OverviewSuggest Edit

PUMA is a sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. The Company offers performance and sport-inspired lifestyle products in categories, such as football, running and training, golf, and motorsports. It also issues licenses to authorized independent partners to design, develop, manufacture, and sell fragrances, eyewear, and watches. The Company sells its products through PUMA stores and factory outlets, as well as online. It offers its products under the PUMA, Cobra Golf, and Dobotex brands names.

TypePublic
Founded1948
HQHerzogenaurach, DE
Websiteglobal.puma.com

Latest Updates

Employees (est.) (Feb 2019)13,000(+8%)
Job Openings460
Revenue (FY, 2017)€4.1 B(+15%)
Share Price (Oct 2017)€381.5 (+15%)

Key People/Management at Puma

Bjorn Gulden

Bjorn Gulden

CEO
Michael Lammermann

Michael Lammermann

CFO
Lars Sorensen

Lars Sorensen

COO
Jean-Francois Palus

Jean-Francois Palus

Chairman of the Administrative Board
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Puma Office Locations

Puma has offices in Herzogenaurach, Westford, Salzburg, Illkirch and in 5 other locations
Herzogenaurach, DE (HQ)
Puma Way 1
Salzburg, AT
Muenchner Bundesstrasse 119
Illkirch, FR
1, rue Louis AMPERE BP 40189
Mexico City, MX
Vasco de Quiroga No.3880 Local 1 Piso 4 Col. Lomas de Santa Fe Del. Cuajimalpa de Morelos.
Leusden, NL
P.O. Box 383
Beylikdüzü, TR
Bakir ve Pirinc Sanayicileri Sitesi Mustafa Kurtoglu Caddesi No:9
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Puma Financials and Metrics

Puma Revenue

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Puma's revenue was reported to be €4.14 b in FY, 2017 which is a 14% increase from the previous period.
EUR

Revenue (H1, 2018)

2.2b

Gross profit (H1, 2018)

1.1b

Gross profit margin (H1, 2018), %

48.4%

Net income (H1, 2018)

98.5m

EBIT (H1, 2018)

169.8m

Market capitalization (30-Oct-2017)

5.8b

Closing stock price (30-Oct-2017)

381.5

Cash (30-Jun-2018)

360.0m
Puma's current market capitalization is €5.8 b.
Annual
EURFY, 2015FY, 2016FY, 2017

Revenue

3.4b3.6b4.1b

Revenue growth, %

7%14%

Cost of goods sold

1.8b2.0b2.2b

Gross profit

1.5b1.7b2.0b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Revenue

1.6b1.7b2.0b2.2b

Cost of goods sold

848.6m902.9m1.0b1.1b

Gross profit

745.5m775.5m924.0m1.1b

Gross profit Margin, %

47%46%47%48%
Annual
EURFY, 2015FY, 2016FY, 2017

Cash

338.8m326.7m415.0m

Accounts Receivable

483.1m499.2m503.7m

Inventories

657.0m718.9m778.5m

Current Assets

1.7b1.8b1.9b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Cash

337.9m261.7m258.6m360.0m

Accounts Receivable

523.8m515.6m561.8m633.6m

Inventories

704.5m768.0m850.6m890.5m

Current Assets

1.8b1.7b1.9b2.1b
Annual
EURFY, 2015FY, 2016FY, 2017

Net Income

61.7m88.4m168.0m

Depreciation and Amortization

57.5m59.9m70.4m

Inventories

(92.2m)(57.7m)(117.2m)

Accounts Payable

(24.1m)74.2m159.4m
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Net Income

21.5m27.4m71.5m98.5m

Cash From Operating Activities

(140.4m)(73.8m)(74.4m)(59.0m)

Purchases of PP&E

(36.4m)(31.0m)(43.8m)(44.4m)

Cash From Investing Activities

(27.3m)(33.5m)(43.5m)(44.3m)
EURY, 2018

Financial Leverage

1.9 x
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Puma Operating Metrics

Aug, 2018

Stores Owned

703
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Puma Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Admiral Teamsports Ltd.
Apparel and Sportswear u.Li.
Austria PUMA Dassler Ges. m.b.H.
Branded Sports Merchandising B.V.
Branded Sports Merchandising UK Ltd.
Brand Plus Licensing B.V.
Cobra Golf Incorporated
Development Services Ltd.
Distribuidora Deportiva PUMA S.A.C.
Distribuidora Deportiva PUMA Tacna S.A.C.
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Puma Revenue Breakdown

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Puma revenue breakdown by business segment: 17.4% from Accessories, 34.9% from Apparel and 47.7% from Footwear

Puma revenue breakdown by geographic segment: 19.9% from Asia/Pacific, 10.2% from Central units/ consolidation, 33.1% from Americas and 36.8% from EMEA

Puma Online and Social Media Presence

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Puma News and Updates

Luxury group Kering trims Puma stake with 500 million euro bond

French luxury group Kering moved to reduce its remaining stake in Puma on Wednesday by issuing bonds that can be exchanged for shares in the German sportswear brand.

Luxury group Kering launches bonds that can be changed for Puma shares

French luxury goods group Kering said it was launching an offer of bonds that could be exchanged for shares in Puma , in which Kering already holds a 15.7% equity stake, to the tune of 500 million euros ($549.8 million).

Women’s Yoga Tops Market Players Analysis: Nike, Adidas, Under Armour, Puma, VF, Anta, Gap, Columbia Sports Apparels, Lululemon, Athletica, LiNing, Amer Sports, ASICS and Hanesbrands

Latest Research: 2019 Global Women’s Yoga Tops Market Report Posted via Industry Today. Follow us on Twitter @IndustryToday

'Champions League' Hedge Fund Says Puma Spinoff is Part of Its 17 Percent Stellar Performance

Per Johansson, CEO and founder of Sweden’s Bodenholm Capital AB reveals a piece of advice Charlie Munger of Berkshire Hathaway gave him 10 years ago that is proving to be invaluable as he takes his hedge fund to the big leagues

We visited the Nike, Adidas, and Puma flagship stores to see which serves customers best as the battle for sportswear heats up

Nike and Adidas are the two largest sportswear brands in the US and constantly outrank other brands in the sportswear sector. Puma is a smaller company, but its growth has been strong. Most recently, Puma reported a sales increase of 15.7% for the second quarter of 2019. It also opened a brand n…

Puma Biotech stock surges on FDA cancer drug designation

Puma Biotechnology Inc. shares rallied in the extended session Tuesday after the drug developer said the Food and Drug Administration granted its cancer treatment a special designation. Puma shares rose 7.4% after hours, following a 3% decline to close the regular session at $10.43. The company sai…
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Puma Frequently Asked Questions

  • When was Puma founded?

    Puma was founded in 1948.

  • Who are Puma key executives?

    Puma's key executives are Bjorn Gulden, Michael Lammermann and Lars Sorensen.

  • How many employees does Puma have?

    Puma has 13,000 employees.

  • What is Puma revenue?

    Latest Puma annual revenue is €4.1 b.

  • What is Puma revenue per employee?

    Latest Puma revenue per employee is €318.1 k.

  • Who are Puma competitors?

    Competitors of Puma include ASICS, Rothy’s and Reebok.

  • Where is Puma headquarters?

    Puma headquarters is located at Puma Way 1, Herzogenaurach.

  • Where are Puma offices?

    Puma has offices in Herzogenaurach, Westford, Salzburg, Illkirch and in 5 other locations.

  • How many offices does Puma have?

    Puma has 9 offices.