Activision Blizzard is a developer and publisher of interactive entertainment content and services. Its products span various genres, including first- and third-person action/adventure, role-playing, and strategy. The company conducts its business through three segments: Activision, Blizzard, and King. Activision is a developer and publisher of interactive software products and entertainment content for console platforms, the Blizzard segment develops products for PC platforms, and King develops and publishes interactive entertainment content and services for mobile platforms.