We are a unique online fashion destination visited by millions of twenty-something shoppers and fashion-lovers around the world every day.

We sell our own label and other world-renowned brands at asos.com, and give boutiques the chance to sell, new and pre-worn fashion, through our Marketplace channel.

The fashion-focused competitions, games, news and feature articles we publish on asos.com and on mobile apps, or through social networks, are updated daily. They help give our target customers an online experience they won’t find anywhere else on the planet.

Company Growth (employees)
London, GB
Size (employees)
3,463 (est)+46%
ASOS is headquartered in London, GB

Key People/Management at ASOS

Nick Beighton

Nick Beighton

Chief Executive Officer
Helen Ashton

Helen Ashton

Chief Financial Officer
Brian Mcbride

Brian Mcbride

Nick Robertson

Nick Robertson

Co-Founder and Non-Executive Director
Rita Clifton

Rita Clifton

Non-Executive Director
Karen Jones

Karen Jones

Non-Executive Director
Ian Dyson

Ian Dyson

Non-Executive Director
Hilary Riva

Hilary Riva

Non-Executive Director

ASOS Office Locations

ASOS has offices in London, Sydney, Berlin, Hemel Hempstead and in 3 other locations
London, GB (HQ)
Hampstead Rd
Show all (7)

ASOS Financials and Metrics

ASOS Financials

ASOS's revenue was reported to be £1.4 b in FY, 2016 which is a 26% increase from the previous period.

Revenue (FY, 2016)

1.4 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

722.2 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

29.5 m

Market capitalization (31-Oct-2017)

278.7 m

Closing share price (31-Oct-2017)


Cash (31-Aug-2016)

165.2 m
ASOS's current market capitalization is $278.7 m.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


769.4 m975.5 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

370.8 m490.5 m576 m722.7 m

Gross profit

398.6 m485 m574.8 m722.2 m
GBPFY, 2014FY, 2015FY, 2016


70.8 m110.1 m165.2 m

Accounts Receivable

7.5 m8.7 m4.7 m

Current Assets

277.8 m353.5 m466.5 m


60.4 m68.1 m92.5 m
GBPFY, 2014FY, 2015FY, 2016

Income Taxes Paid

(12.2 m)(9.8 m)(7.2 m)
GBPY, 2016


763.7 k

Financial Leverage

3 x
Show all financial metrics

ASOS Market Value History

ASOS's Web-traffic and Trends

ASOS Online and Social Media Presence

ASOS News and Updates

UK small and mid cap shares: in search of growth

For equity investors seeking exciting growth companies the UK market offers some compelling opportunities. Investors in UK-quoted companies have two key markets from which to choose: the main market of the London Stock Exchange with its well-established FTSE indices and 319-year pedigree (see foo…

E-retail in UK Market 2017- Revenue, Price and Gross Margin Research Report 2017

WiseGuyReports published new report, titled “E-retail in the UK” Posted via Industry Today. Follow us on Twitter @IndustryToday

ASOS Sees Full-Year Sales Growth

ASOS forecast sales growth for the full 2016-17 year at the upper end of its 30-35 percent guided range, as it reported continued strong trading both in its home market and overseas.

Can AI fix the fashion industry?

GUEST: For many of us, the toughest decision of the day doesn’t happen at work, school, or at the nearest Starbucks (although that one often comes close). It happens in front of an overstuffed closet in the form of the age-old question “What should I wear today?” Each selected outfit represents an e…

A new crop of swimsuit imagery is embracing stretch marks, not hiding them

Stretch marks are a natural and unavoidable part of life for countless women, but you wouldn’t know that from most fashion imagery. Markings of any…

British Fashion Store ASOS Is Now Featuring Swimsuit Models with Stretch Marks

It's the latest brand to forego airbrushing.
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ASOS Company Life and Culture

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