Instacart is a same-day grocery firm offering delivery in as little as one hour. The Company is focused on groceries and home essentials. Instacart facilitates users to connect with personal shoppers in their area who pick up and deliver groceries from local stores.
San Francisco, US
Size (employees)
1,770 (est)+2%
Instacart was founded in 2012 and is headquartered in San Francisco, US
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Key People/Management at Instacart

Apoorva Mehta

Apoorva Mehta

Ravi Gupta

Ravi Gupta

Max Mullen

Max Mullen

Brandon Leonardo

Brandon Leonardo


Instacart Office Locations

Instacart has offices in Bridgeport, Oakland, Portland, Brooklyn and in 14 other locations
San Francisco, US (HQ)
50 Beale Suite 600
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Instacart Financials and Metrics

Summary Metrics

Instacart's latest funding round in April 2018 was reported to be $150 m. In total, Instacart has raised $1 b. Instacart's latest valuation is reported to be $4.4 b.

Instacart Financials

Instacart's revenue was reported to be $600 m in Y, 2016 which is a 500% increase from the previous period.

Revenue (Y, 2016)

600 m

Revenue growth (Y, 2015 - Y, 2016), %


Market valuation

4.4 b
USDY, 2015EY, 2016E


100 m600 m

Revenue growth, %

USDY, 2016


730.4 k
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Instacart Operating Metrics

Mar, 2017May, 2017




500 k
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Instacart Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Unata (68)January 16, 2018
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Instacart News and Updates

Instacart now suggests 5% tip default

Instacart has revamped its checkout process to make it easier for customers to leave better tips. Now, Instacart suggests a 5 percent default tip. If someone wants to leave more, or less, there are still options to tip nothing at all, 10 percent, 15 percent, 20 percent and other amounts. Instacart h…

VCs are hungry for Instacart, big money for bikes and a slew of enterprise IPOs

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines. This week was a damn corker. Instacart is fighting back! Zuora went public and it went well! There were other IPOs! Uber loves bikes! And what is #AllRaise? We happily had…

How Instacart Is Ramping Up Its Grocery Strategy To Fend Off Amazon

After Amazon acquired Whole Foods last year, Instacart has seen an uptick in digitally invested grocery partners. Amazon’s announcement last June of its plan to buy Whole Foods served as a wake-up call to grocers that the threat of e-commerce could no longer be ignored. And grocery-delivery startup …

Instacart is reportedly raising another $150 million

Instacart, the grocery delivery startup that has a partnership of sorts with Whole Foods, is raising $150 million in funding, Axios first reported. This is on top of Instacart’s $200 million raise at a $4.2 billion valuation in February. The additional funding comes shortly after Amazon, owner of Wh…
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