Missguided

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Missguided operates as an online retailer of women apparel and accessories. The Company offers dresses, tops, bodysuits, skirts, trousers, coats and jackets, activewear, knitwear, denim, jeans, shorts, swimwear and beachwear, jumpsuits, playsuits, lingerie, plus sizes clothing, petite clothing, nightwear, loungewear, blazers, leggings, and casual wear.

TypePrivate
Founded2009
HQManchester, GBMap
Websitemissguided.co.uk
Employee Ratings3.6More
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Employees (est.) (Nov 2021)651
Revenue (FY, 2019)£186.9 M(-13%)
Cybersecurity ratingAMore
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Missguided Office Locations

Missguided has an office in Manchester
Manchester, GB (HQ)
75 Trafford Wharf Rd
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Missguided Financials and Metrics

Summary Metrics

Founding Date

2009
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Missguided Revenue

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Missguided's revenue was reported to be £186.88 m in FY, 2019
GBP

Revenue (FY, 2019)

186.9m

Gross profit (FY, 2019)

88.2m

Gross profit margin (FY, 2019), %

47.2%

Net income (FY, 2019)

(4.7m)

EBIT (FY, 2019)

(3.6m)

Cash (31-Mar-2019)

275.0k
GBPFY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Revenue

87.2m117.2m205.8m215.9m186.9m

Revenue growth, %

76%

Cost of goods sold

35.2m52.1m98.9m121.5m98.7m

Gross profit

52.0m65.1m106.9m94.4m88.2m
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GBPFY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Cash

3.4m4.4m345.0k1.6m275.0k

Accounts Receivable

203.0k2.0m5.1m7.8m9.4m

Prepaid Expenses

988.0k2.2m

Inventories

9.8m9.3m19.8m19.2m11.0m
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GBPFY, 2016FY, 2017

Net Income

239.0k(1.4m)

Depreciation and Amortization

1.4m3.2m

Inventories

520.0k(10.5m)

Accounts Payable

7.9m22.1m
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GBPFY, 2015

Financial Leverage

3.4 x
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Missguided Operating Metrics

Missguided's Active Customers was reported to be 2.8 m in FY, 2017.
FY, 2016FY, 2017

Active Customers

1.9 m2.8 m

Countries

160
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Missguided Revenue Breakdown

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Missguided revenue breakdown by geographic segment: 24.6% from Rest of World, 57.5% from United Kingdom and 17.9% from European Union

Missguided Cybersecurity Score

Cybersecurity ratingPremium dataset

A

94/100

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Missguided Online and Social Media Presence

Missguided's Trends

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Missguided News and Updates

September 17, 2021

OOOOO and Missguided Launch the Newest Fast Fashion Partnership in UK

VANCOUVER, British Columbia, Sept. 17, 2021 (GLOBE NEWSWIRE) -- OOOOO Entertainment Commerce Limited (“OOOOO”) (OOOO:TSXV), a mobile commerce platform, is pleased to announce that Missguided Ltd. (“Missguided”) is the latest multinational retailer to join OOOOO’s revolutionary social e-commerce pl…
February 22, 2019

Kim Kardashian is suing fast-fashion brand Missguided for $10 million, alleging that the company ripped off her outfit hours after she posted it on Instagram

Kim Kardashian West is suing Missguided and seeking $10 million in damages, alleging the fast-fashion brand replicated the image of an outfit she posted on Instagram. "Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its we…
January 07, 2019

Klarna, Stripe and Poq revamp Missguided shopping app

Three of the biggest names in digital payments have today announced a partnership to enhance Missgui...

Missguided Blogs

November 25, 2021

Win a weekend away with Klarna

Fancy a weekend away? Find out how to enter our exclusive Klarna competition to win a break with your BFF. Read now,
November 25, 2021

Shop Missguided Black Friday deals with Clearpay

Don't miss out on Black Friday deals because you can't pay all at once. Shop with Clearpay and secure the deals. Find out more.
November 24, 2021

Party picks, as chosen by Loz and Gigi Vasallo

Looking for a little party outfit inspo? Loz and Gigi have got you covered. Take a look at their top items from the Missguided party collection.
November 18, 2021

Make the most of Black Friday deals with Klarna

Black Friday is about to get a whole lot bigger, thanks to the help of Klarna. Did you know that you can use Klarna even on cyber deals? Keep reading to find out how.
November 16, 2021

Missguided Cyber Student Top Picks

Black Friday is just around the corner and student can save even more. Discover the cyber student deals and everything you should be adding to your wishlist.
November 15, 2021

Cyber 2021 at Missguided

Tune out the noise, mute your notifications and shop the best Black Friday deals right now. No drama, just discounts. New deals dropping daily.
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 Missguided Frequently Asked Questions

  • When was Missguided founded?

    Missguided was founded in 2009.

  • How many employees does Missguided have?

    Missguided has 651 employees.

  • What is Missguided revenue?

    Latest Missguided annual revenue is £186.9 m.

  • What is Missguided revenue per employee?

    Latest Missguided revenue per employee is £287.1 k.

  • Who are Missguided competitors?

    Competitors of Missguided include ASOS, Boohoo and New Look.

  • Where is Missguided headquarters?

    Missguided headquarters is located at 75 Trafford Wharf Rd, Manchester.

  • Where are Missguided offices?

    Missguided has an office in Manchester.

  • How many offices does Missguided have?

    Missguided has 1 office.