Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare healthy meals at home. The Company ensures the freshness of its produce by cutting out the middleman and directly delivering the ingredients from the farm to the customer’s home. It currently offers a subscription-based service in the form of a 2-person or family-based plan. Blue Apron sources its ingredients from family-run farms and supports regenerative farming practices. The Company also hopes to combat the widespread issue of food waste in the US by perfectly proportioning its ingredients for delivery,


Company Growth (employees)
Type
Public
HQ
New York, US
Founded
2012
Size (employees)
5,202 (est)+2%
Blue Apron was founded in 2012 and is headquartered in New York, US

Key People at Blue Apron

Matt Salzberg

Matt Salzberg

Founder & CEO
Ilia Papas

Ilia Papas

Chief Technology Officer
Pablo Cussatti

Pablo Cussatti

Senior Vice President of Operations and Fulfillment
Brad Dickerson

Brad Dickerson

Chief Financial Officer and Treasurer
Tim Smith

Tim Smith

SVP of Consumer Products

Blue Apron Office Locations

Blue Apron has offices in New York, Linden, Richmond, San Francisco and in 4 other locations
New York, US (HQ)
5 Crosby St 3rd Floor
Show all (8)

Blue Apron Data and Metrics

Blue Apron Financial Metrics

Blue Apron's revenue was reported to be $238.1 m in Q2, 2017
USD

Revenue (Q2, 2017)

238.1 m

Net income (Q2, 2017)

(31.6 m)

Cash (31-Mar-2017)

61.2 m
USDFY, 2014FY, 2015FY, 2016

Revenue

77.8 m340.8 m795.4 m

Revenue growth, %

338%133%

Cost of goods sold

72.2 m263.3 m532.7 m

Gross profit

5.6 m77.5 m262.7 m

Gross profit Margin, %

7%23%33%

Sales and marketing expense

14 m51.4 m144.1 m

General and administrative expense

21.8 m70.2 m165.2 m

Operating expense total

35.8 m121.5 m309.3 m

Depreciation and amortization

611 k2.9 m8.2 m

EBITDA

(26.5 m)(42.9 m)(43.6 m)

EBITDA margin, %

(34%)(13%)(5%)

EBIT

(30.8 m)(46.9 m)(54.8 m)

EBIT margin, %

(40%)(14%)(7%)

Interest expense

4 k6 k

Interest income

25 k

Pre tax profit

(30.8 m)(47 m)(54.9 m)

Income tax expense

61 k108 k

Net Income

(30.8 m)(47 m)(54.9 m)
USDQ1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017

Revenue

48.6 m73.3 m102.3 m116.7 m172.1 m201.9 m205.5 m215.9 m244.8 m238.1 m

Cost of goods sold

168.5 m

Gross profit

76.3 m

Gross profit Margin, %

31%

Sales and marketing expense

8.4 m12.8 m16 m14.2 m25.4 m32 m49.6 m37.1 m60.6 m

General and administrative expense

63.2 m

Operating expense total

8.4 m12.8 m16 m14.2 m25.4 m32 m49.6 m37.1 m123.8 m

Depreciation and amortization

4.2 m

EBITDA

(46.3 m)

EBITDA margin, %

(19%)

EBIT

(51.7 m)

EBIT margin, %

(21%)

Interest expense

470 k

Pre tax profit

(52.2 m)

Income tax expense

41 k

Net Income

(7.3 m)(9.3 m)(19.4 m)(11 m)3 m5.5 m(37.4 m)(26.1 m)(52.2 m)(31.6 m)
USDFY, 2015FY, 2016

Cash

126.9 m81.5 m

Accounts Receivable

355 k485 k

Inventories

17.5 m42.9 m

Current Assets

149.7 m138.1 m

PP&E

14.6 m131 m

Total Assets

165 m273.4 m

Accounts Payable

29.9 m49.5 m

Total Debt

44.5 m

Current Liabilities

50.4 m114.7 m

Total Liabilities

52 m211.9 m

Additional Paid-in Capital

1.7 m5.1 m

Retained Earnings

(83.7 m)(138.6 m)

Total Equity

(81.9 m)(133.4 m)

Debt to Equity Ratio

-0.3 x

Debt to Assets Ratio

0.2 x

Financial Leverage

-2 x-2 x
USDQ1, 2017

Cash

61.2 m

Accounts Receivable

624 k

Inventories

50 m

Current Assets

127.8 m

PP&E

190.3 m

Total Assets

322.5 m

Accounts Payable

77.7 m

Total Debt

99.6 m

Current Liabilities

151.5 m

Total Liabilities

311.5 m

Additional Paid-in Capital

6.9 m

Retained Earnings

(190.7 m)

Total Equity

(183.9 m)

Debt to Equity Ratio

-0.5 x

Debt to Assets Ratio

0.3 x

Financial Leverage

-1.8 x
USDFY, 2014FY, 2015FY, 2016

Net Income

(30.8 m)(46.9 m)(54.9 m)

Depreciation and Amortization

611 k2.9 m8.2 m

Accounts Receivable

(169 k)4 k(130 k)

Inventories

(1.3 m)(16.2 m)(25.7 m)

Accounts Payable

9.1 m18.9 m3.7 m

Cash From Operating Activities

(16.9 m)(26.4 m)(23.5 m)

Purchases of PP&E

(3.7 m)(10.4 m)(59.7 m)

Cash From Investing Activities

(10.3 m)(5.9 m)(66.5 m)

Short-term Borrowings

(40 k)(140 k)(264 k)

Cash From Financing Activities

44.8 m137 m44.6 m

Interest Paid

14 k33 k96 k

Income Taxes Paid

355 k
USDQ1, 2017

Net Income

(52.2 m)

Depreciation and Amortization

4.2 m

Accounts Receivable

(139 k)

Inventories

(5.5 m)

Accounts Payable

23.2 m

Cash From Operating Activities

(19 m)

Purchases of PP&E

(54.9 m)

Cash From Investing Activities

(56.3 m)

Short-term Borrowings

(77 k)

Cash From Financing Activities

55 m

Interest Paid

283 k
USDY, 2017

Revenue/Employee

46.4 k

Debt/Equity

-0.5 x

Debt/Assets

0.3 x

Financial Leverage

-1.8 x

Blue Apron Operating Metrics

Blue Apron's Orders was reported to be 4.3 m in Q1, 2017. Blue Apron's Customers was reported to be 1 m in Q1, 2017
Y, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Apr, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017

Meals Delivered per Month

1 m3 m8 m

Orders

841 k1.25 m1.76 m1.97 m2.9 m3.4 m3.6 m3.67 m4.27 m

Average Order Value

$57.77$58.74$58.01$59.21$59.28$59.4$57.12$58.78$57.23

Average Revenue per Customer

$228$242$247$272$265$264$227$246$236

Customers

213 k303 k414 k429 k649 k766 k907 k879 k1.04 m

Orders per Customer

3.94.14.34.64.54.444.24.1

Food Suppliers

300

App Downloads (iOS)

1.3 m

Total Paid Orders

25 m

Total Meals Delivered Since Inception

159 m

Recipes in Database

1 k

    Blue Apron Median Salaries

    Source: 19 public H-1B filings from Blue Apron

    Traffic Overview of Blue Apron

    Blue Apron Online and Social Media Presence

    Blue Apron Company Life and Culture

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