Coull is a data-driven video advertising platform for media companies and advertisers. The platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories. This validated inventory is made available to the programmatic video marketplace, giving advertisers access to real, highly-targetable audiences and enabling media partners to realize the full value of their inventory.
Company Growth (employees)
Bristol, GB
Size (employees)
30 (est)
Coull was founded in 2008 and is headquartered in Bristol, GB

Coull Office Locations

Coull has offices in Bristol, London and New York
Bristol, GB (HQ)
Lower Castle St
London, GB
105-111 Euston St
New York, US
222 Broadway
Show all (3)

Coull Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$6 m

Latest funding size

$4 m

Time since last funding

almost 4 years


Coull's latest funding round in March 2014 was reported to be $4 m. In total, Coull has raised $6 m

Coull Financials

Coull's revenue was reported to be £81.8 k in FY, 2010 which is a 53% decrease from the previous period.

Revenue (FY, 2010)

81.8 k

Gross profit (FY, 2010)

(114.9 k)

Gross profit margin (FY, 2010), %


Net income (FY, 2010)

(204.4 k)

EBITDA (FY, 2010)

(194.4 k)

EBIT (FY, 2010)

(204.2 k)

Cash (31-Dec-2016)

296.2 k
GBPFY, 2009FY, 2010


174.5 k81.8 k

Cost of goods sold

358.5 k196.6 k

Gross profit

(184 k)(114.9 k)

Gross profit Margin, %

GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


30.5 k248.6 k21.7 k126 k1.5 m910.7 k296.2 k

Accounts Receivable

26.3 k13.1 k57.3 k86 k534 k3.4 m638 k156.6 k


1.8 k

Current Assets

58.6 k55 k105.9 k119.2 k691.7 k4.9 m1.9 m670 k
    GBPFY, 2009FY, 2010

    Net Income

    (263 k)(204.4 k)
      Y, 2016

      Financial Leverage

      -0.5 x
      Show all financial metrics

      Coull's Web-traffic and Trends

      Coull Online and Social Media Presence

      Coull Company Life and Culture

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