Blue Apron

Food & Beverage delivery ecommerce groceries

Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare healthy meals at home. The Company ensures the freshness of its produce by cutting out the middleman and directly delivering the ingredients from the farm to the customer’s home. Blue Apron sources its ingredients from family-run farms and supports regenerative farming practices.

Revenue(FY, 2017)

$881 M

Customers(Mar, 2018)

746 K

Type

Public

New York, US

Founded

2012

Size (employees)

5,137 (est)-4%

Website

blueapron.com

Blue Apron was founded in 2012 and is headquartered in New York, US

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Key People/Management at Blue Apron

Brad Dickerson

CEO

Ilia Papas

Chief Technology Officer

Jared Cluff

Chief Marketing Officer

Pablo Cussatti

Senior Vice President of Operations and Fulfillment

Tim Smith

Senior Vice President and General Manager of Consumer Products

Benjamin Singer

General Counsel and Secretary

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Blue Apron Office Locations

Blue Apron has offices in Jersey City, Grand Prairie, Austin, New York and in 4 other locations

New York, US (HQ)

5 Crosby St 3rd Floor

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Blue Apron Financials and Metrics

Blue Apron Financials

Blue Apron's revenue was reported to be $881 m in FY, 2017 which is a 10.8% increase from the previous period.

Summary

USD
Revenue (FY, 2017)	881 m
Revenue growth (FY, 2016 - FY, 2017), %	10.8%
Net income (FY, 2017)	(210 m)
Cash (30-Sep-2017)	266.3 m

Income Statement

Annual

USD	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Revenue	77.8 m	340.8 m	795.4 m	881 m
Revenue growth, %		338%	133%	11%
Cost of goods sold	72.2 m	263.3 m	532.7 m
Gross profit	5.6 m	77.5 m	262.7 m

Quarterly

USD	Q1, 2015	Q2, 2015	Q3, 2015	Q4, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q4, 2016	Q1, 2017	Q2, 2017	Q3, 2017
Revenue	48.6 m	73.3 m	102.3 m	116.7 m	172.1 m	201.9 m	205.5 m	215.9 m	244.8 m	238.1 m	20.6 m
Cost of goods sold	37.6 m	55 m	83.7 m	87 m	112.5 m	127.3 m	145.6 m	147.2 m	168.5 m	163.5 m	164.4 m
Gross profit	11 m	18.3 m	18.6 m	29.7 m	59.6 m	74.6 m	59.8 m	68.7 m	76.3 m	74.5 m	(143.8 m)
Gross profit Margin, %	23%	25%	18%	25%	35%	37%	29%	32%	31%	31%	(697%)

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Balance Sheet

Annual

USD	FY, 2015	FY, 2016
Cash	126.9 m	81.5 m
Accounts Receivable	355 k	485 k
Prepaid Expenses	4 m	8.3 m
Inventories	17.5 m	42.9 m

Quarterly

USD	Q1, 2017	Q2, 2017	Q3, 2017
Cash	61.2 m	61.6 m	266.3 m
Accounts Receivable	624 k	526 k	822 k
Prepaid Expenses	7.7 m	12.6 m	11.1 m
Inventories	50 m	46.9 m	43.5 m

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Cash Flow

Annual

USD	FY, 2014	FY, 2015	FY, 2016
Net Income	(30.8 m)	(46.9 m)	(54.9 m)
Depreciation and Amortization	611 k	2.9 m	8.2 m
Inventories	(1.3 m)	(16.2 m)	(25.7 m)
Accounts Payable	9.1 m	18.9 m	3.7 m

Quarterly

USD	Q1, 2016	Q2, 2016	Q1, 2017	Q2, 2017	Q3, 2017
Net Income	3 m	8.6 m	(52.2 m)	(83.8 m)	(171 m)
Depreciation and Amortization	1.5 m	3.3 m	4.2 m	9.6 m	18.3 m
Inventories	(6.6 m)	(10.2 m)	(5.5 m)	(2.6 m)	55 k
Accounts Payable	4.2 m	(3.7 m)	23.2 m	14.7 m	2.8 m

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Ratios

USD	Y, 2017
Revenue/Employee	169.2 k
Financial Leverage	2.2 x

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Blue Apron Operating Metrics

Blue Apron's Customers was reported to be 746 k in Mar, 2018. Blue Apron's Orders was reported to be 3.6 m in Q3, 2017.

	Q1, 2015	Q2, 2015	Q3, 2015	Q4, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q4, 2016	Q1, 2017	Q2, 2017	Q3, 2017	Mar, 2018
Orders	841 k	1.25 m	1.76 m	1.97 m	2.90 m	3.40 m	3.60 m	3.67 m	4.27 m	4.03 m	3.61 m
Customers	213 k	303 k	414 k	429 k	649 k	766 k	907 k	879 k	1.04 m	943 k	856 k	746 k
Average Order Value	$57.77	$58.74	$58.01	$59.21	$59.28	$59.40	$57.12	$58.78	$57.23	$58.81	$58.16
Orders per Customer	3.90	4.10	4.30	4.60	4.50	4.40	4	4.20	4.10	4.30	4.20