Coull is a data-driven video advertising platform for media companies and advertisers. The platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories. This validated inventory is made available to the programmatic video marketplace, giving advertisers access to real, highly-targetable audiences and enabling media partners to realize the full value of their inventory.
Bristol, GB
Size (employees)
26 (est)-10%
Coull was founded in 2008 and is headquartered in Bristol, GB
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Coull Office Locations

Coull has offices in Bristol, London and New York
Bristol, GB (HQ)
Lower Castle St
London, GB
105-111 Euston St
New York, US
222 Broadway
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Coull Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$6 m

Latest funding size

$4 m

Time since last funding

4 years ago


Coull's latest funding round in March 2014 was reported to be $4 m. In total, Coull has raised $6 m

Coull Financials

Coull's revenue was reported to be £81.76 k in FY, 2010

Revenue (FY, 2010)

81.8 k

Gross profit (FY, 2010)

(114.9 k)

Gross profit margin (FY, 2010), %


Net income (FY, 2010)

(204.4 k)

EBITDA (FY, 2010)

(194.4 k)

EBIT (FY, 2010)

(204.2 k)

Cash (31-Dec-2017)

287.1 k
GBPFY, 2009FY, 2010


174.5 k81.8 k

Cost of goods sold

358.5 k196.6 k

Gross profit

(184 k)(114.9 k)

Gross profit Margin, %

GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


30.5 k2 48.6 k21.7 k126 k1.5 m910.7 k296.2 k287.1 k

Accounts Receivable

26.3 k13.1 k57.3 k86 k534 k3.4 m638 k156.6 k35.4 k


1.8 k

Current Assets

58.6 k55 k105.9 k119.2 k691.7 k4.9 m1.9 m670 k521.8 k
GBPFY, 2009FY, 2010

Net Income

(263 k)(204.4 k)
GBPY, 2017

Financial Leverage

-0.4 x
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