MediaAlpha is an emerging leader in performance-based digital advertising technology, reshaping how performance media is bought and sold. The company operates the MediaAlpha Exchange, a transparent, RTB-enabled clearinghouse for insurance and other vertical-specific performance media, handling over $10 million in advertising transactions each month.
The MediaAlpha Exchange is a transformative, vertically integrated, real-time bidding (“RTB”) platform that allows advertisers to target the highest intent customers using structured search and first and third party data. Advertisers utilize best-in-class targeting, analytics, and optimization capabilities to maximize their ROI from click, call, and lead media purchased across all sources.
The transparency we offer provides an opportunity for premium publishers to present a clearer picture to buyers and differentiate themselves from low-quality impressions. Publishers maximize their revenue through the industry's only real-time demand management and yield optimization solution.