YouGov Competitors and Similar CompaniesClear all

YouGov's competitors and similar companies include GfK and The Kantar Group.
YouGov
YouGov
YouGov is an online market research and data analytics company.
GfK
GfK
GfK (Growth from Knowledge) is a market intelligence company.
The Kantar Group
The Kantar Group
The Kantar Group is a company that provides marketing data and analytics solutions.
Founding Date
Founding Date
2000
Founding Date
1934
Founding Date
1994
Type
Type
Public
Type
Subsidiary
Type
Subsidiary
Tags
Locations
Locations
London, GB HQ
Perth, AU
Richmond, AU
Ultimo, AU
Toronto, CA
Copenhagen, DK
Helsinki, FI
see more
Locations
Nürnberg, DE HQ
Tirana, AL
Buenos Aires, AR
North Sydney, AU
Wien, AT
Leuven, BE
Sarajevo, BA
see more
Locations
London, GB HQ
Buenos Aires, AR
Cremorne, AU
Fortitude Valley, AU
Sydney, AU
Wien, AT
Dhaka, BD
see more
Employees
Employees
1,960
Employees
8,000
Employees
34112% increase

Financial

Revenue (est.)
Revenue (est.)
£388.9m (FY, 2025)
Revenue (est.)
€1b (FY, 2022)
Revenue (est.)
£48.6m (FY, 2022)
Cost of goods
Cost of goods
£25.6m (FY, 2025)
Cost of goods
€549m (FY, 2022)
Cost of goods
N/A
Gross profit
Gross profit
£363.3m (FY, 2025)
Gross profit
€478.4m (FY, 2022)
Gross profit
N/A
Net income
Net income
£13.1m (FY, 2025)
Net income
€114.9m (FY, 2022)
Net income
(£108.1m) (FY, 2022)

Operating

Clients
Clients
4.3 k (FY, 2023)
Clients
10 k (Dec, 2022)
Clients
N/A
Markets
Markets
59 (FY, 2023)
Markets
N/A
Markets
90 (Jun, 2023)
For sources of this data, please see the company profile

View Company Profiles

GfK
HQ
Nürnberg, DE

GfK (Growth from Knowledge) is a market intelligence company.

View company
The Kantar Group
HQ
London, GB

The Kantar Group is a company that provides marketing data and analytics solutions.

View company