ASOS competitors and similar companiesClear all

ASOS's competitors and similar companies include THG, Alibaba, AllSaints, House of Fraser, Farfetch, Missguided, New Look, Pretty Little Thing, Boohoo UK, Matches Fashion and Bestseller.
ASOS
ASOS
ASOS is an online retailer for fashion products.
THG
THG
THG (The Hut Group) is a digital commerce group active in the beauty and nutrition market.
Alibaba
Alibaba
Alibaba Group is an e-commerce company operating a platform for wholesale trade.
AllSaints
AllSaints
AllSaints is a fashion house creating clothing and accessories for men and women.
House of Fraser
House of Fraser
House of Fraser is a British department store group.
Farfetch
Farfetch
Farfetch is a company providing a platform for the luxury fashion industry.
Missguided
Missguided
Missguided operates as an online retailer of women apparel and accessories.
New Look
New Look
New Look is a company operating as a chain of retail stores that sell apparel, footwear, and accessories for women, men, and teenagers.
Pretty Little Thing
Pretty Little Thing
PrettyLittleThing is a fashion retailer aimed to provide apparel to 16-34-year-old females.
Boohoo UK
Boohoo UK
Boohoo UK is an online fashion retailer offering various styles across womenswear and menswear.
Matches Fashion
Matches Fashion
Matches Fashion is a multi-brand luxury fashion retailer offering the latest fashion from designer brands.
Bestseller
Bestseller
Bestseller is a family-owned clothing company.
Founding Date
Founding Date
2000
Founding Date
2004
Founding Date
1999
Founding Date
1994
Founding Date
1849
Founding Date
2007
Founding Date
2009
Founding Date
1969
Founding Date
2012
Founding Date
2006
Founding Date
1987
Founding Date
1975
Type
Type
Public
Type
Public
Type
Public
Type
Private
Type
Subsidiary
Type
Public
Type
Private
Type
Subsidiary
Type
Subsidiary
Type
Subsidiary
Type
Private
Type
Private
Tags
Locations
Locations
London, GB HQ
Vancouver, CA
Shanghai, CN
Großbeeren, DE
Barnsley, GB
Birmingham, GB
Watford, GB
see more
Locations
Manchester, GB HQ
Melbourne, AU
Sydney, AU
Berlin, DE
Hong Kong, HK
Dehli, IN
Wrocław, PL
see more
Locations
Hangzhou Shi, CN HQ
Melbourne, AU
Hangzhou Shi, CN
Paris, FR
München, DE
Hong Kong, HK
Milano, IT
see more
Locations
London, GB HQ
Aylesford, GB
Bolingbrook, US
Locations
Shirebrook, GB HQ
London, GB
Locations
London, GB HQ
São Paulo, BR
Shanghai, CN
Hong Kong, HK
Tokyo, JP
Braga, PT
Guimarães, PT
see more
Locations
Manchester, GB HQ
Locations
Weymouth, GB HQ
London, GB
Newcastle Under Lyme, GB
Locations
Manchester, GB HQ
Burnley, GB
Manchester, GB
Locations
Manchester, GB HQ
Locations
London, GB HQ
Locations
Brande, DK HQ
Wien, AT
Antwerpen, BE
Aarhus, DK
Skanderborg, DK
Hamburg, DE
Leiden, NL
see more
Employees
Employees
3,82420% decrease
Employees
10,046
Employees
254,9411% increase
Employees
2,02011% increase
Employees
2,659
Employees
5,44120% increase
Employees
3654% decrease
Employees
6,1921% increase
Employees
6811% increase
Employees
3,621
Employees
796
Employees
17,0005% decrease
Valuation ($)
Valuation ($)
788.9 m
Valuation ($)
1.2 b
Valuation ($)
233.7 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
2.1 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
1.1 m
Twitter followers
4.8 k
Twitter followers
125 k
Twitter followers
81.3 k
Twitter followers
340.6 k
Twitter followers
156.3 k
Twitter followers
507 k
Twitter followers
380.1 k
Twitter followers
582.1 k
Twitter followers
597.3 k
Twitter followers
80.5 k
Twitter followers
843
Number of tweets (last 30 days)
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
1
Number of tweets (last 30 days)
32
Number of tweets (last 30 days)
382
Number of tweets (last 30 days)
99
Number of tweets (last 30 days)
25
Number of tweets (last 30 days)
85
Number of tweets (last 30 days)
500
Number of tweets (last 30 days)
557
Number of tweets (last 30 days)
14
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
2.5
Average likes per tweet (last 30 days)
0.1
Average likes per tweet (last 30 days)
20.8
Average likes per tweet (last 30 days)
0.1
Average likes per tweet (last 30 days)
72.5
Average likes per tweet (last 30 days)
749.1
Average likes per tweet (last 30 days)
604.2
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
81.25%
Percentage of tweets with engagement (last 30 days)
6.28%
Percentage of tweets with engagement (last 30 days)
97.98%
Percentage of tweets with engagement (last 30 days)
8%
Percentage of tweets with engagement (last 30 days)
78.82%
Percentage of tweets with engagement (last 30 days)
99.6%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
724
Alexa Website Rank
369919
Alexa Website Rank
107
Alexa Website Rank
N/A
Alexa Website Rank
19154
Alexa Website Rank
1785
Alexa Website Rank
56201
Alexa Website Rank
26423
Alexa Website Rank
9265
Alexa Website Rank
6720
Alexa Website Rank
7839
Alexa Website Rank
230783
Employee Rating
Employee Rating
3.6
Employee Rating
3
Employee Rating
3.4
Employee Rating
3.4
Employee Rating
3.3
Employee Rating
4.2
Employee Rating
3
Employee Rating
N/A
Employee Rating
3.4
Employee Rating
3.1
Employee Rating
2.9
Employee Rating
3.9

