OverviewSuggest Edit

PUMA is a sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. The Company offers performance and sport-inspired lifestyle products in categories, such as football, running and training, golf, and motorsports. It also issues licenses to authorized independent partners to design, develop, manufacture, and sell fragrances, eyewear, and watches. The Company sells its products through PUMA stores and factory outlets, as well as online. It offers its products under the PUMA, Cobra Golf, and Dobotex brands names.

TypePublic
Founded1948
HQHerzogenaurach, DE
Websiteglobal.puma.com

Locations

Puma is headquartered in
Herzogenaurach, Germany

Location Map

Latest Updates

Employees (est.) (Sept 2020)12,676
Job Openings119
Revenue (FY, 2017)€4.1 B(+15%)
Share Price (Oct 2020)€81.8 (+2%)
Cybersecurity ratingDMore

Key People/Management at Puma

Bjorn Gulden

Bjorn Gulden

CEO
Michael Lammermann

Michael Lammermann

CFO
Lars Sorensen

Lars Sorensen

COO
Jean-Francois Palus

Jean-Francois Palus

Chairman of the Administrative Board
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Puma Office Locations

Puma has offices in Herzogenaurach, Westford, Salzburg, Illkirch and in 5 other locations
Herzogenaurach, DE (HQ)
Puma Way 1
Salzburg, AT
Muenchner Bundesstrasse 119
Illkirch, FR
1, rue Louis AMPERE BP 40189
Mexico City, MX
Vasco de Quiroga No.3880 Local 1 Piso 4 Col. Lomas de Santa Fe Del. Cuajimalpa de Morelos.
Leusden, NL
P.O. Box 383
Beylikdüzü, TR
Bakir ve Pirinc Sanayicileri Sitesi Mustafa Kurtoglu Caddesi No:9
Show all (9)

Puma Financials and Metrics

Puma Revenue

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Puma's revenue was reported to be €4.14 b in FY, 2017 which is a 14% increase from the previous period.
EUR

Revenue (H1, 2018)

2.2b

Gross profit (H1, 2018)

1.1b

Gross profit margin (H1, 2018), %

48.4%

Net income (H1, 2018)

98.5m

EBIT (H1, 2018)

169.8m

Market capitalization (23-Oct-2020)

12.2b

Closing stock price (23-Oct-2020)

81.8

Cash (30-Jun-2018)

360.0m
Puma's current market capitalization is €12.2 b.
Annual
EURFY, 2015FY, 2016FY, 2017

Revenue

3.4b3.6b4.1b

Revenue growth, %

7%14%

Cost of goods sold

1.8b2.0b2.2b

Gross profit

1.5b1.7b2.0b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Revenue

1.6b1.7b2.0b2.2b

Cost of goods sold

848.6m902.9m1.0b1.1b

Gross profit

745.5m775.5m924.0m1.1b

Gross profit Margin, %

47%46%47%48%
Annual
EURFY, 2015FY, 2016FY, 2017

Cash

338.8m326.7m415.0m

Accounts Receivable

483.1m499.2m503.7m

Inventories

657.0m718.9m778.5m

Current Assets

1.7b1.8b1.9b
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Cash

337.9m261.7m258.6m360.0m

Accounts Receivable

523.8m515.6m561.8m633.6m

Inventories

704.5m768.0m850.6m890.5m

Current Assets

1.8b1.7b1.9b2.1b
Annual
EURFY, 2015FY, 2016FY, 2017

Net Income

61.7m88.4m168.0m

Depreciation and Amortization

57.5m59.9m70.4m

Inventories

(92.2m)(57.7m)(117.2m)

Accounts Payable

(24.1m)74.2m159.4m
Half Year
EURH1, 2015H1, 2016H1, 2017H1, 2018

Net Income

21.5m27.4m71.5m98.5m

Cash From Operating Activities

(140.4m)(73.8m)(74.4m)(59.0m)

Purchases of PP&E

(36.4m)(31.0m)(43.8m)(44.4m)

