OverviewSuggest Edit

PUMA is a sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories for football, basketball, track and field, golf, motorsport, and and other sports. It also issues licenses to authorized independent partners to design, develop, manufacture, and sell fragrances, eyewear, and watches. The company sells its products through PUMA stores as well as in selected department stores, specialty retailers, and e-commerce channels under the PUMA, COBRA PUMA GOLF, and STICHD brand names.

TypePublic
Founded1948
HQHerzogenaurach, DE
Websiteabout.puma.com

Latest Updates

Employees (est.) (Dec 2020)14,606(+3%)
Job Openings242
Revenue (FY, 2017)€4.1 B(+15%)
Share Price (Sept 2021)€103.9
Cybersecurity ratingCMore

Key People/Management at PUMA

Anne-Laure Descours

Anne-Laure Descours

Chief Sourcing Officer
Arne Freundt

Arne Freundt

Chief Commercial Officer
Hubert Hinterseher

Hubert Hinterseher

Chief Financial Officer
Jean-Francois Palus

Jean-Francois Palus

Chairman of the Supervisory Board
Fiona May Oly

Fiona May Oly

Member of the Supervisory Board
Thore Ohlsson

Thore Ohlsson

Deputy Chairman of the Supervisory Board
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PUMA Office Locations

PUMA has offices in Herzogenaurach, Somerville, Moorabbin, Salzburg and in 30 other locations
Herzogenaurach, DE (HQ)
PUMA Way 1
Salzburg, AT
Münchner Bundesstraße 119
Brussel, BE
Atomiumplein 1
Embu das Artes, BR
R. Pasadena, 104 - Maranhão
Vitacura, CL
Av. Pdte. Kennedy 5413, piso 1
Shanghai, CN
168 Xizang Middle Rd, Huangpu Qu
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PUMA Financials and Metrics

PUMA Revenue

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PUMA's revenue was reported to be €4.14 b in FY, 2017 which is a 14% increase from the previous period.
EUR

Revenue (H1, 2018)

2.2b

Gross profit (H1, 2018)

1.1b

Gross profit margin (H1, 2018), %

48.4%

Net income (H1, 2018)

98.5m

EBIT (H1, 2018)

169.8m

Market capitalization (14-Sept-2021)

15.7b

Closing stock price (14-Sept-2021)

103.9

Cash (30-Jun-2018)

360.0m
PUMA's current market capitalization is €15.7 b.
Annual
EURFY, 2015FY, 2016FY, 2017

Revenue

3.4b3.6b4.1b

Revenue growth, %

7%14%

Cost of goods sold

1.8b2.0b2.2b

Gross profit

1.5b1.7b2.0b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Revenue

1.6b1.7b2.0b2.2b

Cost of goods sold

848.6m902.9m1.0b1.1b

Gross profit

745.5m775.5m924.0m1.1b

Gross profit Margin, %

47%46%47%48%
Annual
EURFY, 2015FY, 2016FY, 2017

Cash

338.8m326.7m415.0m

Accounts Receivable

483.1m499.2m503.7m

Inventories

657.0m718.9m778.5m

Current Assets

1.7b1.8b1.9b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Cash

337.9m261.7m258.6m360.0m

Accounts Receivable

523.8m515.6m561.8m633.6m

Inventories

704.5m768.0m850.6m890.5m

Current Assets

1.8b1.7b1.9b2.1b
Annual
EURFY, 2015FY, 2016FY, 2017

Net Income

61.7m88.4m168.0m

Depreciation and Amortization

57.5m59.9m70.4m

Inventories

(92.2m)(57.7m)(117.2m)

Accounts Payable

(24.1m)74.2m159.4m
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Net Income

21.5m27.4m71.5m98.5m

Cash From Operating Activities

(140.4m)(73.8m)(74.4m)(59.0m)

Purchases of PP&E

(36.4m)(31.0m)(43.8m)(44.4m)

Cash From Investing Activities

(27.3m)(33.5m)(43.5m)(44.3m)
EURH1, 2015

Financial Leverage

1.7 x
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PUMA Operating Metrics

