ASOS Competitors and Similar CompaniesClear all
ASOS's competitors and similar companies include THG, Alibaba Group, AllSaints, House of Fraser, Farfetch, Missguided, New Look, Pretty Little Thing, Boohoo UK, Matches Fashion and Bestseller.
 Alibaba Group Alibaba Group Holding (阿里巴巴集团控股有限公司) is an e-commerce company providing technology infrastructure and marketing services for the engagement of business customers. |  New Look New Look is a company operating as a chain of retail stores that sell apparel, footwear, and accessories for women, men, and teenagers. |  Pretty Little Thing PrettyLittleThing is a fashion retailer aimed to provide apparel to 16-34-year-old females. |  Boohoo UK Boohoo UK is an online fashion retailer offering various styles across womenswear and menswear. |  Matches Fashion Matches Fashion is a multi-brand luxury fashion retailer offering the latest fashion from designer brands. | ||||||||
Founding Date | Founding Date 2000 | Founding Date 2004 | Founding Date 1999 | Founding Date 1994 | Founding Date 1849 | Founding Date 2007 | Founding Date 2009 | Founding Date 1969 | Founding Date 2012 | Founding Date 2006 | Founding Date 1987 | Founding Date 1975 |
Type | Type Public | Type Public | Type Public | Type Private | Type Subsidiary | Type Public | Type Private | Type Subsidiary | Type Subsidiary | Type Subsidiary | Type Private | Type Private |
Tags | ||||||||||||
Locations | Locations London, GB HQ Vancouver, CA Shanghai, CN Großbeeren, DE Barnsley, GB Birmingham, GB Watford, GB see more | Locations Manchester, GB HQ Melbourne, AU Sydney, AU Berlin, DE Hong Kong, HK Dehli, IN Wrocław, PL see more | Locations Hangzhou, CN HQ Melbourne, AU Hangzhou, CN Paris, FR Frankfurt Am Main, DE München, DE Hong Kong, HK see more | Locations London, GB HQ Aylesford, GB Bolingbrook, US | Locations Shirebrook, GB HQ London, GB | Locations London, GB HQ Lisboa, PT Los Angeles, US | Locations Manchester, GB HQ | Locations Weymouth, GB HQ London, GB Newcastle Under Lyme, GB | Locations Manchester, GB HQ Burnley, GB Manchester, GB | Locations Manchester, GB HQ | Locations London, GB HQ | |
Employees | Employees 3,042 | Employees 7,291 | Employees 198,162 | Employees 2,668 | Employees 2,554 | Employees 6,728 | Employees 2421% decrease | Employees 7,9071% increase | Employees 8911% decrease | Employees 3812% increase | Employees 3123% decrease | Employees 20,000 |
Valuation ($) | Valuation ($) 582.4 m | Valuation ($) 10.5 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 8.6 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A |
Financial | ||||||||||||
Revenue (est.) | Revenue (est.) £2.9b (FY, 2024) | Revenue (est.) £2b (FY, 2023) | Revenue (est.) ¥941.2b (FY, 2024) | Revenue (est.) £331m (FY, 2019) | Revenue (est.) £573.1m (FY, 2018) | Revenue (est.) $2.3b (FY, 2022) | Revenue (est.) £186.9m (FY, 2019) | Revenue (est.) £1.2b (FY, 2019) | Revenue (est.) £374.4m (FY, 2019) | Revenue (est.) £1.5b (FY, 2024) | Revenue (est.) £386.6m (FY, 2022) | Revenue (est.) kr23b (FY, 2018) |
Cost of goods | Cost of goods £1.5b (FY, 2024) | Cost of goods £990.6m (FY, 2023) | Cost of goods ¥587.7b (FY, 2024) | Cost of goods £114.8m (FY, 2019) | Cost of goods £349m (FY, 2018) | Cost of goods $1.3b (FY, 2022) | Cost of goods £98.7m (FY, 2019) | Cost of goods £671.8m (FY, 2019) | Cost of goods £162.7m (FY, 2019) | Cost of goods £544.2m (FY, 2024) | Cost of goods £258.9m (FY, 2022) | Cost of goods kr15.5b (FY, 2018) |
