OverviewSuggest Edit

MediaAlpha is an insurance marketing company. It uses a data-centric approach to help target and draw in new customers for insurance companies. MediaAlpha's technology platform brings insurance carriers and consumers together through a real-time ecosystem, where insurance carrier partners can target and price consumer attributes to manage customized acquisition strategies. the company enables its insurance partners to target consumers based on a calculation of the expected lifetime value to that partner and to make real-time, automated customer acquisition decisions through a combination of granular price management tools and robust predictive analytics capabilities.

TypePublic
Founded2010
HQLos Angeles, CA, US
Websitemediaalpha.com
Employee Ratings4.4

Latest Updates

Employees (est.) (Jun 2020)89
Job Openings19
Revenue (FY, 2020)$584.8 M(+44%)
Share Price (Jul 2021)$33.4
Cybersecurity ratingCMore

Key People/Management at MediaAlpha

Steve Yi

Steve Yi

Co-Founder and Chief Executive Officer
Eugene Nonko

Eugene Nonko

Co-Founder and Chief Technology Officer
Ambrose Wang

Ambrose Wang

Co-Founder
Tigran Sinanyan

Tigran Sinanyan

Chief Financial Officer
Keith Cramer

Keith Cramer

SVP, Supply Partnerships
Amy Yeh

Amy Yeh

VP, Engineering
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MediaAlpha Office Locations

MediaAlpha has offices in Los Angeles, Redmond and Seminole
Los Angeles, CA, US (HQ)
700 S Flower St #640
Redmond, WA, US
2563 152nd Ave NE
Seminole, FL, US
13800 Park Blvd N #101
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MediaAlpha Financials and Metrics

MediaAlpha Revenue

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MediaAlpha's revenue was reported to be $584.81 m in FY, 2020
USD

Revenue (Q1, 2021)

173.6m

Gross profit (Q1, 2021)

26.4m

Gross profit margin (Q1, 2021), %

15.2%

Net income (Q1, 2021)

177.0k

EBIT (Q1, 2021)

2.0m

Market capitalization (29-Jul-2021)

2.0b

Closing stock price (29-Jul-2021)

33.4

Cash (31-Mar-2021)

12.9m

EV

2.3b
MediaAlpha's current market capitalization is $2 b.
Annual
USDFY, 2018FY, 2019FY, 2020

Revenue

296.9m408.0m584.8m

Revenue growth, %

37%

Cost of goods sold

247.7m342.9m499.4m

Gross profit

49.2m65.1m85.4m
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Revenue

82.3m89.1m110.4m119.4m123.6m151.5m173.6m

Cost of goods sold

69.7m74.7m92.7m100.7m104.2m130.8m147.2m

Gross profit

12.6m14.4m17.7m18.8m19.4m20.7m26.4m

Gross profit Margin, %

15%16%16%16%16%14%15%
Annual
USDFY, 2018FY, 2019FY, 2020

Cash

5.7m10.0m23.6m

Accounts Receivable

37.2m56.0m96.3m

Prepaid Expenses

8.0m

Current Assets

44.1m67.5m127.8m
Quarterly
USDQ2, 2020Q3, 2020Q1, 2021

Cash

26.4m12.9m

Accounts Receivable

56.8m80.3m

Prepaid Expenses

7.3m

Current Assets

84.9m100.4m
Annual
USDFY, 2018FY, 2019FY, 2020

Net Income

18.1m17.8m10.6m

Depreciation and Amortization

12.0m5.7m3.5m

Accounts Payable

(5.4m)13.4m57.8m

Cash From Operating Activities

22.6m22.1m51.4m
Quarterly
USDQ2, 2019Q2, 2020Q3, 2020Q1, 2021

Net Income

19.0m(320.0k)294.0k

Depreciation and Amortization

2.9m1.7m100.0k

Accounts Payable

22.5m25.2m(33.7m)

Cash From Operating Activities

13.9m39.3m(9.4m)
USDFY, 2018

Revenue/Employee

5.5m

Debt/Equity

0.4 x

Debt/Assets

0.2 x

Financial Leverage

2.2 x
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MediaAlpha Operating Metrics

MediaAlpha's Transaction Volume was reported to be $341.3m in Q2, 2020.
FY, 2018Q2, 2019FY, 2019Q2, 2020

Transaction Volume

$397.26 m$239.68 m$560.13 m$341.26 m

Monthly Searches

25 m

Monthly Consumer Referral

5 m

Platform Partners

1 k
Show all operating metrics

MediaAlpha Acquisitions / Subsidiaries

Company NameDateDeal Size
Guilford Holdings, Inc.
Media Buying Team LLC
QL Holdings LLC
QuoteLab, LLC
SkyTiger Studio Ltd.

