We are a unique online fashion destination visited by millions of twenty-something shoppers and fashion-lovers around the world every day.

We sell our own label and other world-renowned brands at asos.com, and give boutiques the chance to sell, new and pre-worn fashion, through our Marketplace channel.

The fashion-focused competitions, games, news and feature articles we publish on asos.com and on mobile apps, or through social networks, are updated daily. They help give our target customers an online experience they won’t find anywhere else on the planet.

London, GB
Size (employees)
3,463 (est)+46%
ASOS is headquartered in London, GB
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Key People/Management at ASOS

Nick Beighton

Nick Beighton

Helen Ashton

Helen Ashton

Brian Mcbride

Brian Mcbride

Nick Robertson

Nick Robertson

Co-Founder and Non-Executive Director
Rita Clifton

Rita Clifton

Non-Executive Director
Karen Jones

Karen Jones

Non-Executive Director
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ASOS Office Locations

ASOS has offices in Sydney, Berlin, London, Hemel Hempstead and in 3 other locations
London, GB (HQ)
Greater London House, Hampstead Road
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ASOS Financials and Metrics

ASOS Revenue

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ASOS's revenue was reported to be £1.92 b in FY, 2017

Revenue (FY, 2017)

1.9 b

Gross profit (FY, 2017)

956.3 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

68.5 m

EBITDA (FY, 2017)

125.8 m

EBIT (FY, 2017)

83.9 m

Market capitalization (16-Aug-2018)

216.8 m

Closing stock price (16-Aug-2018)


Cash (31-Aug-2017)

149.6 m
ASOS's current market capitalization is $216.8 m.
GBPFY, 2000FY, 2001FY, 2002FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


263.3 k1.1 m3.5 m8.3 m12.8 m18.2 m42.6 m81 m165.4 m223 m339.7 m494.6 m768.5 m974.7 m1.1 b1.4 b1.9 b

Revenue growth, %


Cost of goods sold

190.3 k682.6 k1.9 m4.4 m6.9 m10 m24.5 m43.8 m93.7 m129.9 m173 m243 m370.9 m488.2 m571.3 m725 m965.3 m

Gross profit

73.1 k444 k1.6 m3.9 m5.9 m8.2 m18.1 m37.3 m71.7 m93.1 m166.6 m251.6 m397.6 m486.5 m572.5 m721.6 m956.3 m
GBPFY, 1998FY, 1999FY, 2000FY, 2001FY, 2002FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


2 295 4.6 k1.1 k35 935.3 k1.9 m3.7 m5.3 m10.3 m13.5 m15.5 m4.6 m23.8 m68.3 m70.8 m110.1 m165.2 m149.6 m

Accounts Receivable

2.5 k131.6 k202.3 k314 k304 k193.5 k1.8 m777 k831 k884 k1.4 m4.6 m7.5 m8.7 m4.7 m7.2 m


87.5 k165.8 k622.2 k521.7 k1.6 m2.6 m5.7 m11.7 m28.1 m37.7 m66.1 m80.6 m157.8 m192.6 m257.7 m323.3 m

Current Assets

2 16.7 k391.6 k326 k1.2 m2.1 m4.4 m8.2 m13.2 m27.9 m45.1 m58.7 m88.8 m130.8 m237.7 m277.8 m353.5 m466.5 m538.8 m
GBPFY, 2000FY, 2001FY, 2002FY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(1.6 m)(972 k)(194.5 k)818.6 k3.5 m1.7 m2.7 m5 m10.7 m15.9 m16.3 m31.1 m41.8 m46.9 m39.5 m29.5 m68.5 m

Dividends Paid

300 k1 m250 k

Income Taxes Paid

(12.2 m)(9.8 m)(7.2 m)
GBPY, 2017


807.1 k

Financial Leverage

2.8 x
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ASOS Online and Social Media Presence

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ASOS News and Updates

ASOS is now selling jeans with completely exposed thighs

A pair of jeans designed to mimic the look of stocking suspenders may not be the most comfortable to wear. Sold by ASOS, the high-waisted jeggings feature two large, circular cutouts on both legs, one on the inside and one on the outside of the upper thigh. Mashable pointed out that the placement …

It’s impossible to lead a totally ethical life—but it’s fun to try

You want to do the right thing. But in a world where it often seems impossible to eat, shop, drive, travel, or pretty much do…

ASOS Confident on Profit Guidance Despite Slowing Sales Growth

The British retailer announced it was on track to make analysts' forecasts for full year profit, although sales growth for its latest trading period came in short of market expectations.

Social Goods | ASOS Praised For Disabled-Friendly Clothes, Feminist Apparel Chief Executive Admits Sexual Abuse

This week, ASOS designs clothes with disabled customers in mind, while Feminist Apparel chief executive fires his staff after admitting to sexual misconduct.

ASOS's Newest Jumpsuit Was Designed For People With Disabilities And It's Cute AF

Everything about this is dope as hell. View Entire Post ›

People are applauding ASOS for making a wheelchair-friendly jumpsuit

British fashion retailer ASOS just released a new waterproof jumpsuit that’s adaptable for people in wheelchairs. The jumpsuit was created with the help of Chloe Ball-Hopkins, a para-athlete, who helped the company understand the needs of people who use wheelchairs. This is the company’s first v…
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ASOS Company Life and Culture

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