Reebok is an athletic footwear and apparel company. It designs, manufactures, distributes, and sells fitness, running, and CrossFit sportswear, including clothing and footwear. The clothing line includes t-shirts, hoodies, pants as well as other related items. Reebok also collaborates with other companies to produce fitness equipment and workouts.

Employee Rating

4
TypeSubsidiary
Parent CompanyAdidas
HQBoston, MA, US
Founded1895
Websitereebok.com
Cybersecurity ratingBMore
Reebok was founded in 1895 and is headquartered in Boston, MA, US
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Key People/Management at Reebok

Matt O'Toole

Matt O'Toole

President
Tom Burrow

Tom Burrow

VP, Digital Brand Commerce
Chris Froio

Chris Froio

Senior Vice President, GM, North America
Kerby Jean-Raymond

Kerby Jean-Raymond

VP, Creative Direction
Todd Krinsky

Todd Krinsky

Senior Vice President, GM, Product
Caroline MacHen

Caroline MacHen

VP, Global Marketing
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Reebok Office Locations

Reebok has offices in Boston, Herzogenaurach and New Delhi
Boston, MA, US (HQ)
25 Drydock Ave
Herzogenaurach, DE
Adi-Dassler-Straße 1
New Delhi, IN
No. 7, Pocket 7, Plot No, Sector B Rd, Sector 2b, Harijan Basti, Sector B, Vasant Kunj
Show all (3)

Reebok Financials and Metrics

Summary Metrics

Founding Date

1895
Reebok is a subsidiary of Adidas

Reebok Revenue

Reebok's revenue was reported to be €1.41 b in FY, 2020 which is a 19.4% decrease from the previous period.
Annual
EURFY, 2018FY, 2019FY, 2020

Revenue

1.7b1.7b1.4b

Revenue growth, %

(8%)4%(19%)
Quarterly
EURQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019

Revenue

440.0m387.0m436.0m420.0m406.0m460.0m
EURQ1, 2018

Revenue/Employee

48.3k
Show all financial metrics

Reebok Operating Metrics

FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020Q3, 2020FY, 2020Feb, 2022

Product Categories

3

Stores

256252257258268269264246233

Reebok Acquisitions / Subsidiaries

Company NameDateDeal Size
ADIDAS FINANCE POLAND S A
ADIDAS FINANCE SPAIN SA
Adidas Finance Sverige AB
Reebok de México, S.A. de C.V.
REEBOK INTERNATIONAL LIMITED
REEBOK (MAURITIUS) COMPANY LIMITED
REEBOK PENSIONS MANAGEMENT LIMITED
REEBOK TRADING (FAR EAST) LIMITED
Sports Licensed Division of The Adidas Group, LLC

Reebok Revenue Breakdown

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Reebok revenue breakdown by geographic segment: 28.1% from Europe, 17.7% from Asia-Pacific, 28.2% from North America, 9.6% from Russia/CIS, 8.9% from Latin America and 7.5% from Emerging Markets

Reebok Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

SecurityScorecard logo

Reebok Online and Social Media Presence

Embed Graph

Reebok Company Culture

  • Overall Culture

    C+

    68/100

  • CEO Rating

    C-

    64/100

  • Compensation

    C

    65/100

  • Diversity

    B+

    75/100

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Reebok News and Updates

Authentic Brands Eyes Push Into Clothing, NFTs to Boost Reebok

Authentic Brands Eyes Push Into Clothing, NFTs to Boost Reebok

Adidas to use $1.7 billion from Reebok sale for new share-buyback program

Adidas to use $1.7 billion from Reebok sale for new share-buyback program

U.S. Athletic Shoe Market Report 2021, Featuring Key Players Reebok, Converse, PUMA, ASICS, Under Amour and Fila Holdings Corp

Dublin, Dec. 29, 2021 (GLOBE NEWSWIRE) -- The "United States Athletic Shoe Market Size By End-User, By Product Type, By Distribution Channel And Forecast" report has been added to ResearchAndMarkets.com's offering. The United States Athletic Shoe Market was valued at USD 18,770.37 Million in 2019 …

Aditya Birla Fashion's Shares Gain As Analysts See Reebok Tie-Up Aiding Growth

Here's what the brokerages have to say about Aditya Birla Fashion and Retail:

What brands like Reebok can learn from Hollywood reboots

The storied apparel brand needs to reconnect, restructure, and reimagine itself.

Adidas Failed to Revive Reebok. Now Authentic Brands Will Try

Adidas Failed to Revive Reebok. Now Authentic Brands Will Try
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Reebok Frequently Asked Questions

  • When was Reebok founded?

    Reebok was founded in 1895.

  • Who are Reebok key executives?

    Reebok's key executives are Matt O'Toole, Tom Burrow and Chris Froio.

  • How many employees does Reebok have?

    Reebok has 3,548 employees.

  • What is Reebok revenue?

    Latest Reebok annual revenue is €1.4 b.

  • What is Reebok revenue per employee?

    Latest Reebok revenue per employee is €397.1 k.

  • Who are Reebok competitors?

    Competitors of Reebok include ASICS, FILA and Skechers.

  • Where is Reebok headquarters?

    Reebok headquarters is located at 25 Drydock Ave, Boston.

  • Where are Reebok offices?

    Reebok has offices in Boston, Herzogenaurach and New Delhi.

  • How many offices does Reebok have?

    Reebok has 3 offices.