OverviewSuggest Edit

Smaato is a company offering a digital advertising technology platform, a cloud-based self-serve platform for publishers. It helps publishers to control their advertising strategy that generates revenue, creates engaging experiences, and connects with advertisers.

HQSan Francisco, CA, US
Employee Ratings2.5

Latest Updates

Employees (est.) (Feb 2021)152(-1%)
Cybersecurity ratingBMore

Key People/Management at Smaato

Ajitpal Pannu

Ajitpal Pannu

Chief Executive Officer
Georg Fiegen

Georg Fiegen

Chief Operating Officer
Alain Blankenburg-Schroeder

Alain Blankenburg-Schroeder

VP, Data Products
Marc Hehmeyer

Marc Hehmeyer

VP, Mobile Development
Siegfried Renner

Siegfried Renner

Vice President Information Technology Services
Arne Schipper

Arne Schipper

VP Application Platforms
Show more

Smaato Office Locations

Smaato has offices in San Francisco, New York, Beijing, Shanghai and in 2 other locations
San Francisco, CA, US (HQ)
240 Stockton St
New York, NY, US
350 5th Ave #7700
Beijing, CN
7-6, Area 2 Gaobeidian
Shanghai, CN
1018 Changning Road 21F Cloud Nine Plaza
Hamburg, DE
Valentinskamp 70 Emporio 19th Floor
Singapore, SG
9 Straits View, #05-07 Marina One West Tower
Show all (6)

Smaato Financials and Metrics

Summary Metrics

Founding Date


Smaato total Funding

$43.1 m

Smaato latest funding size

$25 m

Time since last funding

7 years ago

Smaato investors

Smaato's latest funding round in August 2014 was reported to be $25 m. In total, Smaato has raised $43.1 m
Show all financial metrics

Smaato Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Smaato Online and Social Media Presence

Embed Graph

Smaato Company Culture

  • CEO Rating



Learn more on Comparably

Smaato News and Updates

Adverty completes integration with US-based digital advertising technology platform Smaato

STOCKHOLM, Aug. 26, 2020 /PRNewswire/ -- Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and...

Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

STOCKHOLM, Dec. 4, 2019 /PRNewswire/ -- Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato's wide range of global buy-side partners and...

Smaato: Media, retailers, and automotive are the top advertisers in mobile games

Smaato analyzed its data from its real-time advertising platform and it came up with the top advertisers who spend the most money on ads for mobile games. The study found that media accounted for 26 percent of ads, retailers accounted for 21 percent, and automotive accounted for 17 percent. Food and…

Smaato Blogs

The Four Programmatic Deals

Open Auction, Private Exchange, Preferred Deals, and Programmatic Guaranteed – oh my! Open Auctions, with their quick efficiency and scalability, long dominated the programmatic playing field. But the industry is shifting its focus. Private Exchange and Programmatic Direct Deals (like Preferred Deal…

Smaato’s Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers Controls to Build Their Own Walled Gardens

SAN FRANCISCO – February 24, 2021 – Smaato’s screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops a…

iOS 14, IDFA, SKAdNetwork: What Does It Mean For You?

With Apple’s recent announcement that iOS 14 privacy changes are fast approaching, we wanted to share a quick refresher on IDFA, SKAdNetwork, and what it all means for you. Plus, how Smaato can help make sure you’re prepared. In this blog, we’ll cover: A refresher on Apple’s privacy policies, and...…

Monetization Mondays Ep. 1: Customer Obsession With CEO Ajitpal Pannu [Video]

Introducing Monetization Mondays At Smaato, our mission is to deliver a platform to publishers that enables them to create seamless, tailored, and engaging ad experiences for their audiences and advertisers. Through this focus, we are building a community of partners that have advanced control of th…

Smaato Inventory Available Directly on Google Display & Video 360

We are pleased to announce that advertisers can now access Smaato’s mobile-focused inventory directly through Google’s Display & Video 360 platform. The Smaato Digital Advertising Technology Platform is fully compliant with Open Measurement SDK for increased transparency and high-quality invento…

First-Price Auctions: Simple, Transparent, Effective

A key priority for Smaato is to simplify how programmatic bids are transacted within the digital advertising ecosystem and to create a transparent process where both publishers and advertisers can maximize their outcomes. We are announcing that from July 1, all auctions on the Smaato platform will b…
Show more

Smaato Frequently Asked Questions

  • When was Smaato founded?

    Smaato was founded in 2005.

  • Who are Smaato key executives?

    Smaato's key executives are Ajitpal Pannu, Georg Fiegen and Alain Blankenburg-Schroeder.

  • How many employees does Smaato have?

    Smaato has 152 employees.

  • Who are Smaato competitors?

    Competitors of Smaato include Appmediation, InMobi and TicketPrinting.com.

  • Where is Smaato headquarters?

    Smaato headquarters is located at 240 Stockton St, San Francisco.

  • Where are Smaato offices?

    Smaato has offices in San Francisco, New York, Beijing, Shanghai and in 2 other locations.

  • How many offices does Smaato have?

    Smaato has 6 offices.