YouGov Competitors and Similar CompaniesClear all

YouGov's competitors and similar companies include Nielsen.
YouGov
YouGov
YouGov is an online market research and data analytics company.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Founding Date
Founding Date
2000
Founding Date
1923
Type
Type
Public
Type
Private
Tags
Locations
Locations
London, GB HQ
Perth, AU
Richmond, AU
Ultimo, AU
Toronto, CA
Copenhagen, DK
Helsinki, FI
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Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
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Employees
Employees
1,960
Employees
29,091

Financial

Revenue (est.)
Revenue (est.)
£388.9m (FY, 2025)
Revenue (est.)
$3.5b (FY, 2021)
Cost of goods
Cost of goods
£25.6m (FY, 2025)
Cost of goods
$1.2b (FY, 2021)
Gross profit
Gross profit
£363.3m (FY, 2025)
Gross profit
$2.3b (FY, 2021)
Net income
Net income
£13.1m (FY, 2025)
Net income
$971m (FY, 2021)
For sources of this data, please see the company profile

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Nielsen
HQ
New York, US
Employees
29,091

Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.

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