Insticator

OverviewSuggest Edit

Insticator Inc. is an ad tech company whose product, the Insticator Widget, is an interactive publisher tool that aims to increase engagement and ad revenue for publishers. The Company's technology allows publishers and advertisers to engage site visitors. The Insticator Widget provides publishers with interactive content experiences for site visitors, such as curated quizzes and polls and suggested stories, along with associated ad units.


TypePrivate
Founded2012
HQNew York, NY, US
Websiteinsticator.com
Employee Ratings4.3
Overall CultureF

Latest Updates

Employees (est.) (Sept 2021)77(-1%)
Cybersecurity ratingCMore

Key People/Management at Insticator

Ealeal Ginott

Ealeal Ginott

Vice President, Content Operations
Tianyi Cong

Tianyi Cong

Chief Technology Officer
Scott Smith

Scott Smith

Vice President, Product
Elizabeth Wood

Elizabeth Wood

Sr. Director of Programmatic Partnerships
Carolyn Lawlor

Carolyn Lawlor

Director of Account Management
Zack Dugow

Zack Dugow

CEO
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Insticator Office Locations

Insticator has offices in New York, Miami, Kitchener, Bengaluru and in 2 other locations
New York, NY, US (HQ)
2 Park Ave 10th Floor
Miami, FL, US
382 NE 191st St
Kitchener, CA
51 Breithaupt St #100
Bengaluru, IN
Cinnabar Hills, Embassy Golf Links Business Park, Challaghatta
Udaipur, IN
22, Ostwal Nagar, Sunderwas
Makati, PH
5th & 9th Floor, V Corporate Centre, L.P. Leviste Street, Salcedo Village
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Insticator Financials and Metrics

Summary Metrics

Founding Date

2012

Insticator total Funding

$10.1 m

Insticator latest funding size

$5.2 m

Time since last funding

4 years ago

Insticator investors

Insticator's latest funding round in July 2017 was reported to be $5.2 m. In total, Insticator has raised $10.1 m
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Insticator Cybersecurity Score

Cybersecurity ratingPremium dataset

C

79/100

SecurityScorecard logo

Insticator Online and Social Media Presence

Embed Graph

Insticator Company Culture

  • Overall Culture

    F

    38/100

  • CEO Rating

    F

    50/100

  • Compensation

    F

    10/100

Learn more on Comparably

Insticator News and Updates

Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition

Insticator, a startup helping publishers add to their content elements like polls, quizzes and suggested story widgets, has made its first acquisition — a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bri…

Insticator Blogs

For the Fourth Time, Insticator Appears on the Inc. 5000, With Three-Year Revenue Growth of 199% Percent

The post For the Fourth Time, Insticator Appears on the Inc. 5000, With Three-Year Revenue Growth of 199% Percent appeared first on Insticator.

Evolve Media Sees Dramatic Spike in Commenting Engagement and Revenue Switching from Disqus to Insticator Commenting

The post Evolve Media Sees Dramatic Spike in Commenting Engagement and Revenue Switching from Disqus to Insticator Commenting appeared first on Insticator.

Google Ad Manager MCM & AdX SPM

The Truth about the Changes to Google’s Scaled AdX Offering This is a re-post of a story published on May 10, 2021 at OKO.uk edited for clarity. News that Google will be replacing the AdX SPM program (Scaled Partner Management) this year is finally in the public domain and many publishers are growin…

Insticator Acquires OKO. Why bringing OKO into the Fold Ties Everything Together to Give Publishers a Single, Unified Solution for Audience and Revenue.

The post Insticator Acquires OKO. Why bringing OKO into the Fold Ties Everything Together to Give Publishers a Single, Unified Solution for Audience and Revenue. appeared first on Insticator.

The Whole is Greater than the Sum of its Parts: Insticator Acquires OKO

Publishers have faced a number of challenges last year as COVID-19 cast a cloud of uncertainty over the media industry. In the coming year, publishers will confront a set of new challenges, with the end of third-party cookies at the forefront. They need to be focused on how to fill in the blanks thi…

Publisher Engagement and Revenue Solutions Leader, Insticator, Acquires OKO, a Leading Global Ad Management Platform

The post Publisher Engagement and Revenue Solutions Leader, Insticator, Acquires OKO, a Leading Global Ad Management Platform appeared first on Insticator.
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Insticator Frequently Asked Questions

  • When was Insticator founded?

    Insticator was founded in 2012.

  • Who are Insticator key executives?

    Insticator's key executives are Ealeal Ginott, Tianyi Cong and Scott Smith.

  • How many employees does Insticator have?

    Insticator has 77 employees.

  • Who are Insticator competitors?

    Competitors of Insticator include Sourcepoint, S4M and Tapad.

  • Where is Insticator headquarters?

    Insticator headquarters is located at 2 Park Ave 10th Floor, New York.

  • Where are Insticator offices?

    Insticator has offices in New York, Miami, Kitchener, Bengaluru and in 2 other locations.

  • How many offices does Insticator have?

    Insticator has 6 offices.