YouGov Competitors and Similar CompaniesClear all

YouGov's competitors and similar companies include Nielsen and Ipsos.
YouGov
YouGov
YouGov is an online market research and data analytics company.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Ipsos
Ipsos
Ipsos is a company that provides market research and consulting services.
Founding Date
Founding Date
2000
Founding Date
1923
Founding Date
1975
Type
Type
Public
Type
Private
Type
Public
Tags
Locations
Locations
London, GB HQ
Perth, AU
Richmond, AU
Ultimo, AU
Toronto, CA
Copenhagen, DK
Helsinki, FI
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Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
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Locations
Paris, FR HQ
Tirana, AL
Algiers, DZ
North Sydney, AU
Perth, AU
South Yarra, AU
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Employees
Employees
1,960
Employees
29,091
Employees
19,7012% decrease
Valuation ($)
Valuation ($)
698.5 m
Valuation ($)
N/A
Valuation ($)
2.2 b

Financial

Revenue (est.)
Revenue (est.)
£388.9m (FY, 2025)
Revenue (est.)
$3.5b (FY, 2021)
Revenue (est.)
€2.5b (FY, 2025)
Cost of goods
Cost of goods
£25.6m (FY, 2025)
Cost of goods
$1.2b (FY, 2021)
Cost of goods
€793.8m (FY, 2025)
Gross profit
Gross profit
£363.3m (FY, 2025)
Gross profit
$2.3b (FY, 2021)
Gross profit
€1.7b (FY, 2025)
Net income
Net income
£13.1m (FY, 2025)
Net income
$971m (FY, 2021)
Net income
€188.4m (FY, 2025)

Operating

Clients
Clients
4.3 k (FY, 2023)
Clients
N/A
Clients
5 k (FY, 2022)
Countries
Countries
N/A
Countries
55 (FY, 2021)
Countries
100 (FY, 2022)
Markets
Markets
59 (FY, 2023)
Markets
N/A
Markets
90 (FY, 2022)
For sources of this data, please see the company profile

View Company Profiles

Nielsen
HQ
New York, US
Employees
29,091

Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.

View company
Ipsos
HQ
Paris, FR
Employees
19,701↓ 2% decrease

Ipsos is a company that provides market research and consulting services.

View company