Playtika

OverviewSuggest Edit

Playtika is a developer of mobile games. It develops, markets, and monetizes free-to-play casino-style games like simulators of slots, poker, bingo, and other to social networks.

TypePublic
Founded2010
HQHerzliya, IL
Websiteplaytika.com
Employee Ratings4
Overall CultureB-

Latest Updates

Employees (est.) (Jun 2022)4,000(+6%)
Job Openings100
Revenue (FY, 2021)$2.6 B(+9%)
Share Price (Aug 2022)$12.1(-7%)
Cybersecurity ratingCMore
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Key People/Management at Playtika

Robert Antokol

Robert Antokol

Chief Executive Officer and Chairperson of the Board
Craig Abrahams

Craig Abrahams

President and Chief Financial Officer
Michael Cohen

Michael Cohen

Executive Vice President and General Counsel
Ira Holtzer

Ira Holtzer

EVP Strategic Technologies, CTO
Nir Korczak

Nir Korczak

Chief Marketing Officer
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Playtika Office Locations

Playtika has offices in Herzliya, Chicago, Las Vegas, Newport Beach and in 12 other locations
Herzliya, IL (HQ)
8 Hahoshlim St
Helsinki, FI
Helsinki
Show all (16)

Playtika Financials and Metrics

Playtika Revenue

Playtika's revenue was reported to be $2.58 b in FY, 2021
USD

Revenue (Q1, 2022)

676.9m

Net income (Q1, 2022)

83.2m

EBIT (Q1, 2022)

120.4m

Market capitalization (4-Aug-2022)

5.4b

Closing stock price (4-Aug-2022)

12.1

Cash (31-Mar-2022)

885.8m
Playtika's current market capitalization is $5.4 b.
Annual
USDFY, 2017FY, 2018FY, 2019FY, 2020FY, 2021

Revenue

1.2b1.5b1.9b2.4b2.6b

Revenue growth, %

30%27%

Cost of goods sold

348.2m437.0m566.3m712.2m

Gross profit

802.6m1.1b1.3b1.7b
Quarterly
USDQ1, 2021Q2, 2021Q2, 2021Q1, 2022

Revenue

638.9m659.2m635.9m676.9m

Cost of goods sold

183.9m179.2m186.9m

Sales and marketing expense

140.1m146.5m141.1m179.7m

General and administrative expense

100.3m71.6m69.6m77.2m
Annual
USDFY, 2018FY, 2019FY, 2021

Cash

300.5m266.8m

Accounts Receivable

99.9m125.7m

Prepaid Expenses

7.6m7.4m

Current Assets

542.8m477.1m
Quarterly
USDQ3, 2020Q1, 2021Q2, 2021Q2, 2021Q1, 2022

Cash

378.5m963.8m1.2b894.1m885.8m

Accounts Receivable

172.1m182.4m169.5m135.4m139.7m

Prepaid Expenses

12.2m97.2m112.1m145.5m97.2m

Current Assets

639.6m1.3b1.3b
Annual
USDFY, 2017FY, 2018FY, 2019FY, 2020FY, 2021

Net Income

257.4m338.0m288.9m92.1m308.5m

Depreciation and Amortization

26.7m37.7m73.0m119.2m145.5m

Accounts Payable

700.0k4.6m8.0m(20.2m)

Cash From Operating Activities

369.0m452.8m491.9m517.7m551.7m
Quarterly
USDQ3, 2019Q3, 2020Q1, 2021Q2, 2021Q2, 2021Q1, 2022

Net Income

258.9m16.1m35.7m83.2m

Depreciation and Amortization

50.2m85.0m33.2m20.5m103.0m39.5m

Accounts Payable

700.0k(18.3m)(7.5m)8.5m(3.3m)(3.5m)

Cash From Operating Activities

312.6m333.5m(56.4m)189.9m383.8m58.1m
Show all financial metrics

Playtika Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018Q4, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019Q4, 2019FY, 2019Q1, 2020Q2, 2020Q3, 2020

