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Nielsen's top competitors include IQVIA, International Data Group, GfK and Gartner.

	Nielsen Nielsen Holdings is an information, data, and market measurement company.	IQVIA IQVIA Holdings is a company that provides analytics, technology solutions, and contract research services to the life sciences industry.	International Data Group International Data Group (IDG) is a company providing a market intelligence and demand generation platform for the technology ecosystem.	GfK GfK (also known as Growth from Knowledge) is a market intelligence company.	Gartner Gartner is a company that provides technology research, advisory, and consulting services.
Founding Date	Founding Date 1923	Founding Date 2016	Founding Date 1964	Founding Date 1934	Founding Date 1979
Type	Type Public	Type Public	Type Private	Type Private	Type Public
Tags	Tags Business Products & Services data collection market research media streaming telecommunications television	Tags Business Products & Services biotech clinical research contractor data management	Tags Technology digital marketing agency direct marketing it services platform	Tags Business Products & Services business intelligence data collection market research supply chain management	Tags Business Products & Services direct marketing management consulting market research
Locations	Locations New York, US HQ Buenos Aires, AR Lane Cove West, AU Macquarie Park, AU Sint Lambrechts Woluwe, BE São Paulo, BR Halifax, CA see more	Locations Danbury, US HQ Hydra, DZ Buenos Aires, AR Melbourne, AU Sydney, AU Wien, AT Zaventem, BE see more	Locations Needham, US HQ	Locations Nürnberg, DE HQ Tirana, AL Vicente López, AR Melbourne, AU North Sydney, AU Wien, AT Bruxelles, BE see more	Locations Stamford, US HQ Barton, AU Brisbane City, AU Melbourne, AU Perth, AU Ultimo, AU Wien, AT see more
Employees	Employees 15,00065% decrease	Employees 82,0004% increase	Employees 3,300	Employees 11,706	Employees 16,6006% increase
Valuation ($)	Valuation ($) 8.3 b	Valuation ($) 40.4 b	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) 19.8 b
Twitter followers	Twitter followers 198.2 k	Twitter followers 14.8 k	Twitter followers 100	Twitter followers 19.6 k	Twitter followers 425.8 k
Number of tweets (last 30 days)	Number of tweets (last 30 days) 63	Number of tweets (last 30 days) 71	Number of tweets (last 30 days) 1	Number of tweets (last 30 days) 17	Number of tweets (last 30 days) 550
Average likes per tweet (last 30 days)	Average likes per tweet (last 30 days) 6	Average likes per tweet (last 30 days) 5.3	Average likes per tweet (last 30 days) 10	Average likes per tweet (last 30 days) 1.5	Average likes per tweet (last 30 days) 5.8
Percentage of tweets with engagement (last 30 days)	Percentage of tweets with engagement (last 30 days) 96.83%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 100%	Percentage of tweets with engagement (last 30 days) 82.35%	Percentage of tweets with engagement (last 30 days) 98.55%
Alexa Website Rank	Alexa Website Rank 19416	Alexa Website Rank 34143	Alexa Website Rank 368360	Alexa Website Rank 31540	Alexa Website Rank 7759
Employee Rating	Employee Rating 3.8	Employee Rating 3.9	Employee Rating 3.1	Employee Rating 3.6	Employee Rating N/A
Financial
Revenue (est.)	Revenue (est.) $3.5b (FY, 2021)	Revenue (est.) $13.9b (FY, 2021)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) $4.7b (FY, 2021)
Cost of goods	Cost of goods $1.2b (FY, 2021)	Cost of goods $9.2b (FY, 2021)	Cost of goods N/A	Cost of goods N/A	Cost of goods $1.4b (FY, 2021)
Gross profit	Gross profit $2.3b (FY, 2021)	Gross profit $4.6b (FY, 2021)	Gross profit N/A	Gross profit N/A	Gross profit $3.3b (FY, 2021)
Net income	Net income $971m (FY, 2021)	Net income $971m (FY, 2021)	Net income N/A	Net income N/A	Net income $793.6m (FY, 2021)
Operating ⚠
Backlog	Backlog N/A	Backlog $25.3b (Q1, 2022)	Backlog N/A	Backlog N/A	Backlog $109.8m (Q1, 2020)
Countries	Countries 55 (FY, 2021)	Countries 100 (FY, 2021)	Countries N/A	Countries 60 (Jul, 2020)	Countries 100 (Q1, 2020)
Customers	Customers N/A	Customers 10 k (FY, 2021)	Customers N/A	Customers N/A	Customers 15 k (Q1, 2020)
Trademarks (US)	Trademarks (US) N/A	Trademarks (US) N/A	Trademarks (US) 21 (Jun, 2022)	Trademarks (US) 6 (Jul, 2020)	Trademarks (US) N/A