PUMA is a sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories for football, basketball, track and field, golf, motorsport, and and other sports. It also issues licenses to authorized independent partners to design, develop, manufacture, and sell fragrances, eyewear, and watches. The company sells its products through PUMA stores as well as in selected department stores, specialty retailers, and e-commerce channels under the PUMA, COBRA PUMA GOLF, and STICHD brand names.