We are a unique online fashion destination visited by millions of twenty-something shoppers and fashion-lovers around the world every day.

We sell our own label and other world-renowned brands at asos.com, and give boutiques the chance to sell, new and pre-worn fashion, through our Marketplace channel.

The fashion-focused competitions, games, news and feature articles we publish on asos.com and on mobile apps, or through social networks, are updated daily. They help give our target customers an online experience they won’t find anywhere else on the planet.

Company Growth (employees)
London, GB
Size (employees)
2,381 (est)
ASOS is headquartered in London, GB

Key People at ASOS

Nick Beighton

Nick Beighton

Chief Executive Officer
Helen Ashton

Helen Ashton

Chief Financial Officer
Brian Mcbride

Brian Mcbride

Nick Robertson

Nick Robertson

Co-Founder and Non-Executive Director
Rita Clifton

Rita Clifton

Non-Executive Director
Karen Jones

Karen Jones

Non-Executive Director
Ian Dyson

Ian Dyson

Non-Executive Director
Hilary Riva

Hilary Riva

Non-Executive Director

ASOS Office Locations

ASOS has offices in London, Sydney, Berlin, Hemel Hempstead and in 3 other locations
London, GB (HQ)
Hampstead Rd
Show all (7)

ASOS Data and Metrics

ASOS Financial Metrics

ASOS's revenue was reported to be £1.4 b in FY, 2016 which is a 26% increase from the previous period.

Revenue (FY, 2016)

1.4 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

722.2 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

29.5 m

Market capitalization (25-Jul-2017)

266.9 m

Closing share price (25-Jul-2017)


Cash (31-Aug-2016)

165.2 m
ASOS's current market capitalization is $266.9 m.
GBPFY, 2013FY, 2014FY, 2015FY, 2016


769.4 m975.5 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

370.8 m490.5 m576 m722.7 m

Gross profit

398.6 m485 m574.8 m722.2 m

Gross profit Margin, %


Operating expense total

344.1 m438.4 m527.5 m680.1 m

Pre tax profit

59 m49.2 m36.7 m

Net Income

46.9 m39.5 m29.5 m
GBPFY, 2014FY, 2015FY, 2016


70.8 m110.1 m165.2 m

Accounts Receivable

7.5 m8.7 m4.7 m

Current Assets

277.8 m353.5 m466.5 m


60.4 m68.1 m92.5 m


59.9 m73.3 m111.7 m

Total Assets

398.1 m495 m670.7 m

Accounts Payable

27.1 m58.1 m84.4 m

Current Liabilities

187.7 m238 m429 m

Total Liabilities

191 m242.6 m450 m

Retained Earnings

46.9 m39.5 m29.5 m

Total Equity

207.1 m252.4 m220.7 m

Financial Leverage

1.9 x2 x3 x
GBPFY, 2014FY, 2015FY, 2016

Income Taxes Paid

(12.2 m)(9.8 m)(7.2 m)
GBPY, 2016


763.7 k

Financial Leverage

3 x

ASOS Market Value History

ASOS Job Categories

Traffic Overview of ASOS

ASOS Online and Social Media Presence

ASOS News and Updates

ASOS is actually benefiting from the weak Brexit pound

LONDON — Online youth-focused fashion retailer ASOS on Tuesday upgraded its forecast for sales growth this year, saying the collapse in the pound since last June's Brexit vote has actually provided a boost. The company said in its half-year results on Tuesday: "As a net expo…

Asos plans London expansion with 1,500 new staff

Online fashion retailer seeks specialists in technology, marketing, content and retail to add to 2,500 employees at Camden HQOnline fashion retailer Asos has unveiled plans to hire 1,500 staff at its London headquarters over the next three years.The company, which employs 2,500 people at the site in…

ASOS accused of underpaying new warehouse staff

Online fashion retailer allegedly breached employment law by restricting new temporary workers’ pay for three months longer than regulations permitThe online fashion retailer ASOS has been accused of breaching “the spirit if not the letter” of employment law designed to prevent the exploitation of l…

Asos to move employees onto a higher living wage

Hitting back at accusations that it mistreats workers, Asos said today it will be moving employees onto the living wage foundation level of pay over the next year and a half. The Living Wage Foundation sets a separate minimum wage for employers that companies opt-in for. Currently, companies in t…
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ASOS Company Life and Culture

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