OverviewSuggest Edit

HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep. It enables anyone to cook quick and healthy meals designed by nutritionists and chefs. The Company operates an internet platform that offers the choice between various kinds of meals and recipes to be delivered on selected weekdays.
TypePublic
Founded2011
HQBerlin, DE
Websitehellofresh.com

Latest Updates

Employees (est.) (Dec 2018)4,276(+58%)
Job Openings346
Revenue (FY, 2017)$1.1 B(+87%)

Key People/Management at HelloFresh

Dominik Richter

Dominik Richter

Co-Founder and Chief Executive Officer
Thomas Griesel

Thomas Griesel

Co-Founder and Chief Operating Officer
Christian Gartner

Christian Gartner

CFO
Nuno Simaria

Nuno Simaria

Chief Technology Officer
Maximilian Backhaus

Maximilian Backhaus

Chief Marketing Officer
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HelloFresh Office Locations

HelloFresh has offices in Berlin, Bremen, Dresden, Hanover and in 48 other locations
Berlin, DE (HQ)
37A Saarbrücker Str.
Atlanta, US
Atlanta, GA, USA
Aurora, US
Aurora, CO, USA
Bedford, US
Bedford, TX, USA
Boston, US
Boston, MA, USA
Boulder, US
Boulder, CO, USA
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HelloFresh Financials and Metrics

HelloFresh Revenue

HelloFresh's revenue was reported to be $1.11 b in FY, 2017 which is a 86.3% increase from the previous period.
EUR

Revenue (Q1, 2018)

295.6m

Gross profit (Q1, 2018)

218.5m

Gross profit margin (Q1, 2018), %

73.9%

EBITDA (Q1, 2018)

(21.7m)
Annual
EURFY, 2014FY, 2015FY, 2016FY, 2017

Revenue

69.6m305.0m597.0m1.1b

Revenue growth, %

338%96%86%

Cost of goods sold

31.1m146.1m257.3m

Gross profit

38.5m158.9m339.6m
Half Year
EURH1, 2017

Revenue

435.5m

Cost of goods sold

180.5m

Gross profit

255.0m

Gross profit Margin, %

59%
Quarterly
EURQ3, 2016Q1, 2018

Revenue

438.3m295.6m

Cost of goods sold

189.6m77.1m

Gross profit

248.7m218.5m

Gross profit Margin, %

57%74%
Annual
EURFY, 2014FY, 2015FY, 2016

Cash

19.8m109.2m

Accounts Receivable

2.7m11.5m

Inventories

1.4m5.6m

Current Assets

26.9m137.5m
Quarterly
EURQ3, 2016

Cash

99.4m

Accounts Receivable

10.7m

Inventories

8.6m

Current Assets

128.4m
Annual
EURFY, 2014FY, 2015FY, 2016

Net Income

(15.4m)(116.8m)

Depreciation and Amortization

180.0k642.0k

Inventories

(1.2m)(4.2m)

Accounts Payable

9.1m31.1m
Quarterly
EURQ3, 2016

Net Income

(77.2m)

Depreciation and Amortization

2.8m

Inventories

(2.9m)

Accounts Payable

8.8m
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HelloFresh Operating Metrics

HelloFresh's Customers was reported to be 1.5 m in Mar, 2018. HelloFresh's Active Customers was reported to be 1.9 m in Q1, 2018. HelloFresh's Orders was reported to be 6.6 m in Q1, 2018.
Q3, 2014Y, 2014May, 2015Q3, 2015Q1, 2016Q1, 2017Apr, 2017Mar, 2018Q1, 2018

Active Customers

1.16 m1.88 m

Customers

115 k172 k530 k787 k850 k1.45 m

Orders

4.20 m6.60 m

Recipes in Database

15 k
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HelloFresh Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Chef's Plate IncOctober 17, 2018
Green ChefMarch 20, 2018

HelloFresh Revenue Breakdown

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HelloFresh revenue breakdown by geographic segment: 58.6% from Rest of the World and 41.4% from Continental Europe

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HelloFresh Online and Social Media Presence

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HelloFresh News and Updates

Too tired to figure out dinner? This HelloFresh deal gets you $20 off your first three boxes

Picture this: You just got home, it's been dark since 5 p.m., and you're ordering Uber Eats (again) because the grocery store requires energy that you don't have. Sound familiar? I mean, it's only something most of us experience every day from November to February.  With HelloFresh, cooking requir…

Legal IT Newswire… HelloFresh to centralise collaboration, document management and legal processes with HighQ legal hub

HighQ, in partnership with Digitorney, is pleased to announce that HelloFresh SE will improve the processes of its legal department with the HighQ collaboration platform. The company will use HighQ to virtually and securely handle […]

HelloFresh has introduced a holiday dinner meal kit for Christmas — we tried it and it's delicious

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. The holiday dinner drag doesn't have to be a drag if HelloFresh is in the picture. For the first time ever this year, the meal kit compa…

HelloFresh launches first Thanksgiving Box

Meal kit company HelloFresh will launch its first Thanksgiving Box, available for delivery from November 13 through 18. The box will come with a whole turkey to prepare with a garlic herb butter and pan gravy, recipes and ingredients for a cranberry sauce with orange, ginger and cinnamon, classic g…

HelloFresh Furthers Curbside Recyclability with TemperPack's ClimaCell™ Liners

RICHMOND, Va., Sept. 26, 2018 HelloFresh, the largest meal-kit company in the US, has made a substantial commitment to sustainability by replacing their box liners with curbside recyclable ClimaCell™ created by TemperPack. The new liners perform as well as EPS foam (Styrofoam) on an...

HelloFresh shares fall as it pushes back estimate of when it will break even

HelloFresh shares slumped after it said it no longer expects to break even in the fourth quarter.
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HelloFresh Frequently Asked Questions

  • When was HelloFresh founded?

    HelloFresh was founded in 2011.

  • Who are HelloFresh key executives?

    HelloFresh's key executives are Dominik Richter, Thomas Griesel and Christian Gartner.

  • How many employees does HelloFresh have?

    HelloFresh has 4,276 employees.

  • What is HelloFresh revenue?

    Latest HelloFresh annual revenue is $1.1 b.

  • What is HelloFresh revenue per employee?

    Latest HelloFresh revenue per employee is $260.1 k.

  • Who are HelloFresh competitors?

    Competitors of HelloFresh include Hungryroot, Blue Apron and Home Chef.

  • Where is HelloFresh headquarters?

    HelloFresh headquarters is located at 37A Saarbrücker Str., Berlin.

  • Where are HelloFresh offices?

    HelloFresh has offices in Berlin, Bremen, Dresden, Hanover and in 48 other locations.

  • How many offices does HelloFresh have?

    HelloFresh has 52 offices.