LEGO competitors

LEGO Competitors include Hasbro, Mattel, Tricae, Zapf Creation and Toys"R"Us.
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LEGO
LEGO develops, produces, markets and sells play materials.
Hasbro
Hasbro is a play and entertainment company.
Mattel
Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.
Tricae
Tricae is an online shop for children's toys and fashion.
Zapf Creation
Leading large doll manufacturer
Toys"R"Us
Toys“R”Us is a toy and baby products retailer, offering a wide range of products globally.
Founding Date
Founding Date
1932
Founding Date
1923
Founding Date
1945
Founding Date
2011
Founding Date
N/A
Founding Date
1948
Type
Type
Private
Type
Public
Type
Public
Type
Subsidiary
Type
Subsidiary
Type
Subsidiary
Tags
Locations
Locations
Enfield, US HQ
Locations
Pawtucket, US HQ
Hong Kong, HK
Jersey, JE
New York, US
Jacksonville, US
Miami, US
Hartford, US
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Locations
East Aurora, US HQ
Middleton, US
Locations
Vila Hamburguesa, BR HQ
Locations
Rödental, DE HQ
Locations
Wayne, US HQ
Employees
Employees
9,1991% increase
Employees
5,400
Employees
28,00013% decrease
Employees
N/A
Employees
N/A
Employees
N/A
Valuation ($)
Valuation ($)
N/A
Valuation ($)
12.1 b
Valuation ($)
4.7 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Facebook likes
Facebook likes
12.8 m
Facebook likes
3.4 m
Facebook likes
303.9 k
Facebook likes
3.6 m
Facebook likes
26.9 k
Facebook likes
4.6 m
Twitter followers
Twitter followers
517.5 k
Twitter followers
130 k
Twitter followers
81.4 k
Twitter followers
2.5 k
Twitter followers
7.2 k
Twitter followers
2 m

Financial

Revenue (est.)
Revenue (est.)
N/A
Revenue (est.)
$5.2b (FY, 2017)
Revenue (est.)
$4.9b (FY, 2017)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
$11.8b (FY, 2015)
Cost of goods
Cost of goods
N/A
Cost of goods
$2b (FY, 2017)
Cost of goods
$3.1b (FY, 2017)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$7.6b (FY, 2015)
Gross profit
Gross profit
N/A
Gross profit
$3.2b (FY, 2017)
Gross profit
$1.8b (FY, 2017)
Gross profit
N/A
Gross profit
N/A
Gross profit
$4.2b (FY, 2015)
Net income
Net income
N/A
Net income
$396.6m (FY, 2017)
Net income
($1.1b) (FY, 2017)
Net income
N/A
Net income
N/A
Net income
($124m) (FY, 2015)

Funding

Total funding raised
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 6.5m
Total funding raised
N/A
Total funding raised
$ 3.2b
For sources of this data, please see the company profileDownload Excel

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Hasbro
HQ
Pawtucket, US
Employees
5,400

Hasbro is a play and entertainment company.

View company
Mattel
HQ
East Aurora, US
Employees
28,000↓ 13% decrease

Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.

View company
Tricae
HQ
Vila Hamburguesa, BR

Tricae is an online shop for children's toys and fashion.

View company
Zapf Creation
HQ
Rödental, DE

Leading large doll manufacturer

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