LEGO Competitors and Similar CompaniesClear all
LEGO's competitors and similar companies include Mattel, Hasbro and JAKKS Pacific.
 Mattel Mattel is an entertainment company that specializes in the design and production of toys and consumer products. | ||||
Founding Date | Founding Date 1932 | Founding Date 1945 | Founding Date 1926 | Founding Date 1995 |
Type | Type Private | Type Public | Type Public | Type Public |
Tags | ||||
Locations | Locations Billund, DK HQ North Ryde, AU Purkersdorf, AT Brasschaat, BE Sao Paulo, BR Markham, CA Beijing, CN see more | Locations El Segundo, US HQ Amstelveen, NL East Aurora, US Middleton, US | Locations Pawtucket, US HQ Macquarie Park, AU Longueuil, CA Shanghai, CN Praha, CZ Creutzwald, FR Chalandri, GR see more | Locations Santa Monica, US HQ Walnut, US |
Employees | Employees 19,623 | Employees 33,0003% decrease | Employees 6,4902% decrease | Employees 62617% decrease |
Valuation ($) | Valuation ($) N/A | Valuation ($) 6.7 b | Valuation ($) 9.1 b | Valuation ($) 301.5 m |
Financial | ||||
Revenue (est.) | Revenue (est.) kr43.7b (FY, 2020) | Revenue (est.) $5.3b (FY, 2025) | Revenue (est.) $5.4b (FY, 2025) | Revenue (est.) $570.7m (FY, 2025) |
Cost of goods | Cost of goods kr13.2b (FY, 2020) | Cost of goods $2.7b (FY, 2025) | Cost of goods $1.3b (FY, 2025) | Cost of goods $385.6m (FY, 2025) |
Gross profit | Gross profit kr30.4b (FY, 2020) | Gross profit $2.6b (FY, 2025) | Gross profit $4.1b (FY, 2025) | Gross profit $185.1m (FY, 2025) |
Net income | Net income kr9.9b (FY, 2020) | Net income $397.6m (FY, 2025) | Net income ($318.2m) (FY, 2025) | Net income $9.9m (FY, 2025) |
Operating ⚠ | ||||
Countries | Countries 130 (FY, 2019) | Countries 150 (Feb, 2021) | Countries N/A | Countries N/A |
For sources of this data, please see the company profile
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Mattel
HQ
El Segundo, US
Employees
33,000↓ 3% decrease
Mattel is an entertainment company that specializes in the design and production of toys and consumer products.
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Hasbro
HQ
Pawtucket, US
Employees
6,490↓ 2% decrease
Hasbro is a play and entertainment company.
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JAKKS Pacific
HQ
Santa Monica, US
Employees
626↓ 17% decrease
JAKKS Pacific is a multi-line, multi-brand toy company.
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