Cash From Investing Activities

(27.3m)(33.5m)(43.5m)(44.3m)
EURH1, 2015

Financial Leverage

1.7 x
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Puma Operating Metrics

Aug, 2018

Stores Owned

703
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Puma Acquisitions / Subsidiaries

Company NameDateDeal Size
Admiral Teamsports Ltd.
Apparel and Sportswear u.Li.
Austria PUMA Dassler Ges. m.b.H.
Branded Sports Merchandising B.V.
Branded Sports Merchandising UK Ltd.
Brand Plus Licensing B.V.
Cobra Golf Incorporated
Development Services Ltd.
Distribuidora Deportiva PUMA S.A.C.
Distribuidora Deportiva PUMA Tacna S.A.C.
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Puma Cybersecurity Score

Cybersecurity ratingPremium dataset

D

68/100

SecurityScorecard logo

Puma Revenue Breakdown

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Puma revenue breakdown by business segment: 17.4% from Accessories, 34.9% from Apparel and 47.7% from Footwear

Puma revenue breakdown by geographic segment: 19.9% from Asia/Pacific, 10.2% from Central units/ consolidation, 33.1% from Americas and 36.8% from EMEA

Puma Online and Social Media Presence

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Puma News and Updates

PUMA Launch New Unity Collection to Raise Money for U.N. Covid-19 Response Fund

PUMA have just dropped off their new Unity Collection, a new sportswear pack that celebrates PUMA’s sports heritage and the power to unite the world through sport.

Puma pauses ads on Facebook and Instagram in July

German sportswear brand Puma said on Tuesday it will pause all paid advertising globally on Facebook and Instagram throughout July to persuade the social media company to remove hostile and harmful conversation on its sites.

PUMA Launches Biodegradable Collection for Greater Sustainability

In furthering the company’s efforts in achieving greater sustainability, German sportswear giant PUMA has now teamed up with Dutch project Living Colour and Swedish design firm Streamateria to launch its third biodesign collection since 2016. The collection — titled Design to Fade — utilizes technol…

Puma warns of hit to sales and profits from coronavirus

German sportswear group Puma on Wednesday said it expected China's coronavirus outbreak to hit its sales and profits in the first quarter but it still hopes to reach its targets for 2020.

Puma Exploration Closes Final Tranche of $39,240 Private Placement

RIMOUSKI, Quebec, Dec. 30, 2019 (GLOBE NEWSWIRE) -- Puma Exploration Inc. (the “Company” or “Puma”) is pleased to announce the closing of a third tranche of the current private placement. In this final tranche, the Company raised a total of $39,240 for the issuance of 218,000 flow through units (“…

Puma and Balmain's limited edition collection features an $8,000 sequined kimono and a $250 pair of shorts — and it proves the luxury sportswear market is here to stay

On November 22, luxury brand Balmain launched a collaboration with athletics sportswear company Puma.  The launch is the latest in a trend of luxury brands teaming up with sports companies to make capsule collections. Previously, Business Insider reported that Dior will be launching a collaboratio…
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Puma Frequently Asked Questions

  • When was Puma founded?

    Puma was founded in 1948.

  • Who are Puma key executives?

    Puma's key executives are Bjorn Gulden, Michael Lammermann and Lars Sorensen.

  • How many employees does Puma have?

    Puma has 12,676 employees.

  • What is Puma revenue?

    Latest Puma annual revenue is €4.1 b.

  • What is Puma revenue per employee?

    Latest Puma revenue per employee is €326.3 k.

  • Who are Puma competitors?

    Competitors of Puma include ASICS, Rothy’s and Reebok.

  • Where is Puma headquarters?

    Puma headquarters is located at Puma Way 1, Herzogenaurach.

  • Where are Puma offices?

    Puma has offices in Herzogenaurach, Westford, Salzburg, Illkirch and in 5 other locations.

  • How many offices does Puma have?

    Puma has 9 offices.