Showpad delivers the world’s most intuitive content activation platform—one that makes your content incredibly easy to find, present, share, and measure. With Showpad, sales and marketing teams work better together to advance conversations, inspire loyalty, and accelerate your business. Deploy our platform quickly, and effortlessly scale up as your company and your content grow. Founded in 2011, Showpad activates the content of over 850 companies, empowering their marketers, sales teams and channel partners around the world. Our customers include Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Showpad has dual headquarters—in San Francisco and in Ghent, Belgium—plus offices in Portland, and in London.

Company Growth (employees)
Gent, BE
Size (employees)
231 (est)+2%
Showpad was founded in 2011 and is headquartered in Gent, BE

Key People at Showpad

Pieterjan Bouten

Pieterjan Bouten

CEO & Co-founder
Peter Minne

Peter Minne

CTO & Co-founder
Louis Jonckheere

Louis Jonckheere

Co-founder & VP North America

Showpad Office Locations

Showpad has offices in Gent, San Francisco, London and Portland
Gent, BE (HQ)
62 Moutstraat
Portland, US
830 Wells Fargo Building 309 SW 6th Ave
London, GB
7009 1 Fore St
San Francisco, US
59 Grant Avenue

Showpad Data and Metrics

Summary Metrics

Founding Date


Total Funding

$60.5 m

Latest funding size

$50 m

Time since last funding

over 1 year


Showpad's latest funding round in May 2016 was reported to be $50 m. In total, Showpad has raised $60.5 m

Showpad Job Categories

Traffic Overview of Showpad

Showpad Online and Social Media Presence

Showpad News and Updates

Belgium’s Showpad acquires UK marketing tech startup Hickup

Belgian marketing tech startup Showpad has acquired Hickup, a UK-based startup that develops mobile sales playbooks, reports De Tijd. No terms were disclosed. Hickup, from London, creates learning and evaluation tools for sales and marketing departments to better engage with customers and prospects.… Podcast #53: Big summer acquisitions, Square gears up for UK launch, Slovakia’s startup scene, Showpad and Q2 funding report

On the latest episode of the weekly podcast, Roxanne and Robin talk about some recent big EU tech acquisitions, Slovakia's burgeoning startup scene and more: The post Podcast #53: Big summer acquisitions, Square gears up for UK launch, Slovakia’s startup scene, Showpad and Q2 funding…

Showpad Company Life and Culture

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