LEGO competitorsClear all

LEGO's top competitors include Bandai Namco, Mattel, Hasbro and CHIAUS.
LEGO
LEGO
LEGO is a company that develops, produces, markets, and sells play materials.
Bandai Namco
Bandai Namco
Bandai Namco is a provider of entertainment-related products.
Mattel
Mattel
Mattel is a children's entertainment company that specializes in the design and production of toys and consumer products.
Hasbro
Hasbro
Hasbro is a play and entertainment company.
CHIAUS
CHIAUS
CHIAUS (Fujian) is a company that develops, designs, manufactures, and distributes baby and child care products.
Founding Date
Founding Date
1932
Founding Date
2005
Founding Date
1945
Founding Date
1923
Founding Date
2006
Type
Type
Private
Type
Public
Type
Public
Type
Public
Type
Private
Tags
Locations
Locations
Billund, DK HQ
North Ryde, AU
Purkersdorf, AT
Brasschaat, BE
Sao Paulo, BR
Markham, CA
Beijing, CN
see more
Locations
El Segundo, US HQ
Lyon, FR
Puteaux, FR
Saint Ouen L'aumône, FR
Minato City, JP
Taito City, JP
Tokyo, JP
see more
Locations
El Segundo, US HQ
Amstelveen, NL
East Aurora, US
Middleton, US
Locations
Pawtucket, US HQ
Hong Kong, HK
Jersey, JE
Albany, US
Asheville, US
Austin, US
Baltimore, US
see more
Locations
Quanzhou Shi, CN HQ
Xiamen, CN
Employees
Employees
12,2701% increase
Employees
9,052
Employees
24,00011% decrease
Employees
5,6003% decrease
Employees
23
Valuation ($)
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
6.8 b
Valuation ($)
13.1 b
Valuation ($)
N/A
Twitter followers
Twitter followers
806.9 k
Twitter followers
N/A
Twitter followers
192.7 k
Twitter followers
242
Twitter followers
251
Number of tweets (last 30 days)
Number of tweets (last 30 days)
852
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
237
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
80.6
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
20.8
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
68.43%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
74.26%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
2050
Alexa Website Rank
N/A
Alexa Website Rank
36658
Alexa Website Rank
28118
Alexa Website Rank
N/A
Employee Rating
Employee Rating
4.5
Employee Rating
2.6
Employee Rating
N/A
Employee Rating
3.5
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
$4.6b (FY, 2020)
Revenue (est.)
$5.5b (FY, 2020)
Revenue (est.)
N/A
Cost of goods
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$2.3b (FY, 2020)
Cost of goods
$1.7b (FY, 2020)
Cost of goods
N/A
Gross profit
Gross profit
N/A
Gross profit
N/A
Gross profit
$2.2b (FY, 2020)
Gross profit
$3.7b (FY, 2020)
Gross profit
N/A
Net income
Net income
N/A
Net income
N/A
Net income
$126.6m (FY, 2020)
Net income
$225.4m (FY, 2020)
Net income
N/A
For sources of this data, please see the company profile

View company profiles

Bandai Namco
HQ
El Segundo, US
Employees
9,052

Bandai Namco is a provider of entertainment-related products.

View company
Mattel
HQ
El Segundo, US
Employees
24,000↓ 11% decrease

Mattel is a children's entertainment company that specializes in the design and production of toys and consumer products.

View company
Hasbro
HQ
Pawtucket, US
Employees
5,600↓ 3% decrease

Hasbro is a play and entertainment company.

View company
CHIAUS
HQ
Quanzhou Shi, CN
Employees
23

CHIAUS (Fujian) is a company that develops, designs, manufactures, and distributes baby and child care products.

View company