LEGO competitors

LEGO's competitors include Toys"R"Us, Zapf Creation, Tricae, Mattel and Hasbro
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LEGO
LEGO develops, produces, markets and sells play materials.
Toys"R"Us
Toys“R”Us is a toy and baby products retailer, offering a wide range of products globally.
Zapf Creation
Leading large doll manufacturer
Tricae
Tricae is an online shop for children's toys and fashion.
Mattel
Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.
Hasbro
Hasbro is a play and entertainment company.
Founding Date
Founding Date
1932
Founding Date
1948
Founding Date
N/A
Founding Date
2011
Founding Date
1945
Founding Date
1923
Type
Type
Private
Type
Subsidiary
Type
Subsidiary
Type
Subsidiary
Type
Public
Type
Public
Tags
Locations
Locations
Enfield, US HQ
Locations
Wayne, US HQ
Locations
Rödental, DE HQ
Locations
Vila Hamburguesa, BR HQ
Locations
East Aurora, US HQ
Middleton, US
Locations
Pawtucket, US HQ
Hong Kong, HK
Jersey, JE
New York, US
Jacksonville, US
Miami, US
Hartford, US
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Employees
Employees
8,9941% increase
Employees
N/A
Employees
N/A
Employees
N/A
Employees
32,000
Employees
5,400
Valuation ($)
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
5.2 b
Valuation ($)
12.5 b
Facebook likes
Facebook likes
12.8 m
Facebook likes
4.6 m
Facebook likes
26.9 k
Facebook likes
3.6 m
Facebook likes
303.9 k
Facebook likes
3.4 m
Twitter followers
Twitter followers
517.5 k
Twitter followers
2 m
Twitter followers
7.2 k
Twitter followers
2.5 k
Twitter followers
81.4 k
Twitter followers
130 k

Financial

Revenue (est.)
Revenue (est.)
N/A
Revenue (est.)
$11.8b (FY, 2015)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
$4.9b (FY, 2017)
Revenue (est.)
$5.2b (FY, 2017)
Cost of goods
Cost of goods
N/A
Cost of goods
$7.6b (FY, 2015)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$3.1b (FY, 2017)
Cost of goods
$2b (FY, 2017)
Gross profit
Gross profit
N/A
Gross profit
$4.2b (FY, 2015)
Gross profit
N/A
Gross profit
N/A
Gross profit
$1.8b (FY, 2017)
Gross profit
$3.2b (FY, 2017)
Net income
Net income
N/A
Net income
($124m) (FY, 2015)
Net income
N/A
Net income
N/A
Net income
($1.1b) (FY, 2017)
Net income
$396.6m (FY, 2017)

Funding

Total funding raised
Total funding raised
N/A
Total funding raised
$ 3.2b
Total funding raised
N/A
Total funding raised
$ 6.5m
Total funding raised
N/A
Total funding raised
N/A
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Toys"R"Us
HQ
Wayne, US

Toys“R”Us is a toy and baby products retailer, offering a wide range of products globally.

View company
Zapf Creation
HQ
Rödental, DE

Leading large doll manufacturer

View company
Tricae
HQ
Vila Hamburguesa, BR

Tricae is an online shop for children's toys and fashion.

View company
Mattel
HQ
East Aurora, US
Employees
32,000

Mattel is a multinational toy manufacturing company which designs and markets a range of toy products worldwide.

View company