Under Armour (UA) is a global company engaged in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. Its performance apparel and footwear are engineered in a variety of designs and styles for wear in multiple climatic conditions and are worn by athletes as well as by consumers with active lifestyles. The company markets its products under a number of brands including Under Armour, HeatGear, ColdGear, UA HOVR, UA Rush, and UA Recover.