PUMA is a sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. The Company offers performance and sport-inspired lifestyle products in categories, such as football, running and training, golf, and motorsports. It also issues licenses to authorized independent partners to design, develop, manufacture, and sell fragrances, eyewear, and watches. The Company sells its products through PUMA stores and factory outlets, as well as online. It offers its products under the PUMA, Cobra Golf, and Dobotex brands names.

TypePublic
HQHerzogenaurach, DE
Founded1948
Size (employees)12,064 (est)
Websiteglobal.puma.com
Puma was founded in 1948 and is headquartered in Herzogenaurach, DE
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Key People/Management at Puma

Bjorn Gulden

Bjorn Gulden

CEO
Michael Lammermann

Michael Lammermann

CFO
Lars Sorensen

Lars Sorensen

COO
Jean-Francois Palus

Jean-Francois Palus

Chairman of the Administrative Board
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Puma Office Locations

Puma has offices in West Yorkshire, London, Beylikdüzü, Mexico City and in 5 other locations
Herzogenaurach, DE (HQ)
Puma Way 1
Salzburg, AT
Muenchner Bundesstrasse 119
Illkirch, FR
1, rue Louis AMPERE BP 40189
Mexico City, MX
Vasco de Quiroga No.3880 Local 1 Piso 4 Col. Lomas de Santa Fe Del. Cuajimalpa de Morelos.
Leusden, NL
P.O. Box 383
Beylikdüzü, TR
Bakir ve Pirinc Sanayicileri Sitesi Mustafa Kurtoglu Caddesi No:9
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Puma Financials and Metrics

Puma Revenue

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Puma's revenue was reported to be €4.14 b in FY, 2017 which is a 14% increase from the previous period.
EUR

Revenue (H1, 2018)

2.2b

Gross profit (H1, 2018)

1.1b

Gross profit margin (H1, 2018), %

48.4%

Net income (H1, 2018)

98.5m

EBIT (H1, 2018)

169.8m

Cash (30-Jun-2018)

360.0m
Annual
EURFY, 2015FY, 2016FY, 2017

Revenue

3.4b3.6b4.1b

Revenue growth, %

7%14%

Cost of goods sold

1.8b2.0b2.2b

Gross profit

1.5b1.7b2.0b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Revenue

1.6b1.7b2.0b2.2b

Cost of goods sold

848.6m902.9m1.0b1.1b

Gross profit

745.5m775.5m924.0m1.1b

Gross profit Margin, %

47%46%47%48%
Annual
EURFY, 2015FY, 2016FY, 2017

Cash

338.8m326.7m415.0m

Accounts Receivable

483.1m499.2m503.7m

Inventories

657.0m718.9m778.5m

Current Assets

1.7b1.8b1.9b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Cash

337.9m261.7m258.6m360.0m

Accounts Receivable

523.8m515.6m561.8m633.6m

Inventories

704.5m768.0m850.6m890.5m

Current Assets

1.8b1.7b1.9b2.1b
Annual
EURFY, 2015FY, 2016FY, 2017

Net Income

61.7m88.4m168.0m

Depreciation and Amortization

57.5m59.9m70.4m

Inventories

(92.2m)(57.7m)(117.2m)

Accounts Payable

(24.1m)74.2m159.4m
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Net Income

21.5m27.4m71.5m98.5m

Cash From Operating Activities

(140.4m)(73.8m)(74.4m)(59.0m)

Purchases of PP&E

(36.4m)(31.0m)(43.8m)(44.4m)

Cash From Investing Activities

(27.3m)(33.5m)(43.5m)(44.3m)
EURY, 2018

Financial Leverage

1.9 x
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Puma Operating Metrics

Aug, 2018

Owned Stores

703
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Puma Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Admiral Teamsports Ltd.
Apparel and Sportswear u.Li.
Austria PUMA Dassler Ges. m.b.H.
Branded Sports Merchandising B.V.
Branded Sports Merchandising UK Ltd.
Brand Plus Licensing B.V.
Cobra Golf Incorporated
Development Services Ltd.
Distribuidora Deportiva PUMA S.A.C.
Distribuidora Deportiva PUMA Tacna S.A.C.
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Puma Revenue Breakdown

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Puma revenue breakdown by business segment: 47.7% from Footwear, 34.9% from Apparel and 17.4% from Accessories

Puma revenue breakdown by geographic segment: 36.8% from EMEA, 33.1% from Americas, 10.2% from Central units/ consolidation and 19.9% from Asia/Pacific

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Puma Online and Social Media Presence

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Puma News and Updates

Puma Biotechnology's stock plunges to pace premarket losers after key drug Nerlynx disappoints

Shares of Puma Biotechnology Inc. plummeted 38% toward a 2 1/2-year low, to pace all premarket decliners, after the company reported third-quarter earnings and revenue that beat expectations, but reported disappointing results of its key product, the breast cancer treatment Nerlynx. That prompted …

Puma Energy seeks license for retail fuel sales in India

NEW DELHI (Reuters) - Global trader Trafigura has applied for a license for its downstream arm Puma Energy to start retail sales of gasoline and gasoil in India, an oil ministry spokesman and Trafigura said on Tuesday.

Sports Accessories Market 2018: Global Analysis by Key Players – Nike, Adidas AG, Reebok, Puma SE, Under Armour

Wiseguyreports.Com Publish New Market Research Report On -“Sports Accessories Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2025” Posted via Industry Today. Follow us on Twitter @IndustryToday

Puma commemorates 'black power' salute in U.S. market push

Puma is launching a campaign to mark the 50th anniversary of U.S. sprinter Tommie Smith's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad featuring a modern-day activist for racial equality.

Golf Footwear Market 2018: Global Analysis by Key Players – FootJoy, UA, Nike, Adidas, ECCO, Puma, Dexter

Wiseguyreports.Com Publish New Market Research Report On -“Golf Footwear Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2025” Posted via Industry Today. Follow us on Twitter @IndustryToday

Adriana Lima joins the Puma family

Supermodel Adriana Lima has teamed up with Puma to be the global sports brand's newest women's training ambassador.
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Puma Company Life and Culture

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Puma Frequently Asked Questions

  • When was Puma founded?

    Puma was founded in 1948.

  • Who are Puma key executives?

    Puma's key executives are Bjorn Gulden, Michael Lammermann and Lars Sorensen.

  • How many employees does Puma have?

    Puma has 12,064 employees.

  • What is Puma revenue?

    Latest Puma annual revenue is €4.1 b.

  • What is Puma revenue per employee?

    Latest Puma revenue per employee is €342.8 k.

  • Who are Puma competitors?

    Competitors of Puma include Nike, Under Armour and Adidas.

  • Where is Puma headquarters?

    Puma headquarters is located at Puma Way 1, Herzogenaurach.

  • Where are Puma offices?

    Puma has offices in West Yorkshire, London, Beylikdüzü, Mexico City and in 5 other locations.

  • How many offices does Puma have?

    Puma has 9 offices.