We are a unique online fashion destination visited by millions of twenty-something shoppers and fashion-lovers around the world every day.

We sell our own label and other world-renowned brands at asos.com, and give boutiques the chance to sell, new and pre-worn fashion, through our Marketplace channel.

The fashion-focused competitions, games, news and feature articles we publish on asos.com and on mobile apps, or through social networks, are updated daily. They help give our target customers an online experience they won’t find anywhere else on the planet.

London, GB
Size (employees)
3,463 (est)+46%
ASOS is headquartered in London, GB
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Key People/Management at ASOS

Nick Beighton

Nick Beighton

Chief Executive Officer
Helen Ashton

Helen Ashton

Chief Financial Officer
Brian Mcbride

Brian Mcbride

Nick Robertson

Nick Robertson

Co-Founder and Non-Executive Director
Rita Clifton

Rita Clifton

Non-Executive Director
Karen Jones

Karen Jones

Non-Executive Director
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ASOS Office Locations

ASOS has offices in Sydney, Berlin, London, Hemel Hempstead and in 3 other locations
London, GB (HQ)
Greater London House, Hampstead Road
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ASOS Financials and Metrics

ASOS Financials

ASOS's revenue was reported to be £1.92 b in FY, 2017

Revenue (FY, 2017)

1.9 b

Gross profit (FY, 2017)

956.3 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

68.5 m

EBITDA (FY, 2017)

125.8 m

EBIT (FY, 2017)

83.9 m

Market capitalization (23-May-2018)

257.9 m

Closing share price (23-May-2018)


Cash (31-Aug-2017)

149.6 m
ASOS's current market capitalization is $257.9 m.
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


165.4 m223 m339.7 m494.6 m768.5 m974.7 m1.1 b1.4 b1.9 b

Revenue growth, %


Cost of goods sold

93.7 m129.9 m173 m243 m370.9 m488.2 m571.3 m725 m965.3 m

Gross profit

71.7 m93.1 m166.6 m251.6 m397.6 m486.5 m572.5 m721.6 m956.3 m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


13.5 m15.5 m4.6 m23.8 m68.3 m70.8 m110.1 m165.2 m149.6 m

Accounts Receivable

777 k831 k884 k1.4 m4.6 m7.5 m8.7 m4.7 m7.2 m


28.1 m37.7 m66.1 m80.6 m157.8 m192.6 m257.7 m323.3 m

Current Assets

45.1 m58.7 m88.8 m130.8 m237.7 m277.8 m353.5 m466.5 m538.8 m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

10.7 m15.9 m16.3 m31.1 m41.8 m46.9 m39.5 m29.5 m68.5 m

Dividends Paid

1 m250 k

Income Taxes Paid

(12.2 m)(9.8 m)(7.2 m)
GBPY, 2017


807.1 k

Financial Leverage

2.8 x
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ASOS News and Updates

Zalando's Beauty Launch Makes 'Promising Start'

Nevertheless, the European online fashion retailer saw a loss outside of its core markets weigh on first-quarter profitability.

ASOS is having a major sale with up to 50% off — here are all the best things to buy

ASOS is having a huge sale. Items are discounted up to 50% off. Tons of items are included. We rounded up our top 12 picks including a floral wrap dress, peplum jeans, and a pair of statement earrings. Although it might not feel like it, it's been spring for a few weeks already. And if you want …

ASOS Sales Grow 27 Percent

The online fashion retailer said it would step up its investment in logistics and distribution, laying the foundation for £4 billion of net sales.

E-retail in the UK-2017

Orbisresearch.com published “E-retail in the UK Market” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Posted via Industry Today. Follow us on Twitter @Indust…

H&M is caught in a 'vicious cycle' of discounting, and now it's found itself with a mountain of unsold clothes

Operating profit at H&M decreased 62% in the first quarter of 2018, following its biggest sales drop on record in the fourth quarter of 2017. The retailer is increasingly losing out to fast-fashion competitors such as Zara and ASOS, which have sped up their supply chain to stay on top of tre…
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