbotsford, CA
Brampton, CA
see more
Employees
Employees
1,61231% decrease
Employees
9,000
Employees
14,7004% increase
Employees
28,300
Employees
15,905
Employees
206
Employees
2961% decrease
Employees
136
Employees
1,4092% increase
Employees
14,635128% increase
Valuation ($)
Valuation ($)
31.9 m
Valuation ($)
956.6 m
Valuation ($)
15.7 b
Valuation ($)
2.4 b
Valuation ($)
39 b
Valuation ($)
N/A
Valuation ($)
500 m
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
4.3 b
Twitter followers
Twitter followers
54.9 k
Twitter followers
N/A
Twitter followers
95.7 k
Twitter followers
9.3 k
Twitter followers
60.2 k
Twitter followers
5.9 k
Twitter followers
4.2 k
Twitter followers
19.1 k
Twitter followers
12 k
Twitter followers
39 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
24
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
5
Number of tweets (last 30 days)
7
Number of tweets (last 30 days)
878
Number of tweets (last 30 days)
12
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
21
Number of tweets (last 30 days)
814
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
0.6
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
6.4
Average likes per tweet (last 30 days)
4.1
Average likes per tweet (last 30 days)
1
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
0.4
Average likes per tweet (last 30 days)
0.4
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
62.5%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
24.03%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
33.33%
Percentage of tweets with engagement (last 30 days)
32.06%
Alexa Website Rank
Alexa Website Rank
68636
Alexa Website Rank
N/A
Alexa Website Rank
401497
Alexa Website Rank
N/A
Alexa Website Rank
2168
Alexa Website Rank
109563
Alexa Website Rank
123290
Alexa Website Rank
384095
Alexa Website Rank
43926
Alexa Website Rank
N/A
Employee Rating
Employee Rating
3.3
Employee Rating
N/A
Employee Rating
3.9
Employee Rating
3.2
Employee Rating
3.8
Employee Rating
3.4
Employee Rating
3.7
Employee Rating
3.9
Employee Rating
3.4
Employee Rating
3.7

Financial

Revenue (est.)
Revenue (est.)
$881.2m (FY, 2017)
Revenue (est.)
$601.2m (FY, 2021)
Revenue (est.)
$8.6b (FY, 2022)
Revenue (est.)
$28.9b (FY, 2022)
Revenue (est.)
$2b (Y, 2017)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
€6b (FY, 2021)
Cost of goods
Cost of goods
$628m (FY, 2017)
Cost of goods
$500k (FY, 2021)
Cost of goods
$5.9b (FY, 2022)
Cost of goods
$24.7b (FY, 2022)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
€1.9b (FY, 2021)
Gross profit
Gross profit
$253.2m (FY, 2017)
Gross profit
N/A
Gross profit
$2.6b (FY, 2022)
Gross profit
$4.2b (FY, 2022)
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
€4.1b (FY, 2021)
Net income
Net income
($210.1m) (FY, 2017)
Net income
($2.1m) (FY, 2021)
Net income
$757m (FY, 2022)
Net income
$254m (FY, 2022)
Net income
N/A
Net income
N/A
Net income
N/A
Net income
N/A
Net income
N/A
Net income
€256.3m (FY, 2021)

Operating

Average Order Value
Average Order Value
$56.6 (Q1, 2018)
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
N/A
Average Order Value
€53.4 (FY, 2021)
Countries
Countries
N/A
Countries
N/A
Countries
160 (FY, 2021)
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
17 (FY, 2021)
Customers
Customers
786 k (Q1, 2018)
Customers
N/A
Customers
N/A
Customers
N/A
Customers
500 k (Dec, 2017)
Customers
N/A
Customers
N/A
Customers
N/A
Customers
N/A
Customers
7.2 m (FY, 2021)
Meals Delivered
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
N/A
Meals Delivered
10 m (Y, 2016)
Meals Delivered
243.9 m (FY, 2021)
Meals Delivered per Month
Meals Delivered per Month
8 m (Apr, 2016)
Meals Delivered per Month
N/A
Meals Delivered per Month
N/A
Meals Delivered per Month
N/A
Meals Delivered per Month
N/A
Meals Delivered per Month
N/A
Meals Delivered per Month
N/A
Meals Delivered per Month
N/A
Meals Delivered per Month
2.5 m (Feb, 2017)
Meals Delivered per Month
N/A
Orders
Orders
3.5 m (Q1, 2018)
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
29.5 m (FY, 2021)
Orders per Customer
Orders per Customer
4.4 (Q1, 2018)
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
N/A
Orders per Customer
4.1 (FY, 2021)
Products
Products
N/A
Products
N/A
Products
N/A
Products
275 k (FY, 2020)
Products
500 k (Apr, 2017)
Products
N/A
Products
N/A
Products
N/A
Products
N/A
Products
N/A
Recipes in Database
Recipes in Database
1 k (Q1, 2017)
Recipes in Database
N/A
Recipes in Database
N/A
Recipes in Database
N/A
Recipes in Database
N/A
Recipes in Database
N/A
Recipes in Database
N/A
Recipes in Database
N/A
Recipes in Database
500 (Aug, 2015)
Recipes in Database
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 265m (almost 2 years ago)
Latest funding round
N/A
Latest funding round
$ 30m (over 3 years ago)
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Total funding raised
Total funding raised
$ 199.4m
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 7.1m
Total funding raised
$ 2.7b
Total funding raised
$ 15.5m
Total funding raised
$ 143.1m
Total funding raised
$ 87.4m
Total funding raised
$ 55.5m
Total funding raised
$ 275.3m
For sources of this data, please see the company profile

View company profiles

First Watch Restaurant Group
HQ
Bradenton, US
Employees
9,000

First Watch Restaurant Group (formerly AI Fresh Super) is a company providing daytime restaurant made-to-order meals.

View company
Campbell
HQ
Camden, US
Employees
14,700↑ 4% increase

Campbell Soup is a manufacturer and marketer of branded convenience food products.

View company
UNFI
HQ
Providence, US
Employees
28,300

United Natural Foods (UNFI) is a distributor of natural, organic, specialty, produce, and conventional grocery and non-food products as well as a provider of support services.

View company
Instacart
HQ
San Francisco, US
Employees
15,905

Instacart (also known as Maplebear) is a company that offers grocery delivery services.

View company