Instacart is a same-day grocery delivery firm offering delivery in as little as one hour. The Firm is focused on delivering groceries and home essentials. Instacart facilitates users to connect with personal shoppers in their area who pick up and deliver groceries from local stores.
Company Growth (employees)
San Francisco, US
Size (employees)
1,375 (est)
Instacart was founded in 2012 and is headquartered in San Francisco, US

Key People/Management at Instacart

Apoorva Mehta

Apoorva Mehta

Ravi Gupta

Ravi Gupta

Max Mullen

Max Mullen

Brandon Leonardo

Brandon Leonardo

Sunil Raman

Sunil Raman

Head of Operations Strategy

Instacart Office Locations

Instacart has offices in San Francisco, Washington, Chandler, Mesa and in 20 other locations
San Francisco, US (HQ)
50 Beale Suite 600
Hayward, US
24650 Industrial Blvd
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Instacart Financials and Metrics

Summary Metrics

Instacart's latest funding round in March 2017 was reported to be $400 m. In total, Instacart has raised $681.7 m. Instacart's latest valuation is reported to be $3.4 b.

Instacart Financials

Instacart's revenue was reported to be $600 m in 2016 which is a 500% increase from the previous period.

Revenue (Y, 2016)

600 m

Revenue growth (Y, 2015 - Y, 2016), %


Market valuation

3.4 b
USDY, 2015EY, 2016E


100 m600 m

Revenue growth, %

USDY, 2016


730.4 k
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Instacart Operating Metrics

Mar, 2017May, 2017




500 k
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Instacart's employees are reported to be approximately 40% female and 60% male.
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Instacart's Web-traffic and Trends

Instacart Online and Social Media Presence

Instacart News and Updates

Instacart workers are striking over wages reportedly as low as $1 an hour

This story has been updated. The dark side of the gig economy is popping up in the grocery aisle. Instacart shoppers and drivers–the people who gather your groceries and deliver them to you after you order via the Instacart app–are on strike. While independent contractors can’t technically strike, v…

Instacart is a spleen and it needs to be a kidney

 The spleen does things in the body, real things. It filters poisons and biologists think it once did much more. But, if your spleen goes sideways you can take it out and not change your lifestyle much. It does stuff, but not enough to make it indispensable. Lose your kidneys and your life is going …

There’s still one big reason why people aren’t buying their groceries online

Everyone wants to figure out online grocery. There are the big guys, like Amazon, Walmart, and Target, as well as traditional grocers like Safeway, who…

Instacart AI helps personal shoppers buy groceries faster

In case you have ever wondered how Instacart works, know this: There are thousands of “personal shoppers” who physically go to a store and pick out your groceries. In some cases, that’s all they do — up to 29 hours per week. They might not actually deliver the groceries (that’s a job for another wor…

AI is picking out your strawberries

VB EVENT: No one wants to go grocery shopping. It’s all heavy carts, complex layouts, and unfathomable product placement decisions – why is the sherry vinegar next to the olive bar? The daunting, sisyphean task takes up enough time to make you resentful. Making you hate it less, and helping you find…

In wake of Amazon/Whole Foods deal, Instacart has a challenging opportunity

 Yesterday, Amazon and Whole Foods ruined a perfectly slow news day on a Friday in June with the announcement that Amazon intends to buy Whole Foods for almost $14 billion. The most obvious victim of the deal was Instacart, in which Whole Foods invested and with whom Whole Foods has a five-year cont…
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Instacart Company Life and Culture

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