Financial

Revenue (est.)
Revenue (est.)
£3.9b (FY, 2022)
Revenue (est.)
£2.2b (FY, 2021)
Revenue (est.)
¥853.1b (FY, 2022)
Revenue (est.)
£331m (FY, 2019)
Revenue (est.)
£573.1m (FY, 2018)
Revenue (est.)
$2.3b (FY, 2021)
Revenue (est.)
£186.9m (FY, 2019)
Revenue (est.)
£1.2b (FY, 2019)
Revenue (est.)
£374.4m (FY, 2019)
Revenue (est.)
£2b (FY, 2022)
Revenue (est.)
£292.8m (FY, 2018)
Revenue (est.)
kr23b (FY, 2018)
Cost of goods
Cost of goods
£2.1b (FY, 2022)
Cost of goods
£1.1b (FY, 2021)
Cost of goods
¥505.4b (FY, 2022)
Cost of goods
£114.8m (FY, 2019)
Cost of goods
£349m (FY, 2018)
Cost of goods
$1.2b (FY, 2021)
Cost of goods
£98.7m (FY, 2019)
Cost of goods
£671.8m (FY, 2019)
Cost of goods
£162.7m (FY, 2019)
Cost of goods
£887.9m (FY, 2022)
Cost of goods
£167.8m (FY, 2018)
Cost of goods
kr15.5b (FY, 2018)
Gross profit
Gross profit
£1.9b (FY, 2022)
Gross profit
£1.1b (FY, 2021)
Gross profit
¥347.7b (FY, 2022)
Gross profit
£216.2m (FY, 2019)
Gross profit
£224.2m (FY, 2018)
Gross profit
$1b (FY, 2021)
Gross profit
£88.2m (FY, 2019)
Gross profit
£506.2m (FY, 2019)
Gross profit
£211.8m (FY, 2019)
Gross profit
£1.1b (FY, 2022)
Gross profit
£125m (FY, 2018)
Gross profit
kr7.5b (FY, 2018)
Net income
Net income
(£30.8m) (FY, 2022)
Net income
(£138.1m) (FY, 2021)
Net income
¥47.1b (FY, 2022)
Net income
(£26.7m) (FY, 2019)
Net income
(£2.2m) (FY, 2018)
Net income
$1.5b (FY, 2021)
Net income
(£4.7m) (FY, 2019)
Net income
(£287.2m) (FY, 2019)
Net income
£28.4m (FY, 2019)
Net income
(£4m) (FY, 2022)
Net income
£19m (FY, 2018)
Net income
kr2b (FY, 2018)

