Blue Apron

OverviewSuggest Edit

Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare healthy meals at home. The Company also offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and sells beef, poultry, and lamb products under the BN Ranch brand name. Its meal products are accompanied by printed and digital content, including how-to instructions, and the stories of its suppliers and specialty ingredients.
TypePublic
Founded2012
HQNew York, USMap
Websiteblueapron.com
Employee Ratings3More
View Jobs (45)

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Latest Updates

Employees (est.) (Nov 2018)3,281(-16%)
Job Openings45
Revenue (FY, 2017)$881.2 M(+11%)
Share Price (Mar 2019)$1 (+6%)

Key People/Management at Blue Apron

Brad Dickerson

Brad Dickerson

CEO
Ilia Papas

Ilia Papas

Chief Technology Officer
Jared Cluff

Jared Cluff

Chief Marketing Officer
Tim Smith

Tim Smith

Senior Vice President and General Manager of Consumer Products
Benjamin Singer

Benjamin Singer

General Counsel and Secretary
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Blue Apron Office Locations

Blue Apron has offices in New York, Grand Prairie, Austin, San Francisco and in 3 other locations
New York, US (HQ)
5 Crosby St 3rd Floor
Arlington, US
Arlington, TX, USA
Austin, US
Austin, TX, USA
Grand Prairie, US
Grand Prairie, TX, USA
Jersey City, US
Jersey City, NJ, USA
Jersey City, US
Jersey City, NJ, USA
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Blue Apron Financials and Metrics

Blue Apron Revenue

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Blue Apron's revenue was reported to be $881.19 m in FY, 2017 which is a 10.8% increase from the previous period.
USD

Revenue (Q1, 2018)

196.7m

Gross profit (Q1, 2018)

67.4m

Gross profit margin (Q1, 2018), %

34.2%

Net income (Q1, 2018)

(31.7m)

EBITDA (Q1, 2018)

(21.5m)

EBIT (Q1, 2018)

(29.9m)

Market capitalization (15-Mar-2019)

202.3m

Closing stock price (15-Mar-2019)

1.0

Cash (31-Mar-2018)

203.5m

EV

123.5m
Blue Apron's current market capitalization is $202.3 m.
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Revenue

77.8m340.8m795.4m881.2m

Revenue growth, %

338%133%11%

Cost of goods sold

72.2m263.3m532.7m628.0m

Gross profit

5.6m77.5m262.7m253.2m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018

Revenue

48.6m73.3m102.3m116.7m172.1m201.9m205.5m215.9m244.8m238.1m20.6m187.7m196.7m

Cost of goods sold

37.6m55.0m83.7m87.0m112.5m127.3m145.6m147.2m168.5m163.5m164.4m131.5m129.3m

Gross profit

11.0m18.3m18.6m29.7m59.6m74.6m59.8m68.7m76.3m74.5m(143.8m)56.2m67.4m

Gross profit Margin, %

23%25%18%25%35%37%29%32%31%31%(697%)30%34%
show all
Annual
USDFY, 2015FY, 2016FY, 2017

Cash

126.9m81.5m228.5m

Accounts Receivable

355.0k485.0k1.9m

Prepaid Expenses

4.0m8.3m7.8m

Inventories

17.5m42.9m41.9m
Quarterly
USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018

Cash

61.2m61.6m266.3m203.5m

Accounts Receivable

624.0k526.0k822.0k1.8m

Prepaid Expenses

7.7m12.6m11.1m10.7m

Inventories

50.0m46.9m43.5m39.7m
show all
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(30.8m)(46.9m)(54.9m)(210.1m)

Depreciation and Amortization

611.0k2.9m8.2m26.8m

Inventories

(1.3m)(16.2m)(25.7m)451.0k

Accounts Payable

9.1m18.9m3.7m(4.8m)
Quarterly
USDQ1, 2016Q2, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018

Net Income

3.0m8.6m(52.2m)(83.8m)(171.0m)(31.7m)

Depreciation and Amortization

1.5m3.3m4.2m9.6m18.3m8.4m

Inventories

(6.6m)(10.2m)(5.5m)(2.6m)55.0k3.0m

Accounts Payable

4.2m(3.7m)23.2m14.7m2.8m(2.2m)
show all
USDY, 2018

EV/EBITDA

-5.8 x

EV/EBIT

-4.1 x

EV/CFO

-6 x

Financial Leverage

-2.5 x
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Blue Apron Operating Metrics

