OverviewSuggest Edit

AdRoll is a marketing platform enabling brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. The Company provides transparency and reach across the largest display inventory sources, including Google AdX, Twitter and Facebook Exchange on both desktop and mobile. 

HQSan Francisco, US
Employee Ratings4
Overall CultureA

Latest Updates

Employees (est.) (Nov 2020)195
Job Openings26
Revenue (Y, 2016)$300 M
Cybersecurity ratingCMore

Key People/Management at AdRoll

Chris Contreras

Chris Contreras

VP, Customer Success
Eileen Gregory

Eileen Gregory

VP, People
Jason Finkelstein

Jason Finkelstein

Chief Marketing Officer
Sapna Kapur

Sapna Kapur

VP, Finance
Jim Kelly

Jim Kelly

VP, Engineering
Mihir Nanavati

Mihir Nanavati

EVP, Product
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AdRoll Office Locations

AdRoll has offices in San Francisco, Chicago, New York, Salt Lake City and in 2 other locations
San Francisco, US (HQ)
2300 Harrison St, San Francisco
Chicago, US
111 W Illinois St 5th Floor
New York, US
386 Park Ave S #8F
Salt Lake City, US
178 S Rio Grande St #400
Sydney, AU
Level 13/333 George St
Dublin, IE
Level 6, 1 Burlington Plaza, Burlington Road
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AdRoll Financials and Metrics

Summary Metrics

Founding Date


AdRoll total Funding

$89.6 m

AdRoll latest funding size

$70 m

Time since last funding

7 years ago

AdRoll investors

AdRoll's latest funding round in April 2014 was reported to be $70 m. In total, AdRoll has raised $89.6 m
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AdRoll Revenue

AdRoll's revenue was reported to be $300 m in Y, 2016

Revenue (Y, 2016)

USDY, 2016


USDY, 2016


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AdRoll Operating Metrics

AdRoll's Customers was reported to be 35 k in Y, 2016.
Y, 2016


35 k
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Human Capital Metrics

Source: github.com
Embed Graph
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AdRoll Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

AdRoll Online and Social Media Presence

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AdRoll Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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AdRoll News and Updates

AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit

Robust B2B identity graph addresses industry-wide challenge around access to quality data to connect account information, lead data, and buying intent

AdRoll expands its B2B data and tech by acquiring Growlabs

AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks busine…

Mobile Advertising System 2018 Global Market Key Players - DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, Choozle, Kenshoo, Adobe, Rocket Fuel....

Mobile Advertising System – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

AdRoll Blogs

How Personalized Digital Marketing Carries Your Visitors From First Click to Checkout

Cart abandonment costs businesses $4.6 trillion every year. That’s basically the GDP of Germany, which, for the record, is Europe’s largest and strongest economy. Perhaps worse, far more first-time site visitors never do anything at all. In fact, research shows 98% of consumers don’t buy anything on…

Declutter Your Data to “Spark Joy” in 2021

Customer data is integral to e-commerce marketing and driving revenue — yet brands that collect this information from touchpoints throughout the consumer journey often end up with customer intel stuck in silos and duplicated conversions between channels. The cost of this can be staggering in terms o…

Know Thy Customer: How AI-Powered Audience Targeting Can Build an Epic Brand

Greek philosopher Socrates famously coined the phrase, “Know thyself.” Since ancient times, it’s been a call to know who you really are and to stay true to those values in order to lead an optimal life. But for brands, this is only half the battle.  The U.S. alone has more than 380 million consumers…

How to Hack Customer Retention With Personalized Marketing

If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a b…

Mobile Trends to Watch This Holiday Shopping Season

Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that peop…

Unrolling: Fortnite

Since the invention of the console in the late 1960s, video games have been a ubiquitous part of modern culture. From Animal Crossing to Pokemon to Minecraft, young people across generations have embraced video games as a medium for distraction, entertainment, and socialization.  Today, the reigning…
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AdRoll Frequently Asked Questions

  • When was AdRoll founded?

    AdRoll was founded in 2006.

  • Who are AdRoll key executives?

    AdRoll's key executives are Chris Contreras, Eileen Gregory and Jason Finkelstein.

  • How many employees does AdRoll have?

    AdRoll has 195 employees.

  • What is AdRoll revenue?

    Latest AdRoll annual revenue is $300 m.

  • What is AdRoll revenue per employee?

    Latest AdRoll revenue per employee is $1.5 m.

  • Who are AdRoll competitors?

    Competitors of AdRoll include MediaAlpha, Perch Interactive and Kenshoo.

  • Where is AdRoll headquarters?

    AdRoll headquarters is located at 2300 Harrison St, San Francisco, San Francisco.

  • Where are AdRoll offices?

    AdRoll has offices in San Francisco, Chicago, New York, Salt Lake City and in 2 other locations.

  • How many offices does AdRoll have?

    AdRoll has 6 offices.