THG (The Hut Group) is a digital commerce group active in the beauty and nutrition market. It retails its own and third-party brands via a proprietary e-commerce technology infrastructure and brand-building platform, THG Ingenuity. The company also operates through divisions such as THG Ingenuity, offering a managed fulfillment infrastructure; THG Commerce, delivering high-volume traffic to sites; THG Manufacturing which researches, develops, and produces new products. As well as THG Fluently, which enables customer engagement; THG Society which focuses on influencer marketing; THG OnDemand, which provides on-demand product line launches; THG Hosting, which stores and serves data; and THG Studios, which creates campaigns and content.