Blue Apron Competitors and Similar CompaniesClear all
Blue Apron's competitors and similar companies include First Watch Restaurant Group, The Campbell's Company, UNFI, Instacart, Green Chef, Sun Basket, Plated, Home Chef and HelloFresh.
 Blue Apron Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare meals at home. |  First Watch Restaurant Group First Watch Restaurant Group (formerly AI Fresh Super) is a company providing daytime restaurant made-to-order meals. |  The Campbell's Company The Campbell's Company (formerly known as Campbell Soup Company) is a company producing branded foods and beverages. |  UNFI United Natural Foods (UNFI) is a distributor of natural, organic, specialty, produce, and conventional grocery and non-food products as well as a provider of support services. |  Instacart Instacart (also known as Maplebear) is a company that provides grocery technology services. |  Sun Basket Sun Basket is a healthy cooking service that delivers organic ingredients and easy, customized recipes weekly to customers. | |||||
Founding Date | Founding Date 2012 | Founding Date 2017 | Founding Date 1869 | Founding Date 1978 | Founding Date 2012 | Founding Date 2014 | Founding Date 2014 | Founding Date 2012 | Founding Date 2013 | Founding Date 2011 |
Type | Type Public | Type Public | Type Public | Type Public | Type Public | Type Subsidiary | Type Private | Type Subsidiary | Type Subsidiary | Type Public |
Tags | ||||||||||
Locations | Locations New York, US HQ Linden, US New York, US Richmond, US | Locations Bradenton, US HQ | Locations Camden, US HQ Mississauga, CA Ashland, US Beloit, US Bloomfield, US Charlotte, US Charlotte, US see more | Locations Providence, US HQ Burnaby, CA Richmond, CA Saint Laurent, CA Vaughan, CA Atlanta, US Auburn, US see more | Locations San Francisco, US HQ Toronto, CA Atlanta, US | Locations Boulder, US HQ | Locations San Francisco, US HQ London, GB | Locations New York, US HQ | Locations Chicago, US HQ | Locations Berlin, DE HQ Melbourne, AU Perth, AU Antwerp, BE Abbotsford, CA Brampton, CA Edmonton, CA see more |
Employees | Employees 1,61231% decrease | Employees 9,000 | Employees 14,4001% decrease | Employees 25,60010% decrease | Employees 3,48657% increase | Employees 253 | Employees 291 | Employees 2462% increase | Employees 2,5521% increase | Employees 21,783 |
Valuation ($) | Valuation ($) 100 m | Valuation ($) 1 b | Valuation ($) 13.9 b | Valuation ($) 1.2 b | Valuation ($) 9.5 b | Valuation ($) N/A | Valuation ($) 500 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 1.9 b |
Financial | ||||||||||
Revenue (est.) | Revenue (est.) $458.5m (FY, 2022) | Revenue (est.) $1.2b (FY, 2025) | Revenue (est.) $10.3b (FY, 2025) | Revenue (est.) $31.8b (FY, 2025) | Revenue (est.) $3.7b (FY, 2025) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) €6.8b (FY, 2025) |
Cost of goods | Cost of goods N/A | Cost of goods $1.7m (FY, 2025) | Cost of goods $7.1b (FY, 2025) | Cost of goods $27.6b (FY, 2025) | Cost of goods $984m (FY, 2025) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods €2.2b (FY, 2025) |
Gross profit | Gross profit N/A | Gross profit $1.2b (FY, 2025) | Gross profit $3.1b (FY, 2025) | Gross profit $4.2b (FY, 2025) | Gross profit $2.8b (FY, 2025) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit €4.5b (FY, 2025) |
Net income | Net income ($109.7m) (FY, 2022) | Net income $19.4m (FY, 2025) | Net income $602m (FY, 2025) | Net income ($115m) (FY, 2025) | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income (€92.9m) (FY, 2025) |
Operating ⚠ | ||||||||||
Average Order Value | Average Order Value $56.6 (Q1, 2018) | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value N/A | Average Order Value €64.2m (Q3, 2023) |
Countries | Countries N/A | Countries N/A | Countries 150 (FY, 2022) | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries N/A | Countries 18 (FY, 2022) |
Meals Delivered | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered N/A | Meals Delivered 10 m (Y, 2016) | Meals Delivered 236.6 m (Q3, 2023) |
Meals Delivered per Month | Meals Delivered per Month 8 m (Apr, 2016) | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month N/A | Meals Delivered per Month 2.5 m (Feb, 2017) | Meals Delivered per Month N/A |
Orders | Orders 3.5 m (Q1, 2018) | Orders N/A | Orders N/A | Orders N/A | Orders 263 m (Y, 2023) | Orders N/A | Orders N/A | Orders N/A | Orders N/A | Orders 28 m (Q3, 2023) |
Orders per Customer | Orders per Customer 4.4 (Q1, 2018) | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer N/A | Orders per Customer 4 m (Q3, 2023) |
Recipes in Database | Recipes in Database 1 k (Q1, 2017) | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database N/A | Recipes in Database 500 (Aug, 2015) | Recipes in Database N/A |
Funding | ||||||||||
Total funding raised | Total funding raised $ 199.4m | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 7.1m | Total funding raised $ 2.7b | Total funding raised $ 15.5m | Total funding raised $ 143.1m | Total funding raised $ 87.4m | Total funding raised $ 55.5m | Total funding raised $ 275.3m |
For sources of this data, please see the company profile
View Company Profiles
First Watch Restaurant Group
HQ
Bradenton, US
Employees
9,000
First Watch Restaurant Group (formerly AI Fresh Super) is a company providing daytime restaurant made-to-order meals.
View companyThe Campbell's Company
HQ
Camden, US
Employees
14,400↓ 1% decrease
The Campbell's Company (formerly known as Campbell Soup Company) is a company producing branded foods and beverages.
View companyUNFI
HQ
Providence, US
Employees
25,600↓ 10% decrease
United Natural Foods (UNFI) is a distributor of natural, organic, specialty, produce, and conventional grocery and non-food products as well as a provider of support services.
View companyInstacart
HQ
San Francisco, US
Employees
3,486
Instacart (also known as Maplebear) is a company that provides grocery technology services.
View company