Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare healthy meals at home. The Company ensures the freshness of its produce by cutting out the middleman and directly delivering the ingredients from the farm to the customer’s home. Blue Apron sources its ingredients from family-run farms and supports regenerative farming practices.
Company Growth (employees)
Type
Public
HQ
New York, US
Founded
2012
Size (employees)
5,400 (est)
Blue Apron was founded in 2012 and is headquartered in New York, US

Key People/Management at Blue Apron

Brad Dickerson

Brad Dickerson

CEO
Ilia Papas

Ilia Papas

Chief Technology Officer
Jared Cluff

Jared Cluff

Chief Marketing Officer
Pablo Cussatti

Pablo Cussatti

Senior Vice President of Operations and Fulfillment
Tim Smith

Tim Smith

Senior Vice President and General Manager of Consumer Products
Benjamin Singer

Benjamin Singer

General Counsel and Secretary

Blue Apron Office Locations

Blue Apron has offices in New York, Linden, Richmond, San Francisco and in 4 other locations
New York, US (HQ)
5 Crosby St 3rd Floor
Show all (8)

Blue Apron Financials and Metrics

Blue Apron Financials

Blue Apron's revenue was reported to be $795.4 m in FY, 2016
USD

Revenue (Q2, 2017)

238.1 m

Gross profit (Q2, 2017)

74.5 m

Gross profit margin (Q2, 2017), %

31%

Net income (Q2, 2017)

(31.6 m)

EBITDA (Q2, 2017)

(23.9 m)

EBIT (Q2, 2017)

(31 m)

Cash (30-Jun-2017)

61.6 m
USDFY, 2014FY, 2015FY, 2016

Revenue

77.8 m340.8 m795.4 m

Revenue growth, %

338%133%

Cost of goods sold

72.2 m263.3 m532.7 m

Gross profit

5.6 m77.5 m262.7 m
USDQ1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017

Revenue

48.6 m73.3 m102.3 m116.7 m172.1 m201.9 m205.5 m215.9 m244.8 m238.1 m

Cost of goods sold

37.6 m55 m83.7 m87 m112.5 m127.3 m145.6 m147.2 m168.5 m163.5 m

Gross profit

11 m18.3 m18.6 m29.7 m59.6 m74.6 m59.8 m68.7 m76.3 m74.5 m

Gross profit Margin, %

23%25%18%25%35%37%29%32%31%31%
USDFY, 2015FY, 2016

Cash

126.9 m81.5 m

Accounts Receivable

355 k485 k

Prepaid Expenses

4 m8.3 m

Inventories

17.5 m42.9 m
USDQ1, 2017Q2, 2017

Cash

61.2 m61.6 m

Accounts Receivable

624 k526 k

Prepaid Expenses

7.7 m12.6 m

Inventories

50 m46.9 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(30.8 m)(46.9 m)(54.9 m)

Depreciation and Amortization

611 k2.9 m8.2 m

Accounts Receivable

(169 k)4 k(130 k)

Inventories

(1.3 m)(16.2 m)(25.7 m)
USDQ1, 2016Q2, 2016Q1, 2017Q2, 2017

Net Income

3 m8.6 m(52.2 m)(83.8 m)

Depreciation and Amortization

1.5 m3.3 m4.2 m9.6 m

Accounts Receivable

(420 k)103 k(139 k)(41 k)

Inventories

(6.6 m)(10.2 m)(5.5 m)(2.6 m)
USDY, 2017

Revenue/Employee

46.3 k

Debt/Equity

-0.8 x

Debt/Assets

0.4 x

Financial Leverage

-1.9 x
Show all financial metrics

Blue Apron Operating Metrics

Blue Apron's Orders was reported to be 4 m in Q2, 2017. Blue Apron's Customers was reported to be 943 k in Q2, 2017
Y, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Apr, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017

Meals Delivered per Month

1 m3 m8 m

Orders

841 k1.25 m1.76 m1.97 m2.9 m3.4 m3.6 m3.67 m4.27 m4.03 m

Average Order Value

$57.77$58.74$58.01$59.21$59.28$59.4$57.12$58.78$57.23$58.81

Average Revenue per Customer

$228$242$247$272$265$264$227$246$236$251
Show all operating metrics

Blue Apron Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
BN Ranch LLC
Blue Apron LLC
BAW Holdco II LLC
BAW Holdco I LLC
BAW Inc.
Blue Apron Market LLC
BAW Holdco III LLC

Blue Apron Median Salaries

Source: 19 public H-1B filings from Blue Apron

Blue Apron's Web-traffic and Trends

Blue Apron Online and Social Media Presence

Blue Apron Company Life and Culture

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