Skimlinks offers a simplified affiliate marketing tool for publishers, and SkimWords, a product that turns product references into monetizable shopping links. The tool converts existing links into affiliate marketing links, and SkimWords recognizes unambiguous product references in editorial and user-generated content and turns these into unobtrusive shopping links that can earn the publisher money. Skimlinks initially launched with social decision-making tool SkimIt.com, and then the white-labelled version of this service Skim-in-a-box.

Type
Private
HQ
London, GB
Founded
2006
Size (employees)
95 (est)+3%
Skimlinks was founded in 2006 and is headquartered in London, GB
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Key People/Management at Skimlinks

Sebastien Blanc

Sebastien Blanc

Chief Executive Officer
Alicia Navarro

Alicia Navarro

Co-Founder and President

Skimlinks Office Locations

Skimlinks has offices in London and New York
London, GB (HQ)
52 Bevenden St
New York, US
79 Madison Ave
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Skimlinks Financials and Metrics

Summary Metrics

Skimlinks's latest funding round in February 2015 was reported to be $16 m. In total, Skimlinks has raised $25.3 m

Skimlinks Financials

Skimlinks's revenue was reported to be £6.98 m in FY, 2016
GBP

Revenue (FY, 2016)

7 m

Net income (FY, 2016)

(1.7 m)

EBITDA (FY, 2016)

(2 m)

EBIT (FY, 2016)

(2.2 m)

Cash (31-Dec-2016)

2.3 m
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Revenue

3.4 m4.4 m7.6 m7 m

Revenue growth, %

28%

Operating expense total

5 m6.3 m12.8 m9.2 m

EBITDA

(1.4 m)(1.7 m)(2 m)
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(1.3 m)(1.4 m)(4.5 m)(1.7 m)

Cash From Operating Activities

(4.4 m)(912.5 k)

Cash From Financing Activities

7.4 m(585.5 k)

Net Change in Cash

2.8 m(1.5 m)
GBPY, 2016

Revenue/Employee

77.8 k

Financial Leverage

7.1 x
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Skimlinks Operating Metrics

Skimlinks's Transactions' Volume was reported to be $1b in Y, 2016.
Y, 2016May, 2017

Publisher Websites

1.50 m

Transactions' Volume

$1 b

Users Tracked

1.50 b
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Skimlinks News and Updates

Skimlinks has figured out how publishers could unshackle themselves from Facebook

The conventional thinking about profiling online users is that Facebook (in particular) has enormous amounts of profile data about your tastes, while Amazon has equivalent quantities of data about your shopping habits. While both are true to some extent, the reality is that your liking of cat videos…

Skimlinks CEO & founder Navarro moves on, hands reigns to new CEO

Founders don’t always see a startup all the way through to an “exit”. It happens a lot more often than you realise. In fact, it’s quite often the case in Silicon Valley, despite the mythic status the ‘founder story’ has attained there in recent times. So it’s actually a sign of maturity that founder…

Employee learning platform Sunlight raises £500,000 in seed round

Edtech startup Sunlight, based in London, has raised £500,000 in seed funding from Speedinvest, Seedcamp, and Annection. Sunlight, founded last year, is a platform for employers to managing learning content and costs for their staff’s professional development. The platform also generates data and in…
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