ASOS operates as an online platform engaged in the retail of fashion and beauty products. The Company provides branded and its own label product lines, including women's wear, men's wear, footwear, accessories, jewellery and beauty products through its websites.

Employee Rating

3.6More
TypePublic
HQLondon, GB
Size (employees)4,386 (est)+27%
Websiteasos.com
ASOS is headquartered in London, GB
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Key People/Management at ASOS

Nick Beighton

Nick Beighton

CEO
Brian Mcbride

Brian Mcbride

Chairman
Nick Robertson

Nick Robertson

Founder, Non-Executive Director
Rita Clifton

Rita Clifton

Independent Non-Executive Director
Ian Dyson

Ian Dyson

Senior Independent Director, Chairman of the Audit Committee
Hilary Riva

Hilary Riva

Independent Non-Executive Director
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ASOS Office Locations

ASOS has offices in Berlin, Surry Hills, Hemel Hempstead and London
London, GB (HQ)
Greater London House, Hampstead Road
Surry Hills, AU
02 50 Holt St
Berlin, DE
121 Chausseestraße
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ASOS Financials and Metrics

ASOS Revenue

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ASOS's revenue was reported to be £2.42 b in FY, 2018 which is a 25.7% increase from the previous period.
GBP

Revenue (FY, 2018)

2.4b

Revenue growth (FY, 2017 - FY, 2018), %

25.7%

Gross profit (FY, 2018)

1.2b

Gross profit margin (FY, 2018), %

51.2%

Net income (FY, 2018)

82.4m

EBIT (FY, 2018)

101.9m

Market capitalization (9-Nov-2018)

238.3m

Closing stock price (9-Nov-2018)

7.2

Cash (31-Aug-2018)

42.7m
ASOS's current market capitalization is $238.3 m.
Annual
GBPFY, 2016FY, 2017FY, 2018

Revenue

1.4b1.9b2.4b

Revenue growth, %

26%33%26%

Cost of goods sold

722.7m965.3m1.2b

Gross profit

722.2m958.3m1.2b
Half Year
GBPH1, 2017H1, 2018

Revenue

911.5m1.2b

Cost of goods sold

471.4m588.7m

Gross profit

440.1m569.4m

Gross profit Margin, %

48%49%
Annual
GBPFY, 2016FY, 2017FY, 2018

Cash

173.3m160.3m42.7m

Accounts Receivable

15.0m28.6m42.6m

Inventories

257.7m323.3m407.6m

Current Assets

446.0m514.5m503.6m
Half Year
GBPH1, 2017H1, 2018

Cash

154.3m37.7m

Accounts Receivable

24.9m25.2m

Inventories

249.0m370.0m

Current Assets

428.2m445.4m
Annual
GBPFY, 2016FY, 2017FY, 2018

Net Income

34.7m64.1m82.4m

Depreciation and Amortization

31.7m42.3m54.6m

Inventories

(63.8m)(65.6m)(84.3m)

Accounts Payable

128.7m103.3m35.9m
Half Year
GBPH1, 2017H1, 2018

Net Income

21.9m24.5m

Depreciation and Amortization

21.5m24.9m

Inventories

8.7m(46.7m)

Accounts Payable

(6.1m)(39.3m)
GBPY, 2018

Revenue/Employee

616.0k

Financial Leverage

2.3 x

P/E Ratio

0.1
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ASOS Operating Metrics

ASOS's Active Customers was reported to be 18.4 m in FY, 2018.
FY, 2016H1, 2017FY, 2017H1, 2018FY, 2018

Active Customers

12.40 m14.10 m15.40 m16.50 m18.40 m

Average Order Size

£70.84 £70.86 £72.24 £72.35 £73

Offices

8

Orders Shipped

38.30 m23.30 m49.60 m29.90 m63.20 m
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ASOS Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
ASOS Australia Pty Limited
ASOS Brand Services Limited
ASOS Canada Services Limited
ASOS.com Limited
ASOS France SAS
ASOS Germany GmbH
ASOS Global Limited
ASOS Intermediate Holdings Limited
ASOS Marketplace Limited
ASOS Projects Limited
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ASOS Revenue Breakdown

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ASOS revenue breakdown by geographic segment: 36.9% from UK, 13.3% from US, 31.2% from EU and 18.7% from Rest of the World

Human Capital Metrics

ASOS's employees are reported to be approximately 64% female and 36% male.
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ASOS Online and Social Media Presence

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ASOS News and Updates

This bizarre $395 frayed denim jacket from ASOS has been described as 'a millennial shedding its skin'

A House of Holland jacket, available on ASOS, is raising eyebrows across the world. The half blue, half red frayed denim jacket retails for $395. It even has detachable sleeves, and has been described as "a millennial shedding its skin." From Carmar Denim's "extreme cut-out" jeans to Pretty Littl…

Meghan Markle took a break from designer clothes to wear a $56 maternity dress from ASOS

On Sunday, Meghan Markle arrived in Wellington wearing a fitted black dress. The dress retails for $56 and is part of ASOS's maternity line.  This is one of her many elegant maternity looks on the current royal tour.  On the current royal tour, Meghan Markle has been wearing some very memorable m…

ASOS shares bounce back as firm eyes 'huge' prize

LONDON (Reuters) - The potential for British online fashion retailer ASOS is "huge" as the shift to internet shopping accelerates, the company said on Wednesday, sending its shares soaring as it beat profit forecasts and flagged years of double-digit sales growth.

ASOS says potential 'huge' as annual profit jumps 28 percentwdxefcqufszuzezftuxetqsqxt

LONDON (Reuters) - British online fashion retailer ASOS said its potential was "huge" as it narrowly beat forecasts with a 28 percent jump in 2017-18 profit and maintained guidance for its new financial year and beyond.

ASOS customers can now shop products with Google Assistant

Today (October 11), ASOS has become one of the first UK fashion retailers to launch on Google Assistant. This means that customers can discover the latest ASOS products across categories using their voice. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by sa…

Europe Cross-Border B2C E-Commerce Market 2018 Featuring ASOS, Alibaba, Amazon.com, Wish & eBay

DUBLIN, Oct 2, 2018 /PRNewswire/ -- The "Europe Cross-Border B2C E-Commerce 2018" report has been added to ResearchAndMarkets.com's offering The share of online shoppers in Europe making purchases cross-border increased by more than 10 percentage points over the past 5 years, reaching...
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ASOS Company Life and Culture

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ASOS Frequently Asked Questions

  • Who are ASOS key executives?

    ASOS's key executives are Nick Beighton, Brian Mcbride and Nick Robertson.

  • How many employees does ASOS have?

    ASOS has 4,386 employees.

  • What is ASOS revenue?

    Latest ASOS annual revenue is £2.4 b.

  • What is ASOS revenue per employee?

    Latest ASOS revenue per employee is £551.1 k.

  • Who are ASOS competitors?

    Competitors of ASOS include Matches Fashion, Boohoo and Zalando.

  • Where is ASOS headquarters?

    ASOS headquarters is located at Greater London House, Hampstead Road, London.

  • Where are ASOS offices?

    ASOS has offices in Berlin, Surry Hills, Hemel Hempstead and London.

  • How many offices does ASOS have?

    ASOS has 4 offices.