Blue Apron's Orders was reported to be 3.5 m in Q1, 2018. Blue Apron's Customers was reported to be 786 k in Q1, 2018.
Q1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018

Orders

841 k1.25 m1.76 m1.97 m2.90 m3.40 m3.60 m3.67 m4.27 m4.03 m3.61 m3.20 m3.47 m

Customers

213 k303 k414 k429 k649 k766 k907 k879 k1.04 m943 k856 k746 k786 k

Average Order Value

$57.77 $58.74 $58.01 $59.21 $59.28 $59.40 $57.12 $58.78 $57.23 $58.81 $58.16 $57.99 $56.58

Orders per Customer

3.90 4.10 4.30 4.60 4.50 4.40 4 4.20 4.10 4.30 4.20 4.30 4.40
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Blue Apron Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
BAW Holdco III LLC
BAW Holdco II LLC
BAW Holdco I LLC
BAW Inc.
Blue Apron LLC
Blue Apron Market LLC
BN Ranch LLC

Human Capital Metrics

Source: www.deartechpeople.com
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Competitors

Bigbasket
Food & Beverage - Private
Hungryroot
Food & Beverage - Private
HelloFresh
Food & Beverage - Public
Home Chef
Food & Beverage - Subsidiary
Gobble
Food & Beverage - Private
Chef'd
Food & Beverage - Private
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Blue Apron Online and Social Media Presence

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Blue Apron Blogs

February 19, 2019

Pizza Pop-Up Dinner Contest Official Rules

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT. PLEASE READ THEM CAREFULLY BEFORE ENTERING. THIS CONTRACT INCLUDES INDEMNITIES OF SPONSOR (DEFINED BELOW) FROM YOU AND A LIMITAT…
February 14, 2019

Something Blue

Photo Credit: Emily Jean Images Something old, something new, something borrowed, something…Blue Apron? That might be how long-time Blue Apron customers Brittany and Stanley remember their recent wedding in June. It all started when Brittany kept noticing the same wedding advice: “Everyone says that…
February 06, 2019

Introducing Knick Knacks™: Blue Apron’s Newest and Most Flexible Culinary Offering

Blue Apron, known for creating incredible meal experiences, today introduced its most flexible culinary innovation to date: Blue Apron Knick Knacks™, a new line of recipe solutions that give consumers the flexibility to combine the protein and produce of their choice with specialty, pre-portioned, r…
January 14, 2019

The Pasture-Raised Chicken or the Egg

What comes first, higher standards or better taste?
January 03, 2019

Blue Apron Achieves SQF Food Safety Certification Nationwide Across Fulfillment Center Network

Blue Apron, known for creating incredible meal experiences, today announced that the company has achieved certification under the prestigious Safe Quality Food (SQF) Food Safety Code for Manufacturing nationwide across its entire fulfillment center network in Linden, New Jersey; Richmond, California…
December 20, 2018

Introducing WW x Blue Apron: Inspiring Healthier Home Cooking

Today, WW and Blue Apron announced WW x Blue Apron, a new partnership that will feature a weekly rotating selection of recipes inspired by the WW Freestyle™ program and available for home delivery.  Known for creating incredible meal experiences, the Blue Apron culinary team designed the recipes, wh…
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 Blue Apron Frequently Asked Questions

  • When was Blue Apron founded?

    Blue Apron was founded in 2012.

  • Who are Blue Apron key executives?

    Blue Apron's key executives are Brad Dickerson, Ilia Papas and Jared Cluff.

  • How many employees does Blue Apron have?

    Blue Apron has 3,281 employees.

  • What is Blue Apron revenue?

    Latest Blue Apron annual revenue is $881.2 m.

  • What is Blue Apron revenue per employee?

    Latest Blue Apron revenue per employee is $268.6 k.

  • Who are Blue Apron competitors?

    Competitors of Blue Apron include Bigbasket, Hungryroot and HelloFresh.

  • Where is Blue Apron headquarters?

    Blue Apron headquarters is located at 5 Crosby St 3rd Floor, New York.

  • Where are Blue Apron offices?

    Blue Apron has offices in New York, Grand Prairie, Austin, San Francisco and in 3 other locations.

  • How many offices does Blue Apron have?

    Blue Apron has 8 offices.

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