HelloFresh

HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week. It enables anyone to cook quick and healthy meals designed by nutritionists and chefs. The Company's recipes are created by world-class chefs who ensure that the meals are delicious and easy to prepare within 30 minutes.
Company Growth (employees)
Type
Private
HQ
Berlin, DE
Founded
2011
Size (employees)
1,324 (est)+4%
HelloFresh was founded in 2011 and is headquartered in Berlin, DE

Key People at HelloFresh

Dominik Richter

Dominik Richter

Founder & CEO
Christian Gaertner

Christian Gaertner

CFO
Nuno Simaria

Nuno Simaria

CTO
Maximilian Backhaus

Maximilian Backhaus

CMO
Thomas Griesel

Thomas Griesel

Founder & CEO International

HelloFresh Office Locations

HelloFresh has offices in Berlin, Munich, Hamburg, Richmond and in 15 other locations
Berlin, DE (HQ)
37A Saarbrücker Str.
Show all (19)

HelloFresh Data and Metrics

Summary Metrics

Founding Date

2011

Total Funding

$495.8 m

Latest funding size

$88 m

Time since last funding

8 months

Investors

HelloFresh's latest funding round in December 2016 was reported to be $88 m. In total, HelloFresh has raised $495.8 m. HelloFresh's latest valuation is reported to be $2.1 b.

HelloFresh Financial Metrics

HelloFresh's revenue was reported to be €438.3 m in Q3, 2016
EUR

Revenue (Q3, 2016)

438.3 m

Gross profit (Q3, 2016)

248.7 m

Gross profit margin (Q3, 2016), %

57%

Net income (Q3, 2016)

(77.2 m)

EBIT (Q3, 2016)

(74.1 m)

Market valuation

2.1 b

Cash (30-Sep-2016)

99.4 m
EURFY, 2014FY, 2015

Revenue

69.6 m305 m

Revenue growth, %

338%

Cost of goods sold

31.1 m146.1 m

Gross profit

38.5 m158.9 m

Gross profit Margin, %

55%52%

Sales and marketing expense

22.4 m120.5 m

General and administrative expense

7.5 m30.8 m

Operating expense total

29.9 m151.3 m

EBIT

(15.8 m)(115.5 m)

EBIT margin, %

(23%)(38%)

Interest expense

6 k1.4 m

Interest income

13 k138 k

Pre tax profit

(15.8 m)(116.8 m)

Income tax expense

(405 k)3 k

Net Income

(15.4 m)(116.8 m)
EURQ3, 2016

Revenue

438.3 m

Cost of goods sold

189.6 m

Gross profit

248.7 m

Gross profit Margin, %

57%

Sales and marketing expense

120.4 m

General and administrative expense

23.2 m

Operating expense total

143.6 m

EBIT

(74.1 m)

EBIT margin, %

(17%)

Interest expense

3.8 m

Interest income

700 k

Pre tax profit

(77.2 m)

Net Income

(77.2 m)
EURFY, 2014FY, 2015

Cash

19.8 m109.2 m

Accounts Receivable

2.7 m11.5 m

Inventories

1.4 m5.6 m

Current Assets

26.9 m137.5 m

PP&E

708 k5.8 m

Goodwill

4.6 m

Total Assets

28.1 m158.6 m

Accounts Payable

11.2 m45.5 m

Dividends Payable

270 k9 m

Current Liabilities

13.2 m60.8 m

Non-Current Liabilities

270 k10.2 m

Total Liabilities

13.4 m71 m

Common Stock

69 k125 m

Additional Paid-in Capital

38.9 m93.9 m

Retained Earnings

(28.6 m)(142.4 m)

Total Equity

14.6 m87.6 m

EPS

(0.2)(1)

Financial Leverage

1.9 x1.8 x
EURQ3, 2016

Cash

99.4 m

Accounts Receivable

10.7 m

Inventories

8.6 m

Current Assets

128.4 m

PP&E

28.5 m

Goodwill

4.6 m

Total Assets

176.7 m

Accounts Payable

54.3 m

Dividends Payable

8.8 m

Current Liabilities

79.3 m

Non-Current Liabilities

61.8 m

Total Liabilities

141.1 m

Common Stock

127 m

Additional Paid-in Capital

113.4 m

Retained Earnings

(219.6 m)

Total Equity

35.6 m

Financial Leverage

5 x
EURFY, 2014FY, 2015

Net Income

(15.4 m)(116.8 m)

Depreciation and Amortization

180 k642 k

Accounts Receivable

(4.7 m)(15.5 m)

Inventories

(1.2 m)(4.2 m)

Accounts Payable

9.1 m31.1 m

Cash From Operating Activities

(8.4 m)(65.9 m)

Purchases of PP&E

(728 k)(5.6 m)

Cash From Investing Activities

(731 k)(17.3 m)

Cash From Financing Activities

24.9 m174.1 m
EURQ3, 2016

Net Income

(77.2 m)

Depreciation and Amortization

2.8 m

Accounts Receivable

800 k

Inventories

(2.9 m)

Accounts Payable

8.8 m

Cash From Operating Activities

(43.1 m)

Purchases of PP&E

(25.6 m)

Cash From Investing Activities

(30.4 m)

Cash From Financing Activities

65.8 m
EURY, 2016

Revenue/Employee

464 k

Financial Leverage

5 x

HelloFresh Operating Metrics

HelloFresh's Customers was reported to be 850 k in Apr, 2017
Q3, 2014Y, 2014May, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Apr, 2017

Meals Delivered

3.2 m13 m17 m22.7 m

Customers

115 k172 k530 k787 k850 k

Recipes in Database

15 k

Meals Delivered per Month

4 m7.2 m9 m

Countries

9

HelloFresh Revenue Breakdown

Traffic Overview of HelloFresh

HelloFresh Online and Social Media Presence

HelloFresh Company Life and Culture

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