MediaAlpha is an insurance marketing company. It uses a data-centric approach to help target and draw in new customers for insurance companies. MediaAlpha's technology platform brings insurance carriers and consumers together through a real-time ecosystem, where insurance carrier partners can target and price consumer attributes to manage customized acquisition strategies. the company enables its insurance partners to target consumers based on a calculation of the expected lifetime value to that partner and to make real-time, automated customer acquisition decisions through a combination of granular price management tools and robust predictive analytics capabilities.