OverviewSuggest Edit

Skimlinks offers a simplified affiliate marketing tool for publishers, and SkimWords, a product that turns product references into monetizable shopping links. The tool converts existing links into affiliate marketing links, and SkimWords recognizes unambiguous product references in editorial and user-generated content and turns these into unobtrusive shopping links that can earn the publisher money. Skimlinks initially launched with social decision-making tool SkimIt.com, and then the white-labelled version of this service Skim-in-a-box.

TypePrivate
Founded2006
HQLondon, GB
Websiteskimlinks.com
Employee Ratings3.8

Latest Updates

Employees (est.) (Jul 2021)80(+2%)
Job Openings22
Revenue (FY, 2018)£9 M(+8%)
Cybersecurity ratingBMore

Key People/Management at Skimlinks

Sebastien Blanc

Sebastien Blanc

CEO
Radek Maciaszek

Radek Maciaszek

Chief Architect
John Whittington

John Whittington

Chief financial and operating officer
Tamas Szikszai

Tamas Szikszai

VP of Engineering
Jean-Christophe Gombeaud

Jean-Christophe Gombeaud

VP Marketing
Lauren Newman

Lauren Newman

SVP Revenue, US
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Skimlinks Office Locations

Skimlinks has offices in London and New York
London, GB (HQ)
52 Bevenden St
New York, NY, US
79 Madison Ave
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Skimlinks Financials and Metrics

Summary Metrics

Founding Date

2006

Skimlinks total Funding

$25.3 m

Skimlinks latest funding size

$16 m

Time since last funding

6 years ago

Skimlinks investors

Skimlinks's latest funding round in February 2015 was reported to be $16 m. In total, Skimlinks has raised $25.3 m
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Skimlinks Revenue

Skimlinks's revenue was reported to be £9.05 m in FY, 2018
GBP

Revenue (FY, 2018)

9.0m

Net income (FY, 2018)

(520.4k)

EBITDA (FY, 2018)

(755.6k)

EBIT (FY, 2018)

(871.8k)

Cash (31-Dec-2018)

2.2m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

2.0m3.4m4.4m7.6m7.0m8.4m9.0m

Revenue growth, %

28%

Cost of goods sold

20.4k

Gross profit

2.0m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

8.9k105.6k423.2k299.1k2.1m2.6m957.3k3.9m2.3m1.7m2.2m

Accounts Receivable

2.4k16.6k18.9k102.5k1.1m2.5m3.5m6.3m8.4m10.3m12.6m

Current Assets

11.2k122.2k442.1k401.6k3.3m5.5m5.3m11.5m11.7m13.0m14.8m

PP&E

761.03.6k4.3k2.2k42.4k64.7k63.1k341.1k264.7k162.4k50.6k
GBPFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(1.3m)(1.5m)(4.5m)(1.7m)(946.2k)(520.4k)

Cash From Operating Activities

(2.2m)(4.4m)(912.5k)(72.8k)624.0k

Cash From Financing Activities

458.1k7.4m(585.6k)(535.5k)(113.3k)

Net Change in Cash

(2.2m)2.8m(1.5m)(635.3k)504.8k
GBPFY, 2008

Financial Leverage

-0.2 x
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Skimlinks Operating Metrics

Skimlinks's Transaction Volume was reported to be $1b in Y, 2016.
Y, 2016May, 2017

Publisher Websites

1.5 m

Transaction Volume

$1 b

Users Tracked

1.5 b
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Skimlinks Cybersecurity Score

Cybersecurity ratingPremium dataset

B

83/100

SecurityScorecard logo

Skimlinks Online and Social Media Presence

Embed Graph

Skimlinks News and Updates

pinned

Skimlinks has figured out how publishers could unshackle themselves from Facebook

The conventional thinking about profiling online users is that Facebook (in particular) has enormous amounts of profile data about your tastes, while Amazon has equivalent quantities of data about your shopping habits. While both are true to some extent, the reality is that your liking of cat videos…

Tapping into digital nomadism and ‘deep work’ trends, Skimlinks founder raises $1.5M for Flown

We already knew there was a big trend towards remote working, and this has only been drastically accelerated by the COVID-19 pandemic. At the same time, the distractions of daily life can easily impinge on the ‘deep work’ many need to get done when working on something important, like writing a book…

A 12 year journey ends as Skimlinks is acquired by retail marketing platform Connexity

Connexity, a lead-gen platform for online retailers, has acquired Skimlinks, a UK platform for publishers to make money through affiliate links. Terms of the deal were undisclosed. According to Crunchbase, Skimlinks had raised a total of $25.5M and reached a late a Series C stage of funding, the fin…
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Skimlinks Blogs

17 Home Décor Affiliate Programs You Can Promote Today

The time in lockdown has shown us how important it is to have a living space we feel comfortable in. No surprise then that more people have started redecorating their homes and investing in new homeware: 40% of UK consumers have bought new home décor during lockdown and the same amount of people rea…

The CAPS 2021: An Event to Remember

Skimlinks is delighted to announce that The Commerce Awards for Publishers (CAPS) will take place in New York City on September 14 2021!  Back for a fourth year, the CAPS is the only industry awards program dedicated to recognizing excellence in commerce content. Awards across 18 categories will cel…

16 Fashion Affiliate Programs You Can Promote Today

While many companies were hit hard during the COVID-19 pandemic, online retail saw rapid growth throughout 2020 and the first quarter of 2021. While brick-and-mortar stores were closing, online retail sales spiked 39% year-on-year in Q1 of 2021 in the US and 36% in the UK in 2020, which has been the…

Merchant Programs, in Google Search Results, with Skimlinks

We’ve made a big change to the Skimlinks Editor Toolbar and we are excited to let you know about it. Publishers can now see if a merchant has an affiliate program with Skimlinks directly in their Google search results. That’s right, Publishers who have the Editor Toolbar installed and use Chrome as …

Publishers target EOFY as a key commerce content opportunity, as Skimlinks reports 40% year-on-year increase in order value

SYDNEY JUNE 2021 – Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY).   “We’re delighted to see the success of our Aust…

News Corp Australia: What we’ve learnt in the first 12 months of Commerce Content

In the fifth and final part of our series with News Corp Australia, Jade McDade, Head of E-Commerce – Audience and Partners, talks to us about what they’ve learnt in the first 12 months of their Commerce Content journey. It’s been 12 months since you launched your Commerce Content strategy, what hav…
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Skimlinks Frequently Asked Questions

  • When was Skimlinks founded?

    Skimlinks was founded in 2006.

  • Who are Skimlinks key executives?

    Skimlinks's key executives are Sebastien Blanc, Radek Maciaszek and John Whittington.

  • How many employees does Skimlinks have?

    Skimlinks has 80 employees.

  • What is Skimlinks revenue?

    Latest Skimlinks annual revenue is £9 m.

  • What is Skimlinks revenue per employee?

    Latest Skimlinks revenue per employee is £113.1 k.

  • Who are Skimlinks competitors?

    Competitors of Skimlinks include Tessi, The Channel Company and Sublime Skinz.

  • Where is Skimlinks headquarters?

    Skimlinks headquarters is located at 52 Bevenden St, London.

  • Where are Skimlinks offices?

    Skimlinks has offices in London and New York.

  • How many offices does Skimlinks have?

    Skimlinks has 2 offices.