Gross profit | Gross profit £1.5b (FY, 2024) | Gross profit £1.1b (FY, 2023) | Gross profit ¥353.5b (FY, 2024) | Gross profit £216.2m (FY, 2019) | Gross profit £224.2m (FY, 2018) | Gross profit $1b (FY, 2022) | Gross profit £88.2m (FY, 2019) | Gross profit £506.2m (FY, 2019) | Gross profit £211.8m (FY, 2019) | Gross profit £918.1m (FY, 2024) | Gross profit £127.7m (FY, 2022) | Gross profit kr7.5b (FY, 2018) |
Net income | Net income (£338.7m) (FY, 2024) | Net income (£248.4m) (FY, 2023) | Net income ¥79.1b (FY, 2024) | Net income (£26.7m) (FY, 2019) | Net income (£2.2m) (FY, 2018) | Net income $344.9m (FY, 2022) | Net income (£4.7m) (FY, 2019) | Net income (£287.2m) (FY, 2019) | Net income £28.4m (FY, 2019) | Net income (£140.9m) (FY, 2024) | Net income (£38.6m) (FY, 2022) | Net income kr2b (FY, 2018) |
Operating ⚠ | ||||||||||||
Active Customers | Active Customers 24.9 m (H1, 2023) | Active Customers 16.7 m (H1, 2022) | Active Customers N/A | Active Customers N/A | Active Customers N/A | Active Customers N/A | Active Customers 2.8 m (FY, 2017) | Active Customers N/A | Active Customers 1.3 m (FY, 2017) | Active Customers 9.8 m (FY, 2018) | Active Customers N/A | Active Customers N/A |
Countries | Countries N/A | Countries N/A | Countries 190 (FY, 2024) | Countries N/A | Countries N/A | Countries N/A | Countries 160 (FY, 2017) | Countries 25 (FY, 2018) | Countries 100 (FY, 2017) | Countries N/A | Countries N/A | Countries N/A |
Order Frequency | Order Frequency 3.7 (H1, 2023) | Order Frequency N/A | Order Frequency N/A | Order Frequency N/A | Order Frequency N/A | Order Frequency N/A | Order Frequency N/A | Order Frequency N/A | Order Frequency N/A | Order Frequency 2.1 (FY, 2018) | Order Frequency N/A | Order Frequency N/A |
Retail Space, sq. ft. | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A | Retail Space, sq. ft. 4 m (FY, 2017) | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A | Retail Space, sq. ft. 5.6 m (FY, 2018) | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A | Retail Space, sq. ft. N/A |
Stores | Stores N/A | Stores N/A | Stores N/A | Stores 265 (Sep, 2018) | Stores N/A | Stores N/A | Stores N/A | Stores 895 (FY, 2018) | Stores N/A | Stores N/A | Stores N/A | Stores N/A |
Stores (UK) | Stores (UK) N/A | Stores (UK) N/A | Stores (UK) N/A | Stores (UK) 87 (Sep, 2018) | Stores (UK) N/A | Stores (UK) N/A | Stores (UK) N/A | Stores (UK) 593 (FY, 2018) | Stores (UK) N/A | Stores (UK) N/A | Stores (UK) N/A | Stores (UK) N/A |
Suppliers | Suppliers N/A | Suppliers N/A | Suppliers N/A | Suppliers N/A | Suppliers N/A | Suppliers N/A | Suppliers N/A | Suppliers 196 (FY, 2018) | Suppliers N/A | Suppliers N/A | Suppliers N/A | Suppliers 433 (FY, 2018) |
Supplying Factories | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories 770 (FY, 2018) | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories N/A | Supplying Factories 788 (FY, 2018) |
Funding | ||||||||||||
Total funding raised | Total funding raised N/A | Total funding raised $ 426.1m | Total funding raised $ 5.7b | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 951.5m | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 63.6m | Total funding raised $ 32.4m | Total funding raised N/A |
For sources of this data, please see the company profile
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