Coull is a data-driven video advertising platform for media companies and advertisers. The platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories. This validated inventory is made available to the programmatic video marketplace, giving advertisers access to real, highly-targetable audiences and enabling media partners to realize the full value of their inventory.
Company Growth (employees)
Bristol, GB
Size (employees)
30 (est)-3%
Coull was founded in 2008 and is headquartered in Bristol, GB

Coull Office Locations

Coull has offices in Bristol, London and New York
Bristol, GB (HQ)
Lower Castle St
New York, US
222 Broadway
London, GB
105-111 Euston St

Coull Data and Metrics

Summary Metrics

Founding Date


Total Funding

$6 m

Latest funding size

$4 m

Time since last funding

over 3 years


Coull's latest funding round in March 2014 was reported to be $4 m. In total, Coull has raised $6 m

Coull Financial Metrics


Cash (31-Dec-2016)

296.2 k
GBPFY, 2013FY, 2014FY, 2015FY, 2016


126 k1.5 m910.7 k296.2 k

Accounts Receivable

534 k3.4 m638 k156.6 k

Current Assets

691.7 k4.9 m1.9 m670 k


1.3 m1.3 m84.7 k47.9 k
Y, 2016

Financial Leverage

-0.5 x
Show all financial metrics

Traffic Overview of Coull

Coull Online and Social Media Presence

Coull News and Updates

Peter Jackson’s Wingnut AR demos augmented reality game at WWDC

The Lord of the Rings film director Peter Jackson is excited about augmented reality, so much so that he has created a new company in New Zealand dubbed Wingnut AR. Alasdair Coull, head of Wingnut AR, showed a demo of what the company is working on at Apple’s Worldwide Developer Conference (WWDC) in…

Coull Company Life and Culture

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