Adaptive Health (formerly known as Direct Digital) is a company engaged in the development and manufacturing of supplements. It offers products for joint health, sleep support, men's health, heart health, anti-aging, blood sugar, mood support supplements, probiotics, and more. Adaptive Health's brands include Instaflex, Nugenix, Peptiva, Lumiday, Healthy Directions, Dr. Sinatra, Dr. Whitaker, Dr. Williams, Trilane, Dr. Drew Sinatra, and Dr. Wurtman.