Aug, 2018

Stores Owned

703
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PUMA Acquisitions / Subsidiaries

Company NameDateDeal Size
Admiral Teamsports Ltd.
Apparel and Sportswear u.Li.
Austria PUMA Dassler Ges. m.b.H.
Branded Sports Merchandising B.V.
Branded Sports Merchandising UK Ltd.
Brand Plus Licensing B.V.
Cobra Golf Incorporated
Development Services Ltd.
Distribuidora Deportiva PUMA S.A.C.
Distribuidora Deportiva PUMA Tacna S.A.C.
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PUMA Revenue Breakdown

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PUMA revenue breakdown by business segment: 17.4% from Accessories, 34.9% from Apparel and 47.7% from Footwear

PUMA revenue breakdown by geographic segment: 19.9% from Asia/Pacific, 10.2% from Central units/ consolidation, 33.1% from Americas and 36.8% from EMEA

PUMA Cybersecurity Score

Cybersecurity ratingPremium dataset

C

73/100

SecurityScorecard logo

PUMA Online and Social Media Presence

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PUMA News and Updates

Major Gold Discovery in New Brunswick: Puma Exploration Drills 5.55 g/t Au over 50.15 meters* on initial drilling at Williams Brook Gold Property

RIMOUSKI, Quebec, Sept. 15, 2021 (GLOBE NEWSWIRE) -- Puma Exploration Inc., PUMA-TSXV, (the “Company” or “Puma”) is pleased to announce results from the six (6) initial drill holes completed at its flagship Williams Brook Gold Project located in New Brunswick, the emerging new gold district of Atl…

Puma Exploration Inc. Shareholders Approved All Matters at the Annual and Special Meeting

RIMOUSKI, Quebec, Sept. 07, 2021 (GLOBE NEWSWIRE) -- Puma Exploration Inc., PUMA-TSXV, (the “Company” or “Puma) is pleased to announce that all matters submitted to shareholders for approval as set out in the Company’s Circular dated July 21, 2021, were approved at the Annual and Special Meeting o…

PUMA Launch New Unity Collection to Raise Money for U.N. Covid-19 Response Fund

PUMA have just dropped off their new Unity Collection, a new sportswear pack that celebrates PUMA’s sports heritage and the power to unite the world through sport.

Puma pauses ads on Facebook and Instagram in July

German sportswear brand Puma said on Tuesday it will pause all paid advertising globally on Facebook and Instagram throughout July to persuade the social media company to remove hostile and harmful conversation on its sites.

PUMA Launches Biodegradable Collection for Greater Sustainability

In furthering the company’s efforts in achieving greater sustainability, German sportswear giant PUMA has now teamed up with Dutch project Living Colour and Swedish design firm Streamateria to launch its third biodesign collection since 2016. The collection — titled Design to Fade — utilizes technol…

Puma warns of hit to sales and profits from coronavirus

German sportswear group Puma on Wednesday said it expected China's coronavirus outbreak to hit its sales and profits in the first quarter but it still hopes to reach its targets for 2020.
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PUMA Frequently Asked Questions

  • When was PUMA founded?

    PUMA was founded in 1948.

  • Who are PUMA key executives?

    PUMA's key executives are Anne-Laure Descours, Arne Freundt and Hubert Hinterseher.

  • How many employees does PUMA have?

    PUMA has 14,606 employees.

  • What is PUMA revenue?

    Latest PUMA annual revenue is €4.1 b.

  • What is PUMA revenue per employee?

    Latest PUMA revenue per employee is €283.2 k.

  • Who are PUMA competitors?

    Competitors of PUMA include ASICS, Rothy’s and Reebok.

  • Where is PUMA headquarters?

    PUMA headquarters is located at PUMA Way 1, Herzogenaurach.

  • Where are PUMA offices?

    PUMA has offices in Herzogenaurach, Somerville, Moorabbin, Salzburg and in 30 other locations.

  • How many offices does PUMA have?

    PUMA has 34 offices.