Operating

Active Customers
Active Customers
18.4 m (FY, 2018)
Active Customers
16.7 m (H1, 2022)
Active Customers
N/A
Active Customers
N/A
Active Customers
N/A
Active Customers
N/A
Active Customers
2.8 m (FY, 2017)
Active Customers
N/A
Active Customers
1.3 m (FY, 2017)
Active Customers
9.8 m (FY, 2018)
Active Customers
N/A
Active Customers
N/A
Countries
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
190 (Apr, 2018)
Countries
160 (FY, 2017)
Countries
25 (FY, 2018)
Countries
100 (FY, 2017)
Countries
N/A
Countries
N/A
Countries
N/A
Locations
Locations
N/A
Locations
N/A
Locations
N/A
Locations
N/A
Locations
59 (Sep, 2018)
Locations
11 (Apr, 2018)
Locations
N/A
Locations
N/A
Locations
N/A
Locations
N/A
Locations
N/A
Locations
N/A
Order Frequency
Order Frequency
3.4 (FY, 2018)
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
N/A
Order Frequency
2.1 (FY, 2018)
Order Frequency
N/A
Order Frequency
N/A
Orders
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
N/A
Orders
1.8 m (Q2, 2019)
Orders
N/A
Orders
N/A
Orders
N/A
Orders
22 m (FY, 2018)
Orders
N/A
Orders
N/A
Retail Space, sq. ft.
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
4 m (FY, 2017)
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
5.6 m (FY, 2018)
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Retail Space, sq. ft.
N/A
Stores
Stores
N/A
Stores
N/A
Stores
N/A
Stores
265 (Sep, 2018)
Stores
N/A
Stores
N/A
Stores
N/A
Stores
895 (FY, 2018)
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores (UK)
Stores (UK)
N/A
Stores (UK)
N/A
Stores (UK)
N/A
Stores (UK)
87 (Sep, 2018)
Stores (UK)
N/A
Stores (UK)
N/A
Stores (UK)
N/A
Stores (UK)
593 (FY, 2018)
Stores (UK)
N/A
Stores (UK)
N/A
Stores (UK)
N/A
Stores (UK)
N/A
Suppliers
Suppliers
N/A
Suppliers
N/A
Suppliers
N/A
Suppliers
N/A
Suppliers
N/A
Suppliers
N/A
Suppliers
N/A
Suppliers
196 (FY, 2018)
Suppliers
N/A
Suppliers
N/A
Suppliers
N/A
Suppliers
433 (FY, 2018)
Supplying Factories
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
770 (FY, 2018)
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
N/A
Supplying Factories
788 (FY, 2018)

Funding

Total funding raised
Total funding raised
N/A
Total funding raised
$ 426.1m
Total funding raised
$ 5.7b
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 951.5m
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 63.6m
Total funding raised
$ 32.4m
Total funding raised
N/A
For sources of this data, please see the company profile

View company profiles

THG
HQ
Manchester, GB
Employees
10,046

THG (The Hut Group) is a digital commerce group active in the beauty and nutrition market.

View company
Alibaba
HQ
Hangzhou Shi, CN
Employees
254,941↑ 1% increase

Alibaba Group is an e-commerce company operating a platform for wholesale trade.

View company
AllSaints
HQ
London, GB
Employees
2,020↑ 11% increase

AllSaints is a fashion house creating clothing and accessories for men and women.

View company
House of Fraser
HQ
Shirebrook, GB

House of Fraser is a British department store group.

View company