OverviewSuggest Edit

Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages up to 6 billion ads every day around the world, across over 800 million mobile users each month.
HQSan Francisco, US
Employee Ratings2.5

Latest Updates

Employees (est.) (Oct 2020)170(-3%)
Cybersecurity ratingBMore

Key People/Management at Smaato

Ajitpal Pannu

Ajitpal Pannu

Chief Executive Officer
Oliver Reiss

Oliver Reiss

Dajana Eberlin

Dajana Eberlin

Head of Legal and Data Protection Officer
Georg Fiegen

Georg Fiegen

Chief Operating Officer
Alain Blankenburg-Schroeder

Alain Blankenburg-Schroeder

VP, Data Products
Emily Polidan

Emily Polidan

Head of Global HR
Show more

Smaato Office Locations

Smaato has offices in San Francisco, New York, Berlin, Hamburg and in 1 other location
San Francisco, US (HQ)
240 Stockton St, San Francisco
New York, US
350 5th Ave #4210
Berlin, DE
Oberwallstraße 6
Hamburg, DE
70/EMPORIO Valentinskamp
Singapore, SG
9 Straits View, Marina One West Tower, #05-07
Show all (6)

Smaato Financials and Metrics

Summary Metrics

Founding Date


Smaato total Funding

$43.1 m

Smaato latest funding size

$25 m

Time since last funding

6 years ago

Smaato investors

Smaato's latest funding round in August 2014 was reported to be $25 m. In total, Smaato has raised $43.1 m
Show all financial metrics

Smaato Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Smaato Online and Social Media Presence

Embed Graph

Smaato News and Updates

Adverty completes integration with US-based digital advertising technology platform Smaato

STOCKHOLM, Aug. 26, 2020 /PRNewswire/ -- Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and...

Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

STOCKHOLM, Dec. 4, 2019 /PRNewswire/ -- Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato's wide range of global buy-side partners and...

Smaato: Media, retailers, and automotive are the top advertisers in mobile games

Smaato analyzed its data from its real-time advertising platform and it came up with the top advertisers who spend the most money on ads for mobile games. The study found that media accounted for 26 percent of ads, retailers accounted for 21 percent, and automotive accounted for 17 percent. Food and…

Smaato Blogs

Ad Network vs. Ad Exchange: What’s the Difference?

Programmatic advertising is a vast and rapidly developing industry. In the US alone, ad spending on mobile programmatic transactions increased by over 30% in 2019, and is expected to surpass $40 billion in 2020.1 With this scale comes a variety of players operating in different functions across the …

Mobile Advertising Trends to Look for in 2020

Mobile advertising grew to surpass desktop advertising for the first time in 2017 and will make up a staggering 75% of all digital ad spending by 2022. This year, the mobile advertising market is expected to exceed $200 billion globally.1 In the US alone, mobile ad spending is set to... The post Mob…

Smaato Appoints Former Chief Business Officer Ajitpal Pannu as CEO

Company Plans Rapid Expansion Across Key Mobile Advertising Markets San Francisco – February 3, 2020 – Smaato, the global in-app advertising platform, today announced that Ajitpal Pannu has been named the company’s Chief Executive Officer. Ajitpal previously served as the Chief Business Officer befo…

VAST vs. VPAID: How to Conquer In-App Video Advertising

Mobile video viewing is continuing to grow, with the average US adult watching more than 40 minutes of video content on their smartphone per day.1 While some video platforms like Netflix and Amazon Prime operate on a subscription-based model, most video providers are ad-supported providing a great o…

UK Mobile Usage and Ad Spending by the Numbers

Following several years of consistently strong market development, the United Kingdom saw a substantial decline in total media ad spending growth back in 2017 (down to only 4%, compared with 7.7% in 2016).1 Concerns surrounding the impact of the Brexit vote and the introduction of the General Data P…

The CCPA and Data Collection: What You Need to Know

The California Consumer Privacy Act (CCPA) was voted into law in 2018 and will go into effect on January 1, 2020. As mentioned in our CCPA FAQ blog post on this topic, the regulation is designed to give California consumers more power over their personal information. This means that if... The post T…
Show more

Smaato Frequently Asked Questions

  • When was Smaato founded?

    Smaato was founded in 2005.

  • Who are Smaato key executives?

    Smaato's key executives are Ajitpal Pannu, Oliver Reiss and Dajana Eberlin.

  • How many employees does Smaato have?

    Smaato has 170 employees.

  • Who are Smaato competitors?

    Competitors of Smaato include Appmediation, InMobi and TicketPrinting.com.

  • Where is Smaato headquarters?

    Smaato headquarters is located at 240 Stockton St, San Francisco, San Francisco.

  • Where are Smaato offices?

    Smaato has offices in San Francisco, New York, Berlin, Hamburg and in 1 other location.

  • How many offices does Smaato have?

    Smaato has 6 offices.