HelloFresh

HelloFresh is a weekly recipe-kit delivery service. The Company delivers pre-portioned ingredients to customer's doorstep and offers recipes designed by chefs and nutritionists.

Company Growth (employees)
Type
Private
HQ
Berlin, DE
Founded
2012
Size (employees)
1,138 (est)+5%
HelloFresh was founded in 2012 and is headquartered in Berlin, DE

Key People at HelloFresh

Dominik Richter

Dominik Richter

Founder & CEO
Christian Gaertner

Christian Gaertner

CFO
Nuno Simaria

Nuno Simaria

CTO
Thomas Griesel

Thomas Griesel

Co-Founder and Chief Operating Officer
Maximilian Backhaus

Maximilian Backhaus

CMO

HelloFresh Office Locations

HelloFresh has offices in Berlin, Munich, Hamburg, Richmond and in 17 other locations
Berlin, DE (HQ)
37A Saarbrücker Str.

HelloFresh Metrics

Summary Metrics

Founding Date

2012

Total Funding

$364 m

Latest funding size

$88.5 m

Time since last funding

4 months

Investors

HelloFresh's latest funding round in December 2016 was reported to be $88.5 m. In total, HelloFresh has raised $364 m. HelloFresh's latest valuation is reported to be $2.2 b.

HelloFresh Financial Metrics

Revenue (2016)

€438.3 m

Gross profit

€248.7 m

Gross profit margin (2016), %

57%

Net income (2016)

(€77.2 m)

Market valuation

$2.2 b

Cash (30-Sep-2016)

€99.4 m
HelloFresh's revenue was reported to be €438.3 m in Q3, 2016
FY, 2014FY, 2015Q3, 2016

Revenue

€69.6 m€305 m€438.3 m

Revenue growth, %

338%

Cost of goods sold

€31.1 m€146.1 m€189.6 m

Gross profit

€38.5 m€158.9 m€248.7 m

Gross profit Margin, %

55%52%57%

Sales and marketing expense

€22.4 m€120.5 m€120.4 m

General and administrative expense

€7.5 m€30.8 m€23.2 m

Operating expense total

€29.9 m€151.3 m€143.6 m

EBIT

(€15.8 m)(€115.5 m)(€74.1 m)

EBIT margin, %

(23%)(38%)(17%)

Interest expense

€6 k€1.4 m€3.8 m

Interest income

€13 k€138 k€700 k

Pre tax profit

(€15.8 m)(€116.8 m)(€77.2 m)

Income tax expense

(€405 k)€3 k

Net Income

(€15.4 m)(€116.8 m)(€77.2 m)
FY, 2014FY, 2015Q3, 2016

Cash

€19.8 m€109.2 m€99.4 m

Accounts Receivable

€2.7 m€11.5 m€10.7 m

Inventories

€1.4 m€5.6 m€8.6 m

Current Assets

€26.9 m€137.5 m€128.4 m

PP&E

€708 k€5.8 m€28.5 m

Goodwill

€4.6 m€4.6 m

Total Assets

€28.1 m€158.6 m€176.7 m

Accounts Payable

€11.2 m€45.5 m€54.3 m

Dividends Payable

€270 k€9 m€8.8 m

Current Liabilities

€13.2 m€60.8 m€79.3 m

Non-Current Liabilities

€270 k€10.2 m€61.8 m

Total Liabilities

€13.4 m€71 m€141.1 m

Common Stock

€69 k€125 m€127 m

Additional Paid-in Capital

€38.9 m€93.9 m€113.4 m

Retained Earnings

(€28.6 m)(€142.4 m)(€219.6 m)

Total Equity

€14.6 m€87.6 m€35.6 m

Financial Leverage

1.9 x1.8 x5 x
FY, 2014FY, 2015Q3, 2016

Net Income

(€15.4 m)(€116.8 m)(€77.2 m)

Depreciation and Amortization

€180 k€642 k€2.8 m

Accounts Receivable

(€4.7 m)(€15.5 m)€800 k

Inventories

(€1.2 m)(€4.2 m)(€2.9 m)

Accounts Payable

€9.1 m€31.1 m€8.8 m

Cash From Operating Activities

(€8.4 m)(€65.9 m)(€43.1 m)

Purchases of PP&E

(€728 k)(€5.6 m)(€25.6 m)

Cash From Investing Activities

(€731 k)(€17.3 m)(€30.4 m)

HelloFresh Operating Metrics

Y, 2014Q2, 2015

Subscribers

124 k75 k

HelloFresh Revenue Breakdown

HelloFresh Online Presence

HelloFresh Company Life

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