New Balance

    OverviewSuggest Edit

    New Balance is a multinational corporation producing athletic footwear and apparel for men, women, and kids. The company offers running, walking, cross-training, outdoor, lifestyle, tennis, and team sports shoes. It also provides a variety of athlete clothing, including jackets and vests, hoodies and sweatshirts, pants, shorts, skirts and dresses, shirts, socks, accessories and gear.

    HQBoston, MA, US
    Employee Ratings3.5
    Overall CultureC+

    Latest Updates

    Employees (est.) (Sept 2021)5,497(+2%)
    Job Openings166
    Revenue (Y, 2018)$4.5 B(+13%)
    Cybersecurity ratingBMore

    Key People/Management at New Balance

    Jim Davis

    Jim Davis

    Founder and Chairman
    Anne Davis

    Anne Davis

    Vice Chairman
    John Larsen

    John Larsen

    President Emeritus
    John Withee

    John Withee

    Joe Preston

    Joe Preston

    President & Chief Executive Officer
    John Wilson

    John Wilson

    Executive Vice President, Manufacturing
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    New Balance Office Locations

    New Balance has offices in Boston, Norway, Skowhegan, St. Louis and in 7 other locations
    Boston, MA, US (HQ)
    100 Guest St
    Boston, MA, US
    145 Newton St, Brighton
    Norway, ME, US
    72 Cottage St
    Skowhegan, ME, US
    12 Walnut St
    St. Louis, MO, US
    3636 S Geyer Rd #400
    Serra, BR
    Av Oitocentos, S/N, Quadra19 M-01 Sala 02
    Show all (13)

    New Balance Financials and Metrics

    Summary Metrics

    Founding Date

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    New Balance Revenue

    New Balance's revenue was reported to be $4.5 b in Y, 2018 which is a 12.5% increase from the previous period.

    Revenue (Y, 2018)


    Revenue growth (Y, 2017 - Y, 2018), %

    USDY, 2016EY, 2017EY, 2018E



    Revenue growth, %

    USDY, 2016


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    New Balance Operating Metrics

    Sep, 2019

    Family of Brands


    Patents (US)


    Trademarks (US)

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    New Balance Acquisitions / Subsidiaries

    Company NameDateDeal Size
    The Rockport CompanyAugust 03, 2015$280 m
    Alfico SAU
    Dunham Brand
    Gartner Sports
    Innovative Hockey
    New Balance Athletic Shoes UK LTD
    New Balance Japan, Inc.
    PF Flyers
    Steam S.A.
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    New Balance Cybersecurity Score

    Cybersecurity ratingPremium dataset



    SecurityScorecard logo

    New Balance Online and Social Media Presence

    Embed Graph

    New Balance Company Culture

    • Overall Culture



    • CEO Rating



    • Compensation



    Learn more on Comparably

    New Balance News and Updates Files FTC Complaint Against New Balance for Deceptive Made in USA Marketing

    MADISON, CONN., Sept. 20, 2021 (GLOBE NEWSWIRE) -- According to the latest investigation by consumer advocacy organization (, New Balance is deceptively marketing some of its athletic shoes as “made in the USA,” brazenly ignoring the legal definition in favor of its…

    This Father's Day, Miller Lite And New Balance Drop The First-Ever Shoe For Your Beer: The Shoezie

    CHICAGO, June 1, 2021 /PRNewswire/ -- To celebrate Father's Day, two iconic brands are coming together to drop the first-ever shoe-meets-koozie. Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer. Fashioned...

    New Balance unveils the world’s ugliest shoes

    It may be ugly, but New Balance’s Made Responsibly shoes signal a sustainable new approach for the company. Last week, New Balance released a new collection of sneakers in its Made Responsibly line. The shoes are made with a mix of factory scraps and new materials, and each pair is unique, thanks to…

    New Balance stylishly declares Coco Gauff the next generation sports ad star

    The 16-year-old tennis star may have lost at the U.S. Open, but her brand game is still going strong. Sports, unlike say, advertising, are built on the idea of unpredictable outcomes. Of course there are untold hours dedicated to talking about, and betting on, anticipated results—but ultimately you …

    Identify Hidden Opportunities of Court Shoes Market | Adidas, ASICS America, New Balance

    The latest edition of this report you will be entitled to receive additional chapter / commentary on latest scenario, economic slowdown and COVID-19 impact on overall industry Posted via Industry Today. Follow us on Twitter @IndustryToday

    How Kawhi Leonard’s new signature shoe symbolizes the New Balance brand

    After waiting for more than a year, fans will finally be able to get a pair of Kawhi Leonard’s shoes. It was one of those moments that will live in NBA infamy.Read Full Story
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    New Balance Frequently Asked Questions

    • When was New Balance founded?

      New Balance was founded in 1906.

    • Who are New Balance key executives?

      New Balance's key executives are Jim Davis, Anne Davis and John Larsen.

    • How many employees does New Balance have?

      New Balance has 5,497 employees.

    • What is New Balance revenue?

      Latest New Balance annual revenue is $4.5 b.

    • What is New Balance revenue per employee?

      Latest New Balance revenue per employee is $818.6 k.

    • Who are New Balance competitors?

      Competitors of New Balance include Adidas, ASICS and Reebok.

    • Where is New Balance headquarters?

      New Balance headquarters is located at 100 Guest St, Boston.

    • Where are New Balance offices?

      New Balance has offices in Boston, Norway, Skowhegan, St. Louis and in 7 other locations.

    • How many offices does New Balance have?

      New Balance has 13 offices.