Reebok is an athletic footwear and apparel company. It designs, manufactures, distributes, and sells fitness, running, and CrossFit sportswear, including clothing and footwear. The clothing line includes t-shirts, hoodies, pants, as well as other related items. Reebok also collaborates with other companies to produce fitness equipment and workouts.

Employee Rating

3.7More
TypeSubsidiary
Parent CompanyAdidas
HQBoston, MA, US
Founded1895
Websitereebok.com
Cybersecurity ratingBMore
Reebok was founded in 1895 and is headquartered in Boston, MA, US

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Key People/Management at Reebok

Matt O'Toole

Matt O'Toole

President
Chris Froio

Chris Froio

Senior Vice President, GM, North America
Todd Krinsky

Todd Krinsky

Senior Vice President, GM, Product
Brendan Melly

Brendan Melly

Vice President, Product Operations
Lenka Patten

Lenka Patten

Vice President, HR
Caroline MacHen

Caroline MacHen

VP, Global Marketing
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Reebok Office Locations

Reebok has an office in Boston
Boston, MA, US (HQ)
25 Drydock Ave
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Reebok Financials and Metrics

Summary Metrics

Founding Date

1895
Reebok is a subsidiary of Adidas

Reebok Revenue

Reebok's revenue was reported to be €1.69 b in FY, 2018 which is a 8.5% decrease from the previous period.
Annual
EURFY, 2015FY, 2016FY, 2017FY, 2018

Revenue

1.8b1.8b1.8b1.7b

Revenue growth, %

1%4%(8%)
Quarterly
EURQ1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018Q3, 2018Q4, 2018Q1, 2019Q2, 2019Q3, 2019

Revenue

411.0m408.0m476.0m456.0m416.0m399.0m493.0m462.0m492.0m431.0m485.0m435.0m440.0m387.0m436.0m423.0m420.0m406.0m460.0m
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Reebok Operating Metrics

Q1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018Q3, 2018Q4, 2018Q1, 2019Q2, 2019Q3, 2019

Stores

436 422 363 366 368 373 365 378 353 344 325 313 280 267 257 256 252 257 258
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Reebok Revenue Breakdown

Embed Graph

Reebok revenue breakdown by geographic segment: 8.0% from Emerging Markets, 20.0% from Asia-Pacific, 28.6% from Europe, 10.2% from Latin America, 8.9% from Russia/CIS and 24.4% from North America

Reebok Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Reebok Online and Social Media Presence

Embed Graph

Reebok News and Updates

Why Adidas is finally putting Reebok up for sale

The German company might get only half of what it paid for Reebok back in 2005—but it’s still a smart move.

Adidas Starts Reebok Review, to Say by March Whether to Exit

Adidas said Monday it will announce a decision on March 10, when it presents its new plan.

Adidas Bet on the Rebirth of Reebok. Has It Paid Off?

Adidas Bet on the Rebirth of Reebok. Has It Paid Off?

Limited-Edition ‘Assassin’s Creed Valhalla’ Sneakers Announced By Reebok

Ubisoft has announced a new partnership with Reebok, giving Valhalla fans three pairs of sneakers to choose from–and more.

Heelys and Reebok Team Up for a Collab

A Classic and Familiar Twist on the Original Wheeled Sneaker A Classic and Familiar Twist on the Original Wheeled Sneaker

Adidas is considering selling Reebok amid declining sales of the sneaker brand, according to a report

Summary List Placement German sportswear brand Adidas is considering selling US sneaker company Reebok as early as March 2021, a source close to the matter told Bloomberg. Adidas has assigned an internal team, who have signed confidentiality agreements, to work on a potential deal, but this is in i…
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Reebok Frequently Asked Questions

  • When was Reebok founded?

    Reebok was founded in 1895.

  • Who are Reebok key executives?

    Reebok's key executives are Matt O'Toole, Chris Froio and Todd Krinsky.

  • How many employees does Reebok have?

    Reebok has 3,657 employees.

  • What is Reebok revenue?

    Latest Reebok annual revenue is €1.7 b.

  • What is Reebok revenue per employee?

    Latest Reebok revenue per employee is €461.3 k.

  • Who are Reebok competitors?

    Competitors of Reebok include ASICS, FILA and Skechers.

  • Where is Reebok headquarters?

    Reebok headquarters is located at 25 Drydock Ave, Boston.

  • Where are Reebok offices?

    Reebok has an office in Boston.

  • How many offices does Reebok have?

    Reebok has 1 office.