Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare healthy meals at home. The Company also offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and sells beef, poultry, and lamb products under the BN Ranch brand name. Its meal products are accompanied by printed and digital content, including how-to instructions, and the stories of its suppliers and specialty ingredients.

Employee Rating

2.9More
TypePublic
HQNew York, US
Founded2012
Size (employees)3,281 (est)-16%
Websiteblueapron.com
Blue Apron was founded in 2012 and is headquartered in New York, US
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Key People/Management at Blue Apron

Brad Dickerson

Brad Dickerson

CEO
Ilia Papas

Ilia Papas

Chief Technology Officer
Jared Cluff

Jared Cluff

Chief Marketing Officer
Tim Smith

Tim Smith

Senior Vice President and General Manager of Consumer Products
Benjamin Singer

Benjamin Singer

General Counsel and Secretary
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Blue Apron Office Locations

Blue Apron has offices in New York, Grand Prairie, Austin, San Francisco and in 4 other locations
New York, US (HQ)
5 Crosby St 3rd Floor
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Blue Apron Financials and Metrics

Blue Apron Revenue

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Blue Apron's revenue was reported to be $881.19 m in FY, 2017 which is a 10.8% increase from the previous period.
USD

Revenue (Q1, 2018)

196.7m

Gross profit (Q1, 2018)

67.4m

Gross profit margin (Q1, 2018), %

34.2%

Net income (Q1, 2018)

(31.7m)

EBITDA (Q1, 2018)

(21.5m)

EBIT (Q1, 2018)

(29.9m)

Market capitalization (16-Jan-2019)

277.1m

Closing stock price (16-Jan-2019)

1.4

Cash (31-Mar-2018)

203.5m

EV

198.3m
Blue Apron's current market capitalization is $277.1 m.
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Revenue

77.8mwdxefcqufszuzezftuxetqsqxt340.8m795.4m881.2m

Revenue growth, %

338%133%11%

Cost of goods sold

72.2m263.3m532.7m628.0m

Gross profit

5.6m77.5m262.7m253.2m
Quarterly
Annual
USDFY, 2015FY, 2016FY, 2017

Cash

126.9m81.5m228.5m

Accounts Receivable

355.0k485.0k1.9m

Prepaid Expenses

4.0m8.3m7.8m

Inventories

17.5m42.9m41.9m
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018

Cash

61.2m61.6m266.3m203.5m

Accounts Receivable

624.0k526.0k822.0k1.8m

Prepaid Expenses

7.7m12.6m11.1m10.7m

Inventories

50.0m46.9m43.5m39.7m
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(30.8m)(46.9m)(54.9m)(210.1m)

Depreciation and Amortization

611.0k2.9m8.2m26.8m

Inventories

(1.3m)(16.2m)(25.7m)451.0k

Accounts Payable

9.1m18.9m3.7m(4.8m)
Quarterly
USDQ1, 2016Q2, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018

Net Income

3.0m8.6m(52.2m)(83.8m)(171.0m)(31.7m)

Depreciation and Amortization

1.5m3.3m4.2m9.6m18.3m8.4m

Inventories

(6.6m)(10.2m)(5.5m)(2.6m)55.0k3.0m

Accounts Payable

4.2m(3.7m)23.2m14.7m2.8m(2.2m)
USDY, 2018

EV/EBITDA

-9.2 x

EV/EBIT

-6.6 x

EV/CFO

-9.7 x

Financial Leverage

-2.5 x
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Blue Apron Operating Metrics

Blue Apron's Orders was reported to be 3.5 m in Q1, 2018. Blue Apron's Customers was reported to be 786 k in Q1, 2018.
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Blue Apron Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
BAW Holdco III LLC
BAW Holdco II LLC
BAW Holdco I LLC
BAW Inc.
Blue Apron LLC
Blue Apron Market LLC
BN Ranch LLC

Human Capital Metrics

Blue Apron's employees are reported to be approximately 43% female and 57% male.
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Blue Apron Online and Social Media Presence

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Blue Apron Blogs

The Pasture-Raised Chicken or the Egg

What comes first, higher standards or better taste?

Blue Apron Achieves SQF Food Safety Certification Nationwide Across Fulfillment Center Network

Blue Apron, known for creating incredible meal experiences, today announced that the company has achieved certification under the prestigious Safe Quality Food (SQF) Food Safety Code for Manufacturing nationwide across its entire fulfillment center network in Linden, New Jersey; Richmond, California…

Introducing WW x Blue Apron: Inspiring Healthier Home Cooking

Today, WW and Blue Apron announced WW x Blue Apron, a new partnership that will feature a weekly rotating selection of recipes inspired by the WW Freestyle™ program and available for home delivery.  Known for creating incredible meal experiences, the Blue Apron culinary team designed the recipes, wh…

Holiday Wine Planning Made Easy

Pick the right wines for every holiday gift or gathering. From thank-you gifts to office parties to gatherings of friends and family (complete with reindeer-antler headbands), ’tis the season to uncork lots and lots of wine bottles. With this handy guide, you’ll get the appropriate reds and whites f…

Decant for the Holidays

Uncorking that coveted bottle at a holiday feast? Do the wine justice and decant it. Decanting is an essential step when serving an old bottle of wine—anything at least 7 years old. Put simply, decanting is pouring the wine from the bottle into another vessel, then serving it from that vessel into e…

NYCWFF 2018 Sweepstakes

Blue Apron Test Kitchen Experience – NYCWFF 2018 Sweepstakes Official Rules  NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT. PLEASE READ THEM CAREFULLY BEFORE ENTERING. THIS CO…
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Blue Apron Company Life and Culture

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Blue Apron Frequently Asked Questions

  • When was Blue Apron founded?

    Blue Apron was founded in 2012.

  • Who are Blue Apron key executives?

    Blue Apron's key executives are Brad Dickerson, Ilia Papas and Jared Cluff.

  • How many employees does Blue Apron have?

    Blue Apron has 3,281 employees.

  • What is Blue Apron revenue?

    Latest Blue Apron annual revenue is $881.2 m.

  • What is Blue Apron revenue per employee?

    Latest Blue Apron revenue per employee is $268.6 k.

  • Who are Blue Apron competitors?

    Competitors of Blue Apron include Bigbasket, Hungryroot and HelloFresh.

  • Where is Blue Apron headquarters?

    Blue Apron headquarters is located at 5 Crosby St 3rd Floor, New York.

  • Where are Blue Apron offices?

    Blue Apron has offices in New York, Grand Prairie, Austin, San Francisco and in 4 other locations.

  • How many offices does Blue Apron have?

    Blue Apron has 8 offices.