Ocado operates as an online grocery retailer. The Company offers organic groceries, toiletries, beauty and baby products, pet food products, and household goods under Ocado, fetch, SIZZLE, and Waitrose brands. It also engages in the development and monetization of intellectual property and technology used for the online retailing, logistics, and distribution of grocery and consumer goods. In addition, Ocado is involved in the insurance business.

TypePublic
HQHatfield, GB
Founded2000
Size (employees)12,799 (est)+18%
Websiteocado.com
Ocado was founded in 2000 and is headquartered in Hatfield, GB
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Key People/Management at Ocado

Tim Steiner

Tim Steiner

CEO
Duncan Tatton-Brown

Duncan Tatton-Brown

CFO
Jörn Rausing

Jörn Rausing

Non-Executive Director
Douglas McCallum

Douglas McCallum

Non-Executive Director
Ruth Anderson

Ruth Anderson

Non-Executive Director
Neill Abrams

Neill Abrams

Legal & Business Affairs Director
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Ocado Office Locations

Ocado has offices in Leeds, Hampshire, Sheffield, Hatfield and in 18 other locations
Hatfield, GB (HQ)
3 Bishops Square
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Ocado Financials and Metrics

Ocado Revenue

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Ocado's revenue was reported to be £1.46 b in FY, 2017 which is a 15.2% increase from the previous period.
GBP

Revenue (H1, 2018)

799.9m

Gross profit (H1, 2018)

273.8m

Gross profit margin (H1, 2018), %

34.2%

Net income (H1, 2018)

(9.3m)

EBITDA (H1, 2018)

38.9m

EBIT (H1, 2018)

(2.8m)

Cash (3-Jun-2018)

447.6m

EV

1.6b
Annual
GBPFY, 2016FY, 2017

Revenue

1.3b1.5b

Revenue growth, %

15%15%

Cost of goods sold

835.7m959.5m

Gross profit

435.3m504.3m
Half Year
GBPH1, 2017H1, 2018

Revenue

713.8m799.9m

Cost of goods sold

466.0m526.1m

Gross profit

247.8m273.8m

Gross profit Margin, %

35%34%
Annual
GBPFY, 2016FY, 2017

Cash

50.9m150.0m

Accounts Receivable

23.0m28.1m

Prepaid Expenses

11.6m12.9m

Inventories

39.1m42.9m
Half Year
GBPH1, 2017H1, 2018

Cash

37.8m447.6m

Inventories

35.7m43.4m

Current Assets

153.7m589.2m

PP&E

421.9m497.4m
Annual
GBPFY, 2016FY, 2017

Net Income

12.0m1.0m

Depreciation and Amortization

61.0m71.0m

Inventories

(9.2m)(3.8m)

Accounts Payable

25.2m45.1m
Half Year
GBPH1, 2017H1, 2018

Net Income

7.7m(9.3m)

Depreciation and Amortization

33.2m41.7m

Inventories

3.4m(400.0k)

Accounts Payable

21.6m24.8m
GBPY, 2018

EV/EBITDA

42.4 x

EV/EBIT

-588.4 x

EV/CFO

46.5 x

Debt/Equity

0.6 x

Debt/Assets

0.3 x

Financial Leverage

2.1 x
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Ocado Operating Metrics

Ocado's Active Customers was reported to be 679 k in H1, 2018.
FY, 2015FY, 2016Q1, 2017H1, 2017FY, 2017Q1, 2018H1, 2018

Active Customers

509 k580 k602 k645 k679 k

Average Order Size

£111.20 £108.10 £110.85 £108.45 £107.20 £110.45 £108.18

Distribution Sites

17

Product Waste

70%70%70%70%70%
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Ocado Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Last Mile Technology Limited
Marie Claire Beauty Limited
MHE JVCo Limited
Ocado Bulgaria EOOD
Ocado Central Services Limited
Ocado Holdings Limited
Ocado Information Technology Limited
Ocado Innovation Holdings Limited
Ocado Innovation Limited
Ocado International Holdings Limited (formerly Jalapeno Partners Limited)
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Ocado Revenue Breakdown

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Ocado revenue breakdown by business segment: 8.0% from Solutions and 92.0% from Retail

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Ocado Online and Social Media Presence

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Ocado News and Updates

Ocado, Once Europe’s Top Short, Battles to Sustain Share Rally

Ocado, Once Europe’s Top Short, Battles to Sustain Share Rally

Focus: Old-line Kroger shows new moves in grocery delivery drive

CINCINNATI (Reuters) - Kroger Co, the nation's biggest supermarket chain, whose founder delivered groceries by horse and buggy, is using a different kind of horsepower in its race with online grocery sellers.
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Ocado Blogs

Warm up with FREE Heinz Soup of the Day

We’re giving away 1000 FREE boxes of Heinz Soup of the Day! Pop a pack into your trolley and warm up from the inside out – perfect for these cooler, autumn days. Here’s how to claim your free soup: Choose … Continue reading →

Ocadolife October 2018 ten-minute teaser answers

Have a crack at the foodie puzzle in Ocadolife and check your answers below. Across 1. Berry used to flavour gin. (7) Juniper 5. This soup is cold! (8) Gazpacho 6. Friendly fungi. (8) Mushroom 8. Turkish pastry made with nuts, honey and filo. (7) Baklava 10. Crispy cheese … Continue reading →

UPDATE: you well-moisturised bunch have gone and claimed all our free Purepotions ointment. Keep an eye on our page for the next giveaway.

We’ve teamed up with Purepotions to give away 300 jars of their all-natural Skin Salvation Intensive Moisturising Ointment. Packed with goodies for the skin, including vitamins, essential fatty acids, and beeswax – this ointment is perfect for those who suffer from … Continue reading →

Claim your FREE Leap Salmon

Fish fans leap for joy – we have 500 free Leap Salmons to give away but be quick, these freebies will be hooked soon. Don’t forget the early shopper catches the fish. Here’s how to get yours: Add a Leap … Continue reading →

FREE Dr Will’s sauce with your next shop

We’ve teamed up with Dr Will’s to give away some all-natural, vegan-friendly, gluten-free condiments. Choose from a FREE fruity Tomato Ketchup, tangy Beetroot Ketchup or smoky BBQ Sauce. There are only 100 of each to be claimed, so which one … Continue reading →

Ocadolife July-August 2018 ten-minute teaser answers

Have a crack at the foodie puzzle in Ocadolife and check your answers below. Across 2. A nice glass of fizz (9) CHAMPAGNE 3. Grill for Antipodeans (6) BARBIE 5. Pasta masquerading as rice (4) ORZO 6. We’re nuts about this sauce (5) SATAY 7. Pungent allium (6) GARLIC 9. Italian … Continue reading →
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Ocado Company Life and Culture

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