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AdRoll is a marketing platform enabling brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. The Company provides transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook Exchange on both desktop and mobile. 

HQSan Francisco, CA, US
Employee Ratings4
Overall CultureA

Latest Updates

Employees (est.) (May 2021)186(-2%)
Job Openings159
Revenue (Y, 2016)$300 M
Cybersecurity ratingCMore

Key People/Management at AdRoll

Chris Contreras

Chris Contreras

VP, Customer Success
Roli Saxena

Roli Saxena

Eileen Gregory

Eileen Gregory

VP, People
Jason Finkelstein

Jason Finkelstein

Chief Marketing Officer
Sapna Kapur

Sapna Kapur

VP, Finance
Jim Kelly

Jim Kelly

VP, Engineering
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AdRoll Office Locations

AdRoll has offices in San Francisco, Chicago, New York, Salt Lake City and in 2 other locations
San Francisco, CA, US (HQ)
2300 Harrison St, San Francisco
Chicago, IL, US
111 W Illinois St 5th Floor
New York, NY, US
386 Park Ave S #8F
Salt Lake City, UT, US
178 S Rio Grande St #400
Sydney, AU
200 Barangaroo Ave
Dublin, IE
Level 6, 1 Burlington Plaza, Burlington Road
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AdRoll Financials and Metrics

Summary Metrics

Founding Date


AdRoll total Funding

$89.6 m

AdRoll latest funding size

$70 m

Time since last funding

7 years ago

AdRoll investors

AdRoll's latest funding round in April 2014 was reported to be $70 m. In total, AdRoll has raised $89.6 m
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AdRoll Revenue

AdRoll's revenue was reported to be $300 m in Y, 2016

Revenue (Y, 2016)

USDY, 2016


USDY, 2016


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AdRoll Operating Metrics

AdRoll's Customers was reported to be 35 k in Y, 2016.
Y, 2016


35 k
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Human Capital Metrics

Source: github.com
Embed Graph
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AdRoll Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

AdRoll Online and Social Media Presence

Embed Graph

AdRoll Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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AdRoll News and Updates

AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit

Robust B2B identity graph addresses industry-wide challenge around access to quality data to connect account information, lead data, and buying intent

AdRoll expands its B2B data and tech by acquiring Growlabs

AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks busine…

Mobile Advertising System 2018 Global Market Key Players - DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, Choozle, Kenshoo, Adobe, Rocket Fuel....

Mobile Advertising System – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

AdRoll Blogs

How to Scale Your Shopify Facebook Ads Strategy

Determining the right Shopify Facebook ads strategy can be a complicated affair. First, you have to pinpoint where to start. Then comes a never-ending process of trial and error to optimize your presence. But given Facebook refers more potential customers to ecommerce sites than any other platform b…

The Psychology of Color in Marketing: How to Make a Statement With a Trendy Palette

The use of colors in marketing is one of the oldest tricks in the book — and we’re talking extremely old. Think about it: For millions of years, flowers have used colors to attract insects, drawing them in with welcoming, friendly hues to spark pollination. On the other hand, poisonous creatures reg…

How to Plan for a Cookieless Future

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Becaus…

Nostalgia Marketing: What Is It and Why Is It Hot?

I won’t lie — whenever I see those throwback lists on Buzzfeed titled something like, “If You Recognize Any Of These 50 Pictures, I’m Sorry, You’re Officially Old,” — I get super excited. As a 90’s baby, there’s something thrilling about scrolling through a list of things that brought me such joy in…

Google’s FLoC: What Is It and Why Is It Important For Your Business?

With the transition away from third-party cookie-based tracking, advertisers are looking for new ways to identify their audiences and provide personalized and targeted ad campaigns. Google recently decided to track users in a new way — by using FLoC. So, what is FLoC, and how does it work? And more …

Unrolling Glossier: Building a Beauty and Wellness Ecommerce Empire

Quick! What brand comes to mind when you imagine millennial pink? If the wildly popular ecommerce company Glossier was your answer, you’re on the right track.  There’s a reason why Glossier is the epitome of direct-to-consumer (D2C) marketing: It practically invented the playbook for how modern bran…
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AdRoll Frequently Asked Questions

  • When was AdRoll founded?

    AdRoll was founded in 2006.

  • Who are AdRoll key executives?

    AdRoll's key executives are Chris Contreras, Roli Saxena and Eileen Gregory.

  • How many employees does AdRoll have?

    AdRoll has 186 employees.

  • What is AdRoll revenue?

    Latest AdRoll annual revenue is $300 m.

  • What is AdRoll revenue per employee?

    Latest AdRoll revenue per employee is $1.6 m.

  • Who are AdRoll competitors?

    Competitors of AdRoll include MediaAlpha, Perch Interactive and Kenshoo.

  • Where is AdRoll headquarters?

    AdRoll headquarters is located at 2300 Harrison St, San Francisco, San Francisco.

  • Where are AdRoll offices?

    AdRoll has offices in San Francisco, Chicago, New York, Salt Lake City and in 2 other locations.

  • How many offices does AdRoll have?

    AdRoll has 6 offices.