Average Daily Active Users

6.2 m6.6 m6.4 m6.5 m7.3 m6.7 m9.6 m9.4 m10.6 m11.1 m10.2 m11.6 m11.8 m10.9 m

Average Daily Paying Users

119 k138 k148 k152 k163 k150 k198 k200 k227 k247 k218 k272 k315 k283 k

Average Revenue per Daily Active User

$0.51$0.57$0.64$0.64$0.58$0.61$0.51$0.54$0.49$0.48$0.51$0.5$0.61$0.61

Average Daily Payer Conversion

1.9%2.1%2.3%2.3%2.3%2.2%2.1%2.1%2.1%2.2%2.1%2.3%2.7%2.6%

Playtika Acquisitions / Subsidiaries

Company NameDateDeal Size
SeriouslyAugust 26, 2019
SupertreatJanuary 17, 2019
WoogaDecember 07, 2018$100 m
Jelly Button GamesOctober 03, 2017
Big Blue ParrotSeptember 07, 2015
Playtika Ltd.
Playtika Santa Monica Holdings, LLC
Playtika UK - House of Fun Limited
Seriously Digital Entertainment Oy
Supertreat GmbH
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Playtika Revenue Breakdown

Embed Graph

Playtika revenue breakdown by business segment: 32.3% from Google, 6.3% from Other Platforms, 10.8% from Internal Proprietary Platforms, 15.6% from Facebook and 35.0% from Apple

Playtika revenue breakdown by geographic segment: 9.1% from APAC, 69.7% from USA, 13.9% from EMEA and 7.3% from Other

Playtika Cybersecurity Score

Cybersecurity ratingPremium dataset

C

77/100

SecurityScorecard logo

Playtika Online and Social Media Presence

Embed Graph

Playtika Company Culture

  • Overall Culture

    B-

    69/100

  • CEO Rating

    A+

    80/100

  • Compensation

    B+

    77/100

  • Diversity

    C+

    68/100

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Playtika News and Updates

Playtika Holding Corp. Reports Second Quarter 2022 Results

Adjusted EBITDA improved sequentially to $238.9 million Average Daily Payer Conversion Increased to 3.2% Casual Portfolio Revenue Grew 10.0% year-over-year and is now 53.3% of Total Revenue Direct-to-Consumer Channel grew 14.2% year-over-year and is now 23.3% of Total Revenue HERZLIYA,...

Playtika stock falls after revenue comes up shy, full-year outlook is below expectations

Shares of Playtika Holding Corp. shed 3.1% in premarket trading Tuesday, after the Israel-based mobile games company reported net income that rose nearly four-fold but revenue that came up shy of expectations, and provided a downbeat full-year outlook. Net income rose to $98.6 million, or 20 cents …

Playtika Holding Corp. Reports First Quarter 2022 Results

First Quarter Revenue Grew to $676.9 million, up 6.0% year-over-year and up 4.3% Sequentially Average Daily Payer Conversion Increased to 3.2% Casual Portfolio Revenue Grew 20.7% year-over-year and is now 52.5% of Total Revenue HERZLIYA, Israel, May 10, 2022 /PRNewswire/ -- Playtika...

Thinking about buying stock in Ironnet, Cyren, Playtika, Dada Nexus, or Rocket Companies?

NEW YORK, Feb. 25, 2022 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for IRNT, CYRN, PLTK, DADA, and RKT. To see how InvestorsObserver's proprietary scoring system rates these stocks, view the InvestorsObserver's PriceWatch Alert by selecting the corresponding link....

Israeli studio Spring Games raises $7M from Playtika

Israeli studio Spring Games raises $7 million from Playtika to make nonfungible token (NFT)-powered games.

FINAL DEADLINE ALERT: ROSEN, GLOBAL INVESTOR COUNSEL, Encourages Playtika Holding Corp. Investors With Losses to Secure Counsel Before Important Monday Deadline in Securities Class Action – PLTK

NEW YORK, Jan. 23, 2022 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Playtika Holding Corp. (NASDAQ: PLTK): (1) pursuant and/or traceable to Playtika’s initial public offering conducted on or about January 15, 2021 (the “IPO” o…
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Playtika Frequently Asked Questions

  • When was Playtika founded?

    Playtika was founded in 2010.

  • Who are Playtika key executives?

    Playtika's key executives are Robert Antokol, Craig Abrahams and Michael Cohen.

  • How many employees does Playtika have?

    Playtika has 4,000 employees.

  • What is Playtika revenue?

    Latest Playtika annual revenue is $2.6 b.

  • What is Playtika revenue per employee?

    Latest Playtika revenue per employee is $645.8 k.

  • Who are Playtika competitors?

    Competitors of Playtika include DoubleDown Interactive, Machine Zone and Plarium.

  • Where is Playtika headquarters?

    Playtika headquarters is located at 8 Hahoshlim St, Herzliya.

  • Where are Playtika offices?

    Playtika has offices in Herzliya, Chicago, Las Vegas, Newport Beach and in 12 other locations.

  • How many offices does Playtika have?

    Playtika has 16 offices.