HelloFresh

HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week. It enables anyone to cook quick and healthy meals designed by nutritionists and chefs. The company's recipes are created by world-class chefs who ensure that the meals are delicious and easy to prepare within 30 minutes.
Company Growth (employees)
Type
Private
HQ
Berlin, DE
Founded
2011
Size (employees)
1,231 (est)+10%
HelloFresh was founded in 2011 and is headquartered in Berlin, DE

Key People at HelloFresh

Dominik Richter

Dominik Richter

Founder & CEO
Christian Gaertner

Christian Gaertner

CFO
Nuno Simaria

Nuno Simaria

CTO
Maximilian Backhaus

Maximilian Backhaus

CMO
Thomas Griesel

Thomas Griesel

Founder & CEO International

HelloFresh Office Locations

HelloFresh has offices in Berlin, Munich, Hamburg, Richmond and in 15 other locations
Berlin, DE (HQ)
37 A Saarbrücker Str.

HelloFresh Data and Metrics

Summary Metrics

Founding Date

2011

Total Funding

$495.8 m

Latest funding size

$88 m

Time since last funding

6 months

Investors

HelloFresh's latest funding round in December 2016 was reported to be $88 m. In total, HelloFresh has raised $495.8 m. HelloFresh's latest valuation is reported to be $2.1 b.

HelloFresh Financial Metrics

HelloFresh's revenue was reported to be €438.3 m in Q3, 2016
€, EUR

Revenue (Q3, 2016)

438.3 m

Gross profit (Q3, 2016)

248.7 m

Gross profit margin (Q3, 2016), %

57%

Net income (Q3, 2016)

(77.2 m)

EBIT (Q3, 2016)

(74.1 m)

Market valuation

2.1 b

Cash (30-Sep-2016)

99.4 m
€, EURFY, 2014FY, 2015

Revenue

69.6 m305 m

Revenue growth, %

338%

Cost of goods sold

31.1 m146.1 m

Gross profit

38.5 m158.9 m

Gross profit Margin, %

55%52%

Sales and marketing expense

22.4 m120.5 m

General and administrative expense

7.5 m30.8 m

Operating expense total

29.9 m151.3 m

EBIT

(15.8 m)(115.5 m)

EBIT margin, %

(23%)(38%)

Interest expense

6 k1.4 m

Interest income

13 k138 k

Pre tax profit

(15.8 m)(116.8 m)

Income tax expense

(405 k)3 k

Net Income

(15.4 m)(116.8 m)
€, EURQ3, 2016

Revenue

438.3 m

Cost of goods sold

189.6 m

Gross profit

248.7 m

Gross profit Margin, %

57%

Sales and marketing expense

120.4 m

General and administrative expense

23.2 m

Operating expense total

143.6 m

EBIT

(74.1 m)

EBIT margin, %

(17%)

Interest expense

3.8 m

Interest income

700 k

Pre tax profit

(77.2 m)

Net Income

(77.2 m)
€, EURFY, 2014FY, 2015

Cash

19.8 m109.2 m

Accounts Receivable

2.7 m11.5 m

Inventories

1.4 m5.6 m

Current Assets

26.9 m137.5 m

PP&E

708 k5.8 m

Goodwill

4.6 m

Total Assets

28.1 m158.6 m

Accounts Payable

11.2 m45.5 m

Dividends Payable

270 k9 m

Current Liabilities

13.2 m60.8 m

Non-Current Liabilities

270 k10.2 m

Total Liabilities

13.4 m71 m

Common Stock

69 k125 m

Additional Paid-in Capital

38.9 m93.9 m

Retained Earnings

(28.6 m)(142.4 m)

Total Equity

14.6 m87.6 m

EPS

(0.2)(1)

Financial Leverage

1.9 x1.8 x
€, EURQ3, 2016

Cash

99.4 m

Accounts Receivable

10.7 m

Inventories

8.6 m

Current Assets

128.4 m

PP&E

28.5 m

Goodwill

4.6 m

Total Assets

176.7 m

Accounts Payable

54.3 m

Dividends Payable

8.8 m

Current Liabilities

79.3 m

Non-Current Liabilities

61.8 m

Total Liabilities

141.1 m

Common Stock

127 m

Additional Paid-in Capital

113.4 m

Retained Earnings

(219.6 m)

Total Equity

35.6 m

Financial Leverage

5 x
€, EURFY, 2014FY, 2015

Net Income

(15.4 m)(116.8 m)

Depreciation and Amortization

180 k642 k

Accounts Receivable

(4.7 m)(15.5 m)

Inventories

(1.2 m)(4.2 m)

Accounts Payable

9.1 m31.1 m

Cash From Operating Activities

(8.4 m)(65.9 m)

Purchases of PP&E

(728 k)(5.6 m)

Cash From Investing Activities

(731 k)(17.3 m)

Cash From Financing Activities

24.9 m174.1 m
€, EURQ3, 2016

Net Income

(77.2 m)

Depreciation and Amortization

2.8 m

Accounts Receivable

800 k

Inventories

(2.9 m)

Accounts Payable

8.8 m

Cash From Operating Activities

(43.1 m)

Purchases of PP&E

(25.6 m)

Cash From Investing Activities

(30.4 m)

Cash From Financing Activities

65.8 m
€, EURY, 2016

Revenue/Employee

464 k

Financial Leverage

5 x

HelloFresh Operating Metrics

HelloFresh's Customers was reported to be 850 k in Apr, 2017
Q3, 2014Y, 2014May, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Apr, 2017

Meals Delivered

3.2 m13 m17 m22.7 m

Customers

115 k172 k530 k787 k850 k

Recipes in Database

15 k

Meals Delivered per Month

4 m7.2 m9 m

Countries

9

HelloFresh Revenue Breakdown

HelloFresh Online and Social Media Presence

HelloFresh Company Life and Culture

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