PUMA is a sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. The Company offers performance and sport-inspired lifestyle products in categories, such as football, running and training, golf, and motorsports. It also issues licenses to authorized independent partners to design, develop, manufacture, and sell fragrances, eyewear, and watches. The Company sells its products through PUMA stores and factory outlets, as well as online. It offers its products under the PUMA, Cobra Golf, and Dobotex brands names.

HQHerzogenaurach, DE
Size (employees)12,064 (est)+3%
Puma was founded in 1948 and is headquartered in Herzogenaurach, DE
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Key People/Management at Puma

Bjorn Gulden

Bjorn Gulden

Michael Lammermann

Michael Lammermann

Lars Sorensen

Lars Sorensen

Jean-Francois Palus

Jean-Francois Palus

Chairman of the Administrative Board
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Puma Office Locations

Puma has offices in West Yorkshire, London, Beylikdüzü, Mexico City and in 5 other locations
Herzogenaurach, DE (HQ)
Puma Way 1
Salzburg, AT
Muenchner Bundesstrasse 119
Illkirch, FR
1, rue Louis AMPERE BP 40189
Mexico City, MX
Vasco de Quiroga No.3880 Local 1 Piso 4 Col. Lomas de Santa Fe Del. Cuajimalpa de Morelos.
Leusden, NL
P.O. Box 383
Beylikdüzü, TR
Bakir ve Pirinc Sanayicileri Sitesi Mustafa Kurtoglu Caddesi No:9
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Puma Financials and Metrics

Puma Revenue

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Puma's revenue was reported to be €4.14 b in FY, 2017 which is a 14% increase from the previous period.

Revenue (H1, 2018)

2.2 b

Gross profit (H1, 2018)

1.1 b

Gross profit margin (H1, 2018), %


Net income (H1, 2018)

98.5 m

EBIT (H1, 2018)

169.8 m

Cash (30-Jun-2018)

360 m
EURFY, 2015FY, 2016FY, 2017


3.4 b3.6 b4.1 b

Revenue growth, %


Cost of goods sold

1.8 b2 b2.2 b

Gross profit

1.5 b1.7 b2 b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018


1.6 b1.7 b2 b2.2 b

Cost of goods sold

848.6 m902.9 m1 b1.1 b

Gross profit

745.5 m775.5 m924 m1.1 b

Gross profit Margin, %

EURFY, 2015FY, 2016FY, 2017


338.8 m326.7 m415 m

Accounts Receivable

483.1 m499.2 m503.7 m


657 m718.9 m778.5 m

Current Assets

1.7 b1.8 b1.9 b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018


337.9 m261.7 m258.6 m360 m

Accounts Receivable

523.8 m515.6 m561.8 m633.6 m


704.5 m768 m850.6 m890.5 m

Current Assets

1.8 b1.7 b1.9 b2.1 b
EURFY, 2015FY, 2016FY, 2017

Net Income

61.7 m88.4 m168 m

Depreciation and Amortization

57.5 m59.9 m70.4 m


(92.2 m)(57.7 m)(117.2 m)

Accounts Payable

(24.1 m)74.2 m159.4 m
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Net Income

21.5 m27.4 m71.5 m98.5 m

Cash From Operating Activities

(140.4 m)(73.8 m)(74.4 m)(59 m)

Purchases of PP&E

(36.4 m)(31 m)(43.8 m)(44.4 m)

Cash From Investing Activities

(27.3 m)(33.5 m)(43.5 m)(44.3 m)
EURY, 2018

Financial Leverage

1.9 x
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Puma Operating Metrics

Aug, 2018

Owned Stores

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Puma Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Admiral Teamsports Ltd.
Apparel and Sportswear u.Li.
Austria PUMA Dassler Ges. m.b.H.
Branded Sports Merchandising B.V.
Branded Sports Merchandising UK Ltd.
Brand Plus Licensing B.V.
Cobra Golf Incorporated
Development Services Ltd.
Distribuidora Deportiva PUMA S.A.C.
Distribuidora Deportiva PUMA Tacna S.A.C.
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Puma Revenue Breakdown

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Puma revenue breakdown by business segment: 47.7% from Footwear, 34.9% from Apparel and 17.4% from Accessories

Puma revenue breakdown by geographic segment: 36.8% from EMEA, 33.1% from Americas, 10.2% from Central units/ consolidation and 19.9% from Asia/Pacific

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Puma Online and Social Media Presence

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Puma News and Updates

Sports and Fitness Wears 2018 Global Market Key Players - Nike, Adidas, Under Armour, Puma, VF, Anta, Gap, Columbia Sports Apparels......

Sports and Fitness Wears – Global Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Onboard Systems SA332/Super Puma Onboard Weighing System Certified by FAA & EASA

VANCOUVER, Wash., Sept. 12, 2018 /PRNewswire/ -- Onboard Systems International, Inc., a leading provider of innovative helicopter cargo hook equipment, today announced that its Onboard Weighing System for the SA332 Super Puma aircraft has been STC certified by the FAA and EASA. Onboard...

Former Puma boss Rajiv Mehta turns entrepreneur with D:FY

Rajiv Mehta also plans to bring US-based Brooks Running Co, maker of running shoes since 1977, to India later this year

Puma Bio shares jump 19% on narrower quarterly loss, bigger sales

Shares of Puma Biotechnology Inc. rose more than 19% in the extended session Thursday after the company reported a narrower-than-expected quarterly loss and sales came in above forecasts. Puma said it lost $44.3 million, or $1.17 a share, in the second quarter, compared with a net loss of $77.8 mil…

Monedas finamente acuñadas evocan los más grandes momentos de la historia militar canadiense en la nueva colección numismática de la Real Casa de la Moneda de Canadá

OTTAWA, Ontario, 7 de agosto de 2018 /PRNewswire/ -- En línea con la largamente observada tradición de conmemorar la valentía y el espíritu de sacrificio de los soldados canadienses en sus monedas, la Real Casa de la Moneda de Canadá se enorgullece en presentar la Moneda 2018 en Plata...

Murray Brook Deposit Phase 1 Drilling Program Completed

RIMOUSKI, Québec, Aug. 02, 2018 (GLOBE NEWSWIRE) -- Puma Exploration Inc. (the “Company” or “Puma”) and Trevali Mining Corporation (TSX:TV) (“Trevali”) completed their Phase 1 Drilling Program on the Murray Brook Deposit. The Murray Brook Deposit, which is the core of the Strategic Alliance betwee…
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Puma Company Life and Culture

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