MediaAlpha Revenue Breakdown

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MediaAlpha revenue breakdown by business segment: 53.8% from Property & Casualty Insurance, 25.6% from Health Insurance, 8.1% from Life Insurance and 12.6% from Other

MediaAlpha Cybersecurity Score

Cybersecurity ratingPremium dataset

C

71/100

SecurityScorecard logo

MediaAlpha Online and Social Media Presence

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MediaAlpha News and Updates

2021 US Insurance Distribution Technology Market Report, Featuring EverQuote, Inc., GoHealth, MediaAlpha, Inc., and Goosehead Insurance, Inc.

DUBLIN, April 9, 2021 /PRNewswire/ -- The "The US Insurance Distribution Technology Market: Size & Forecasts with Impact Analysis of COVID-19 (2021-2025)" report has been added to ResearchAndMarkets.com's offering With the advent of digital technologies and changing customer demand for...

MediaAlpha Prices Secondary Offering

HAMILTON, Bermuda, March 18, 2021 /PRNewswire/ -- White Mountains Insurance Group, Ltd. (NYSE: WTM) announced today that MediaAlpha, Inc. ("MediaAlpha") priced a secondary offering of 7,000,000 shares of its Class A common stock by certain selling stockholders. The shares of Class A...

MediaAlpha stock gets off to a good start on a bad day for the stock market

Shares of MediaAlpha Inc. got off to a good start Wednesday on a bad day for the overall stock market, as the Los Angeles-based insurance broker went public 21.1% above the $19 initial public offering price. The stock's first trade was at $23.00 at 12:01 p.m. Eastern for 1.2 million shares. The IPO…

MediaAlpha stock to start trading Wednesday after IPO priced in the middle of the expected range

MediaAlpha Inc.'s initial public offering priced at $19 a share, in the middle of the expected range of $18 to $20 a share, as the Los Angeles-based insurance broker raised $118.9 million and a selling shareholder raised $56.8 million. The stock is slated to begin trading Wednesday on the NYSE unde…

MediaAlpha sets IPO terms, as company and shareholders look to sell $185 million worth of shares

MediaAlpha Inc. has set terms of its initial public offering, as the Los Angeles-based insurance broker looks to raise up to $125.2 million. The company disclosed Tuesday that it is offering 6,258,502 shares of Class A common stock in the IPO, while selling shareholders are offering an additional 2…

MediaAlpha Blogs

2019 Best Places to Work in Los Angeles

LOS ANGELES (Aug. 19, 2019) – MediaAlpha was recently named as one of the Best Places to Work in Los Angeles. This thirteenth annual program was created by the Los Angeles Business Journal and Best Companies Group. This survey and awards program was designed to identify, recognize and honor the best…

Energize Your Mind: 5 Los Angeles Tech Companies Investing in Big Ideas

BuiltInLA, the online community for LA startups and tech companies, recently included us in a round-up on local tech companies seeking innovative thinkers: If you find yourself constantly reaching for an afternoon cup of coffee, it might be time to look for your next professional challenge. The five…

MediaAlpha and SmarterTravel Form Partnership

MediaAlpha to Exclusively Represent SmarterTravel Brands’ Media LOS ANGELES (Feb. 5, 2019) — MediaAlpha, a pioneer in programmatic advertising platforms for native search and metasearch media, and SmarterTravel, an industry leader in online travel reaching 20 million unique visitors every month, tod…

MediaAlpha Announces Investment from Insignia Capital Group

LOS ANGELES (Feb. 4, 2019) — MediaAlpha, a pioneer in programmatic advertising platforms for native search and metasearch media announced today it has reached a definitive agreement to secure a new investment from Insignia Capital Group, a San Francisco Bay Area private equity firm focused on high-g…

Brand Safety in Digital Advertising – What Every Hotel Brand Needs to Know

We live in a digital-first environment where hotels are increasingly reliant on digital advertising and marketing efforts to drive bookings. With the average American spending 24 hours every week online, digital advertising is a key strategy for hotel brands to achieve the greatest revenues. However…

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this. Today, even before most travelers ever step foot on a plane, they’ve al…
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MediaAlpha Frequently Asked Questions

  • When was MediaAlpha founded?

    MediaAlpha was founded in 2010.

  • Who are MediaAlpha key executives?

    MediaAlpha's key executives are Steve Yi, Eugene Nonko and Ambrose Wang.

  • How many employees does MediaAlpha have?

    MediaAlpha has 89 employees.

  • What is MediaAlpha revenue?

    Latest MediaAlpha annual revenue is $584.8 m.

  • What is MediaAlpha revenue per employee?

    Latest MediaAlpha revenue per employee is $6.6 m.

  • Who are MediaAlpha competitors?

    Competitors of MediaAlpha include BuySellAds, Terminus and Engagio.

  • Where is MediaAlpha headquarters?

    MediaAlpha headquarters is located at 700 S Flower St #640, Los Angeles.

  • Where are MediaAlpha offices?

    MediaAlpha has offices in Los Angeles, Redmond and Seminole.

  • How many offices does MediaAlpha have?

    MediaAlpha has 3 offices.